OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015

Samsung’s Galaxy S6 Edge -unveiled Sunday on the eveof MWC15 - has been

honoured with the Best NewHandset, Device or Tablet Awardat MWC15. The device saw offstrong competition from HTC’sOne M9, LG’s Watch Urbane (LTE)and Flex smartphone, as well asSamsung’s own Galaxy S6. Theaward was decided by a team ofnine leading industry analysts.

Galaxy S6 Edgescoops Best InShow Award

By Steve Costello

Ambitious smartphone brandHonor announced two newproducts targeting its

market of “digital natives”,including a device with cameratechnology it hopes will set it apartfrom its rivals.

The Honor 6+ (pictured) has a“unique bionic parallel 8MP rearcamera, providing a maximumresolution of 13MP combined”,alongside its “patented 3IEalgorithmic engine”, which deliversmore detailed and richer images.

The company also said that the5.5-inch full-HD screen has a 78.2per cent screen-to-body ratio,compared with 71.1 per cent forApple’s iPhone 6 Plus. Otherfeatures include an 8MP frontcamera, with Honor hailing it as

“the best selfie phone in the industryas of today” at its press event.

Also unveiled was Honor’s 4X,which is the “first Honor 4Gsmartphone with dual 64-bitsoftware and hardware”. It deliversa “strong and stable 4G networkconnection” which reduces thechance of fall-back to 3G.

It also has 13MP rear and 5MPfront cameras, with dual-SIM, and5.5-inch screen.

Honor, which is being positionedas an independent brand by parentHuawei, noted the advantages ofbeing part of a bigger group duringits press conference.

Frank Yao, founder and MD ofHonor Western Europe, said “webenefit from that – it allows us toinvest heavily” in building the brand.

But he also noted that the deviceshave a strong European flavour,

alongside its Chinese heritage.While Honor has focused on

direct-to-consumer sales, it also thisweek announced an “exclusivenetwork tariff partnership” with 3UK, for Honor 6+.

With the brand having beenpromoted heavily in Europe sincelate last year, it was also noted thatthe company still has greater plans.This includes a launch into the USmarket later in 2015.

Huawei’s Honor aims highwith latest smartphones

By Paul Rasmussen and Joseph Waring

The mobile industry shouldconsider 5G as a “specialgeneration”, introducing

“challenges in all layers of thetechnology”, Mike Short, VP ofpublic affairs Telefónica Europe(pictured right), said.

Speaking in one of yesterday’ssessions covering the next-generation mobile technology, hesaid: “It’s beyond what we’re doingtoday with mobile. 5G will have ahuge influence on our connectivityto the internet and wirelessbroadcast capabilities.”

But Matt Grob, VP & CTO forQualcomm (pictured far right),questioned any need to rush. “Wehave engineering teams working onLTE and 5G. Each time the 5G team

unveil a new performance leap, theLTE engineers respond bymatching it.”

Underlining the need for a newgeneration, Mischa Dohler,professor of wirelesscommunications at King’s CollegeLondon, insisted: “We really doneed 5G in order to have aparadigm shift. The order ofmagnitude jump in traffic is what isreally driving this move.”

He said the industry is nearingthe limit and needs to havebreakthroughs, which will hopefullycome from the 5G developments.

This stand was supported byAllan Kock, director of RANdevelopment at TeliaSonera. “5G isa fundamental change intechnology and will have asignificant impact on how we offer

services. We must look atperformance and coverage, and notjust consider microcells.”

Ericsson group CTO UlfEwaldsson said it’s important to havea full understanding of the networkneeds of industries that are beingtransformed.

This means that there are a widerange of potential requirements,from low-power sensors to fast-moving vehicles that requireextremely low latency.

“And we’re going to fit all that onone network. The risk with 5G iswe’re stretching it too wide to beable to build it. But we don’t knowthat yet,” he cautioned.

Chaesub Lee, director of ITU’sStandardisation Bureau, however,noted there is a long way to go sincethe industry’s current treatment oftraffic isn’t smart enough to serve allthe business models. “We now onlyhave one classification of traffic –broadband or not.”

5G a “specialgeneration” – but in good time

Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 1

D AY F O U R • T H U R S D AY 5 T H M A R C H

IN THIS ISSUE

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NEWS

Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 3

1 2/23/15 4:51 PM

By Ken Wieland

John Chambers, chiefexecutive of tech-giant Cisco,said he expected sweeping

changes in the operator landscape,with 50 per cent of today’s serviceproviders becoming irrelevant in 10years’ time as they fail to adapt in afast-moving digital world.

“Success of companies, cities andcountries depends on getting markettransitions right,” he told journalistsat a Cisco press conference held at

Mobile World Congress. Chambers said technical change,

through the likes of cloud-based andvirtualisation technologies, was notenough. Changes in organisationalstructure and business processeswere also needed.

He took Cisco as an example.“We have changed more in the lastthree years than we have in ourentire history,” said Chambers.

The Cisco boss enthused aboutInternet of Everything technology andbig data analytics as ways to boost

economic growth, as well as improveoperator and enterprise profitability.

“Internet of Everything is a $19trillion opportunity based on profitsand savings alone,” said Chambers,adding that the number would bemuch bigger if job creation weretaken into account.

“Governments around the worldare beginning to address the needfor change, adopting broadbandand getting the right [big data]information at the right time, whichneeds to be complete informationand not stove pipe,” he said.

Cisco used yesterday’s pressconference to showcase MobilityIQ, its mobility software as aservice (SaaS) analytics solution.Hosted on Cisco Cloud Services,

Mobility IQ gives service providers(and their business customers) real-time visibility into network, userand business intelligence acrossWi-Fi, 3G and LTE networks.

“This transformational newcapability enables service providersto deliver valuable, newdifferentiated mobile services totheir customers, while achievingnew levels of operational efficiency,”said Cisco in a statement.

Chambers also took time in hisremarks to claim leadership innetwork functions virtualisation(NFV) in terms of the number offunctions it has managed to virtualise.“We have 49, while our competitorshave less than 10,” he said. “In a yearfrom now it will be over 90.”

Cisco boss says half ofservice providers will be“irrelevant” within a decade

By Ken Wieland

Ryan Mclnerney, globalpresident of Visa Inc,speaking at yesterday’s

Mobile Word Congress (MWC)keynote on digital transactions andsocial interactions, said the hugeeffort involved in helping Apple Payget off the ground has put it in aposition to help others, includingmobile operators, launch rivalmobile payment services.

“We are the payment engineunderneath Apple Pay, and we had700 people working on it for 18months before its launch last year,”said Mclnerney. “We wanted tobuild a platform and system thatwould be scalable, reliable and safe– but not just for Apple Pay, but tobuild a system that had openarchitecture, was form-factor,

handset and platform agnostic, andallowed our partners to build theirown payment products.”

Visa is also heavily involved withSamsung Pay, said Mclnerney,which is set for launch in the USduring the second half of 2015.

Following Samsung’s recentacquisition of LoopPay, the servicewill support Magnetic SecureTransmission (MST) technology aswell as the NFC technologysupported by Apple Pay.

Under questioning fromjournalist and author DavidKirkpatrick, the Visa chief wouldn’tbe drawn on differences betweenApple Pay and Samsung Pay, butacknowledged that LoopPaytechnology would be an advantagein the US where contactless cardsand ‘chip and pin’ is not so widelyused as it is in Europe.

“There are a lot of similaritiesbetween Apple Pay and SamsungPay,” said Mclnerney. “They haveworked with the card networks, andimportantly with the bank cardissuers, to let customers use cardsin the way they know and love.They haven’t tried to change it.”

Both payment services alsoleverage so-called ‘tokenisation’, asecurity standard Visa announced atlast year’s Mobile World Congress.

Becoming increasingly popular toaddress security concerns aroundmobile and online payments,Mclnerney said tokenisation was a“big deal” in driving mobile payments.

By substituting the paymentaccount information found on aplastic card with a series of numbersthat can be used to authorisepayment without exposing actualaccount details, customer data can

be protected. When consumers usetheir mobile device to make acontactless payment in a store, atoken is submitted, rather than theiraccount details.

The Visa chief also pointed to the“interesting role” that mobileoperators play, especially in thedeveloping world, in driving onlinecommerce.

Visa ready to help partners launch mobilepayments after work on Apple Pay

By Saleha Riaz

The Internet of Things (IoT)will become the “internet ofeverything” with the advent

of 5G, said Stephane Richard, CEOof Orange, speaking at the “Road to5G” keynote yesterday morning,explaining his vision for a newhorizon for the IoT era.

However, he believes that there isno rush: “4G is a success, let’s enjoyit. We shouldn’t jump too fast,” hesaid, adding that the industry mustlearn from the lessons of 3G whenthere was a delay of several yearsbetween the launch of the processand the actual reality, which led tomuch disappointment.

That doesn’t mean, though, that

the company isn’t “deeplycommitted” to 5G and to the ‘publicprivate partnership’ of theEuropean Commission, he said.

In fact, the company believes that5G is different from 4G because itwill have a “greater and differentpurpose” and needs to haveflexibility so that it canaccommodate services that haveyet to be invented.

According to Richard, “we willsoon have programmable networks,making them like clouds, providinga much more agile platform forinnovation.”

The CEO also believes that“ironically, the omnipresence oftechnology is what will give it amore human aspect,” as it will sense

the world better through sensors,capture and understand specificsituations and become more aware.For instance, autonomous cars willcommunicate not just with othercars but with parking lots, roads andpetrol stations.

“Our role as operators is to usethese amazing opportunities to

facilities these new usages and“shape a greater world,” he added.

Richard also believes 5G musthave green as part of its very DNA,ensuring that all aspects of 5G,from access networks, data centresand transport network to connecteddevices only consume energy whenthey are being used.

Let’s enjoy 4G andnot rush 5G, saysOrange CEO

By Ken Wieland

Bell Labs president MarcusWeldon, who is also CTO ofAlcatel-Lucent, poured

scorn on competitors’ “ridiculousmarketing” of 5G, refusing to besucked into the game of headline-speed announcements.

“We pride ourselves as being themost rational,” he told Mobile WorldDaily. “Most of our competitors talkabout 5Gb/s and 10Gb/s or someother number, but they’re nottelling you the configuration, whichis ridiculous.”

The Bell Labs chief argued thatheadline-grabbing 5Gannouncements can be anunhelpful distraction. “Everyonenow expects the bar in 5G to be5Gb/s, but it’s based on nothing,”said Weldon (Ericssondemonstrated 5Gb/s speeds in July2014, with Samsung following soonafter with a ‘record’ 7.5Gbps demo).

Weldon prefers instead a muchmore nuanced 5G message. “Welike to say it’s about the digitisationof everything, people andmachines,” he said.

For the Bell Labs president, 5Gshould not be a “forced leap” intechnology, but draw heavily onexisting technologies. He expects5G to re-use existing radio airinterfaces – LTE, WiFi and LTE-U –under a common control plane.

Weldon, however, does see theneed for a new interface. “Notbecause there is anything wrongwith the existing one, but it’s notgreat for machines, as it requiresdevices to constantly synchronise,which consumes power.”

Alcatel-Lucent and Bell Labs areexploring a new multi-carrierwaveform dubbed UFMC(Universal Filtered Multi-Carrier),which they argue has much betterefficiency than OFDM (orthogonalfrequency-division multiplexing) –the transport mechanismunderpinning LTE and LTE-Advanced systems – for handlingIoT traffic.

UFMC is one of a number of newair interface candidates, sharingsimilar characteristics, beingexplored by 5GNow – 5thGeneration Non-OrthogonalWaveforms for AsynchronousSignalling – a research projectfunded by the European Union.

BellLabschiefshuns5G hype

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NEWS

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3 1 18:46

Q&A r

What are your key themes in the Internet of Things session today?Everyone is looking to see what AT&T Digital Life is doing as it relates to theconnected home. I’m going to talk about moving to an open-standards,managed platform and how Digital Life is taking advantage of innovation in themarketplace, broadening the Digital Life solution and providing a “unified”experience for customers and solution providers.

What do you see as the role of telecom operators in the IoT space? From an AT&T perspective, we are providing an end-to-end (E2E) platform thatenables a unified experience across a wide range of devices and one-offcapabilities in the market today. There’s a lot of noise in the marketplace thatcan make it complicated for a consumer or a business to make sense of thisnotion of the Internet of Things. It is important for us to show real benefits,whether you’re a consumer or business.

As a carrier with a legacy of innovation and experience in integrating devicesand platforms, we can connect the dots and demonstrate how your home caneasily connect to your car or wearable and why that matters.

What will be the hardest part?The biggest challenge will be integrating all the parts in terms of providing anE2E solution that is predictable and reliable.

What can we expect from A&T in the short-term?Our short-term goal is to provide customers with more choices in the devicesand capabilities they can use with our platform. Delivering personalised homeautomation, security and energy efficiency solutions for global and US carrierscontinues to be a top priority.

How will this impact the average consumer?Whether it’s a home or car or a shipment travelling around the globe, connectingthese “things” can simplify the way we interact and make life and business moreefficient. Digital Life aims to provide the customer with control and convenience.The Internet of Things could tell you that your elderly family member woke up,turned on the kitchen light, opened the pantry, started the coffee pot and openedthe utensil drawer. Your “things” will take care of you and your loved ones, givingyou peace of mind and unique insights to help you manage your day.

Kevin Petersen,AT&T Digital Life President

Everything connected:Enabling IoT

Hall 4 – Conference Village – Auditorium 2Thursday, 5 March, 11:30-13:00

By Ken Wieland

Jon Fredrik Baksaas, TelenorGroup CEO, said 70 per cent ofthe operator’s customers

switch off data roaming whentravelling abroad. His aim, however,is to increase data roaming usage to80 per cent over the next two years,so only 20 per cent of roamingtraffic wings its way over Wi-Finetworks.

“When you are sitting here, youare probably more dependent onWi-Fi capacity than mobileconnections, and naturally so,”Baksaas told those attendingTelenor Group’s media seminar onTuesday at Mobile World Congress.“But in the future we want to get ridof [bill shock], so that mobilesystems basically serve us. Theydeliver better peer-to-peerconnectivity, better security andbetter privacy in the long run.That’s our firm belief.”

Removing the bill shockphenomenon needs new pricinginitiatives to “create a new level of

affordability”. For Baksaas, thatmeans starting with the homepackage and using those pricestructures abroad.

Telenor Sweden was the firstcompany within the Telenor Group tolaunch a new data roaming package.

In January, Telenor started offeringSwedish consumers a SEK 29 (€3.1)100MB data package per daycovering all of Europe. This meansthat a Swedish customer travelling toBarcelona for one week will get

700MB for approximately SEK 200,which compares approximately withthe price cap of €0.20 per MB asregulated by the EU.

Telenor Norway is expected to bethe next business unit to introducenew data roaming packages duringthe second quarter.

"The move from voice to data ison and we need to deliveraffordable, simple and predictabledata services to our customerswhen travelling,” said Baksaas.

Telenor’s Baksaas hasroaming on his mind

By Saleha Riaz and Joanne Taaffe

The mobile industry and itspartners are failing toprovide the ID and security

features needed for new services.And that failure is having aneconomic impact on businesses andexposing consumers to risk thatcould affect service uptake,according to speakers at yesterday’skeynote session

“It hits our bottom line,” saidGary Kovacs, CEO of AVG, citing asurvey by his company that showed90 per cent of those surveyed wereconcerned by security online and72 per cent were not happy to haveto share information to downloadan application.

Even Estonia’s government,which has developed a digital IDcard so that it can provide services

electronically to all its citizens –including electronic voting -- doesnot trust mobile phones. Instead itprovides its citizens with a physicalelectronic ID card.

“Trust is important … and youcan’t trust [smartphones]. Phonesare not trustable enough. If ourpeople don’t trust digital servicesthen we are screwed as we cannotserve all those people physically,”said the CIO of Estonia’sgovernment, Taavi Kotka.

AVG is calling for the industry tomake it clear what consumers areagreeing to when downloading anapp or signing up to a service.Downloading a mobile game forchildren can mean a child signingaway access to their messaging,GPS information and contacts onthe phone, said Kovacs.

“Why does a multinationalcompany collect this information ona ten-year old child?” asked Kovacs.

“User policies say what we’regoing to do to you – not how toprotect yourself,” he said. And theyare hard to read -- the CarnegieMellon University estimated it wouldtake 76 days to read the privacypolicies related to two weeks ofKovacs’ own Internet usage.

“The digital revolution hashappened … it’s time for a trustrevolution,” said Kovacs.

Kovacs called on companies tocreate simple user policies that

could be displayed on a single pageof a mobile phone. Privateindividuals are not the only ones atincreased risk.

The growth of the Internet ofthings promises to make enterprisesecurity even harder to manage.

Increased mobile transactionsmean “the attack surface hasincreased,” said Brian Krzanich, theCEO of Intel. In the future there willbe “a much larger and muchdifferent surface than even existstoday,” said Krzanich.

Already “80 per cent of allenterprises will be breached this

year,” according to Krzanich, whosaid “it costs on average 31 days toremediate after a [security] breach.”

“Every one of you is a point ofattack,” said Patrick Gelsinger, CEOof VMWare. “Security must be builtinto the underlying infrastructure,”said Gelsinger.

For Intel that means enterprisesneed to move away from pluggingholes in security towards improvingidentification of people connectingto networks and detecting unusualtraffic flows. “A password is notenough … it needs more about youto ensure it’s you,” said Krzanich.

Mobile security failingconsumers and enterprises

By Anne Morris

Plans to operate LTE networksin the unlicensed 5GHz bandgot a good airing at this

year’s Mobile World Congress, butthe Wi-Fi Alliance continued toreiterate its warning that earlydeployments of the technologyentail as much risk as opportunity.

Speaking to Mobile World Daily,Edgar Figueroa, the president andCEO of the Wi-Fi Alliance, saidstandardisation work for LTE-Unlicensed (LTE-U) or LTE-LAA(licensed assisted access) is still at anascent stage, although he noted

that the technology represents anopportunity for both the Wi-Fi andmobile camps to work on co-existence in the unlicensed bands.

The Wi-Fi Alliance has stressedthat there is a risk that LAA, andespecially pre-standard systemsdeployed ahead of coexistencework being done in the industry,will negatively impact billions ofWi-Fi users who rely on 5GHz fornetworking and deviceconnectivity.

Figueroa noted that around onebillion Wi-Fi devices on the 5GHzband were shipped in 2014, whiletotal Wi-Fi device shipments

reached 2.5 billion.The 3GPP is already carrying out

work on LTE-U; Figueroa saiddiscussions between the mobiletechnology standards body and theWi-Fi Alliance have already begun.“We are poised to have gooddiscussions,” he added.

The Wi-Fi Alliance said it isgenerally agreed in principle thatfair sharing of the unlicensedspectrum band is required, butemphasises that there needs to befurther work from all parties toaddress this risk in practice.

Figueroa also noted that Wi-Fi ingeneral is of growing importance tomobile network operators, and notjust for offloading data. He said weare “at the dawn” of Wi-Fi andmobile networks being integrated,with operators also now havingaccess to a list of requirements thatenables them to provide carrier-grade Wi-Fi services.

Wi-Fi Alliance outlinesopportunities andrisks with LTE-U

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:07 Page 4

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Interconnected VoLTE and/or RCS solutions enable customers to enjoy enriched communications with a wider range of contacts, and can help increase scale and user take-up. It’s rapidly becoming a ‘must’ for operators to adopt VoLTE and RCS deployments to ensure they retain both relevance and reach.

Contact the GSMA’s Network 2020 Team to learn more about our range of tools and experience-sharing opportunities specifically devised to help operators prepare and launch interconnected All-IP solutions. T1

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MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:31 Page 5

By Anne Morris

Orange is building thefoundations for itscontinued growth in the

Middle East and Africa (MEA), andalso hopes to be able to exploitfuture opportunities forconsolidation in the region.

The France-based operator is inthe process of placing all of its 20units in MEA under one holdingcompany, replacing the multipleholding companies that currentlyexist and thereby creating a simplerand clearer management structure.

According to Marc Rennard, EVPfor Africa, the Middle East and Asia,the process should be completed byJune this year, by which time the

MEA unit will also publish itsresults as a separate region underthe Orange Group.

Although Rennard said theprocess is an internal measure andwill have no impact on customersand partners, he noted that it wouldmake it easier for Orange to bring innew shareholders or enter intomergers in the region.

Rennard pointed out that Africa,for example, has around 800 millionmobile subscribers but 200operators; in China, one operator -China Mobile - accounts for aboutthat many customers. “There isroom for consolidation in Africa,”he said, adding that Orange’s focusis on building up its position in itsexisting markets.

The company also recentlystrengthened its position in Egypt byincreasing its stake in Mobinil to 99 percent from around 94 per cent for a totalcost of €209.6 million. Rennard saidMobinil should take on the Orangebrand this year, and also expects thelong-delayed converged licences to belaunched in Egypt this year. That willenable the market’s three mobileoperators to offer fixed and mobileservices, while also allowing TelecomEgypt to launch an MVNO.

However, Rennard is notconvinced that the market cansupport four players, even if one ofthem is an MVNO.

As well as its organisationalchanges, Orange has alsodeveloped a strong smartphonesales strategy in MEA - although it’sclear that Rennard was not initiallykeen on that approach because hedid not believe that Orange was inthe business of selling devices.

“I’ve changed my view,” Rennardsaid candidly. One reason for thischange of heart was that 3Gsmartphone prices declined to around$50. Orange started selling the AlcatelOneTouch Pixi smartphone, and in2014 sold 860,000 devices across itsMEA footprint.

Encouraged by this, Rennardsupported the launch of OrangeKlif, the Mozilla OS-basedsmartphone launched at MobileCongress this week that alsoincludes a bundle of voice, textsand data for around $40.

The smartphone will be launchedin different MEA markets in thecoming weeks, and Rennard said heis already seeing positive signalsfrom local managers.

While he believes that Orangehas proved its smartphone salesstrategy is a good one, it remains tobe seen if the Orange Klif strategywill also be a success.

By Richard Handford

Spain’s BBVA is a bank that nolonger wants to behave likeone and, according to CEO

Francisco Gonzalez, is happy to livewith rivals moving onto its patch.

Earlier this week at Mobile WorldCongress, Samsung announced itsplan to launch a new mobilepayment service, as the SouthKorean vendor takes on Apple Pay(which launched at the end of 2014).

But Gonzalez is sanguine aboutthe competition. “There is a threatelement which I like becausebanking needs competitors. Weneed to be more efficient but wecan also collaborate with them.”

BBVA is already adjusting its ownapproach as consumers move tomobile and digital payments. Last yearit bought US banking startup Simplefor $117 million and is also workingwith online payments firm Dwolla.

But the Spanish bank, like all itspeers, is stuck with a legacy IT

system that dates back to the 60and 70s; what moderator DavidKirkpatrick termed a “spaghettiplatform” which still underpins thekind of batch processing associatedwith old-school banking.

Gonzalez wants to shake up thatmodel – and is staking the bank’sresources on pulling it off. BBVA’scloud-based wallet app has 450people working on it. So far, it’s onlyavailable in Spain but Mexico, the USand Latin America are set to follow.

And that’s just the starting point interms of how the bank’s resourcesare likely to be heading over the nextfew years. Currently just 3,000 of its110,000 staff work on the digitalside but in five years Gonzalezreckons it will be a majority.

Gonzalez added that about 1.2billion people around the world havebank accounts, a figure that islimited because banking is “veryexpensive” he says. BBVA reckonsanother one or two billion might beinterested but not the traditionalroute. More likely, they will accesstheir account through a mobilephone.

Gonzalez was speaking duringthe keynote session on digitaltransactions and social interactionsyesterday morning.

Orange puts pieces intoplace for MEA growth

BBVA seesApple, Samsungas threats – and likes it

By Joseph Waring

Xiaomi’s global VP HugoBarra claims the company’sfresh brand will give it an

edge over better known rivals as itmoves into new markets.

“It’s one thing to have a well-known brand, but it’s another thingto have a brand everyone is tired of,especially when targeting the earlyadopters,” he said.

Barra, speaking Tuesday on apanel discussion on content atMobile World Congress, noted thatXiaomi doesn’t spend on above-the-line or below-the-line advertisingand goes direct to customers asmuch as possible.

“We generally don’t spend anymoney on buying media. All of ourconversations are via social mediaand is pretty much organic. We alsoavoid intermediaries as much aspossible, which can be up to 30 per

cent of gross margins. That’s afortune relative to the margins welook at,” he said.

“We have very few products – justtwo smartphones per year -- whichgives us greater economies of scaleat the production level and theability to keep costs down.”

Its weekly beta software updates,based on input from its large betacommunity, is something he saidthat “best defines us” and showsthe company’s commitment tocontinually improving the customerexperience.

It has built up a beta track of 10per cent of its over 100 million userbase worldwide, most of which useits devices. Every Friday it pushes outsoftware updates. He said it takes afew weeks for a change to move fromthe beta to the “stable” track.

He said Xiaomi does somethingsimilar with its hardware updates.

With the absence of Apple andGoogle in the app store space inChina, it has had some success in themainland. It is ranked about numberthree. “It’s the Wild West therebecause there is no App Store orGoogle Play, but we have no plans totake that outside of China, becausewe’re working with Google as aGoogle Mobile Services partner.”

Xiaomi:Freshness of brand key to oursuccess

NEWS

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M 14:00 – 15:30 Conference: S

16:00 – 17:30 Conference: U

09:00 – 12:00 Operator and Service Provider Seminar: M

3 05/02/2015 12:17

Globe to deployHuawei’s SingleSONGlobe Telecom announced ithas contracted Huawei tooptimise its wireless networkperformance using thevendor’s SingleSON (self-organising network). The twocompanies formalised anoperation and maintenance(O&M) agreement in Barcelonathis week. Globe recently testedthe technology on 20,000 2G,3G and 4G cells sites.

Modular VRANoutstrips the CloudMatrix, a new modular VRANfrom Dali Wireless, claims tooutperform cloud-based RANby allowing operators tooptimise the use of theirexisting network resources,including spectrum. Theflexibility and scalability ofMatrix means operators nolonger need to overhaul theirexisting networks to meetcurrent and futuretechnology trends.

NEWS IN BRIEF...

By Joanne Taaffe

Tele2 knows a thing or twoabout buying and divestinginternational telecom

operations. In January it reducedthe number of countries in which itoperates to nine, from a peak of 24,when the Norwegian CompetitionAuthority (NCA) approved the saleof its operations in the country toTeliaSonera.

Despite having over-expanded inthe past, the company does not ruleout future acquisitions.

“We are clearly looking fordistressed assets. If we can find the[right opportunity], within specific

countries, we will do that,” saidMats Granryd, CEO of Tele2,speaking on Tuesday in a sessionentitled Enabling M&A for IndustryGrowth.

But we “never have the ambitionto be a 24 country player again.”

Central Asia, where Tele2 alreadyoperates in Kazakhstan, couldpresent opportunities.

“The ‘stans on the whole are very

interesting -- even though there arepolitical challenges. There areplenty of opportunities, but wehave so far been reluctant,” saidGranryd.

Asked about the acquisitionstrategies of large companies suchas Altice, Granryd advised caution.

“Big operators buying up whateverthey can are rarely a success case. Itbites them in the behind later.”

Tele2 is retrenching to betterfocus on providing profitable dataservices across its own networks.

“Operators need to mentallyaccept voice is free and gear up tobe successful in a data only world,”said Granryd.

The shift to charging for data isclosing MVNO opportunities,believes Granryd.

“We are not in favour of MVNOs.We believe we should own our ownnetwork. I don’t …. see OTT orfixed players obtaining verylucrative MVNO agreements withus. Those days are gone. We arevery mindful of protecting dataconsumption.”

Tele2 still open to makingacquisitions, sees feweropportunities for MVNOs

MANAGING EDITOR:Justin Springham

SENIOR EDITOR:Steve Costello

CONTRIBUTORS:Saleha Riaz, Ronan Shields, Richard Handford, Paul Rasmussen, Anne Morris, Joanne Taaffe, Joseph Waring, Ken Wieland

ALL ADVERTISING ENQUIRIES TO:showdailysales@mobileworldcongress.com

PUBLISHER:Rick Costello

PRODUCTION MANAGER:Samantha Burke

ART DIRECTION & PRODUCTION: Russell Smith, IntuitiveDesign UK Ltd., 13 North St, Tolleshunt D’Arcy, Maldon, Essex CM9 8TF, UK, email: russell@intuitive-design.co.uk

PRINTED BY:Servicios Gráficas Giesa, Barcelona

Whilst care has been taken to ensure that the data inthis publication is accurate, the publisher cannotaccept and hereby disclaims any liability to any partyto loss or damage caused by errors or omissionsresulting from negligence, accident or any othercause. All rights reserved. No part of this publicationmay be reproduced, stored in any retrieval system ortransmitted in any form electronic, mechanical,photocopying or otherwise without the priorpermission of the publisher.

A GSMA PublicationAll content © GSMA Ltd. 2007-2015. Allrights reserved.

In an effort to minimise the environmental impact ofour event, the GSMA promotes the usage of recycledmaterials and waste reduction wherever possible.Building on this commitment, we are now pursuingofficial Carbon Neutral certification of Mobile WorldCongress under the international standard PAS 2060.

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Secure digital identity is now in our hands

Welcome to digital identity that makes passwords a thing of the past.

We hold the future of digital authentication in our hands – and so do our customers. Simply by matching people to their mobile phone, Mobile Connect allows people to log-in to websites and apps quickly and safely without the need to remember passwords. This innovative solution is provided by mobile operators worldwide and supported by the GSMA.

Log-in at GSMA Innovation City.

SECURE ONLINE LOG-INTHROUGH THE POWER OF MOBILE

Monday – Thursday GSMA Innovation City: Mobile Connect – The new standard in digital authentication Hall 3, Stand 3A11 & 3A31

Monday 14:00 – 15:30 Conference: Spotlight on Mobile Identity Solutions Hall 4, Conference Village

Monday 16:00 – 17:30 Conference: User-centred Privacy in a Connected World Hall 4, Conference Village

Tuesday 09:00 – 12:00 Operator and Service Provider Seminar: Mobile Connect – Restoring trust in online services Seminar Theatre CC1.1

Wednesday 11:30 – 13:30 Seminar: SIM – Security, Identity and Money Seminar Theatre CC1.1

Thursday 08:30 – 10:00 Seminar: Mobile Big Data – Solving real life problems & maintaining users’ trust Seminar Theatre CC1.5

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By Joanne Taaffe

The spread of both higherspeed mobile connectivity andsmartphones is enabling the

use of more sophisticated financialand information services in thedeveloping world. But greater cross-sector collaboration will be essentialif financial services in particular areto spread, according to speakers atthe ‘Innovating for Inclusion’ keynoteat Tuesday’s Congress.

Mobile operators in developingcountries have launched a numberof successful payment and financialservices. But the CEOs ofMastercard and the Hong LeongIslamic Bank are calling for greatercollaboration to open financialservices even further.

“Financial inclusion is a massiveundertaking and the only way wecan meet it … is together …” acrossgovernments, industries andplatforms, said Ajay Banga,president & CEO of Mastercard.

Currently 2.5 billion people, or halfthe world’s population, do not haveaccess to a bank account, accordingto Banga, who said mobile moneyservices in developing countriesneed to move away from operating insilos. Instead Mastercard, which this

week announced an agreement withthe Egyptian government to developmobile financial services linked tonational ID cards, called for thebuilding of private publicpartnerships (PPP).

“Partnerships betweengovernments and the private sectorsare going to be a big factor ofgrowth … [in] financial inclusion,”said Banga: Governments provideon average approximately 30 percent of the income of those peoplein developing countries who areexcluded from financial services, hesaid.

Raja Teh Maimunah, MD & CEOat Hong Leong Islamic Bank,agreed that mobile-based serviceswill be key to broadening the reachof financial inclusion and need tobe based on partnerships.

However, Maimunah alsoadmitted that “financial institutionsare not very agile … and are theslowest or the last to adapt to thischange.” Nor are mobile operatorsnecessarily quick to partner. Oncethey do, however, Maimunah seesbenefits, describing a collaborationwith Telekom Indonesia thatresulted in remittances costingpeople 20 per cent of what they hadpreviously paid to agencies.

However, even though mobilephone penetration is high in thecountries in which the bankoperates, differences in the levelof smartphone penetrationbetween, for example, Vietnam,Malaysia and Indonesia, affectsthe services the bank canpartner to introduce. “We needcheaper phones and we need[people] to move tosmartphones,” she said.

Collaboration key to financial inclusion

By Saleha Riaz

Panellists at the ‘EnsuringUser-Centred Privacy in aConnected World’ session

this week discussed the need forcompanies to have privacy policiesthat are simple for consumers tounderstand, and called for laws thatprotect individual data while alsosupporting innovation.

There are 105 laws expected togovern data around the world, andthey are specific to countries,whereas data does not care aboutborders, session moderator PatWalshe, director, privacy,government & regulatory affairs atthe GSMA, said.

Eduardo Ustaran, partner at lawfirm Hogan Lovells, said in a year’stime there will be a law that will ban

data from leaving Europe’s borders. “This framework hasn’t even

been adopted yet and it is alreadyoutdated,” he commented, addingthat laws must consider not onlythe privacy of citizens but also“appreciate the evolution oftechnology and the value of data.”

“Laws need to be less aboutunworkable principles and moreabout supporting innovation in afair and sustainable way,” he said.

Another much discussed topic was

that of privacy policies that all usersclaim to have read but hardly any do.

According to Denelle Dixon-Thayer SVP, business and legalaffairs at Mozilla, they should be assimple as possible, in bullet points ifneeded, and written as if for “ninthgraders.”

Moreover, “if users understand thevalue exchange, they will be morecomfortable sharing data,” she said.

Ustaran took this a step furtherand said that users may even be

willing to contribute to make itmore meaningful.

The panellists agreed that allcompanies needed to betransparent about their policies,because if only some were, userswere likely to become sceptical ofthem all, making collaborationacross companies on privacyessential.

Privacy laws need to supportinnovation

By Joseph Waring

Qualcomm on Mondayintroduced a 3D fingerprintauthentication platform

based on ultrasonic technology thatimproves security and eliminatesthe need for passwords.

The chipmaker claims it’s the firstultrasonic-based biometrics sensorand improves upon touch-based

fingerprint technologies. TheSnapdragon Sense ID 3D platformsupports a fingerprint scanner thatuses sound waves to penetrate theouter layers of skin to detect 3Ddetails, such as ridges and sweatpores.

Raj Talluri, Qualcomm’s seniorVP of product management, saidthe use of ultrasonic technologyevolves biometrics from 2D to 3D,

allowing for greater accuracy,privacy and strongerauthentication.

The platform consists of aQualcomm biometric integratedcircuit, custom sensor technologyand algorithms managed bySecureMSM technology. It is basedon the FIDO (Fast IDentity Online)Alliance Universal AuthenticationFramework specification.

The company said it is designedto improve the interoperabilityamong online devices andaddresses the challenge of creatingand remembering multipleusernames and passwords.

It is being introduced inconjunction with the Snapdragon810 and Snapdragon 425processors and is designed to becompatible with all Snapdragon400, 600 and 800 series processors.

Snapdragon Sense ID 3D isexpected to be available incommercial devices later this yearand is already in various samplingstages with major OEMs.

Qualcomm takes fingerprintbiometrics from 2D to 3D

KT and Nokia to set up IoT labSouth Korea’s KT and Nokiahave agreed to set up anInternet of Things (IoT) laband LTE-M test site on theoperator’s premises. Thetwo-year agreement aims todevelop new businessmodels covering convergedIoT solutions as well as theautomotive industry.The two companies alsoagreed to collaborate on 5G,including standardisationactivities and 5G trialsduring the Winter Olympicsin PyeongChang in 2018.

Indosat sets up ad exchangeIndosat launched theIndonesia Mobile Exchange(IMX) in partnership withSmaato, a global mobile adexchange. IMX is a mobile-first, real-time biddingadvertising platform.Indosat’s existing mobileadvertising offering, i-klan,which currently sits withinits digital services unit, willbecome part of the jointventure.

Ericsson teams up with KT on 5G researchEricsson and KT this weeksigned an agreement towork together to developnext-generation networktechnologies. Thecollaboration will cover 5Gnetwork architecture, smallcells, heterogeneousnetworks and massiveconnectivity for the Internetof Things (IoT). The twocompanies said they aim tohelp lead the 5G evolutionby jointly working onstandardisation, spectrumstrategies and networkdeployment scenarios.

ZTE, China Mobile demomassive MIMOZTE is jointly exhibiting its3D/massive multiple-inputmultiple-output (MIMO) basestations with China Mobileat Mobile World Congress.The pre-5G base stationuses massive MIMO tosupport 64 ports and 128antennas. By integrating thebaseband, radio frequencyunits and antennas, itrequires only a third of theinstallation space oftraditional mobile basestations, the vendor said.

NEWS IN BRIEF...

NEWS

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“Financial inclusion is amassiveundertaking andthe only way wecan meet it … istogether”

“Laws need to be lessabout unworkableprinciples and moreabout supportinginnovation in a fair and sustainableway”

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CA | CUSTOMER EXPERIENCE

Research – Mobility:Why Your Customers Aren’tSatisfied and What to Do About It

By Denise Dubie, Senior Principal, Content Strategy at CA Technologies.

In the application economy, simplyproviding the next killer app is no longerenough. Consumers’ expectations have

never been higher, and you can lose acustomer in a split second if you have notfocused on optimizing the entire customerexperience.

CA technologies recently sponsoredresearch company Vanson Bourne to conducta global survey of 1,425 senior IT andbusiness executives on their mobilityinitiatives. The results revealed that overalluser satisfaction with mobility efforts to dateremains low: respondents report that only20% of their customers are completelysatisfied with their experiences with mobility.

The most important result is whatorganizations are actually doing to meetthese challenges: implementing a moreholistic approach to enterprise-wide mobility.In fact, 40% of respondents have alreadyadopted enterprise mobility and another 47%plan to in the next two years.

By taking a holistic approach to improvingand securing the overall end-to-end mobileexperience, organizations are reaping hugerewards:

• Enterprise mobility adopters report sixtimes more end users who are completelysatisfied with their mobility products orservices.

• Twice as many enterprise mobilityadopters have already seen animprovement in overall user experience.

• Enterprise mobility adopters have seen a24% revenue increase from customer-facing mobility apps and a 25%improvement in the overall customerexperience.

The research proves a few critical pointsabout mobility. For one, optimization of theoverall end-user and customer mobileexperience is the most important thing youcan focus on for success in the application

economy. And two, the best way to achievethis is to implement an enterprise-wideapproach to mobility.

UNDERSTAND THE CUSTOMEREXPERIENCE. To truly deliver a quality mobile experience,IT and the business must know how thecustomer interfaces with the app and howwell the app responds to customer demand.Learn, understand and try to experience whatyour customers are experiencing.

DEFINE CUSTOMER-DRIVEN RESULTS. Do you want more customers using yourservices? Do you want to deliver more appsor more feature releases to existing apps?Businesses must understand the goals of theirmobility efforts to better design the enterprisestrategy.

DEVELOP AN ENTERPRISE MOBILITYSTRATEGY. It’s clear mobility projects cannot thrive in anad hoc environment—they must beintegrated across and baked into all IT andbusiness endeavors from the start. Asuccessful enterprise mobility strategy willencompass managing the data from the backend to the user device.

IDENTIFY AND NURTURE MOBILITYTALENT. To drive an enterprise mobility strategy, ITorganizations must be equipped with the skillsneeded to not only develop mobile apps andservices but also the talent to envision howmobility could enhance existing applications.

MEASURE MOBILE SUCCESS. Mobility needs monitoring. Mobile apps canthrive or die in an instant. Learn what worksand what doesn’t early, and build onsuccesses.

See more at rewrite.ca.com

New research shows enterprise-widemobility can improve yourcustomers’ overall experience.

Denise Dubie

Denise is senior principal, content strategy at CA Technologies. As a former ITindustry journalist with IDG Enterprise, her work was featured in print and online dailyin publications such as Computerworld, CIO and Network World. Now Denise is a topcontributor of articles, blogs, whitepapers, eBooks and more. She manages theREWRITE and Highlight content editorial process and leads social media strategy. Withmore than 20 years experience, Denise reports and writes on the application economy,IT skills and careers, management cloud, mobility, DevOps, big data, security and more.

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By Anne Morris

Apple’s iOS operating systemreached its highest evershare in urban China with an

iPhone accounting for one in everyfour smartphones sold, according todata from Kantar WorldpanelComTech for the three months toend-January.

“Leading into Chinese New Year,Apple iPhone 6 and 6 Plus drovesales to an unprecedented high in

urban China with iOS’ share of thesmartphone market reaching 25.4per cent – a 4.5 percentage pointincrease over the same period in2014," said Carolina Milanesi, chiefof research for the company.

“Across key global marketsApple’s momentum generallycontinued from last month, althoughAndroid was able to slow down thedecrease in share in some countriessuch as Germany, Spain and Francewhere its sales had started to look

like they were in freefall,” she said.In Europe, Android’s share

declined by 2.2 percentage pointsyear-on-year to 67.2 per cent whileiOS rose by 3.2 points. After losingits top spot to iOS in the holidayquarter of 2014, Android bouncedback in the US with a share of 51.9per cent, the research company said.

“As vendors flocked to MobileWorld Congress this week toshowcase their latest products it isnoticeable how many have decidedto focus on the mid-tier as successat the high-end appears more andmore unattainable,” Milanesicommented. “However, while mid-tier consumers might be moreaccessible than high-end ones,manufacturers will have to workharder than ever to stand out in anincreasingly crowded marketplace.”

iPhone 6 salesdrive up iOSshare in China

By Paul Rasmussen

Digital marketers typicallyoverlook how to keepcustomers engaged by failing

to monitor the user’s experiencewithin a mobile app. Did the appperform and, if not, where was theexperience failing customers?

These issues, according to JenniferTejada, CEO of Keynote, a cloudtesting, monitoring and analyticsfirm, can be significantly reduced byaccepting that preparation is key tounderstanding a consumer’sbehaviour when using a mobile app.

“If you know that your mobile sitecan deal with spotty coverage, hasminimal third party apps slowingdown the site beyond your control,and you can be sure it loads as quicklyas possible and has a low tolerance todowntime, you have created the bestenvironment to grab consumerattention and take them through tothe check out,” she said.

A company stands to lose out inthree key areas from having apoorly designed mobile web site,according to the Keynote CEO.“Revenue from the customer now,revenue from the customer in thefuture, and revenue from other

customers. In terms of the here andnow, if a customer wants to make apurchase using their mobile deviceand they can’t, they’ll turn to acompetitor. This is then likely toshape their buying decisions in thefuture; why turn back to a companythat failed, when a competitor hasproven it can deliver. The third area,a company’s reputation, is the onearea that is often overlooked.”

Customers are much more likely tocomplain about a bad service thanpraise good, and are willing to add theirimpression to the app ratings, saidTejada. “If businesses can’t supportcustomers on mobile devices, manyothers will also turn to competitors.”

The Keynote CEO maintains thatpersonalising a mobile app ismostly about understanding thecontext of the customer.

“Many businesses are looking atways to engage customersthroughout their physical to digitalexperience, such as knowing whenpotential customers are near a shopand then serving a tailored ad to theirmobile device that offers discountsto encourage them to enter.”

Keynote believes that the use ofbig data can help to determine whatmakes for a successful customerexperience and can inform thebusiness on where to makeimprovements that maximise theirdigital investments.

Smart mobile appskey to capturingconsumer attention

By Paul Rasmussen

Work underway withinTwitter’s telco group ishelping mobile operators

react better to customer servicerequests and reduce churn. This is

starting to take place in real-time,says Bret Herd, head of telcostrategy and development atTwitter, as context data associatedwith a user is better understood.

Herd claims that mobile contextdata is driving product and service

development: “Data analysis allowsoperators to provide a betterservice with higher quality andimproved efficiency. Twitter cannow offer another data filter theydidn’t have six to nine months ago.”

Speaking at Tuesday’s Context isKing session, Herd provided anexample where Twitter had acted asthe channel for mobile subscribersto request action from their serviceprovider – and received immediate

management attention. “A number of T-Mobile US

customers were requesting theability to roll-over their unusedmonthly data to the next month,something operators do not offer.”The operator reacted promptly tothese tweets by launching a newservice to overcome thisdissatisfaction.

“A senior exec within T-Mobile USmonitors Twitter each day to see

what its customers want. In this casethe issue was escalated within thecompany and a resolution achieved.”

Herd maintains that context datais become a meaningful differentiatorfor operators. “It’s an X-factor, andwe’ve seen it worth fighting for toboost real-time customer service.”

Twitter is planning to unveil adata context dashboard too in thenear future to make analysis easierand quicker.

Context data boostsoperators’ reactions

By Joanne Taaffe

The financial industry expectsno immediate let-up on lastyear’s fast pace of mergers

and acquisitions in the telecom andtechnology sector. Instead, today’sheated M&A environment mayunleash big surprises.

“Cash-rich [Internet] companiesmay start sniffing around telcos,”suggested Tony Poulos, marketstrategist at WeDo Technologies,speaking on the Tuesday panelEnabling M&A for Industry Growth.

The value of mergers andacquisition in the technology andoperator sector grew 34.9 per centin 2014 from the previous year,according to B. Holt Thrasher, MDfor Mooreland Partners. “The lasttime it was that high was in 2000,”said Thrasher. And last yeartelecom M&As represented three ofthe ten biggest deals.

But although telecom operatorsand equipment manufacturersspeaking on the panel still seeopportunities to use mergers andacquisitions to grow or transformtheir companies, they rang a noteof caution.

Ericsson, for example, viewsM&A as a potential means totransform its business as theindustry moves towards software-based service delivery.

“Our previous approach wasmore focused on filling gaps. Weare now looking at a complete viewof which new business we need tobe in,” said Rima Qureshi, SVP, CSO& head of M&A, Ericsson.

Qureshi, however, questionedtoday’s high valuations of softwarecompanies.

“There is an interesting way ofincreasing value by throwing in buzzwords. Traditional valuations needto be reassessed when looking atsoftware companies,” said Qureshi.

The executive also stressed that“the performance on acquisition isnot necessarily stellar. It’s animportant caveat. An acquisition ... isnot a panacea, it’s not going to solvethe problem.” And particularly when

it comes to acquiring small start-upswith different cultures, “it’s importantnot to kill what you bough,” she said.

For European telcos, in-countryM&A continues to makes the mostsense, according to speakers.

Operators “should start with in-market consolidation, then fixed-mobile convergence … theninternational – the latter is verycomplicated,” said Mats Granryd,CEO of Tele2.

But international consolidation ismuch less likely to raise the ire ofthe European Commission.

“The commission generallywelcomes cross-border M&A – itreproaches too many in-countrydeals”, said Thomas Wessely,partner at Freshfields.

As a result, gaining approval forin-country deals is slow, complexand uncertain. But there may be ashift in mindset at the commission.

“Authorities are starting tounderstand that the industry issetting itself up for a data onlyworld,” he said.

“The Commission is a bit of a DrJekyll and Mr Hyde. When youdiscuss the merits … [of a deal]they are extremely conservative….When you come withconvergence and OTT as anargument they are not veryreceptive. The commission views[market consolidation] as [aquestion of] fixed costefficiencies,” said Wessely.However, the commission stillgave the green light to in-countrytelco consolidation in Germany,Ireland and Austria, despitenational opposition, he noted.

Telco and tech M&Ato continue apace,despite challenges

NEWS

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“In terms of thehere and now, if acustomer wants tomake a purchaseusing their mobiledevice and theycan’t, they’ll turn toa competitor.”

“Authorities arestarting tounderstand that theindustry is settingitself up for a dataonly world”

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mSchools is a multi-faceted mEducation initiative of Mobile World Capital Barcelona, incollaboration with the Generalitat of Catalonia, Barcelona City Hall and GSMA. Launched in2012, mSchools effectively integrates mobile technologies into the classroom.

Mobile enables access to up-to-date materials, improves collaboration and strengthenslearner engagement. mSchools helps students build important new digital skills, improvesachievement and prepares them for today’s world.

The mSchools Programme is based on three focus areas:• Encourage Learning with Mobile• Improve Digital Skills and Entrepreneurial Spirit• Build an open Environment for mEducation

ENCOURAGE LEARNING WITH MOBILE TECHNOLOGYFostering curiosity and the joy of discovery for students and teachers.

Mobile History Map (MHM), a pioneering initiative of the mSchools programme,advocates the use of mobile technology applied to non-technological subjects. This new,geo-positioning app and platform, allows students to collaboratively create content aboutpoints of interest close to their schools.

MHM content is evaluated and curated by education experts with the support of theInstitut Cartogràfic i Geològic de Catalunya, constituting a unique catalogue of Catalonianhistory and culture.

This pioneering project, specially designed for non-technical subjects is not only amultidisciplinary educational tool but also a huge success: more than 1600 students and 80teachers from Catalonia are generating new digital content based on over 400 points of interest.

Mobile Learning Awards celebrated its third edition this year. mSchools Mobile LearningAwards reward those who use and experience mobile technologies within academiademonstrating the educational possibilities of mobile devices (tablets and smartphones) inschools. These awards honour innovative teacher and student led projects that recognisethe integral role of Mobile Technology in Education.

In addition, School Visits at the Mobile World Centre, aimed at students understandingof how mobile enhances our lives, provides children and schools with a first-handapproach on the use of mobile technology. Visits are organized on an ongoing basisthroughout the year and encourage the discovery and use of mobile technology through aninnovative “Learn by Play” treasure hunt experience.

IMPROVE DIGITAL SKILLS & ENTREPRENEURIAL SPIRITDeveloping 21st century skills with the support of industry and education experts.

mSchools App Education course is a computer science elective offered in Catalan HighSchools based on app design and prototype development. In partnership with the Departamentd’Ensenyament, App education promotes team work and stimulates the entrepreneurial spirit.

Throughout the course, students and teachers receive mentoring from industry expertvolunteers improving learning outcomes and digital skills. Industry experts from leadingcompanies in the fields of app development, video games, business incubators and internetportals guide students and teachers through project planning and app development during thecourse.

The App Education course has over 12.000 students and more than 300 schools enrolled in the2015 school year. That’s over 25% of 4th grade ESO students from Catalonian public high schools.

mSchools App Awards acknowledges and rewards innovative students, teachers andschools for their hard work and accomplishments during the App Education course.

Awards focus on the design, coherence and technical development of applications formobile devices, stimulating the students’ presentation skills and creativity.

BUILD AND OPEN ENVIRONMENT FOR MEDUCATION.Increasing accessibility of mobile content and solutions relevant to students and teachers.

mSchools Toolbox is an online repository of validated and tested mobile educationalcontent. Designed to increase the availability and usage of educational mobile content forschools, teachers, parents and students. All content is curated by teachers and educationexperts for a better classroom experience.

mSchools Lab provides a set of tools to foster collaboration in testing future mEducationsolutions in a school environment. Designed to facilitate innovative trials and accelerate theadoption of cutting edge technology for education. Schools are encouraged to volunteer topartner with the industry to implement innovative solutions together.

mSchools mobile4all promotes accessibility of mobile devices for qualifying families andstudents with special needs. Designed to reduce the digital divide in the classroom.

For more information on how Mobile World Capital Barcelona is changing educationplease visit us at Congress Square 70 or mschools.mobileworldcapital.com.

ChangingEducation

ADVERTORIAL

mSchools

The mSchools programme is a multi-faceted mEducation initiative by theMobile World Capital Barcelona, in collaboration with the Generalitat ofCatalonia, Barcelona City Hall and GSMA.

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CONNECTIVITY FIRST | DEVICESCAPE

Welcome toConnectivity World Congress…?

Someone visiting this show for the firsttime, with no preconceived ideas, mightwell find themselves wondering why it’s

still called “Mobile World Congress”. Such avariety of industries, applications andactivities are on display here in Barcelonathat the overarching theme is open tointerpretation.

MWC has had several identity changes asit has evolved over the years. Back in the 90’sit was known as GSM World Congress,reflecting a strict technology alignment. Withthe arrival of UMTS it became 3GSM WorldCongress in 2001. And six years later, asmobile operators worldwide signalled theirintent to converge on a single cellularstandard for 4G, it was given the name westill use.

These changes follow a narrative ofexpansion and inclusivity. UMTS broughtwith it brand new operators with no 2Glegacy, hence the subtle but importantaddition of that ‘3’. The end of a far moresignificant industry era was reflected in thenext change, as the sometimes bitterlyopposed GSM and CDMA camps laid downtheir arms on the common ground of LTE.With each new technology came moreoptions and more operators.

In 2015 it feels like the time is right foranother change. Clearly this is no longer anevent that deals exclusively in “mobile”, andthe gathering momentum behind quad-playmeans mobile-only operators are actuallydwindling in number. What’s more, thelifespan of previous rebrands suggestsanother is due.

“Connectivity World Congress” might beworth considering. It maintains a link to theevent’s roots, while continuing to address thebroader mix of underlying technologies thatcan be harnessed to give smartphone usersthe connectivity they seek. Specifically itwould create the right environment for themeaningful integration of Wi-Fi into theconnectivity service that mobile operatorsprovide.

Despite its enormous popularity with endusers, and despite the enormous public andprivate connectivity resource that itrepresents, there are still some within thetraditional operator community who believeWi-Fi is—and should remain—entirelyseparate from cellular.

Ironically, this view perpetuates ratherthan neutralizes the threat that Wi-Firepresents to the established operatorcommunity. The emergence of Wi-Fi Firstand Wi-Fi-only plays from disruptive start-ups and larger cable operators—as well asthe arrival of Google’s integrated cellular andWi-Fi offer—will add a new dimension ofchoice for end users who want connectivityrather than one or other technology thatunderlies it. And their emergence has beengreatly assisted by traditional mobileoperators’ reluctance to embrace thefantastic wireless resource on which thesedisruptive new services are being built.

Mobile operators need to look and learn.We believe the most important trend of 2015will be a shift in thinking away from isolatedtechnologies and towards what we’re calling aConnectivity First approach. Some operatorsmay continue offering services at the fringesof the industry, using only one technology oranother. But the majority will soon realizethat, as long as the quality of the connectivityexperience is a good one, the end user will bepleased, however it’s delivered.

The logical extension of this is that end userswill begin to choose their connectivityprovider—which may not necessarily be aNetwork Operator—based on the totalconnectivity package to which that providergives them access. Like for like comparisons ofcellular coverage are going to lose their currencyfast as end users realise services are availablethat deploy a range of technologies to ensure thebest connectivity experience in the moment.

Remember, smartphone users spend 90 percent of their time indoors, where Wi-Ficonnectivity is increasingly available in anabundance that cellular simply cannot match.That is not a criticism of cellular, it’s simplyan observation that these two technologieshave evolved to do what they are best at.Cellular is the clear winner for mobility, foroutdoor connectivity and clearly deliverssome indoor connectivity. But Wi-Fi rules thein-building roost; which is why successfulmobile operators will be the ones thatdispense with technology-aligned thinkingand offer Connectivity First.

One could even argue that, in the shape ofT-Mobile USA, the industry already has itsprototype Connectivity First operator. CEOJohn Legere’s observation last year aroundthe launch of Wi-Fi Un-leashed that it doesn’tmatter how he gives his users five bars ofservice, so long as he gives them those fivebars, felt like a breakthrough moment.

His point was made in response to theobservation that an emphasis on Wi-Fireflected a weakness in his cellular network.We can speculate about that, but the moreimportant question is: So what if it did? Thefact is, there are weaknesses in every cellularnetwork, mostly indoors where people needconnectivity most. So what’s the best thing todo in response? Do what Legere did, andaddress those weaknesses in the mostefficient way you can to maintain the quality

and relevance of the service. Becauserelevance is everything.

At the beginning of this article I was talkingabout the evolution of this illustrious event.I’m told that, one of its original purposes wasto facilitate the establishment of internationalroaming agreements between operators sothat their customers could have the sameexperience moving from one network toanother.

A lot has changed since then, the show’sname included, but this challenge ofcontinuity remains. Mobile operators need totake control of the entire connectivityservice, and that means an extension of thesame cellular service experience to all formsof Wi-Fi. It means a managed service thatdelivers quality, convenience, and security. Itmeans giving users what they need, wherethey need it, when they need it.

It is our firm belief that, this time next year,T-Mobile USA will be by no means the onlymobile operator taking a Connectivity Firstapproach. Whether or not we’ll be greetingone another at the inaugural ConnectivityWorld Congress, is perhaps another matter.

As the industry evolves to reflect thegrowing awareness that wirelessconnectivity is bigger than any onetechnology, perhaps this event wouldbenefit from another name change. Successful mobile

operators will be the onesthat dispense withtechnology-alignedthinking and offerConnectivity First.

Dave Fraser, CEO, Devicescape

Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 16

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:34 Page 16

SOUTH ENTRANCEFAST TRACK

ON-SITE

REGISTRATION

ACC

ESS

TOO

THER

HA

LLS

1E111

1B501B52

1J50

1F50

1G301E301C30

1A40

1C40

1H31

1H21

1F401E40

1G29

1E50

1E48

1F49

1F47

1F46 1G45

1A30 1C29

1A48

1H281C20 1E20 1G201E19 1G19

1B42

1G25

1D511D49

1D48

1D50

1E49

1A10 1C10 1E10 1G10

1A20 1H19

1G08

1H30

1H20

1H10

1A12 1E9 1E12 1G9

1H26

1D46

1G11

1E46

1B54

1C7

1H27

1A14

1G49

1H09

1H25

1H50

1G50

1I30

1I50

1H32 1I31

1C5

1C39

1A38

1D42

1C19

1E22

1E14

1J60

1E18

1E16

ON-SITE REGISTRATION / FAST TRACK

D

Vending Machines

Vending MachinesVending Machines

up

VENTVENTVENTVENTVENTVENTVENTVENTVENTVENT

Meeting Rooms Meeting RoomMeeting Rooms

Meeting Room

2H20

2H30

2H60

2D60

2G60 2I60

2I30

2I20 2J20

2K60

2L10

2M10

2A2MR

2A15MR

2J612E60 2F60

2J512F50

2G31

2G30

2A13MR

2A11MR

2A9MR

2A7MR

2A5MR

2B2MR

2H26

Z1.2

2J60

2H2

2H31

2G61

2D61MR

2J30

2E40

2E36

2D40

2D20

2F10 2G112E2

2D25MR

2C16MR

2C12MR

2C8MR

2C19MR

2C11MR2C9MR

2C7MR

2B60MR

2B26MR

2B52MR

2B18MR

2B29MR

2B37MR

2B5MR

2A28MR

2A18MR

2A34MR

2B46MR

2A26MR

2B15MR

2B54MR

2C27MR

2C17MR

2C15MR

2C13MR

2A30MR

2A22MR

2A24MR

2A36MR 2A38

MR

2A32MR

2B56MR

2D17MR

2C26MR

2N2

2A40MR

2B44MR

2B3MR

2A44MR

2I31

2F20

2C25MR

2D23MR

2G26

2D50

2G20

2D20MR

2D27MR

2F12

2D21MR

2I25

2B40MR

2B42MR

2C6MR

2G13-

2E46

2F40

2G10

2F36

2L8

2J25

2B7MR

2A42MR

2J29

2J28

2A3MR

2A16MR

2B21MR

2B48MR

2B27MR

2A20MR2B13MR

2B22MR

2D11MR

2D9MR

2G29

2L2-2J2 2L32I2

2C10MR

2B4MR

2B20MR

2B9MR

2D5MR

2B19MR

2B17MR

2C5MR

2C21MR

2C23MR

2C22MR

2A10MR 2C4MR

2D15MR

2D13MR

2D19MR

2D7MR

2B24MR

2B32MR

2C1 MR

2C3MR

2B10MR

2B8MR

2B6MR

2G21

2A4MR

2F18

2I4MR

2B28MR

2C24MR

2E10

2A8MR

2A6MR

Z1.3

2D2 2D4MR

2E4MR

2B30MR

GF13GF12 GF14 GF15

2O1

2N60

GF18

2B31MR

2B33MR2B35

MR

2K40

Executive Meeting Rooms

HALLS 1 & 2 | FLOORPLANS

Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 17

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:34 Page 17

Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 18

VIP Waiting Area

Ref

resh

men

tsPl

asm

aPl

asm

a

Meeting Rooms

Meeting Rooms Meeting Rooms

Vending Machines

LIFT

B

B

B

B

3G10

3B20

3B30

3A10 3B10

3I30

3K20

3M30 3N30

3N103H10

3I10

3E30

3E10

3D30

3A11

3A31 3A20

3K30

3H30

3C303J30

MR4/MR5

3G4MR

3M10

GF6

3L20

3L30

3C20

3J20

3D103K10

3N21

3N11

3N31

3C10

3F30

3H34MR

3H32MR

3G2MR

3K6MR

MR6

MR7

MR1

MR2

MR3

MR12

MR11

MR10

MR9

MR8

3N33

3K4MR

3K2MR3G

1

CC3

CS70

CS50 CS60

CS145

CS130 CS180

CS120

CS135

CS90

CS100 CS105

CS87

CS65

CS125CS124-

CS140

CS160

CS150

CS165

CS122

CS123

CS85

CS121

CS75

CC7.3CC7.2

CC7.1C

CC7.1B

CC7.1A

CC7.4CC7.5

CC7.6

CC7.10 CC7.9 CC7.8

CC7.7

CC7.16

CC7.15

CC7.14 CC7.13

CC7.12CC7.11

CS76 CS77

CS80

CS200 CS202 CS204 CS208CS206

CS210 CS212

CS213

CS155

CS156

CS157MR

CS67

Broadcast village

Wea

rabl

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avilio

n

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Room

CS70

CS50 CS60

CS145

CS130

CS180

CS120

CS135

CS90

CS100 CS105

CS87

CS65

CS125CS124

CS140

CS160

CS150

CS165CS122

CS123

CS85

CS121

CS75

CC7.3CC7.2

CC7.1C

CC7.1B

CC7.1A

CC7.4CC7.5CC7.6

CC7.10 CC7.9 CC7.8CC7.7

CC7.16

CC7.15

CC7.14 CC7.13

CC7.12CC7.11

CS76 CS77

CS80

CS200 CS202 CS204 CS208CS206

CS210

CS212

CS213

CS155

CS156

CS157MR

CS67

FLOORPLANS | HALL 3 & CONGRESS SQUARE

GSMA Innovation City Stand 3A11 & 3A31

Mobile Connect - The convenient and secureuniversal log-in solution with privacy protection.

83% of mobile internet users have concerns about sharingpersonal information when accessing the internet or appsfrom a mobile. Mobile operators can put trust back intodigital services by providing secure authentication andidentification. We hold the future of digital authenticationin our hands – and so do your customers.

Simply by matching people to their mobile phone,Mobile Connect allows people to log-in to websites andapps quickly and safely without the need to rememberpasswords. This innovative solution is provided by mobileoperators worldwide and supported by the GSMA.Experience and get involved with Mobile Connect heretoday at the GSMA Innovation City Hall 3 Stand 3A11 &3A31. Secure digital identity is now in our hands.

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:39 Page 18

Mee

ting

Roo

ms

LiftLow Barrier

Low Barrier

Low Barrier

5A40

5A61

5F61

5E81

5A21

5G11

5H205G21

5I70 5H70 5G71

5E41

5E31

5E61 5D61

5C615D60

5E20

5D81

5F31

5G10

5F81

5H40

5H26

5G40

5I50

5H41

5I30

5C41

5D70 5C71

5D66 5C65

5C21

5G20

5E21

5H725I80

5C81

5G705E71

5B26

5B40

5C51

5C10

5A80

5G51

5G61

5B10

5I73

5I67

5I51

5I61

5I81

5J70

5J66

5J60

5J50

5J80

5K70

5K50

5L28MR

5L38MR

5M32MR

5L27MR

5M22MR

5M26MR

5L33MR

5L34MR

5L32MR

5J61

5F21

5G16

5F73

5G66 5F755G68

5F71

5I40

5K83

5M18MR

5H81

5H75

5I83

5M20MR

5I36

5I26

5H31

5H27

5I205H19

5I10

5E06

5A81

5K61

5L20MR

5L22MR

5L26MR

5E08

5D105F10

5G23

5G17

5L9MR

5M6MR

5L3MR

5L7MR

5L4MR

5L10MR

5L8MR

5M10MR

5L11MR

5L17MR

5M14MR

5L14MR

5L18MR

5L16MR

5J20 5J22

5J16 5J18

5J41

5K28

5K26

5K30

5J31

5K20

5K12

5J10

5M12MR

5J21

5I31

5B20

5F11

5J11

5K08

5C11

5I41 5G41

5H30 5G31

5G275H28

5H16

5L23MR

5I60

5H51

5H61

5M30MR

5M24MR

5L15MR

5B81

5B05

5K71

5L21MR

5M16MR

5K41

5K51

5J51

5J71

5M4MR

5M2MR

5L35MR

5L31MR

5I15

5K09

5K46

5J76 5I77

5I11

5I055J08

5K31

5M28MR

5H18

5K21

5B75

5B21

5D05

5J12

5K13

5K49

5I69

5A31

5L13MR

5H68

5G81

5H74

5G77

5H11

5J81

5L24MR

GF8 GF7

5H83

5K81

5J72

5J09

5K29

5D09

5F41

5C31

5A41

5K11

5B41

5B61

5K10

5L5MR

5A72

5A705L29MR 5B73

GF5GF4 GF3 GF2

5D34

5D32

5D36

5C435E40 5D41

5E305D31

5G60

5G58

i

Exit downfrom CC4

Exit down from CC4

4A1

4A2

PIPE 4.8m H

PIPE 4.8m H

Ministerial Programme

&Mobile World

Summit

GSMA Auditorium

ACC

ESS

TOO

THER

HA

LLS

HALLS 4 & 5 | FLOORPLANS

Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 19

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:35 Page 19

Green Technology Pavilion NFC & Mobile Money Pavilion

Mee

ting

Roo

ms

Lift

Low Barrier

Low Barrier

Low Barrier

7A80

7A40

7A81

7A71

7C40

7A11

7A21

7B11

7K71

7K65

7N437K51

7K70 7J73 7J71

7K68 7J63

7G40 7E41

7F31

7F41

7F30

7E51

7G60 7F61

7F51

7F60 7D61

7C61

7F70

7F80

7G31

7H10

7G417H40

7K50

7J61

7D70

7D68 7C67 7C65

7H20 7H22

7D807C81

7G70 7F71

7G68 7F67

7A61

7B146

7A41

7B1407C41

7G61

7G71

7G81

7I71

7I61

7I81

7I51

7C70

7C68

7C12

7B41

7C30

7H23

7H17

7H317J307E30

7F21

7O17MR

7N71

7N65

7O32MR 7N73

7O30MR 7N67

7N63

7O36MR 7L78

7P4MR

7O5MR

7O3MR

7P10MR

7O19MR

7P12MR

7O27MR

7H08 7G05

7L71

7L65

7L81

7N60 7L61

7J40

7E31

7H15

7A60

7G37

7P26MR

7C50

7E20

7E12

7K78

7C21

7H13 7H12

7O28MR

7O34MR 7D76

7O22MR

7O24MR

7P8MR

7O21MR

7H41

7E06

7C05

7C13

7P24MR

7O37MR

7O35MR

7O13MR

7O15MR

7P14MR

7O25MR

7J38

7N45

7G11

7H21

7H18

7J437K40

7K20

7O18MR

7M57

7M47

7M49

7O14MR

7M23 7M16

7K21

7M55

7M30 7K31

7K10

7O6MR

7M387M36

7M40

7K30

7J27 7J25

7J33

7M31

7K43

7M08

7M39

7O2MR

7O12MR

7M27

7M15

7M29

7M097M11

7K27

7J31

7M53

7M22

7M32

7M01

7M20

7J15

7M28

7O8MR

7K157K17

7M45

7M37

7J08

7K25

7G21

7M59

7E217J177M177M21

7J65

7N81

7N85

7N77

7N89MR

7M25

7C07

7C18

7C86

7C60

7G09

7E14

7I83

7F03

7O26MR

7N61

7N59

7J10 7J12

7J06 7H05 7H03

7H11

7J227J20

7J187J16

GF10 GF9

7G80

7K72 7K74

7F81

7G76

7P2MR 7O1MR

GF11

7P16MR

7C73 7C71

7D81

7M51

7M07

7O31MR

7J32

7J28

7E08

7J21

7G50

7M13

7M19

7K81

7I82 7I84

7K35

7L76

7N91MR

7N95MR

7N93MR

7B217B25

7B157B17

7B19

7C16

7C14

7B67

7C80

7B857B87

7B83

7P18MR

7B61

7B51

7I90

7M41

7I92 7I94

7M05 7M03

7E19

7K64

7K61

7K63

7N83

7O4MR

7M437M35

7N94MR

7B81

7L51

7N41

7K06

7J117K12

7J057K08

7K41

7B33

7B277B

317B29

7O33MR

7P22MR

7P20MR

7C32

Meeting Rooms

China Pavilion

Low

Bar

rier

Low

Bar

rier

Low

Bar

rier

Low

Bar

rier

6E30

6E20 6G21

6D73

6J36

6C30

6J60

6J50

6C20 6E21

6C50

6C40

6C36

6D40

6D60

6D50

6B30

6F50

6G41

6F40-

6G50 6H51

6H40

6G40 6H41

6H37

6H63

6H616G58 6H57

6J516I50

6J41

6I40

6I36

6J616I626I60

6J556I58

6G60

6G566B60

6B50

6C61

6C416B40

6G10

6G30

6H30

6H38 6I27

6H10

6H20

6I10

6J296I30

6J216I22

6I20

6C60 6D61

6C56 6C58 6D556G61

6G636F626F60

6G57

6E116C10

6H31

6G46 6H47

6H50

6H46

6I51

6I55

6G37 6J37

6I11

6J20

6J22

6J10

6J06 6J08

6M40

6L40

6L36

6J30

6J26

6O22MR

6L20 6M20-

6N11MR

6K30

6M30

6N4MR

6N8MR

6N6MR

6N12MR

6N14MR 6O13MR

6O12MR

6O8MR

6L30

6K20 6L21

6K106L11

6M60

6I57

6K40

6J40

6N30MR

6K36

6E10

6L41

6K38

6I53

6A30

6B10

6I37

6K50

6I69

6N2MR

6N21MR

6D71 6D70

6H60

6H56

6K21

6J18 6K15

6K11

6G31

6L05

6O30MR

6J28 6K37

6N26MR

6I06

6J116J136I12

6N25MR

6N15MR

6N13MR

6N3MR

6N7MR

6N5MR

6N1MR

6N17MR

6N19MR

6N18MR6O21MR

6O19MR

Z4.16Z4.14

6N22MR

6O23MR

6N28MR

6M38

6L26 6M29 6M26

6M10

6K056G11

6J07

6L10

6M36

6O31MR

6M56

6G52

6F46 6G47

6A40

6I61

6I63

6L6

6G626L606K61 6K60

6G516A50

6A60

6B52 6L50

6M57

6M53

6B62

6O25MR

6O11MR

6L61

6O24MR

6O26MR

6M7

6O15MR

6O10MR

6M13

6O33MR 6O32MR

6N27MR

6O20MR

6O18MR

6O5MR

6O7MR

6O6MR

6O4MR

6O2MR

6G20 6H21

6M08

6I67

6I21

6M17

6K35

6M15

6O3MR

6O1MR

6L48 6M49

6I56

Z4.10

FLOORPLANS | HALLS 6 & 7

Stand: 6E20

Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 20

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:36 Page 20

Goods Lift 8.5Max Weight - 6000 KgSize - 2.36m x 5.28m

Door Width - 2.7mDoor Height - 2.72m

Goods Lift 8.4Max Weight - 6000 KgSize - 2.36m x 5.28m

Door Width - 2.7mDoor Height - 2.78m

Goods Lift 8.3Max Weight - 4000 KgSize - 2.36m x 3.5mDoor Width - 2.8m

Door Height - 2.39m

Goods Lift 8.2Max Weight - 6000 KgSize - 2.36m x 5.28mDoor Width - 2.69mDoor Height - 2.78m

Goods Lift 8.1Max Weight - 4000 KgSize - 2.36m x 3.5mDoor Width - 2.67mDoor Height - 2.17m

ENTRANCE

ENTRANCE

ENTRANCE

Mobile C

loud Pavilion

Catalan Zone

8.1G41

8.1I40

APP LOUNGE

8.1H48

8.1F49

8.1D508.1D53

8.1B51

8.1D60

8.1D70

8.1B61

8.1E61

8.1D51

8.1F50

8.1E49

8.1E51

8.1D49

8.1B208.1B12

8.1A21

8.1B13

8.1C20

8.1C21

8.1D20

8.1B15

8.1C14

8.1D10

8.1C11

8.1B41

8.1A41

8.1B21

8.1I41

8.1B71

8.1E20

8.1D21

8.1E10

8.1D15 8.1D11

8.1I20

8.1D41

8.1I18

8.1H21

8.1I16

8.1H15

8.1H13

8.1I10

8.1H11

8.1B74

8.1E30

8.1D31

8.1I50

8.1I35

8.1A11

8.1G35

8.1H22

8.1D66

8.1D68

8.1J14

8.1E60

8.1H70 8.1H44

8.1G71

8.1H60

8.1G61

8.1J20

8.1G70

8.1F71

8.1H58

8.1E70

8.1J34 8.1J30

8.1E58

8.1H64

8.1G478.1

G638.1

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8.1H50

8.1I21

8.1D71 8.1D618.1D65

8.1C41

8.1A61

8.1H51

8.1B73

8.1B75

8.1F65

8.1G58

8.1H65

8.1C10

8.1B11

8.1G338.1H46

8.1G49

8.1E68

8.1D59

8.1F41

8.1E41

8.1C31

8.1K31

CC8.16 CC8.15 CC8.14 CC8.12 CC8.11 CC8.10 CC8.7 CC8.6 CC8.5 CC8.4 CC8.3 CC8.2 CC8.1

CC8.23 CC8.22 CC8.18CC8.19

CC8.9 CC8.8

CC8.21 CC8.20

8.1K51

8.1I498.1I51

8.1K42

8.1H68

8.1J64

8.1D72

8.1B77

8.1I598.1I63

8.1E22

CC8.24A

8.1K11

8.1K54

8.1K62

8.1K70

8.1K66

8.1J71

8.1K68

8.1K40

8.1J31

8.1F70

8.1G11

8.1K64

8.1J67

8.1C13

8.1G59

8.1I11

8.1J10

8.1I13

8.1K14

8.1K16

8.1J9

8.1J7

8.1J5

8.1K22

8.1K24

8.1K20

8.1J17

8.1J13

8.1J15

8.1J11

8.1K65

8.1A73

CC8.24B

8.1E67

CC8.17A&B

CC8.13

8.1J3

8.1K488.1K52

8.1I61

8.1D14

8.1H20

8.1F31

8.1G20

8.1K418.1K77 8.1K738.1K79

8.1K85

8.1H19

8.1B53

8.1H49

CC8

ACCESS TOOTHER HALLS

NORT

H EN

TRAN

CE

Meeting Rooms

MeetingRooms

Meeting Rooms

8.0D65MR

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D69MR

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D80MR

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C69MR

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8.0C29

8.0D14

8.0D20

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8.0C19

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8.0E62MR

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C49

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Theatre E

Theatre F

Theatre C

Theatre ATheatre B

Theatre D

Foyer E

Foyer D

Foyer F

NetworkingLounge

Foyer C

BreakoutRoom E

ACCESS TOOTHER HALLS

HALLS 8.0 & 8.1 | FLOORPLANS

Stand: 8.1G20

Stand: 8.1B74

Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 21

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:36 Page 21

HALL 1

Accenture 1C26, 2M20, 2M23.14 1I30A3&O Ltd 1F46Accenture 1E40, 2H2, 2H20Acer Europe SA 1G50Acsys Technologies Ltd. 1A14Agency of Advanced Cultural Technologies&Services, Daejeon 1I30ARCHOS S.A. 1G29Argela 1E19Aveicellular Lda 1E20Backpackr Inc. 1I30BandRich Inc. 1G08Bango 1F47Beijing Dynamic Power Co., Ltd 1E14Binbit México 1A30Blackphone – A Silent Circle Company 1G45Carrier iQ 1H21CEKO 1I30CITI Value in Real Time 1A30Clips Technology Co., Ltd. 1C19Consejo para el Desarrollo de la Industria de Software de Nuevo León AC 1A30CrucialTec Co.,Ltd 1C30Daegu Technopark Mobile Technology Convergence Center 1C19Dai Nippon Printing Co., Ltd. 1G30DATA FACTORY 1I30dotorimaker 1I30EBL COMPANY, Inc 1I30ELECOM CO.,LTD 1H32epay 1G49EPERFORMA Co., Ltd. 1I30Ethertronics, Inc. 1D49eWAVE Networks Limited 1C5Fingerprint Cards AB 1E50, 2A13MR, 2A15MRFord of Europe 1A38, 3C20FunnyPack Inc. 1I30FUTUREROBOT Co., Ltd. 1C19Geneva Lab / G-Lab GmbH 1H26Genmix Technology Co., Ltd. 1I30Good Technology 1B42, 2EMR.J6Graphite Software 1B50Green Packet 1E9GSMA Connected Living Programme DMR CC1 ReceptionGSMA Mobile Enabled Community Services CC1 ReceptionGuangzhou Shiyuan Electronics Co., Ltd. 1H20GWC 1G20HCL Technologies 1A12, 2F20HFR,Inc. 1I30Honpe Technology(Shenzhen)Co.,Ltd 1F49Huawei Technologies Co., Ltd. 1J60, 3I30, 1J50, Z3A.3Hysteric Monster Co.,Ltd 1I30HZO, Inc. 1H19IDEX ASA 1H25, 2A3MRImageNEXT Co.,Ltd. 1I30Infinet Malta Ltd 1E46Ingram Micro 1I50Instituto Federal de Telecomunicaciones IFT 1A30Integrated Device Technology 1H10Intel Corporation 3D30, 8.1E41, DMR CC1.3 MonJ.Speech 1I30Jolla Oy 1F40Joros Inc 1D51Kanga factory 1I30Kaspersky Lab UK 5B10, DMR CC1.3 TuesKeysight Technologies 1E10, 2I2KITA (Korea International Trade Association) 1I30KOMATECH 1C19KONA I Co., Ltd. 1C19Laird 1G19, 2EMR.I3LANDESK 1F50LG Electronics Inc. 3K20, 1H28, 3K4MRLigoWave 1H30Looq System, Inc. 1D50MagnaLAB, Inc. 1I30Mantiz Game Stuidos 1A30McKinsey & Company DMR CC1.3 WedMediaMotive 1B54Meitu 1B52MexicoIT 1A30Monitorlinq 1D42Municipio Leon 1A30MYCOM OSI 1A20NAMU Inc. 1I30NEOWINE Co., Ltd. 1I30NetCracker Technology 5G21, 2J30, DMR CC1.2 PMNine Bridge Co., Ltd. 1C7NINETAIL Co,.Ltd 1I30Nomit inc 1I30Noontec Korea Co.,Ltd. 1C19NTT DOCOMO, INC. 1C39ONEm 1C29Parkuest 1A30PCS Wireless 1E30PEOPLE I Co., Ltd 1I30PetFit 1I30Playful Interactive 1A30Pomeranian Science and Technology Park Gdynia 1E16PowerBase Industrial (HK) Ltd 1G11Project People Limited/GSMA Marketplace 1H09PROMEXICO 1A30PwC 1A48Qpick 1I30RADWIN 1G25Ralacoaster Inc. 1I30RAONTECH 1I30Runner's High 1I30ruwido austria gmbh 1A40S Soft Inc. 1I30Securifi Ltd. 1E48SEMS GAMES Co., Ltd. 1I30SeongNam Industry Promotion Agency 1I30Seoungeun sangsa co. 1I30Shanghai Wind Communication co., Ltd 1G10Shenzhen Longsys Electronics Co.,Ltd 1E49Shenzhen PCTX Technology Development Co., Ltd. 1E22Smart Venture Institute 1I30Smart Venture Institute (University Of Ulsan) 1I30Smart Venture Startup Institute 1I30Smartlink 1I31

Solus Password Solutions 1E18SOSO H&C 1C19Sunonwealth Electric Machine Industry Co.,Ltd., 1A10Suzhou Snail Digital Technology Co., Ltd 1H50Syobe Creative 1I30Tail-f Systems, a Cisco Company CC1 Reception, DMR CC1.4 TuesTaiwan External Trade Development Council (TAITRA) 1D46, 5J11Tamseng 1I30Tangoe Inc. 1C10Taqua 1H27Tektronix Communications 1C40The Coca-Cola Company CC1 Reception, DMR CC1.2 Mon & TuesTotaltech 1A30TRAIS Co., Ltd. 1C19UzBRAINNet Inc. 1C19Vigyanlabs Inc. 1D48VIRDI 1G9Voxox 1H31Watching My Dream 1I30Wattio 1E12WEXLER 1C20whoop 1I30ZEPETRONIX 1C19

HALL 23M 2A16MRAccellion Inc. 2C15MRAccenture 1E40, 2H2, 2H20Acco Semiconductor 2A24MRAdaptive Mobile 2B28MRADTRAN Gmbh 2EMR.J9Advanced Micro Devices, Inc. 2B52MRAetherPal, Inc. 2A11MRAffirmed Networks 2C19MRAGNITiO 2D20MRAirvana 2B29MRALPHA NETWORKS INC 2C13MRAltera 2C6MRAltiostar Networks, Inc. 2EMR.J4American Express 2EMR.I7, 2EMR.I9Analog Devices 2EMR.C8Android Z2A.1, Z3B.5ANOVO 2A42MR, 2A44MRAOptix 2A8MR, 2B3MRArbooster Limited 2E2Artesyn Embedded Technologies 2B9MRAskey Computer Corp. 5F11, 2B6MRASOCS Ltd 2D50ASPIDER-NGI 2EMR.I11Aspire Technology 7F70, 2B27MRAssurant Solutions 2EMR.D1ASUSTek Computer Inc. 2H31ATX Networks 2D50Audience 2C16MRBASEBONE 2D27MRBICS 2E40Biid 2E4MRBlu Products 2EMR.I2Brightcove 2C21MRBrightstar Corp. 2I20BroadSoft 2C17MR, 2EMR.B8Brocade 2G29BT Global Telecom Markets 2B15MRCambridge Silicon Radio Ltd 2EMR.D7Capgemini 2EMR.D3Cavium, Inc. 2F60CELISTICS 2E36Cellwize Wireless Technologies PTE Ltd. 2D50CENX 2F50ciena 5C61, 2J51Cirrus Logic, Inc. 2F12Citi 2EMR.B11, 2EMR.B7, 2EMR.B9Cohere Technologies 2EMR.D11CommScope 2E46ConteXtream 2D50, 2EMR.A12Corephotonics 2C9MRCoriant 2I30Cortica 2D50CounterPath Corporation 7H40, 2D17MRCrossrider 2D50, 8.1K85CTDI Europe 2L8Cyanogen, Inc. 2EMR.I5Cypress Semiconductor Corp. 2C26MRD-Link 2D23MRDeezer 2A34MR, 2A40MRDeloitte 2EMR.B6Devicescape 2EMR.I8Dixons Carphone Group 6M36, 2G26DMI (Digital Management Inc) 2B44MRDocuSign 2EMR.D8Dolby 2J28Dropbox, Inc. 2C12MR, 2C7MRDSP Group 2A32MREMERSON NETWORK POWER 2D4MREMS 2G31Equinix 2D7MREricsson Z3.B1, 2N60ESS Technology, Inc. 2B22MREtisalat 2J20Eurotech S.p.A. 2B8MREVENTISIMO S.L. 2EMR.J10Evolving Systems 2B24MR, 2B26MRF-Secure Corporation 2A9MRFacebook Inc. 2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7, 2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01Fingerprint Cards AB 1E50, 2A13MR, 2A15MRGameloft 2C25MRGEMA International AG 2I4MRGENBAND 2I31General Motors 8.1I50, 2EMR.B1, 2EMR.B2Global Certification Forum (GCF) Ltd 2EMR.D5Good Technology 1B42, 2EMR.J6Google Ireland Ltd 2EMR.J1, 2EMR.J2, 2EMR.J3, 2J60GSMA Managed Services 2A2MRGSMA Marketplace 2A6MRHARMAN 2L2, 2L3HCL Technologies 1A12, 2F20Humavox 2D50iconectiv 2D25MRIDEX ASA 1H25, 2A3MRIdomoo 2D50

IMA 2D50Imagine Communications 2A10MRInfinera 2EMR.B5, 2EMR.C6Infonova 8.1B61, 2B42MRIPgallery 2D50, 5E71IronSource 2D50, 8.1A73Italtel 2J2Juniper Networks 2I60, 2J61Kaltura 2D50, 5F81Kaymera Technologies 2D50Keysight Technologies 1E10, 2I2Kyocera Communications, Inc. 2EMR.J8La-Mark 2D50Laird 1G19, 2EMR.I3Lantiq 2B10MRLCC - Lightbridge Communications Corporation 2EMR.I1LINE Euro-Americas Corporation 2B54MRLookout 2B7MRMcAfee, part of Intel Security 3D30, 2EMR.C5, 2EMR.D4Metaswitch Networks 2EMR.C10, 2EMR.C12Micron Technology 2G30Microsemi Frequency and Time Corporation 2C27MRMicrosoft Corporation 3M30, 2E10, Z3A.2Microtel (UK) Plc 2B48MRMobileIron 2EMR.D9Movile 2C4MRMozido & DaVincian Healthcare 2B32MRMyriad Group 2EMR.B10NetComm Wireless 2B19MR, 2B21MRNetCracker Technology 5G21, 2J30, DMR CC1.2 PMNeustar 2A30MR, 2D21MRNGMN Alliance 2B60MRNovatel Wireless, Inc 2C22MR, 2C24MROasis Smart SIM 2D13MR, 2D15MR, 2D19MRON Semiconductor 2A36MR, 2A38MROoredoo Group 2H60Openet 2F36Overture Networks 2C10MROzVision 2D50PayPal 2EMR.A1, 2EMR.A2, 2EMR.A3, 2EMR.A4, 2EMR.A5, 2EMR.A6, 2EMR.A8PCCW Global 2C23MRPeerApp 2D50Peregrine Semiconductor 2A28MRPixelworks, Inc. 2B20MRPontis 2D50Proxama 2EMR.J11Qnovo 2C5MRQorvo 2I25RAD 2D50RADCOM Ltd. 2D50Radware 2D50Rambus 2EMR.B3Redbend 2H30RingCentral 2EMR.J7Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10Samsung Semiconductor Europe GmbH 2D40Sansa Security 2F10SAS 2D9MRSaudi Telecom Company 2G10SBCK Corp. 2EMR.I10Sedona 2D50Sercomm Corporation 2D5MRShanghai Huaqin Telecom Technology CO.LTD 2B18MRShazam Entertainment Limited 2B56MRSigma Systems 2A26MR, 2B17MRSiklu 2D50Smith Micro Software, Inc. 2EMR.C2, 2EMR.C4Sonim Technologies 2B46MRSony Europe Limited 2D11MRSony Mobile Communications AB 3M10, 2K60Stratus Technologies 2EMR.I12Symphony Teleca Corp. 8.1B75, 2G11, 2G13Synaptics, Inc. 2G61Syniverse 2G21Tata Communications 5I81, 2H26Tech21 2EMR.D10TECHNICOLOR 2EMR.I4Telenor Group 2G20TeleSign 2B30MRTeliaSonera AB 2A18MR, 2A20MR, 2A22MR, 2B13MRTEOCO Coporation 2EMR.C1, 2EMR.C3Texas Instruments Incorporated 2A5MR, 2A7MRTianma Micro-Electronics Co., Ltd. 2B2MR, 2B4MRTIMWE 2F40u-blox AG 2C1MR, 2C3MRUpstream 2L10Vasona Networks, Inc. 2D50VimpelCom Ltd 2G60WalkMe 2D50wefi 2D50Western Union Digital Ventures 2C11MRWireless Broadband Alliance (WBA) 2D2WiSpry Inc. 2B40MRWyred 2B5MRXPAL Power 2C8MRYahoo 2J29Yulong Technologies (Hong Kong) Co., Limited 2EMR.A11, 2EMR.A9Zain 2D20

HALL 3AirWatch by VMware 3D10Akamai Technologies 3B30Alcatel-Lucent 3K10Amdocs 3G10Android Z2A.1, Z3B.5AT&T Innovation City, 3A31AudioCodes 5C81, 3K2MRBroadcom Corporation 3C10China Mobile Communications Corporation 3A10Cisco 3E30Comverse Ltd. 3L20Consumer Physics 3H34MRDell Inc 3L30Deutsche Telekom AG 3K30, Z3.4ding* Z3B.2Ericsson Z3.B1, 2N60Firefox 3C30Ford of Europe 1A38, 3C20GSMA Innovation City Innovation City, 3A11GSMA Pavilion 3A06

Hewlett-Packard 3A20Huawei Technologies Co., Ltd. 1J60, 3I30, 1J50, Z3A.3IBM 3H30Intel Corporation 3D30, 8.1E41, DMR CC1.3 MonJasper Innovation City, 3A11KT Innovation City, 3A11Lenovo 3N30, 3N33LG Electronics Inc. 3K20, 1H28, 3K4MRMcAfee, part of Intel Security 3D30, 2EMR.C5, 2EMR.D4Microsoft Corporation 3M30, 2E10, Z3A.2Mozilla 3C30NEC Corporation 3N10, 3N11, 3N21, 3N31Nextivity Inc 3H32MRNokia 3B10, Z3B.7Oracle America, Inc. 3B20Oral-B Innovation City, 3A11Qualcomm Incorporated 3E10Red Hat 3L30Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10Sierra Wireless Innovation City, 3A11SK hynix Inc. 3J30SK planet � shopkick GmbH 3J30SK Telecom 3J30Sony Mobile Communications AB 3M10, 2K60TELEFÓNICA SA 3J20Vodafone Innovation City, 3A11ZTE Corporation 3F30

CONGRESS SQUAREAbertis Telecom CS60Accent Advanced Systems CS50ACUNTIA CS60AD TELECOM, S.L. CS50ADSmovil CS140Advanced Automotive Antennas CS50AGILE CONTENTS CS50AiQ Smart Clothing Inc. CS125ALDEAMO CS140Aparca&Go CS50Appszoom Technologies CS60ARGELICH NETWORKS CS60ASCAMM TECHNOLOGY CENTRE CS50Aywant (Zed) CS60AZETTI NETWORKS CS60Barcelona Digital Technology Centre (BDigital) CS50BARCELONA MEDIA CS50Beabloo CS50BEREPUBLIC NETWORKS CS50Bismart CS50CartoDB CS60CMC DIGITAL CS140CodiTramuntana CS50Compuer Vision Center CS50CONNECTEDEVICE Ltd CS123Crazy4Media CS60CTTC / DLR GfR mbH CS50Deister Software CS60DIALOGA GROUP CS150DIGITAL LEGENDS ENTERTAINMENT CS50DINERO POR TU MOVIL CS60Direccio General de Telecomunicacions CS50Domoti CS140Doonamis CS50Droiders CS121DUAL BEAM MERGER INGENIEROS CS60EEN-Enterprise Europe Network ACCIÓ CS50Effilogics Technologies CS50Enterdev SAS CS140EXSIS SOFTWARE Y SOLUCIONES S.A.S CS140eyebee® by DYNATEC CS60EYETOK CS50Fitbit Inc CS130, 6O32MRFitbit Inc CS130, 6O32MRFlumotion Services SA CS50Fonexion Spain S.A. CS105fonYou Telecom CS50FOONKIE MONKEY CS140ForceManager CS60GARMIN CS90, 7O25MRGARMIN CS90, 7O25MRGESTPOINTGSM CS60GoPro CS120Government of Catalonia 8.1K48, CS50GP ENTERPRISE ASIA LIMITED CS122Guru's System s.l CS50Hi Mom S.A.S. CS140IDI EIKON CS60IMAGIC CS60imasD Tecnología CS60inAtlas CS50Incubio CS50Indra CS60Ingeneo SAS CS140Intesis Software S.L. CS50IP TOTAL SOFTWARE CS140JAL21 Consulting & Venture Capital CS60Jsc Ingenium CS60KIMIA CS60KITMAKER CS60KRONOZ LLC CS100Lechpol CS135Ledmotive Technologies CS50Lhings CS50LPTIC CS156Manduka Games, S.L. CS50MARTIAN WATCHES CS124Masvoz CS60Maxcom S.A. CS135Medtep CS50Mobbeel CS60MOBILE WORLD CAPITAL BARCELONA CS70Mooveteam, S.L. CS60Movilok Interactividad Móvil CS60MyScreenPROTECTOR CS135Neàpolis CS50New Relic 8.1B13, CS60, 8.0C59MRNexus Geografics CS50Nilox CS80NovaIntegra CS140Openshopen CS50

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

EXHIBITOR LISTING

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Optima Consulting S.A.S. CS140P2i CS165, CS157MRPeel CS180PICK DATA, SL CS60Polaroid CS76Procolombia CS140QUIEROAPPS.COM CS60QUOBIS CS60Qustodio CS50Red Points CS50redBorder CS60Reticare CS60RTC Digital Consulting CS140Safelayer Secure Communications CS60Saygus CS65SDP Telecom a Molex Company CS77Sensing & Control Systems CS60Shoulderpod CS50Signaturit CS50Sistelbanda S.A. CS60SITmobile Soprano Group Company CS50Software Quality Systems, S.A. CS60Spanish Pavilion CS60SPIDERCLOUD WIRELESS CS85STARLAB CS50SVForum CS50Taisys Technologies Co., Ltd. CS75Tecnologías, Servicios Telemáticos y Sistemas SA CS60TELNET REDES INTELIGENTES S.A. CS60Telrad Networks CS160Tu Pediatra Online CS50Unify CS145Validated ID CS50VEXIA CS60Wavecontrol CS50Whiplash Entertainment, SL CS50Worldline CS60Xopik Mobile Marketing, S.L. CS50Xplica't CS50Yup Charge CS50

HALL 4Facebook Inc. 2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7, 2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01GE Software 4.2

HALL 56d Technologies 5K41A2iA 5B41ABC Smartcard 5B61Accanto Systems 5C31ACCUVER/INNOWIRELESS 5M28MRAction (Boostel) Technologies Co., Ltd. 5I73Adax 5J76ADIPSYS 5B61Advantech Networks and Communications Group 5L16MRAerotel Medical Systems 5E81AGUILA Technologies 5B61AirHop Communications Inc. 5H68, 6N3MRAlepo 5H83Allot Communications 5F81, 5G41ALSETT 5B61Altair semiconductor 5L35MR, 5L38MRAlvarion Technologies 5E81AMARISOFT 5K13AMER INTERNATIONAL GROUP 5B26APEX Communications 5K50Apliman 5G23Aptilo Networks 5G66Arcadyan Technology Corporation 5H68, 6O4MRARELIS 5B61Aria Systems 5H31AriadNEXT 5B41ARKAMYS 5B61Artiza Networks 5J70ARVENTO MOBIL SISTEMLER A.S 5F61Asentria Corporation 5F73Askey Computer Corp. 5F11, 2B6MRAspenta International 5F41, 5M2MRATES Networks 5B41Atrinet 5C81AudioCodes 5C81, 3K2MRAusonia Srl 5J81Authentify 5I31, 5L27MRAvanquest 5B61, 5L23MRAvast Software 5K29B-ON LIMITED 5K31BACTECH 5B61BaseN 5C31Basset AB 5J31BD Multimedia 5B61BEAWARN 5B41Beddit Oy 5C31Beezz Communication Solutions 5C81BehPardaz Jahan 5J51BENOMAD 5B61BeSpoon 5B41Bitville 5C31Blancco 5M26MRBluwan UK Limited 5D10Boogie Software Oy 5C31BoomeRing Communication (2005) Ltd. 5D81BOOSTEDGE - ACTIVNETWORKS 5B41bq 5J10Bretagne Commerce International 5B41Broadpeak 5B41Buzzinbees 5B61Bynet Data Communication 5D81callstats.io 5C31CALLUP 5D81CallView 5D81Capricode 5C31Casa Systems 5J41CBNL 5H27Cell Buddy Network 5D81Cellex 5D81Cellint 5D81CellMining 5F81Cellrox 5D81CelPlan Technologies Inc. 5I40

Centile Telecom Applications 5D05Ceragon Networks 5G61, 5L13MR, 5L15MRCHAMBRE DE COMMERCE ET D'INDUSTRIE HAUTS-DE-SEINE PARIS ÎLE-DE-FRANCE 5B41ChannelVAS 5H51Chemtronics Co.,Ltd 5G16China Telling Telecom Co., Ltd. 5C21ciena 5C61, 2J51Cirpack 5D05Citrix 5A21CJSC "PETER-SERVICE" 5J21Cloudmark, Inc. 5L22MRCodal Inc. 5I31Com4Innov 5B61Comarch 5J50Comba Telecom 5A31Comigo 5C81CommuniTake Technologies 5D81Compass Networks 5F81Comptel 5G40Computaris 5K12CopSonic 5B61Correlor 5F81Cortus SAS 5B75Cradlepoint 5J20, 8.0E14, 5L31MRCreanord 5C31Creoir Oy 5C31Cresense 5C43Crowdx 5D81CSG International 5B20Datatronics, S.A. 5F71Defne 5G20dejamobile 5B41Deveryware 5B41Dhatim 5K46Diametriq 5G68Digital Identity Solutions Europe 5C31DigitalRoute 5L5MR, 5L7MRDigitata Limited 5C10DO YOU DREAM UP 5B61DTS Licensing LImited 5I30, 5L11MRDxO Labs 5B41, 5M6MREastcompeace Technologies Co., Ltd. 5K61EBlink 5B73Elektrobit (EB) 5D32Elisa Videra ltd 5C31Elitecore Technologies 5I80EMEK GROUP 5F61ENENSYS Technologies 5B41EpiWorks, Inc. 5I31ESET s.r.o. 5B05ESPRIT 5I41Essence 5E71Etiya 5F61EUROMEDITERRANEE 5B61EVISTEL 5H30Evutec 5J22Exomi Oy 5C31eyeSight Mobile Technologies 5D81F5 Networks 5G11, 5L17MR, 5M14MRFAMOCO 5B61Faros Business Games Oy 5C31FIGENSOFT 5F61FingerQ Macao Commercial Offshore Limited 5F31Finland - Team Finland 5C31Finnay 5C31Finwe Ltd 5C31Flash Networks 5D60Flytxt 5I77FOGALE 5B41Foxcom 5C81FRENCH TECH PAVILION / 5B41, 5B61, BUSINESS FRANCE 8.1D41, 8.1E49Friendly Technologies 5E71Front Porch, Inc. 5K09FUJIAN SUNNADA COMMUNICATION CO.,LTD. 5G70Fujitsu 5A40Futurecom 5I36Gemalto 5A80Gemtek Technology Co., Ltd. 5I26Genymobile 5B61Georama 5I31Gilat Satellite Networks Ltd. 5F81GITEX TECHNOLOGY WEEK 5J72GLOBAL ENGINEERING TELECOM 5B41Globitel 5H70GoNet Systems 5D81Good Sign 5C31Goodspeed mobile Wi-Fi by UROS 5C31Guayacom 5B61Haltian Ld 5C43Hisense International Co.,Ltd 5E21I-New Unified Mobile Solutions AG 5I15i4drive 5E81iBasis 5F75, 5L24MRiDSCREEN 5D81IEI Integration Corp. 5K28IMImobile 5B21INBOX 5B41Industrial Technology Research Institute 5G77INMOBILES 5H11Inomera Research 5F61Inovar 5I50Intense Technologies 5K51Intersec 5C11INVEST, TRADE & INNOVATE In TOULOUSE MIDI-PYRENEES 5B61Invigo Off-Shore SAL 5I11IPDiA 5B61IPgallery 2D50, 5E71IPT PowerTech Group 5J60IQP Corp. 5C81IQSIM 5B61IsItYou Ltd. 5E71ISTANBUL CHAMBER OF COMMERCE 5F61Ixonos Plc 5C31Japan Radio Co., Ltd. 5K10JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP) 5I41Jiangsu Trigiant Technology Co.,Ltd 5J08Jinny Software 5J31JOT Automation Ltd. 5D36JOUVE 5B41Kaltura 2D50, 5F81

Kaspersky Lab UK 5B10, DMR CC1.3 TuesKERLINK 5B41KIDOZ 5D81Kingsignal Technology Co.,Ltd 5H74KocharTech 5G27Kontron 5H19Kumu Networks 5L10MRKYOCERA Corporation 5D09Lacoon Mobile Security 5E81LANDOLSI TELECOM TECHNOLOGY - L2T 5I41LATTO 5E71Legos - Local Exchange Global Operation Services 5B61Lexifone 5E81Liberty Vaults Ltd 5B61LivingObjects 5B61LOGICOM 5K49Lucidlogix 5F81Maeglin Software 5B61Magister Solutions 5C31Magisto 5E71ManageEngine 5K21MAPFA 5J51Marben Products 5B41MasterCard 5D61, 5L21MRmce Systems Ltd 5E71MCR - Mobile Content Distribution 5D81MDS 5I10MePIN / Meontrust Inc 5C31Milgam Cellular Parking 5C81Mobile Telecommunication Company of Iran 5J51Mobile Tornado 5E81mobiLead 5B61Mobiliz Information and Communication Technologies Inc. 5J18Mobiwol 5D81Modz 5C31Movius Interactive Corporation 5L3MRMr.Gabriel by VProject 5B61Mtarget 5B61MyRoll 5D81N-SIP Ltd. 5D81N.A.K company 5J51Narada Power Source Co.,Ltd 5K81Navigil Ltd 5C31NCC Group 5H28Nefal Bilişim Elektronik 5F61Neoditel 5B61Netas 5F61NetCracker Technology 5G21, 2J30, DMR CC1.2 PMNETGEAR 5F21Nolato AB 5H81Nov'IT - Uhuru Mobile 5B41NowSecure 5I31NuCurrent 5I31OAXIS ASIA PTE LTD 5K71ODC BUSINESS SOLUTIONS 5F61Oledcomm - LiZE 5B41Omniacom 5I41Omnitele Ltd 5M22MROne Smart Star 5E71OpenCloud Ltd. 5E30Opera Software 5C21OptoFIdelity 5C31Optulink, Inc 5I31Ora Interactive 5I31Orange 5A61Orga Systems 5B40P-OSS SOLUTIONS 5J09P.I.Works 5J80Pangea 5I31Pardakht-Aval-Kish (JIRING) 5J51Parentsaround 5B41Paris Ile-de-France Regional Chamber of Commerce and Industry 5B61Phoxygen 5B41PIXELS TRADE 5I41Plan de Souveraineté Télécom 5B41Planet Network International 5B61Pole Star 5B61Power HF Co., Ltd 5D66PRAGMA 5B61PrinterOn 5H16Printsecure 5I41PRISMA 5I41Procera Networks 5H61, 5M4MRPROTEI 5H20Prove & Run S.A.S. 5B61PROVENCE PROMOTION 5B61Proxym 5I41Qosmos 5G31Qowisio 5B41QUCELL 5M30MRQuuppa 5C31Qvantel Oy 5A41Radisys 5I61, 5M16MR, 5M18MR, 5M20MRRamot at Tel Aviv University - Unispectral 5D81RCS - Rampal Cellular Stockmarket 5D81RECOMMERCE SOLUTIONS 5A72RED TECHNOLOGIES 5B61Redknee Solutions Inc. 5H41, 5M10MR, 5M12MRReminiz 5B41REVE Systems 5I05Rintek 5F61RoamSmart 5I41Rohde & Schwarz Topex 5J12Ruckus Wireless 5E41Rx Networks Inc 5H75Saft 5I69Saguna 5E81Sandvine 5I51Sanjole Inc. 5H26Sarokal Test Systems Oy 5C31SCANOVATE 5D81Screenovate Technologies 5F81SCS Cluster 5B61SD Association 5I20Secure-IC 5B41SELECOM 5B41Sensirion AG 5D70, 5L26MRSetelia 5G17SFM Technologies 5I41SHENZHEN BRIGHT FUTURE TECHNOLOGY CO.,LTD 5K08ShenZhen Fortuneship Technology Co.,ltd 5K11Shenzhen JSR Technology Ltd 5E20

Shenzhen Landing Technology Co., Ltd. 5J71Shenzhen Skyworth E.A. Tech Co., Ltd. 5H18Shenzhen Unistrong Science & Technology Co., Ltd. 5E08Shields Environmental PLC 5J16Showell 5C31Siemens Convergence Creators GmbH 5G71Simgo 5F81SiNode Systems 5I31SIRADEL 5A70SISTEER 5D05Skycure 5D81Skyfire 5C21Smartcom 5B61Sofrecom 5A61Solstice Mobile 5I31SOTI Inc. 5H40SPB TV AG 5D41Spirent Developer Tools 5C81Sprocomm Technologies Co., Ltd. 5K20START 5E06State of Illinois 5I31, 8.1I21StoreDot Ltd 5D81StreamWIDE 5C65Subex UK Limited 5F10SUD DE FRANCE DEVELOPPEMENT 5B41Sunpartner Technologies 5C51SuperCom Ltd. 5D81Svyazcom LLC 5G81Symantec Corporation 5D31, 5M24MRSymbio 5C43Synchronoss Technologies, Inc. 5B81Systematic Paris Region 5B41Systems and Electronic Development FZCO 5H70Tactis 5B61Taiwan External Trade Development Council (TAITRA) 1D46, 5J11Tango Telecom Ltd 5L20MRTata Communications 5I81, 2H26Tata Consultancy Services Ltd 5E31, 5L33MRTEAM COTE D'AZUR 5B61Tech Mahindra & Mahindra Comviva 5G51Techshino Europe Technology B.V. 5I83Tecnotree 5L32MRTelecommunication Systems, Inc. 5I70Telenity 5J66, 5M32MRTelit Communications PLC 5E61Tensorcom 5K30The Israeli Export Institute 5C81, 5D81, 5E71, 5E81, 5F81The Qt Company 5C31The Wireless Power Consortium 5D34Think&Go 5B61Tieto 5L29MRTjat Systems 2006 LTD 5D81Tosibox Oy 5C31TP-LINK 5J61Trackimo 5E81Transaction Network Services 5L34MRTransferJet Consortium 5I20Tritux 5I41Trusted Labs 5B41TUNISIA EXPORT - CEPEX 5I41Turkcell İletişim Hizmetleri A.Ş 5G58TURKCELL TEKNOLOJI ARASTIRMA VE GELISTIRME A.S. 5G60TVpoint 5D81Ulticom (Now Part of Mavenir Systems) 5I60Vantrix 5L9MRVaraani Works 5C31Vedicis 5B41Verbio 5K50Verscom Solutions 5F61VESA (Brand Promoted DisplayPort) 5K70VESTEL 5A81Viaccess-Orca 5C71Viapass 5B61VidMind 5E81Virtual SIM Card Association 5K83VisualOn, Inc. 5L18MRW-HA 5A61WakingApp 5D81WaveIP 5F81WinkApp 5D81Wirepas Oy 5C31Wisesec 5D81Wotronics Technology Limited 5H72Wulff Entre Ltd 5C41Xaptum, Inc 5I31Xentris Wireless 5K26XIlinx 5L14MRXOOLOO 5B61Yepzon Enterprises 5C31Yezz / Avenir Telecom 5C51Zenic8 Limited 5I67ZENITTHYS 5B61Zimperium 5C81ZyXEL Communications Corporation 5G10

HALL 6@-yet GmbH 6B402operate 6C503TECH CORPORATE LTD 6K103Z Telecom, Inc 6D614G AMERICAS 6O12MR7Layers 6C56Ab Initio Software 6L50Accolade Technology 6I56ACL Mobile Limited 6K50ADAPTit S.A. 6F46AirHop Communications Inc. 5H68, 6N3MRAirspan Networks 6J30AIRTAG Mobile Shopping 6O5MRALCATEL ONETOUCH 6B10, 6C30Altom Consulting 6H40AM3D A/S 6C50ams AG 6E20Andreessen Horowitz 6N1MRAnite 6I50Anritsu 6F40AR Consultores SRL 6M20Arcadyan Technology Corporation 5H68, 6O4MRARGENTINA 6M20Arieso, a JDSU Mobility Solution 6I37

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ARM 6C10AROBS Transilvania Software 6H40Ascom Network Testing 6L26ASTELLIA 6G20ATX Argentina SA 6M20Avinotec GmbH 6B40Axell Wireless 6D50Azimuth Systems 6K61BAE Systems Applied Intelligence 6M56BARTEC PIXAVI AS 6H20BEIJING ZHONGGUANCUN OVERSEAS SCIENCE PARK CO.LTD 6G10, 6O7MRBioscience SA 6M20Bird Technologies 6D73Bullitt Group 6E11Cadence Designs Systems, Inc. 6L36, 6N14MR, 6O13MR, 6O15MRCBS Interactive 6O33MRCEIEC TECHNOLOGY CO., LTD 6I69Celfocus 6L05, 6N4MRCellebrite 6H37CellMax Technologies 6G37CellVision AS 6H20CEVA 6A50CHECKD AS 6H20CIS GROUP LATINOAMERICA S.A. 6M20Cloudera 6M30Cloudike Inc. 6L48Cobham Wireless (Formerly Aeroflex) 6H21Codespring 6H40COMLAB 6L6COMPRION GmbH 6I20ComputaMaps 6K15COSHIP Electronics Co., Ltd 6C61Crystalusion Limited 6B40Cumulocity GmbH 6B40Dali Wireless, Inc. 6J60Danalock/Poly-Control 6C50Dapredi Soft Systems 6H40Daya Electronics Co.,Ltd 6I67Dekagb S.A. 6M20DeltaNode Solutions 6D73Dencrypt 6C50Deutsche Post DHL 6B40Dialogic 6J28, 6O18MR, 6O20MR, 6O22MRDIGILINK GROUP CO.,LTD 6I57Digital Lightwave 6G40Dixons Carphone Group 6M36, 2G26Duesseldorf, City of 6B40Elliptic Laboratories AS 6H20Emirates Data Clearing House 6L60Empirix 6H10Eros International 6K50EXFO 6K36Fibar Group Sp. z o.o. 6I11First Data 6A60, 6N28MRFitbit Inc CS130, 6O32MRFLYPOS 6J55Focus Infocom GmbH 6J11Forsk 6J20FORTECH 6H40Frixtel 6M20Fujian Helios Technologies Co.,Ltd 6F46G DATA Software AG 6B40Gadmei Electronics Technology Co., Ltd 6I21Galtronics Corporation Ltd 6B60GEOIMAGE 6N19MRGigamon 6J40, 6O31MRGorilla Electronics GmbH 6B40Grupo Prominente 6M20GSMK CRYPTOPHONE 6J07Haier telecom Co.,Ltd 6K30Hanwang Technology Co.,Ltd 6G47Happy Day Studios 6H40HENA DIGITAL TECHNOLOGY (SHENZHEN) CO.,LTD. 6F50Hitachi Data Systems 6G21Huano International Technology Ltd. 6F62I-Con Mobile 6L10i-tec GmbH 6B40IAMAI- India Pavilion 6K50Ibys Technologies 6I10ICT.NRW Cluster Management 6B40Imagination Technologies 6E30Imprint Electronics Co., Ltd 6G56Industrial Electronics GmbH 6K11Infineon Technologies AG 6B62, 6N21MR, 6N27MR, 6O30MRInfobest Romania SRL 6H40Innovation Norway 6H20INTEPLA SRL 6M20Intracom Telecom 6I40iPega Limited 6J13ipoque 6B50IT SIX GLOBAL SERVICES 6H40Ixia 6L30, 6N8MRJDSU 6I37, 6N18MR, 6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MRJiangsu Hengxin Technology Co.,Ltd 6H47Jiangxi Jinggangshan CKING Communication Technology Co., Ltd 6G52JOYPLUS INT'L ENTERPRISE LIMITED 6I51KATHREIN-Werke KG 6J36Kenbotong Technology Co., Ltd. 6I53Keynote 6H38Keynote SIGOS GmbH 6H38KeyPoint Technologies 6K50Lasting Software 6H40LitePoint 6N5MR, 6N7MRLogin>PT 6M49LS telcom 6L11M&M MEDIANET 6H40MALATA MOBILE 6J21MARS Antennas & RF Systems LTD. 6I22Materna GmbH 6B40mCarbon Tech Innovation Private Limited 6K50MeaWallet AS 6H20Media Digital S.A. 6M20MediaTek, Inc. 6E21Metro Atlanta Chamber 6M08Microlab 6K05Microtel Innovation 6M38MLabs sp. z o.o. 6I11Mobile Systems International Consultancy Limited 6L21Mobileum, Inc. 6H41Monster Products 6J10

Morpho 6G30, 6N11MR, 6N2MRMTI Wireless Edge Ltd. 6J22My Mobile Payments Limited 6K50Mymo Wireless Technology Pvt Ltd 6I12myPhone sp. z o.o. 6K40N.A.T. GmbH 6B40Napatech 6K20Narda Safety Test Solutions GmbH 6M40Nash Technologies GmbH 6M26National Instruments 6E10Neomobile 8.1I16, 6N25MRNet Brinel SA 6H40NET CHECK GmbH 6J06NetScout 6C20Next Biometrics AS 6H20Nexus Telecom AG 6C58NIHON DENGYO KOSAKU CO.,LTD. 6J51Nordic Semiconductor 6H20NRW.International GmbH 6B40NRW.INVEST GmbH 6B40OBERTHUR TECHNOLOGIES 6I27, 6I30, 6N26MRObi Mobiles 6O6MROne97 Communications Ltd 6K50Opencode Systems 6I36Openwave Mobility 8.1H49, 6N12MROPTICOM GmbH 6M53, 6O26MROtterProducts 6N6MRPanasonic Marketing Europe Gmbh 6H31Panorama Antennas Ltd. 6J08PanzerGlass TM 6C50PCTEST Engineering Laboratory 6M7peiker acustic GmbH & Co. KG 6M26PHOTO USA ELECTRONIC GRAPHIC INC. 6G51Polaris Networks Inc. 6J61Polish IT Pavilion 6I11POLYSTAR 6G31Power Idea Technology (Shenzhen) Co., Limited 6H46Prisma Telecom Testing Srl 6G41QBurst Poland 6I11QiTASC GmbH 6M13Qosmotec GmbH 6K11Qualigon GmbH 6B40Quality Technology Industrial Co., Ltd 6H60Qubit Corporate 6M20Relia Communication Equipment Co., Ltd 6G63RINF 6H40Rohde & Schwarz 6B50, 6C40Rohde & Schwarz SIT GmbH 6B50ROMANIAN ASSOCIATION FOR ELECTRONICS AND SOFTWARE INDUSTRY - TIMISOARA BRANCH (ARIES-TM) 6H40ROPARDO 6H40Rosberg System 6H20RWTH Aachen University 6B40SAF Tehnika JSC 6M17SAP SE 6A30Secusmart GmbH 6B40Seidio, Inc. 6D55Seluxit 6C50Senseg 6O2MRSevOne Inc 6O10MRShenzhen AAPPAA Technology Co.,LTD 6I60Shenzhen Century Optical Group Co.,Ltd 6G62Shenzhen Cham Battery Technology Co.,Ltd 6I55Shenzhen Chaoming Industrial Co., Ltd 6G58Shenzhen Cheng Fong Digital-Tech Ltd 6I63Shenzhen Huaptec Co.,LTD 6G61Shenzhen Kewang Communication Co., Ltd 6I58Shenzhen Kleadtone Technology Co., Limited 6H57Shenzhen KVD Communication Equipment Limited 6I62SHENZHEN NEOSTRA TECHNOLOGY CO., LTD 6G50Shenzhen RFLC Technology Co.,Ltd 6G57Shenzhen Shouxin Tongda Electronics Co., Ltd 6H56Shenzhen United Time Technology Co., Ltd 6H51Shenzhen Wave Multimedia Co., Ltd 6L40shenzhen xin kingbrand enterprises co.,ltd 6H61SHS Viveon GmbH 6B40SIAE MICROELETTRONICA 6J29Sichuan Jiuzhou Electric Group Co.,Ltd 6H50SIGOS 6H38SIMARTIS TELECOM 6H40SIMCom Wireless Solutions 6M57, 6N30MRSirrix AG 6B40Skolkovo Foundation 6D60Skyworks Solutions 6C41SOLiD Inc. 6L41, 6N15MRSoliton Systems KK 6K60Sonus 6G11SOPHOS 6O24MRSpectronite 6M15Spirent 6J37Sunsight Instruments 6J18SwissQual AG 6B50Synopsys, Inc 6O1MR, 6O3MRSystemics-PAB Sp. z o.o. 6M60Tarana Wireless 6K21, 6N13MRTE Connectivity 6B52Tech Data Mobile 6A40TeleBilling A/S 6C50TeleTrusT - IT Security Association Germany 6B40Tellu AS 6H20TEM MOBILE LIMITED 6M10TestPlant 6J41TFL S.A. 6M20The Danish Chamber of Commerce / The Danish IT Industry Association 6C50The Eye Tribe 6C50Thin Film Electronics ASA 6H20Tongyu Communication Inc. 6C36Topwise Communications Limited 6G46Trend Micro Incorporated 6L61, 8.0D39udist srl 6M20V3D 6K38VALID 6J50ValueFirst Digital Media Pvt. Ltd. 6K50Versoft 6I11Visa Inc. 6D40Visteon Innovation & Technology GmbH 6D70Visual Fan 6H40Vodafone España S.A.U 6B30Vodafone Group Services Ltd 6O11MRW2BI, Inc. (an Advantest Group Company) 6K37WeHaus 6M20

Weniger Software House 6I11WIKO 6H30WIT Software SA 6C60Wolder 6L20WORLDLINE 6N17MRWuhan Fingu Electronic Technology Co., LTD 6J26Wuhan Gewei Electronic Technologies Co., Ltd. 6K35, 6O8MRWuhan GreeNet Information Service Co., Ltd 6G60Xtel 6C50Yangzhou New Telecom Science & Technology Co., Ltd. 6H63zafaco GmbH 6B40ZCTT 6M29Zhengzhou Speed Communication Equipment co.,ltd 6I61ZXD Technology Development Limited 6F60Zylinc A/S 6C50

HALL 73D Issue LTD 7F704iiii Innovations Inc 7H4051Degrees 7C706WIND 7M51, 7O26MRA1 Systems 7J17Absolute Software Corporation 7H40Accuris Networks 7F70, 7N94MRacticom GmbH 7G21ActiveMe 7G71Actus Mobile Solutions Ltd 7F70Adroit Vista Predictions Inc 7H41ADVA Optical Networking 7H31Advantech Wireless 7B25Aeonpower International Co., Ltd. 7M22AFP 7C67Agence du Numérique 7G71Ahope Co., Ltd. 7G61airG Inc. 7H40AKTAVARA AB 7F41Alberta Government 7H40Alpha Wireless 7D80AM Telecom Co., LTD. 7G61AMPHENOL ANTENNA SOLUTIONS 7C68Amtran Technology corp. 7N73Analogix Semiconductor (Brand Promoted: SlimPort) 7L61Anam Technologies 7F70ANT Wireless 7M49Anthony Stark Merchandising GmbH 7M13APP MEDIA 7G21AppCarousel 7H40Appland AB 7E41Applicata 7H10Applied Recognition Inc. 7I51aql 7B87Aricent 7A11ARITEL 7G61Asavie Technologies 7F70AsiaInfo 7B51Aspire Technology 7F70, 2B27MRAT4 wireless 7H15Atlantic Canada 7H41, 7P10MRATLANTIS INTERNACIONAL S.L. 7E20Automation Engineering, Inc. 7H20Avance Pay AG 7J33Avanti Communications 7G37Avertim 7G71Avvasi Inc. 7K50, 7O19MR, 7O21MRAWEX Agence wallonne à l'Exportation 7G71AWEX Barcelona 7G71Awingu 7G71Ballard Power Systems 7H40BELGIUM - BÉLGICA 7G71Bell ID 7J31, 7O28MRBenetel Ltd. 7F70BERLIN.mobile c/o Berlin Partner 7G21, 7O13MRBirdstep Technology 7E41Blacktusk Media 7H40BLiNQ Networks 7I51Bluebank Communication Technology Co.,LTD 7N61BLUEPIN 7E21BMx Computers 7G71Boost Communications AS 7K68Brandenburg Economic Development GmbH (ZAB) 7G21brocoli Co., Ltd 7G61Brodit AB 7C73Brussels Invest & Export 7G71BRUSSELS INVEST & EXPORT SPAIN 7G71BSB Power Company Limited 7K17C Squared Systems, LLC 7M23Caleo Technologies AB 7E41Cambium Networks 7B41Cambridge Consultants 7B21CARDMOBILI 7J15castLabs 7G21CCS 7B67, 7P18MRCellular Italia S.p.A. 7E51Celly SpA 7E19CentralTouch Technology Inc. 7H40Cerillion Technologies Ltd 7B61CertiVox 7K12CETECOM 7L65chargifi 7C70Chemring Technology Solutions 7C86CICS AB 7F41Clear2Pay 7G71Clearbridge Mobile 7K50CLX Networks 7G60COELMO spa 7M20Coiler Corporation 7F71Colony Networks 7H40Combain Mobile AB 7F41Commsquare 7G71Communication Components International AG 7J22Communications Consultants Worldwide 7C13Contela,Inc. 7G61Contentful 7G21CounterPath Corporation 7H40, 2D17MRCrunchfish 7F41CSG SCIENCE&TECHNOLOGY CO.,LTD HE FEI 7H13Cubic Telecom 7F70Cummins Power Generation 7M16CUPP Computing AS 7K43cVidya 7F30

Cybercom Group 7F41Cybercom Poland Sp. z o.o. 7N85DASAN Networks 7G61Dashing Com-Tek Co.,Ltd 7M36DBM ( ACCENT ) 7J61Desay Electronics (Huizhou) Co Ltd 7E08Dial Technologies 7J61Dialog Semiconductor Ltd 7C05Digital Turbine 8.1J14, 7O24MRDIGITAL VIRGO 7J61DIGITALK 7C70DisplayLink 7B33Doro AB 7A81DragonWave Inc. 7E12Dream Payments 7J21Druid Software 7F70EANTC AG 7G21Eden Rock Communications 7K70Effire Technology Shenzhen Ltd 7M07ELAN Microelectronics Corporation 7G68Electro Rent Europe 7G71Elliptic Technologies Inc. 7K50EMIXIS 7G71EMnify GmbH M2M IoT 7G21Enea 7E41Enerban 7G71Energic Plus 7K25Enghouse Networks Limited 7K50Ensemble Systems Inc. 7H40Enterprise Ireland 7F70Equiendo Ltd. 7F70ERCOM 7J40ESCAUX 7G71Escher Group 7F70eServGlobal 7I61Estmob Inc. 7E21EUPEN - Kabelwerk Eupen AG 7G71Eurocontracts s.r.o. 7K06Europlasma NV 7M55Eventbase 7H40Expeto 7H40Fabricovers 7G71FIME 7J10Firstar Battery Co.,Limited 7H03Fishtree 7F70Flanders Investment & Trade 7G71FLANDERS INVESTMENT & TRADE 7G71Flex Group 7H41FlexiTon 7G50Fliplet 7C14Fluxtream 7G71Flybits 7K50Fortytwo Telecom 7K65Franklin Wireless 7E14Fraunhofer Heinrich Hertz Institute 7G31Fraunhofer IIS 7G31Freescale Semiconductor 7A80FusionPipe Software 7H40Future Product Design a.s. 7D68Fuzhou Rockchip Electronics Co., Ltd. 7M43GARMIN CS90, 7O25MRGemotions 7G71GeoPal Solutions 7F70Gfi Informatique 7O4MRGiesecke & Devrient 7A41, 7P12MRGionee Communication Equipment Co.Ltd. 7C61Global Device Network 7C30Global Warning System 7E41Global Wireless Solutions, Inc. 7H12Glow Digital Media 7C70Golden Ears Corporation 7E21Golla Oy 7C41GOOD WAY TECHNOLOGY CO., LTD. 7M39Government of Canada / Gouvernement du Canada 7H40, 7H41, 7O12MR, 7O15MR, 7O27MR, 7P8MRGPS Tuner Kft. 7G50GREAT Britain Hospitality Area c/o Tradefair 7O33MR, 7P20MR, 7P22MRGreenPower Electronics.,Ltd. 7G61Hama GmbH & Co KG 7C41HAUD Systems 7K65HEAD acoustics 7K74Headlane Ltd 7B83Heliocentris Industry GmbH 7K31Herbert Richter 7K72HTC 7A40, 7A60Huadoo Bright Group Limited 7M03Hubble Connected Ltd. 7F81Huminah Huminah Animation 7H41Hungarian National Trading House 7G50i-movo 7C70I.R.I.S. 7G71iBeaken.com 7G71iBwave Solutions Inc 7C71Icontrol Networks 7J63ICT Association of Manitoba (ICTAM) 7H41ID Fusion Software 7H41IDT Systems Ltd / Case Station Ltd 7G41IEEE 7K71Imaginet 7H41imec 7G71, 7O17MRIMG COMMUNICATION TECHNOLOGY CO.,LTD 7M15ImmerVision 7H41Incognito 7H40Infinite Peripherals 7J27Infobright Inc. 7I51INFOMARK 7G61INFOPOLE Cluster TIC 7G71InfoVista 7G40Infradata 7G71Ingenico Mobile Solutions 7J43InnJoo Technology Co., Ltd. 7F03interactive digital media GmbH 7G70Intercede 7B81InterDigital 7A71InvenSense 7D61ip.access 7C60iPay International S.A. 7E31iProov Limited 7B31Itos Technology, S.L. 7J16JamoSolutions NV 7G71jBilling 7K50

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Jet Infosystems 7J05JPL NASA 7H21Juni Korea Co., Ltd. 7G61KAZAM MOBILE LIMITED 7M08KDLAB INC. 7G61Kernel-i 7G61Kisan Telecom Co., Ltd. 7G76Klas Telecom 7F70KnowRoaming 7I51Korea Testing Laboratory 7G61KOTRA(Korea Trade-Investment Promotion Agency) 7G61Kwilt INC 7K50LabSat 7H18Lanner Electronics Inc. 7E06Left of the Dot Media 7H40Li Tong Group 7M32Lime Microsystems 7O36MR, 7O37MRLimes Audio AB 7E41Linquet 7H40LogiSense 7K50Lumata 7P4MRLUMENS Co. Ltd. 7G61Mad Catz 7F31Made in Mind 7C70mAdme Technologies Limited 7F70Manitoba Institute of Trades and Technology 7H41Manitoba Trade and Investment 7H41Mariner Partners 7H41Maroc Export - Moroccan Centre for Export Promotion 7J61Master Merchant Systems 7H41MATRIXX Software 7F60Mavenir Systems 7A21Maysun Info Technology Co., Ltd 7F67MCS Test Equipment 7C70Mediashaker 7H40Megron Tech 7C70MELICONI S.P.A. 7D81MeteoGroup 7G21MHL, LLC 7F31Mobicage NV 7G71Mobidia 7H40Mobile Arts 7F41Mobile Security Solutions by LSEC & IPACSO 7G71MobileAware 7F70mobileLIVE Inc. 7K50Mobilosoft 7G71MobiWeb 7D70mobylla 7G71Mogencelab Co., Ltd 7G61Mohanet Mobilsystems Co.Ltd 7G50Momentus Software Inc 7H40Mondial Telecom 7G71Monizze 7G71MontaVista 7N77, 7O34MRMoodMe 7G71Movea 7P2MRMovify 7G71mPay S.A. 7J12mSensis S.A. 7K08, 8.1I49Multimedia Development Corporation Sdn Bhd 7L71Multiwave Sensors Inc. 7I51myFC 7F41Nakina Systems 7J11Neofonie Mobile GmbH 7G21NetAxis Solutions 7G71Netrounds 7F41Netsweeper 7K50New Times Overseas Exhibition Co., Ltd 7M41Newings Technology Co.,Ltd 7M11NewNet Communication Technologies 7P16MRNexeven 7F41NII SOKB Ltd. 7J71NIPA-National IT Industry Promotion Agency 7E21Nomad Connection, Inc. 7E21Novatti 7J25NoviFlow Inc. 7H41NquiringMinds Ltd 7C70NRT Technology Corp 7K50NTG Clarity Networks Inc. 7K50NuRAN Wireless 7H41NXP 7E30Octasic In 7O22MROnePhone Holding AB 7F41Ontario, Canada 7I51, 7K50OP-TIM 7G71OpenSignal 7B15opentrends 7J20OptiWi-fi 7F70Oxygen8 Communications Ltd 7F80Panamax Inc. 7N60Panasonic Enterprise Solutions Company 7M28Pebble Technology Corp / Widget UK Ltd Distribution 7C32Peli Products 7J08Peraso Technologies Inc. 7K50Perception TV 7B85Perfecto Mobile UK LTD 7O2MRPERFEKT Krzysztof Banach 7M45Perples 7E21Phonedeck GmbH 7G21PMC-Sierra Inc. 7O30MRPolar Power Inc 7M40PortaOne 7H11POVR (3G Multimedia) 7G50Powerstorm 7M30Pramac 7M38Primal Technologies Inc. 7I51Priori Data GmbH 7G21Professional Quality Assurance Ltd 7H40PSA Parts Ltd - Duracell 7M47PTM Group BVBA 7G71Purple WiFi 7B19PYCO GROUP 7G71QRC Technologies 7M25, 7O6MRQuamotion 7G71Québec (Canada) 7H41Quram 7G61RAMZO 7J61Ranplan Wireless Network Design 7C12Raycap Inc 7J38RealVNC 7C81Recon Instruments 7H40ResponseTek 7H40

ReunIT 7G71RFM WIRELESS 7G61RFWindow Co.,Ltd 7O18MRRockshore 7C16RTx Technology Co.,Ltd 7G61S2M 7J61SalesSeek 7B27SAMJI Electronics Co.,Ltd. 7N71SanDisk 7A61Santok 7F21SBS spa 7N45Scottish Development International 7B11Seavus 7E41Sendum 7H40Sequans Communications 7I81Shanghai Tricheer Technology Co., LTD 7H22, 7O3MRShen Zhen Unitone Electronics Co.,Ltd 7M27SHENZHEN ACT INDUSTRIAL CO;LTD 7M09Shenzhen Baolifeng Opto-Elec Co., ltd 7N83Shenzhen Bmorn Technology Co.,ltd 7I82SHENZHEN BOWAY ELECTRONICS CO., LTD 7M37Shenzhen Chuangxinqi Communication Co.,Ltd 7I92Shenzhen Diadem Technology Co., Ltd 7K63ShenZhen Electronics Co.,Ltd 7J28Shenzhen Envicool Technology Co., Ltd 7K15SHENZHEN EYCOM TECHNOLOGY CO.,LTD 7L78SHENZHEN HAOCHENG COMMUNICATION TECHNOLOGY CO.,LTD 7L51Shenzhen Hengnuo I.O.T tech company limited 7K64Shenzhen Hi-Power Technology Co., Ltd 7N63Shenzhen Honghaijia Communication Technology Co.,Ltd 7M35Shenzhen Hosin Communication Technology Co., Ltd 7H05Shenzhen Huihua Exploit Technology Co.,Ltd 7M19Shenzhen ICOO Electronics Technology Co., Ltd. 7I84Shenzhen Joyful Import & Export Co.,Ltd 7M17SHENZHEN KONECT COMMUNICATION EQUIPMENT CO.,LTD. 7M31Shenzhen Konka Telecommunications Technology Co.,Ltd. 7I71Shenzhen Noitavonne Electronics and Technology Co. LTD 7I90Shenzhen O-Film Tech. Co., Ltd 7C50Shenzhen Rainbow Time Technology Co.,Ltd. 7M29Shenzhen SED Wireless Communication Technology Co.,Ltd. 7G05Shenzhen Tianlong Century Technology Development Co.,Ltd 7M21Shenzhen Tianruixiang Communication Equipment Limited 7H23Shenzhen Trigger Scien-tech Co.,Ltd. 7I94Shenzhen Vastking Electronic Co., Ltd. 7M41SHENZHEN VIKIN COMMUNICATION TECHNOLOGY 7N81SHENZHEN WJM SILICONE & PLASTIC ELECTRONIC LTD.,LTD 7N59Shenzhen ZHANWEIXUN Technology CO., LTD. 7K81SiBEAM, Inc. 7F31Sicotel Communications 7J61Silicon Image 7F31Silicon Mitus, Inc. 7G61Simless Inc. 7K27SkyWave an ORBCOMM Company 7K50SLA Mobile 7O35MRSmall Cell Forum 7F61Smart Wallet 7H40SMSE - Swedish M2M Service Enablers 7F41Solara Remote Data Delivery Incorporated 7H41SOLARWAY F.Z.E 7K21Spacosa Corp. 7E21SPLICE Software 7H40SPS Inc. 7E21Star Solutions International Inc. 7H40Starhome Mach 7F51STMicroelectronics International NV 7B140, 7B146Stream Technologies Ltd 7C18Sub10 Systems Limited 7N93MRSun High Solutions 7N41SUN-FLY International Business Development Ltd. 7J73Supercharge Ltd 7G50Sweden at Mobile World Congress 7E41, 7F41Sweden Mobile Association (SMA) 7E41Swift Labs Inc 7I51SwiftKey 7P26MRSymsoft 7G60SYSTRAN International 7G61T 7M59Tactel AB 7F41TAEYANG I.S CO., LTD 7M57Tagattitude 7J18Takemetuit Inc. 7K50Tamoco 7C70Tangram Factory Inc. 7L81Tech Fuzzion Europe, Lda 7M53Teclo Networks AG 7G11TEKTELIC Communications Inc. 7H40Telavox AB 7E41Telepin Software 7K50TERACLE 7G61TestObject GmbH 7G21The Human Chain 7O32MRTHEHAN INC. 7G61ThroughTek Co., Ltd. 7M01TM Forum 7N89MRTMONET 7G61Trade and Invest British Columbia 7H40TransferTo 7H08Trustonic 7G81Ttec 7N65, 7N95MRTUCANO 7N43Tunnelbear 7I51Tutela Technologies 7H40tyntec 7C80, 7P24MRTYRONE FABRICATION LTD 7K35UBRIDGE CO., LTD. 7E21UK Trade & Investment 7C40UL 7K40UNISTAR TELECOM CO.,LIMITED 7K61UXP Systems Inc 7I51VASCO Data Security 7G71Verifone 7O14MRVeriTran 7J06VISICOM 7C65Vonetize 7I83WALTOP International Corp. 7C07Watchdata Technologies 7K51WebAction 7G80Wedge Networks Inc. 7H40WeDo Technologies 7G09WEENKO 7J61West One Technology LTD 7C30

WEVERCOMM CO., LTD. 7G61whatever mobile GmbH 7G21WiMatek Systems 7H40WIN 2000 TELECOM. CO., LTD 7J32WIND RIVER 7J65, 7O5MRWipro Limited 7C21Wirecard Technologies GmbH 7K30WirelessMe Limited 7H17World Telecom Labs 7G71Wray Castle Limited 7B17Wyless 7B29Wysdom 7I51Xi'an Yu Tong Intelligent Technology Co.,Ltd 7K41XINTEC 7F70Xoanon Analytics 7F41Yapital Financial AG 7K20Yifang Digital(Hongkong) Company Limited 7K78Youmi(Guangzhou) Mobile Co., LTD 7N67Zetes 7G71Zhejiang Ebang Communication co.,ltd 7D76Zhejiang Shangcheng Science & Technology Co., Ltd 7L76Zhilabs S.L. 7M05, 7O1MRZhuhai XH Smartcard Co.,Ltd 7J30Zinwave Ltd 7O31MRZIRA Ltd. 7K10

HALL 8.0Abinsula S.r.l. 8.0B10Action Mount 8.0E14Actions srl 8.0B10AdFalcon 8.0E24ALTRAN 8.0F30Amazon Appstore 8.0K12MR, 8.0K13MR, 8.0K16MR, 8.0K19MR, 8.0K9MRAOL Platforms 8.0D70MRAppiris 8.0K22MRApplix Group 8.0B10Appnext Ltd. 8.0F18Apptripper 8.0B10APPTURBO 8.1E30, 8.0D66MRAscot Industrial Srl 8.0I20AsGA Sistemas 8.0E10Asurion 8.0K10MRAVG Technologies 8.1B74, 8.0D65MR, 8.0D69MR, 8.0D75MR, 8.0E60MRAXONIX 8.0I37Azcom Technology 8.0E62MRBadu Networks 8.0G14Baidu, Inc 8.0K15MRBamboo Group 8.0I12Beintoo 8.0C49Beleader Internet Marketing S.L. 8.0I39BeMyApp 8.0D24Big Data Expo 2015, Guiyang, China 8.0F34Big Data Lab 8.0J40Blue Telecom Consulting 8.0D20, 8.0A10MRBTI Wireless 8.0J30Butlr - Your Digital Concierge 8.0B10CAKE 8.0G17CalAmp 8.1B71, 8.0D79MRCar Easy Apps Consortium 8.0D30Cartesian 8.0C73MRCertillion 8.0E10Cheetah Mobile Inc. 8.0E9CI&T 8.0E10Compatel Ltd 8.0I13Comtrade 8.0G20Confiz Limited 8.0I19Controllis Limited 8.0D21Cradlepoint 5J20, 8.0E14, 5L31MRCycle30 8.0K11MRDATACOM 8.0E10Datalab 8.0E10DivX, LLC 8.0K6MR, 8.0K8MRDot Hill Systems 8.0H14Dr Security 8.0C19DSPmobi 8.0I9eMotion Digital 8.0E10Enjinia 8.0B10ENNOVA SRL 8.0B10Enterprise Estonia 8.1K31, 8.0E76MREU 5G Research - 5G PPP / 5-Alive project 8.0B17Evamp & Saanga 8.0I19Expway 8.1D41, 8.0E80MRFeitian Technologies Co., Ltd. 8.0I7FictionCity Holding Inc 8.0C45FierceWirelessEurope/TelecomsEMEA 8.0C29FINEDIGITAL Inc. 8.0E56Flazio Srl 8.0B10FONEWARE 8.0G13FotoNation 8.0A12MRFrog Cellsat Limited 8.0I15Genesys Telecommunications Laboratories Inc. 8.0E29Global Kristall Aps 8.0F20Google AdMob 8.0B16, 8.0B12MR, 8.0B15MRGreenwave Systems 8.0K14MRGSMA Intelligence 8.0K2MRGuangDong Saifei Sapphire Technology Co., Ltd. 8.0J20Headway Digital 8.0J24HICS società cooperativa 8.0B10HIMOINSA 8.0D40HoloDigilog Human Media Research Center 8.0I25Hong Kong Science & Technology Parks Corporation 8.0D57Icaro Tech 8.0E10iconmobile group 8.0H16Idaho Department of Commerce (USA) 8.0E14IneoQuest 8.0E34Intertrust Technologies Corporation 8.0F15Intis Telecom 8.0J10IOLAN B.V. 8.0E52IOTS World Congress 8.0E37iStartLab Srls 8.0B10ITALIAN TRADE AGENCY 8.0B10ITS Consulting 8.0E10IXIA CORP 8.0E10Jampp 8.0K20MRKAAZING Corporation 8.0H10KHOMP 8.0E10kkM 8.0I35Kolektio 8.0B10KUKACLIP 8.0H20

La Comanda 8.0B10LEXIBOOK 8.0D29M-AdCall Digital Media Pvt. Ltd. 8.0D25Marfeel Solutions S.L. 8.0J6MC1 8.0E10MetaGeek 8.0E14mGage 8.0H11mLearn Mobile Education 8.0E10MOBI Antenna Technologies(SHENZHEN)Co.,Ltd 8.0J14Mobile King GmbH 8.0E30Mobile Value Partners 8.0A14MRMobiMESH & VoiSmart 8.0B10Mobvista 8.0I10MONO INFO SYSTEMS CO., LTD 8.0E58MSC Modular Smart Case by VersaSpaGmbh 8.0F36Nafithtech 8.0D49NetMediaEurope 8.0E46Network Kinetix 8.0F17New Relic 8.1B13, CS60, 8.0C59MRNingbo Yuda Communication Technology Co., Ltd 8.0I33NTS RETAIL 8.1B61, 8.0K23MROpenX 8.1J31, 8.0E69MR, 8.0E70MROSRAM Opto Semiconductors GmbH 8.1I59, 8.0C63MRPakistan Software Export Board 8.0I19Paqos 8.0B10Park Smart s.r.l. 8.0B10ParStream GmbH 8.0C25PhotoSpotLand 8.0B10pixelBook Srl 8.0B10Plus One Marketing Ltd. 8.0E19Prime Systems 8.0E10PubCoder Srl 8.0B10PublicVine 8.0K26MRPushapp srl 8.0B10QUASARMED SRL 8.0B10Quixey 8.0D80MRReach-in 8.0E14RealNetworks 8.1J13, 8.0C67MR, 8.0C69MRRecarga.com 8.0I23RemOpt 8.0E10RGT 8.0E10Rubicon Project Ltd. 8.0G19Securcube 8.0B10SHENZHEN HOMECARE TECHNOLOGY CO., LTD 8.0I6Shoozy 8.0B10Shuangdeng Group Co., Ltd 8.0I8Sicap 8.0G11SIGFOX 8.0C10, 8.0D67MRSikur 8.0F11Sivers IMA 8.0D60MRSOFTEX - Association for the Promotion of Brazilian Software Excellence 8.0E10Sorriso Technologies Inc 8.0E16Spectrummax 8.0E40Splunk Inc. 8.0I27Spotlime 8.0B10SpotXchange 8.0F40StradVision, Inc. 8.0E36Summit Tech 8.0F10Swenggco Software 8.0I19Swrve 8.0E38, 8.0D76MRTalent Garden srl 8.0B10TapCommerce 8.0C65MRTaptica 8.0D50Tech Mahindra Ltd. 8.0K21MRTecnew 8.0E10Telecom Review 8.0F38TeleSemana.com 8.0I41The People’s Government of Guiyang City 8.0F34ThingWorx, A PTC Company 8.0K27MRTokenlab 8.0E10Trend Micro Incorporated 6L61, 8.0D39Trust International B.V. 8.0C35TUNE 8.1J20, 8.0C77MRTwilio 8.1H51, 8.0K25MRUBIqube (Ireland) PLC 8.0C55Valid8.com, Inc. 8.0I11ValueLabs 8.0I29Verizon 8.0D10, 8.0A16MR, 8.0E64MRViettel Telecommunications Network Equipment Manufacturer - Viettel Group 8.0G2VISA SPA 8.0H9VÍSENT 8.0E10Vkansee Technology Inc. 8.0E39Westell Technologies 8.0C15WINDBLOCKER International B.V. 8.0G21Winjit Technologies 8.0D14YO! 8.0F08YouAppi 8.0E54Youbiquo S.r.l. 8.0B10YuppTV Inc Ltd., 8.0D58ZTE Supply Chain Co.,Ltd 8.0E50

HALL 8.142matters 8.1G58Accengage 8.1D41Accusonus SA 8.1I49Acision 8.1A41Acrobits s.r.o 8.1K54ActLight SA 8.1G58Adcash 8.1K68Adiquity 8.1G69adjust GmbH 8.1H68AdMaxim 8.1I10ADSMEDIA MOBILE ADVERTISING,S.L. 8.1K48Advantage Austria 8.1B61Adxperience 8.1E49Affle Holding Pte Limited 8.1K11Afilias (dotMobi) 8.1C31AgileWorks Ltd 8.1K31Airpush 8.1D60ALK Technologies Ltd. 8.1D59ANALOG TWELVE Co., Ltd. 8.1K42ANDREXEN 8.1K54Anyline 8.1B61APImetrics 8.1A11App Annie 8.1D53Appaloosa Technology 8.1D41Applause 8.1J9Applidium 8.1D41AppLift GmbH 8.1E68

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AppNexus 8.1F65AppsFlyer 8.1J30Apptentive 8.1A11AppThis 8.1K20Apptimize 8.1H13APPTURBO 8.1E30, 8.0D66MRAptoide 8.1G59Aquafadas 8.1E49arcatech ltd 8.1H49Aula365 8.1J67AutoGraph, Inc. 8.1A11AVG Technologies 8.1B74, 8.0D65MR, 8.0D69MR, 8.0D75MR, 8.0E60MRAwards Solutions, Inc CC8.17A&BAwoX 8.1E49AXIBLE TECHNOLOGIES 8.1E49BANDAI NAMCO Games Inc. 8.1K42Batch.com 8.1B21BAYERN INTERNATIONAL - Bavarian Bureau for International Business Relations 8.1I59Beekeeper 8.1G58BeeOne Communications SA 8.1G58Beeweeb 8.1H11Bidstalk PTE Ltd 8.1I20BIGLOBE Inc. 8.1K42Black Pixel 8.1A11BlueID SDK - Secure mobile keys 8.1I59Buddy Platform, Incl. 8.1A11Bulletin.net 8.1J7BuzzCity 8.1D66CalAmp 8.1B71, 8.0D79MRCanonical Group Ltd. 8.1F41, CC8.20, CC8.21Capptain 8.1D41CARTELMATIC 8.1D41CashSentinel 8.1G58Catalunya Apps 8.1K48Cellfish 8.1D41Celltick 8.1C20Centre for Secure Information Technologies (CSIT) 8.1H49Cequens Telecom 8.1K22CHAR.DIMITRACAS SA 8.1I49ClicksMob 8.1J34CM Telecom 8.1D50COLOPL, Inc. 8.1K42COYOTE 8.1K14CreaLog GmbH 8.1I59CRITEO 8.1F70Crittercism 8.1D15Crossrider 2D50, 8.1K85CYBIRD Co., Ltd. 8.1K42Cytech Mobile 8.1I49D'arriens 8.1E60D2C Inc. 8.1K42DAEM S.A 8.1I49Dbros Co., Ltd. 8.1J5DigiFlak OU 8.1K31Digital Horizons Limited 8.1H50Digital Turbine 8.1J14, 7O24MRDIMOCO Europe GmbH 8.1K41Dinube 8.1K48DISPLEX / E.V.I. GmbH 8.1I59dmg - DSNR Media Group 8.1E10DWANGO Co.,Ltd. 8.1K42Ecofleet by Oskando 8.1K31Edelman Spain CC8.24BEDSI-Tech Sàrl 8.1G58Eesti Telekom AS 8.1K31Elatec GmbH 8.1I59emporia Telecom Produktions- und Vertriebs GesmbH & CoKG 8.1B61Enterprise Estonia 8.1K31, 8.0E76MREnterprise Greece S.A 8.1I49Exosite, LLC 8.1G61Expway 8.1D41, 8.0E80MREyelead Software 8.1I49F5 Media 8.1J17FASMETRICS S.A 8.1I49Faveeo SA 8.1G58Fern Software 8.1H49Fiksu 8.1H22First Technology 8.1H46Flapit 8.1H19FLIR Systems 8.1C21Flirtie 8.1K48FMC GROUP 8.1D41Fortumo 8.1K31FRENCH TECH PAVILION / BUSINESS FRANCE 5B41, 5B61, 8.1D41, 8.1E49Fyber 8.1I11GAIDDON Software 8.1D41Game Insight 8.1F31GaneshaSpeaks.com 8.1B15General Motors 8.1I50, 2EMR.B1, 2EMR.B2General UI 8.1A11Geotag Aeroview (TripInView) 8.1I49GfK 8.1F50Globalcomm Europe 8.1K48Globo 8.1D49Glympse 8.1A11GoodBarber 8.1D41Government of Catalonia 8.1K48, CS50GREE, Inc. 8.1K42Greenhouse 8.1K31GungHo Online Entertainment, Inc. 8.1K42Guppy Games | Media 8.1A11Healthapp, S.L. 8.1K48Hellenic Association of Mobile Application Companies 8.1I49HEY! 8.1G58Horizon Video Technologies Inc. 8.1I49i-mobile 8.1K42i2CAT Foundation 8.1K48i3DESIGN Co., Ltd. 8.1K42IKARUS Security Software GmbH 8.1B61IKCOM 8.1D41Iken Personics 8.1B77Imaxel lab 8.1K48Immersion 8.1G41iMobileMagic / PhoneNear 8.1G63indoo.rs GmbH 8.1B61IndoorAtlas 8.1A11Indus Net Technologies Private Ltd. 8.1H21Infobip 8.1F49Infonova 8.1B61, 2B42MR

InnerSense 8.1D41InnoQuant Strategic Analytics 8.1K48Innovae Augmented Reality Agency 8.1K48INNOVATHENS 8.1I49INRIX 8.1A11Intel Corporation 3D30, 8.1E41, DMR CC1.3 MonInternetQ 8.1I40Invest Northern Ireland 8.1H49Irida Labs 8.1I49IronSource 2D50, 8.1A73ItsOn, Inc CC8.8ITTIAM SYSTEMS 8.1K24JOANNEUM RESEARCH Forschungsgesellschaft mbH 8.1B61Kantar 8.1D51Keima 8.1H20King of App 8.1K48Kirusa 8.1J15Kizeo 8.1E49Klab 8.1K42Kochava 8.1K16KRITER SOFTWARE, S.L. 8.1I18La Factoria Interactiva 8.1K48Leadbolt 8.1C11LEDGER 8.1E49Lextech Global Services 8.1I21Lleida.net 8.1I41LOCAL MOBILE MARKETER 8.1H49LOOPY · Quo App Solutions, Inc 8.1D20M-BIZ Global Group 8.1G58M-STAT S.A. 8.1I49M7 Managed Services Ltd 8.1H20Madgic 8.1D41Manage 8.1J10Mars Media Group 8.1H70Marvell CC8.13, CC8.14, CC8.15Massive Impact 8.1E22Matomy + MobFox 8.1F71Maxim Integrated CC8.3mBlox Limited 8.1C41MediaMath CC8.9 - DMRMessageBird 8.1I63Metaio GmbH 8.1G47Microgaming 8.1G35Micronet SA 8.1I49Millennial Media 8.1B41millenoki 8.1G71Mining Essential 8.1E49MINUTE TRANSFER 8.1E49Mister Bell 8.1D41MLS FIRMWARE SA 8.1I49MOBAPI by Bitwip 8.1E49Mobibase 8.1H58Mobile Content Forum 8.1K42Mobintouch 8.1D10MobiSystems 8.1B73MobPartner 8.1B11Mobusi Mobile Advertising 8.1K64Mobyt S.p.A. 8.1D71mOddity mObile 8.1K48MONSAN 8.1K77Mooncascade 8.1K31MoPub CC8.4, CC8.5MotionLead 8.1D41Movintracks 8.1K48Mozoo 8.1D21MPASS Ltd 8.1I49mSensis S.A. 7K08, 8.1I49MTI Ltd. 8.1K42MTT Mobile tout Terrain 8.1D41MUBIQUO 8.1D20Multimedia Knowledge & Social Media Analytics Laboratory 8.1I49MyOmega System Technologies GmbH 8.1I59NAKA AG 8.1G58NCSR Demokritos - Integrated Systems Laboratory 8.1I49Neomobile 8.1I16, 6N25MRNeoSOFT Technologies 8.1C10net mobile AG 8.1B51netelip 8.1H60New Relic 8.1B13, CS60, 8.0C59MRNEWSPHONE 8.1I49NEXPERTS 8.1B61NexStreaming 8.1E70Next Future Lab 8.1J5Nite Ize Inc 8.1G70Norbsoft 8.1G33Northern Ireland 8.1H49NTH AG 8.1K51NTS RETAIL 8.1B61, 8.0K23MRNUTITEQ 8.1K31NVIDIA CC8.10OBRELA SECURITY INDUSTRIES S.A. 8.1I49OLA mobile 8.1D31OneVisage 8.1G58OnYourMap 8.1J71Open Geospatial Consortium 8.1K52Open Mobile Alliance 8.1K52OpenMarket 8.1D11Openwave Mobility 8.1H49, 6N12MROpenX 8.1J31, 8.0E69MR, 8.0E70MROpera Mediaworks 8.1B20OrbiWise SA 8.1G58Orca Wave 8.1A11OSRAM Opto Semiconductors GmbH 8.1I59, 8.0C63MROXYGEN BROADBAND 8.1I49PARKNAV 8.1I21Pinnatta 8.1I49PlayFab 8.1A11Pocket Media 8.1K70Pradeo Security Systems 8.1E49PubMatic, Inc. 8.1D14qipp ag 8.1G58QuickPlay Media 8.1H44Reach-U 8.1K31RealNetworks 8.1J13, 8.0C67MR, 8.0C69MRREGATE SA 8.1I49Remo Software 8.1J11Rezopep - The Midi Pyrenees Business Incubator Network 8.1D41RouteSms Solutions Limited 8.1E51Salesforce.com CC8.12, CC8.22Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10Scandit AG 8.1G58SchoolBusNotes 8.1I49

Schreiner Group GmbH & Co. KG 8.1I59ScientiaMobile 8.1C13SecurePIM by virtual solution AG 8.1I59Sequitur Labs Inc. 8.1A11SIEN 8.1D41SignWise 8.1K31SimilarWeb 8.1K62SingularLogic 8.1I49Sirqul, Inc. 8.1A11SK (Certification Centre Estonia) 8.1K31Smaato 8.1E61Smart AdServer 8.1E49SMARTVISER 8.1D41Snow Engineering 8.1D41Softonic 8.1K65SOFTWEB ADAPTIVE I.T. SOLUTIONS 8.1I49Sonix Co., Ltd. 8.1K42Sonorys Germany GmbH 8.1I59Sony Mobile Communications - Developer World 8.1B53SPEC INDIA 8.1D70Spicysoft Corporation 8.1K42Spotlio AG 8.1G58Spreadtrum Communications (Shanghai) Co.,Ltd. CC8.2SSPE "Kartographia" 8.1K66StartApp 8.1B12State of Illinois 5I31, 8.1I21SUMMVIEW 8.1D41Supersonic 8.1H48Surf The Web 8.1K48Switzerland Global Enterprise 8.1G58Swoodle 8.1H49Symphony Teleca Corp. 8.1B75, 2G11, 2G13Syntonic 8.1A11Sysmosoft SA 8.1G58Tabernus Europe Ltd 8.1H20TalisLife 8.1G58Tapjoy 8.1D65TAPTAP Networks 8.1A21Teads 8.1E67TEKONSULT 8.1I59Telecom Italia CC8.1TELENAVIS S.A. 8.1I49Telintel Ltd 8.1K40TELLMEPLUS 8.1E49Terragon Group 8.1D68Testbirds GmbH 8.1J3The Boston Consulting Group DMR CC8.8Tizen 8.1H65Tobit.Software 8.1I61Torry Harris Business Solutions 8.1D61TouchBase 8.1A11TouchPal 8.1E20Trademob 8.1G20Tronic's Microsystems 8.1E49TRUSTe 8.1H15Trusted Logic 8.1E49TUNE 8.1J20, 8.0C77MRTwilio 8.1H51, 8.0K25MRTyroo (SVG Media Pvt. Ltd.) 8.1H64UbiNuri Inc. 8.1J5Uepaa AG 8.1G58UNCOVER TRUTH Inc. 8.1K42UNICOPE GmbH 8.1B61Uniface 8.1K79UppTalk (Grupo MasMovil) 8.1K48Urban Airship 8.1C14UTEL 8.1D41VAS2Nets Technologies LTD 8.1D72Vci 8.1I49Viacom International Media Networks CC8.24AVibes 8.1I21VIDAVO S.A. 8.1I49VisoCon GmbH 8.1B61Vispel by Inkspin1 8.1K31Vital Energy GmbH 8.1I59VoiceWeb S.A. 8.1I49Voluum 8.1J64Voxygen SAS 8.1D41Vserv 8.1G11Washington Interactive Network 8.1A11Washington State Department of Commerce 8.1A11WASSA 8.1D41WAZAPP 8.1D41Webaroo Inc. 8.1G49WebToGo GmbH 8.1I59Welsh Government 8.1H20Wikitude GmbH 8.1B61WildTangent 8.1I13Witigo 8.1D41WOOEKAN 8.1D41Wyconn GmbH 8.1B61xAd 8.1I51Yadwire Technologies ltd 8.1E58Yandex 8.1K73Yoga Systems 8.1K31

CONGRESS SQUAREAbertis Telecom CS60Accent Advanced Systems CS50ACUNTIA CS60AD TELECOM, S.L. CS50ADSmovil CS140Advanced Automotive Antennas CS50AGILE CONTENTS CS50AiQ Smart Clothing Inc. CS125ALDEAMO CS140Aparca&Go CS50Appszoom Technologies CS60ARGELICH NETWORKS CS60ASCAMM TECHNOLOGY CENTRE CS50Aywant (Zed) CS60AZETTI NETWORKS CS60Barcelona Digital Technology Centre (BDigital) CS50BARCELONA MEDIA CS50Beabloo CS50BEREPUBLIC NETWORKS CS50Bismart CS50CartoDB CS60CMC DIGITAL CS140CodiTramuntana CS50

Compuer Vision Center CS50CONNECTEDEVICE Ltd CS123Crazy4Media CS60CTTC / DLR GfR mbH CS50Deister Software CS60DIALOGA GROUP CS150DIGITAL LEGENDS ENTERTAINMENT CS50DINERO POR TU MOVIL CS60Direccio General de Telecomunicacions CS50Domoti CS140Doonamis CS50Droiders CS121DUAL BEAM MERGER INGENIEROS CS60EEN-Enterprise Europe Network ACCIÓ CS50Effilogics Technologies CS50Enterdev SAS CS140EXSIS SOFTWARE Y SOLUCIONES S.A.S CS140eyebee® by DYNATEC CS60EYETOK CS50Fitbit Inc CS130, 6O32MRFitbit Inc CS130, 6O32MRFlumotion Services SA CS50Fonexion Spain S.A. CS105fonYou Telecom CS50FOONKIE MONKEY CS140ForceManager CS60GARMIN CS90, 7O25MRGARMIN CS90, 7O25MRGESTPOINTGSM CS60GoPro CS120Government of Catalonia 8.1K48, CS50GP ENTERPRISE ASIA LIMITED CS122Guru's System s.l CS50Hi Mom S.A.S. CS140IDI EIKON CS60IMAGIC CS60imasD Tecnología CS60inAtlas CS50Incubio CS50Indra CS60Ingeneo SAS CS140Intesis Software S.L. CS50IP TOTAL SOFTWARE CS140JAL21 Consulting & Venture Capital CS60Jsc Ingenium CS60KIMIA CS60KITMAKER CS60KRONOZ LLC CS100Lechpol CS135Ledmotive Technologies CS50Lhings CS50LPTIC CS156Manduka Games, S.L. CS50MARTIAN WATCHES CS124Masvoz CS60Maxcom S.A. CS135Medtep CS50Mobbeel CS60MOBILE WORLD CAPITAL BARCELONA CS70Mooveteam, S.L. CS60Movilok Interactividad Móvil CS60MyScreenPROTECTOR CS135Neàpolis CS50New Relic 8.1B13, CS60, 8.0C59MRNexus Geografics CS50Nilox CS80NovaIntegra CS140Openshopen CS50Optima Consulting S.A.S. CS140P2i CS165, CS157MRPeel CS180PICK DATA, SL CS60Polaroid CS76Procolombia CS140QUIEROAPPS.COM CS60QUOBIS CS60Qustodio CS50Red Points CS50redBorder CS60Reticare CS60RTC Digital Consulting CS140Safelayer Secure Communications CS60Saygus CS65SDP Telecom a Molex Company CS77Sensing & Control Systems CS60Shoulderpod CS50Signaturit CS50Sistelbanda S.A. CS60SITmobile Soprano Group Company CS50Software Quality Systems, S.A. CS60Spanish Pavilion CS60SPIDERCLOUD WIRELESS CS85STARLAB CS50SVForum CS50Taisys Technologies Co., Ltd. CS75Tecnologías, Servicios Telemáticos y Sistemas SA CS60TELNET REDES INTELIGENTES S.A. CS60Telrad Networks CS160Tu Pediatra Online CS50Unify CS145Validated ID CS50VEXIA CS60Wavecontrol CS50Whiplash Entertainment, SL CS50Worldline CS60Xopik Mobile Marketing, S.L. CS50Xplica't CS50Yup Charge CS50

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

EXHIBITOR LISTING

Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 26

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:40 Page 26

EXHIBITOR NEWSEXHIBITOR NEWS

Cobham Wireless, formerly theWireless Test Business of Aeroflex,and NI the provider of platform-basedsystems that enable engineers andscientists to solve the world’s greatestengineering challenges, haveannounced a worldwide partnershipto service applications in cellular andconnectivity with solutions based onPXI technology. NI acquires theexisting Cobham PXI modularinstruments hardware product lineand becomes Cobham’s primaryprovider of PXI technology. Thecompanies will also collaborate toincorporate the latest NI PXI modularinstruments, including the NI vectorsignal transceiver with LabVIEWFPGA, into Cobham’s next-generationcellular and connectivity test systems.Cobham Wireless is the NI GlobalPreferred Partner for Cellular andConnectivity Applications, part of theNI Alliance Partner Network.

Visit Hall 6 for Cobham Wireless- Stand 6H21 and NationalInstuments - Stand 6E10

CobhamWireless andNI Partner forCellular andConnectivityApplications

Huawei FusionCloud OmniSolution is a hybrid cloud solutionwhich helps carriers to transform

from conventional telecomservices to ICT integratedservices. The Huawei FusionCloud

Omni Solution connectsheterogeneous public and privateclouds and provides a self-management system that allowsend users to manage resources ofpublic and private clouds. Thevirtual machines and applicationscan freely deploy and migrate onhybrid cloud platform.

OpenStack Cascading: Compatiblewith 3rd party cloud, Open API,

Support multi-clouds deploymentEnhanced Security: Public

clouds deploy same securitypolicies with private cloud.

Agile Network: End-to-endnetwork SLA, support VM & Appsfree migration and automaticnetwork administration

Please come and visit us at FiraGran Via Hall 1.

Intracom Telecom its ISO27001:2013 certified cloud solutionsaiming at fulfilling diverse andcustomizable business requirements.The company’s Cloud portfolioencompasses a comprehensive IaaSoffering, whilst promoting cuttingedge SaaS solutions, such as Securityand Mobile Device Management.

Furthermore, Intracom Telecompresents Service ProviderEnablement services, includingManaged Security and Value-AddSecurity services, complementing thepuzzle towards a holistic, end-to-endM2M/IoT security architecture. Thecompany also presents its innovativeCloud-based Healthcare solutions

focusing on telemedicine services, aswell as on Picture Archiving andCommunication System (PACS). Inpartnership with prestigious UKeducational medical institutes,Intracom Telecom provides superiormedical training & consultingservices for hospitals and iatricinstitutions.

Contact Details: Alexandros Tarnaris, Communications Director, Email: atarnar@intracom-telecom.com

Come and visit us at stand 6I40in hall 6.

Innovative Cloud Computing portfolio & Cloud-based Healthcare solutions by Intracom Telecom

World leading digital deliverycompany ironSource appointedDaphna Giniger as Director of Salesand Business Development UK, charged with heading upironSource’s London-based business

development presence in SOHO. Theformer CMO of ClicksMob will offersupport to current ironSource clients,while developing relationships withnew new publishers and advertiserswho could benefit from theironSource offering, including themobileCore SDK.

mobileCore provides one of themost comprehensive andcustomizable SDKs available inthe market, and the mobileCoread network offers exceptionaluser-friendly solutions andsuperior optimization technologyto deliver results.

ironSource EstablishesBusiness DevelopmentPresence in London

Smart Networks for a Smart World:Discover More at Stand 1A20

MYCOM OSI, the leadingindependent provider of ServiceAssurance & Analytics solutions to theworld’s largest CommunicationsService Providers (CSPs), has beensharing its vision, strategy and productroadmap at stand 1A20. This week,MYCOM OSI has launched a newmarket research report (with TMForum) and new Analytics andAutomation solutions, and has alsoannounced its participation in a high-

profile 5G innovation initiative. TheMYCOM OSI team would be delightedto meet you and discuss how the newcompany – which was created afterMYCOM acquired OSI in 2014 – canhelp you achieve your objectives.

MYCOM OSI enables ‘SmartNetworks for a Smart World’.

Meet us at stand 1A20, visitwww.mycom-osi.com or contactus on info@mycom-osi.com.

PROTEI platformsdeployed in MOTIV in Russia

PROTEI has completeddeployment of several powerfulsolutions in the network ofindependent Russian mobileoperator working under MOTIVbrand. This regional operator is oneof market leaders in severalRussian regions. The bundleconsists of PROTEI SCP, RoamingSteering Platform and SMSFirewall. With this new bundleMOTIV gets better control over

roaming service delivery, range ofimportant statistical informationand improves customer experienceleading to better loyalty. SCP givesan ability to deploy convergentbilling services and a variety ofother VAS “on the top”. SMSFirewall is reliably protecting thenetwork from various SMS fraudand spam threats.

Stand 5H20, www.protei.com

According to Syniverse,intelligent roaming can maximizeoperators’ LTE investments byenabling them to bridge theirretail and wholesale roamingstrategies to meet subscribers’expectations for seamless 24/7connection anytime, anywhere.

Syniverse helps operatorsaround the world monetize theseopportunities via real-timeintelligence tools that enable themto provide individualized roamingoffers to their subscribers, basedupon location and data usage,while also addressing networkperformance before issues aredetected by the end user.

The result of applyingintelligence to roaming is

increased retail and inboundrevenues, reduced wholesale costs,and enhanced user experiences.

Learn more about intelligentroaming by visiting us in Hall 2Stand 2G21 or atwww.syniverse.com

Use intelligence to capture newroaming revenues, says Syniverse

Tresys Technology, a UScompany, has spent yearsdeveloping its mobile securityexpertise through internal andcustomer-funded research anddevelopment. These effortsculminated in the release ofMobileFortress™ for Android™, asecurity-focused, policy-drivenmobile solution. Now, Tresys isleveraging that experience into awide range of security-focusedservice offerings for Enterprises,Carriers, and OEMs. Tresysprovides mobile securityconsulting, training, anddevelopment specifically tailored toaddress the needs of ourcustomers. Go tohttp://tresys.com/mwc2015 oremail info@tresys.com to learnmore about how Tresys can helpyou build and deploy more secure,more flexible, more sustainablemobile solutions.

Huawei FusionCloud Omni Solution Agile, Open ROADS to Cloud

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GLOBAL MOBILE AWARDS 2015

Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 28

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:15 Page 28

SHOW IN PICTURES

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DAY 4Thursday5 March

09.30 – 11.00

Keynote 7: Innovation at the Edge of Real andVirtualHall 4 – Conference Village – Auditorium 1 TweetWall Pro: #MWC15KN7

Moderator

Tony PoulosEditor DisruptiveViews

Robert BeckmanCEOWicab Inc.

Joerg TewesCEOAvegant

Alvaro Del CastilloFounder & CEOTAPTAP Networks

Thiru ArunachalamCEO & Co-FounderPeel

Davor SutijaCEOThin Film Electronics ASA

11.30 – 13.00

Unifying Network IT & Telco ITHall 4 – Conference Village – Auditorium 5 TweetWall Pro: #MWC15IT

ModeratorRob Rich, MD, Insights Research, TM Forum

Anders Lindblad, SVP & Head of Business Unit, Cloud & IP,Ericsson

Chris Mulley, Principal Architect, CTO Group, ZTE

Panel Discussion:Keith Allan, Director, IP Mobile Core & NFV Strategy,Alcatel-Lucent

Sam Samuel, Director, Engineering, Mobility CTO Group,Cisco

Hatem Bamatraf, Group CTO, Etisalat

Niall Norton, CEO, Openet

John Marlow, MD, UK/EMEA & SVP CorporateDevelopment, Ringcentral

11.30 – 13.00

Enterprise Services - Connecting SMEsHall 4 – Conference Village – Auditorium 3TweetWall Pro: #MWC15ENT

ModeratorGuy Zibi, Head of Consulting, Pyramid Research

Shayan Sanyal, CMO, Bluwan

Pelayo Omotoso, VP, Engagement Practices forCommunications Services, Ericsson

Erik Hersman, Founder, iHub

11.30 – 13.00

Navigating the Mobile Contactless PaymentsLandscapeHall 4 – Conference Village – Auditorium 4 TweetWall Pro: #MWC15PAY

ModeratorClaire Maslen, Senior Financial Services Manager, GSMA

James Anderson, Group Head & SVP, Shared PlatformServices, MasterCard

Peter Vesco, SVP, Business Unit Payment, Deutsche TelekomAG & CEO, ClickandBuy

Rich Clow, Head of Global Payments Centre of Excellence,Citi Global Consumer Bank, Citi

Hans Reisgies, SVP, Market Development & Co-Founder,Sequent

Jeremy Bornstein, Head of Payments Innovation, RoyalBank of Canada

11.30 – 13.00

Everything is Connected: Enabling IoTHall 4 – Conference Village – Auditorium 2 TweetWall Pro: #MWC15IOT2

ModeratorGodfrey Chua, Principal Analyst, Machina Research

Kevin Petersen, President, AT&T Digital Life, AT&T

Chris Boross, President, Thread & Product MarketingManager, Nest Labs

Glo Gordon, Chief Revenue Officer, Jasper

Paddy Srinivasan, VP & Head of Products, Xively Internetof Things, LogMeIn

Greg Roberts, VP, Marketing, Icontrol Networks

Khalifa Al Shamsi, Chief Digital Services Officer, Etisalat

Kate McKenzie, COO, Telstra

14.30 – 16.00

Network Investment: Making MoneyHall 4 – Conference Village – Auditorium 5 TweetWall Pro: #MWC15NI

ModeratorClaude Achcar, Founder & MD, Actel Consulting

Vasyl Latsanych, CMO, MTS

Mike Wright, GM, Networks, Telstra

Chris Halbard, EVP & President, International, Synchronoss

Yogesh Malik, Group CTO, VimpelCom

Nik Willetts, Chief Digital Officer, TM Forum

Sanjay Mewada, VP, Strategy, NetCracker Technology

Steve Zhang, Deputy Chairman, AsianInfo

Thorsten Robrecht, VP, Partner Business Unit, Nokia

Gyanee Dewnarain, Research VP, Communications ServiceProvider Business Strategy, Gartner

14.30 – 16.00

The Evolving Landscape of Enterprise MobilityManaged ServicesHall 4 – Conference Village – Auditorium 4 TweetWall Pro: #MWCMAN

ModeratorNick McQuire, VP, Enterprise Mobility, Head of EnterpriseResearch, CCS Insight

Pere Nebot, CIO, CaixaBank

Andy Zimmerman, President, Frog

Richard Esposito, GM, Mobility Services, IBM GlobalTechnology Services

Marty Beard, COO, BlackBerry

Gerry McQuade, CMO, Non-Consumer Mobile, EE

Gregory Wade, VP, Enterprise Business Team, MobileCommunications Division, Samsung Electronics

Dr. Mícheál Ó Foghlú, CTO, FeedHenry by Red Hat

14.30 – 16.00

Mobile Money in Emerging Markets: FromDomestic Remittances to Ubiquitous PaymentSystemsHall 4 – Conference Village – Auditorium 3

Moderator:David Pringle, TMT Analyst & Editor, Pringle Media

Tine Wollebekk, Head of Financial Services, Telenor

Tomasz Smilowicz, MD, Global Head of Mobile Solutions,Citi Transaction Services

Gustaf Agartson, CEO, Bima

Ben Lyon, VP, Marketing, Kopo Kopo

Cameron Goldie-Scot, Co-Founder & CEO, Musoni Kenya

14.30 – 16.00

The Business of IoTHall 4 – Conference Village – Auditorium 2TweetWall Pro: #MWC15IOT3

ModeratorCamille Mendler, Lead Analyst, Ovum

George Yianni, CTO, Connected Lighting & Founder ofPhilips Hue, Philips Lighting

Panel Discussion:Stephen Bryant, CTO, Telenor Connexion

Catherine Le Drogo Ferrari, VP, Marketing Product Activityfor Business, Orange Technocentre

Doug Webster, VP, Marketing, Cisco

Cecilia Atterwall, VP & Head of Strategy, Marketing &Communications, Ericsson

Presentation:Niall Murphy, Founder & CEO, EVRYTHNG

Panel Discussion:Thomas Svensson, SVP & GM EMEA, ThingWorx - A PTCBusiness

David del Val Latorre, CEO, Telefonica I+D, Telefónica

David Friedman, Co-Founder & CEO, Ayla Networks

Niall Murphy, Founder & CEO, EVRYTHNG

* Conference agenda correct at time of print.

Please note agenda now reflects running order of thespeakers.

CONFERENCE AGENDA*

Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 30

� � � � �

� � �

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:05 Page 30

Whether you face challenging NPS targets, daunting ARPU goals or major OPEX & CAPEX pressures, hitting KPI’s never gets any easier!

Visit our stand in Hall 1 and see for yourself the transformational value and powerful business decisions that can be driven by deep insight into your data goldmine.

Discover the power of real-time������ �����������������������

���������� ����������������level behaviour.

And, with more and moreoperators harnessing the powerof big data and analytics, our experienced global management team will be on hand to talk you through real case studies and help you decide on the strategies that will work for you.

And who said Mobile

World Congress

should be all work

and no play?

Visit us at Hall 1 Stand

1C40 and relax with a

refreshing Bubbleology

Bubble Tea or challenge

your colleagues to a

game of Space Invaders

on one of our retro

arcade consoles.

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:40 Page 31

Mobile technology is constantly changing the world we live in. From

connected cars and wearable tech to mobile payments and smarter

cities, mobile is revolutionizing and enhancing every aspect of our lives.

Mobile technology is changing us, too. Our devices connect, entertain,

inform and inspire us, changing how we interact and who we are.

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Mobile World Congress Shanghai, 15-17 July 2015, as we look ahead

and imagine the possibilities!

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