8/12/2019 5cs Analysis
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Description VAL Value = 0 Value = 5 Description
Market Size 3 Niche Massive Distribution
Segmentation 3 Clustered Monopolized Suppliers
Channels Available 4 Underdeveloped Established Alliances
Consumer Benefits 5 Fulfilled Unfulfilled
Purchase Intention 4 Not likely Very likely Competitive
environment
Consumer Research 3 Ad-hoc Syndicated Type of competition
Purchase Behavior 5 Impulsive Careful consideration Leading
Competitor
Frequency of purchase 2 Once in a while Frequently Share of
Market
Quantity of purchase 4 Few/Small Many/large Capital
Available
Fashionable 1 Trendy Classic
Political Regulations
Product Brand 4 Established/Current New/Old Fashioned Political
Volatility
Umbrella/Corporate Brand 4 Established/Current New/Old Fashioned
Inflation Rate
Brand's Credibility 3 None Trusted Funding Available
Know-How 5 New Patented Technology
Culture 1 Proactive Reactive Environment
Opportunity's Size MED Opportunity's Relevance HIGH Marketing
Investment
Consumer/Customer
Company
Scale (0 to 5) Collaborators
Competitors
Climate
Results
