The digipak title “Born to die” juxtaposes the idyllic setting of the background image, which

uses high key lighting and saturated primary colours. The fact that the depth of field is

shallow, signifies that the setting is a façade which masks the true, dark nature of the songs in

the album. It also allows the artist to be the main focus of the album cover. This juxtaposition

is used to create an enigma code, intriguing the audience about Lana and her songs, so they

want to find out more.

The sky blue colour and her white shirt connotes innocence and happiness, however, this is

contradicted by her sultry facial expression and the use of red which symbolises death and

sex, linking to the album title “Born to die”. Her facial expression is also very menacing and

the camera appears to be shooting from a low angle, suggesting that she has power and

dominance.

The font, its central positioning and Lana’s clean white shirt makes the appearance of the

digipak very clean cut and pure. She looks beautiful and vintage, as is her brand identity. This

links to Dyer’s star theory.

The white background of the disc is associated with purity

and the clean cut look seen on the digipak cover. However,

the red roses are used to contrast with this, signifying

passion, love, lust, strength and beauty.

The white background symbolises Lana’s innocent exterior,

whilst the roses symbolises her passionate, transcendent

and deeply meaningful interior.

The red background conforms to what you

would associated with a title “Born to die”

whereby red symbolises danger and lust. The

white font colour gives the appearance of the

Digipak a disconcerting feel, as the colours

completely oppose each other, linking to the

dark nature of the songs.