WSL | SHOPPER INSIGHTS. RETAIL INTELLIGENCE. INNOVATIVE SOLUTIONS. CONTACT US AT // T 212.924.7780 E INFO@WSLSTRATEGICRETAIL.COM U WWW.WSLSTRATEGICRETAIL.COM

2015 HOW AMERICA SHOPS®

RETAILER REPORTSUNDERSTAND MINDSET, ATTITUDES, VALUES AND BEHAVIOR OF SHOPPERS AT THE ACCOUNT LEVEL.

These How America Shops® Retailer Reports provide in-depth analysis of female shoppers at each retail chain – showing the differences that create a competitive edge.

THE REPORT HIGHLIGHTS:

SHOPPER VALUES � These studies uncover new shopper segments

offering growth opportunities for retailers and brands in a world of big databases.

SHOPPER SPENDING � Find out which shoppers are spending more in or

less in the leading indicator categories compared to a year ago.

� Understand the threat to national brands that goes beyond private label.

RETAILER CHOICES � Use this report to understand how alternative

channels are changing the retail landscape and where you need to be to follow your shoppers.

� Digital marketing is the great new tool to target shoppers you want efficiently – you just have to know who to target in stores and online.

AVAILABLE REPORTSDEPARTMENT STORES MACY’S, KOHLS, JC PENNEY, PRESTIGE CHAIN

DOLLAR STORESDOLLAR GENERAL, FAMILY DOLLAR NEW! DOLLAR TREE

DRUG STORESCVS, RITE AID, WALGREENS

MASS MERCHANDISERS TARGET, WALMART

ONLINE RETAILERSAMAZON, eBAY, MOBILE, NON-MOBILE

SUPERMARKETS ALBERTSON’S, KROGER, PUBLIX, SAFEWAYNEW! HEB, WHOLE FOODS

WAREHOUSE CLUBS COSTCO, SAM’S CLUB

NEW! ALDI

WSL | SHOPPER INSIGHTS. RETAIL INTELLIGENCE. INNOVATIVE SOLUTIONS. CONTACT US AT // T 212.924.7780 E INFO@WSLSTRATEGICRETAIL.COM U WWW.WSLSTRATEGICRETAIL.COM

PLEASE SEND ME THE FOLLOWING REPORT(S): EACH REPORT: $5,000 (BUSINESS IN NY STATE, PLEASE ADD 8.375% SALES TAX)

Please send check payable in US dollars to: WSL | 307 Seventh Avenue, Suite 1707, New York NY 10001

NAME TITLE

COMPANY PHONE

EMAIL FAX

ADDRESS

For more information or to order by credit card, please contact us at info@wslstrategicretail.com or 212.924.7780

*The price includes a presentation. Travel expenses are not included. (Businesses in NY state, please add 8.375% NY sales tax)

RETAIL CHANNELS

Mass Merchandisers

Supermarkets

Discount Grocery

Drug Stores

Dollar Stores

Warehouse Clubs

Department Stores

Malls

Catalogs

Mobile

Online

TV Shopping

Specialty Stores › Beauty › Books › Clothing/Discount Clothing › Electronics › Food › Greeting Cards › Home Furnishings › Home Improvement › Liquor/Wine › Office Supplies › Pet Supplies › Pre-Owned/Vintage › Toys › Travel Retail (e.g. DFS) › Vitamins/Nutrition

LEADING INDICATOR CATEGORIES

Apparel/Clothing

Baby Personal Care

Beauty › Cosmetics › Facial Skin Care › Hair Care › Hair Color › Hand & Body Skin Care › Perfume/Cologne

Consumables › Beer/Wine/Liquor › Breakfast Foods › Carbonated Beverages › Salty Snacks

Electronics

Health › OTC - Allergy Relief › OTC - Cough & Cold › OTC - Digestive Aids › OTC - Pain Reliever › Vitamins & Supplements

Home & Household › Home Décor › Household Cleaning › Household Paper Goods

Pets › Pet Accessories › Pet Food/Treats

METHODOLOGY

� Quantified National Data

� Internet Surveys conducted quarterly

� National Sample: 1386 adult women (includes income, age, ethnicity)

� Updated at time of purchase with current data

ANALYSIS

Each report compares leading retailers in the channel.

“So thank you, from the bottom of my heart - you have NO IDEA just how much I use your data and how smart it makes us all feel, whether we’re seeing a retailer or a marketer.”

Vice President, Publishing

SUCCESS STORIES

“This is one of the best pieces I have seen in a long time! Congratulations! I’m using parts of it in my Assortment Rationalization Presentation (with appropriate credits, of course). It’s been emailed around several times now. Great work!”

Category Insights Manager, CPG Manufacturer

order nowDEPARTMENTS STORES DOLLAR STORES DRUG STORES MASS MERCH. ONLINE SUPERMARKET WAREHOUSE CLUBS