APPENDIX – B

GARRET’S RANKING TABLE

PERCENTAGE SCORE PERCENTAGE SCORE

0.09 99 52.02 49

0.20 98 54.03 48

0.32 97 56.03 47

0.45 96 58.03 46

0.61 95 59.99 45

0.78 94 61.94 44

0.97 93 63.85 43

1.18 92 65.75 42

1.42 91 67.48 41

1.68 90 69.39 40

1.96 89 71.14 39

2.28 88 72.85 38

2.63 87 74.52 37

3.01 86 76.12 36

3.43 85 77.68 35

3.89 84 79.12 34

4.38 83 80.61 33

4.92 82 81.99 32

5.51 81 83.31 31

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6.14 80 84.56 30

PERCENTAGE SCORE PERCENTAGE SCORE

6.81 79 85.75 29

7.55 78 86.89 28

8.33 77 87.96 27

9.17 76 88.97 26

10.16 75 89.94 25

11.03 74 90.83 24

12.04 73 91.67 23

13.11 72 92.45 22

14.25 71 93.19 21

15.44 70 93.86 20

16.69 69 94.49 19

18.01 68 95.08 18

19.39 67 95.62 17

20.93 66 96.11 16

22.32 65 96.57 15

23.88 64 96.99 14

25.48 63 97.37 13

27.15 62 98.72 12

28.86 61 98.04 11

30.61 60 98.32 10

32.42 59 98.58 9

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34.25 58 99.82 8

PERCENTAGE SCORE PERCENTAGE SCORE

36.15 57 99.03 7

38.06 56 99.22 6

40.01 55 99.39 5

41.97 54 99.55 4

43.97 53 99.68 3

45.97 52 99.80 2

47.98 51 99.91 1

50.00 50 100.00 0

SOURCE: Henry, E. Garret’s, Statistics in Psychology and Education, Feffer and Simans Private Limited, 1969, p.329.

II. Garrett Ranking

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An attempt has been made to analyse the various ‘influencing factors

of customers for the preference of the bank’ by using Garrett Ranking

method.

Formula

100 (Rij – 0.5)Per cent Position = -----------------------

Nj

Rij = Rank given for the ith variable by the jth respondent

Nj = Number of variables ranked by the jth respondent.

ICICI Bank

Table 4.23 shows the ranks given for the factors that contribute the

preference with ICICI Bank.

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TABLE 4.23

Factors Influencing Customers for Preference of the Bank

Sl. No.

ReasonRank

Total1 2 3 4 5

1. Easy approach 4 5 30 2 9 50

2. Quick and friendly services

6 7 11 9 17 50

3. Value – added services 3 18 6 14 9 50

4. Favourable interest rates 20 12 2 9 17 50

5. Convenient in accessing and payments

17 8 1 16 8 50

Garrett’s Table Value 75 60 50 40 25

Source: Primary Data

Sl. No. Reason Total Score Average Rank

1. Easy approach 2405 48.1 III

2. Quick and friendly services

2205 44.1 V

3. Value – added services 2390 47.8 IV

4. Favourable interest rates 2855 57.1 I

5. Convenient in accessing and payments

2645 52.9 II

It is observed from the Table 4.23 that ‘Favourable Interest Rates” has

been ranked as the first factor for the preference of customers; convenient in

accessing and payments has been ranked second, easy approach occupies

third position, followed by value-added services in fourth rank with quick

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and friendly services of the bank ranked as the fifth factor influences

customers of ICICI for their utmost preference.

Indian Bank

Table 4.24 shows the ranks given for the factors that contribute the

preference with Indian Bank.

TABLE 4.24

Factors Influencing Customers for Preference of the Bank

Sl. No. Reason

Rank Total1 2 3 4 5

1. Easy approach 11 10 9 17 3 50

2. Quick and friendly services 7 6 6 15 16 50

3. Value – added services 8 9 17 5 11 50

4. Favourable interest rates 14 10 9 10 7 50

5. Convenient in accessing and payments

10 16 8 3 13 50

Garrett’s Table Value 75 60 50 40 25

Source: Primary Data

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