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Social Media Tactics
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for Not-for-Profits
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50 Social Media Tactics
101 SOCIAL MEDIA TACTICS FOR
NONPROFITS: A FIELD GUIDE
• Written by Melanie Mathos & Chad Norman
• Published by John Wiley & Sons
• Release date: February 2012
• 101SocialMediaTactics.com
50 Social Media Tactics
IF YOU’RE TWEETING…
#101SMT
#bbecon
50 Social Media Tactics
You have a social media strategy, right?
50 Social Media Tactics
SETUP
50 Social Media Tactics
1SOCIAL MEDIA TACTIC
Brand Your
Facebook Page
50 Social Media Tactics
2SOCIAL MEDIA TACTIC
Create a Custom
Twitter Background
50 Social Media Tactics
3SOCIAL MEDIA TACTIC
Brand Your
YouTube Channel
50 Social Media Tactics
4SOCIAL MEDIA TACTIC
Create a Branded
foursquare Page
50 Social Media Tactics
5SOCIAL MEDIA TACTIC
Add Multiple Admins to
Your Facebook Page
50 Social Media Tactics
6SOCIAL MEDIA TACTIC
Set and Display
Rules for Your
Community
50 Social Media Tactics
7SOCIAL MEDIA TACTIC
Allow Supporters to
Post Content on Your
Facebook Page
50 Social Media Tactics
8SOCIAL MEDIA TACTIC
Use Commenting Tools
that Authenticate with
Social Accounts
50 Social Media Tactics
9SOCIAL MEDIA TACTIC
Add a Facebook
Like Button to Your
Website or Blog
50 Social Media Tactics
10SOCIAL MEDIA TACTIC
Include the
ShareThis
Sharing
Buttons
50 Social Media Tactics
11SOCIAL MEDIA TACTIC
Add a Twitter Follow
Button to Your Site.
50 Social Media Tactics
12SOCIAL MEDIA TACTIC
Publish Photos
Under a Creative
Commons License
50 Social Media Tactics
COMMUNICATE
50 Social Media Tactics
13SOCIAL MEDIA TACTIC
Use Collaboration Tools to
Manage Twitter Accounts
50 Social Media Tactics
14SOCIAL MEDIA TACTIC
Display Names of Staff
Contributing to Twitter
and Facebook
50 Social Media TacticsSOCIAL MEDIA TACTIC
15SOCIAL MEDIA TACTIC
Connect with the Top
Tweeters in Your Area
50 Social Media Tactics
16SOCIAL MEDIA TACTIC
Monitor Local Twitter Activity
Using Hashtags (#london,
#wales, #manchester)
50 Social Media Tactics
17SOCIAL MEDIA TACTIC
Make your tweets
retweetable.
Username + 6
50 Social Media Tactics
18SOCIAL MEDIA TACTIC
Start, Join, and Contribute to
Mission-related Hashtags.
50 Social Media Tactics
19SOCIAL MEDIA TACTIC
Use TwitPic to Share
Photos and Videos
50 Social Media Tactics
20SOCIAL MEDIA TACTIC
Display Live Twitter
Content on Your
Website and Blog
50 Social Media Tactics
21SOCIAL MEDIA TACTIC
Integrate
Other Social
Channels with
50 Social Media Tactics
22SOCIAL MEDIA TACTIC
Submit Content to
Social News and
Bookmarking Sites
50 Social Media Tactics
23SOCIAL MEDIA TACTIC
Make a Buzzworthy Video
50 Social Media Tactics
ENGAGE
50 Social Media Tactics
24SOCIAL MEDIA TACTIC
Create a Facebook
Welcome Tab
50 Social Media Tactics
25SOCIAL MEDIA TACTIC
Encourage
Action on
with a
Custom
Tab
50 Social Media Tactics
26SOCIAL MEDIA TACTIC
Launch a Like
Campaign
50 Social Media Tactics
27SOCIAL MEDIA TACTIC
Get Creative
with Avatars
50 Social Media Tactics
28SOCIAL MEDIA TACTIC
Empower
Supporters to
Take Social
Action
50 Social Media Tactics
29SOCIAL MEDIA TACTIC
Engage the Blogging
Community
50 Social Media Tactics
30SOCIAL MEDIA TACTIC
Organize a Tweetup
50 Social Media Tactics
31SOCIAL MEDIA TACTIC
Reward Your Supporters
for Checking-In
50 Social Media Tactics
32SOCIAL MEDIA TACTIC
Add Mission-Related
Tips on Foursquare
50 Social Media Tactics
33SOCIAL MEDIA TACTIC
Build Stewardship
Through Video
50 Social Media Tactics
34SOCIAL MEDIA TACTIC
Hold a Video
Response Contest
50 Social Media Tactics
35SOCIAL MEDIA TACTIC
Create a Flickr
Group to Support
Your Mission
50 Social Media Tactics
36SOCIAL MEDIA TACTIC
Hold a Photo Contest
50 Social Media Tactics
37SOCIAL MEDIA TACTIC
Organize a
Petition on Twitter
50 Social Media Tactics
38SOCIAL MEDIA TACTIC
Create Your Own
Online Community
50 Social Media Tactics
FUNDRAISE
50 Social Media Tactics
39SOCIAL MEDIA TACTIC
Encourage
Supporters to
Make a Wish
50 Social Media Tactics
40SOCIAL MEDIA TACTIC
Create a
Donate Tab
50 Social Media Tactics
41SOCIAL MEDIA TACTIC
Launch a
Sponsored
Tweet
Campaign
50 Social Media Tactics
42SOCIAL MEDIA TACTIC
Organize a
Fundraising
Campaign
through
50 Social Media Tactics
43SOCIAL MEDIA TACTIC
Increase Conversions
with Video Overlays
50 Social Media Tactics
44SOCIAL MEDIA TACTIC
Use Video Annotations
as Calls to Action
50 Social Media Tactics
45SOCIAL MEDIA TACTIC
Launch a Check-in for
Charity Campaign
50 Social Media Tactics
MEASURE
50 Social Media Tactics
46SOCIAL MEDIA TACTIC
Analyze
Activity
with
Insights
50 Social Media Tactics
47SOCIAL MEDIA TACTIC
Track Referrals
from Social Sites
50 Social Media Tactics
48SOCIAL MEDIA TACTIC
Track Link Performance
with Short URLs
50 Social Media Tactics
49SOCIAL MEDIA TACTIC
Measure the Reach
of Your Tweets
50 Social Media Tactics
50SOCIAL MEDIA TACTIC
Create a Social Media
Listening Dashboard
50 Social Media Tactics
Questions?
50 Social Media Tactics
LET’S KEEP THE CONVERSATION GOING
• @chadnorman
• #101SMT
• 101SocialMediaTactics.com
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