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Polar Mobile presents at nextMEDIA's 5 X Hot Mobile Technologies. Looking to develop your mobile strategy? To build an app, explore mobile advertising or create mobile games? Meet the vendors you can partner with to make this happen. This series of five minute, five slide presentations will give you a great overview of some of the hottest mobile technologies on hand for cross-platform success.
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Polar Mobile provides an industry-leading Platform that enables top media Publishers around the world to launch mobile Apps cross-device easily and quickly
Mobile Showcase
www.polarmobile.com
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Polar has a proven track-record in enabling Tier 1 media customers globally
Polar’s SMART™ Platform enables mobile Apps cross-device for media• 425+ Apps launched for 200+ Brands in 10 countries• 6.8MM+ Subs in 100+ countries• 5 Operating Systems supported
News & sports media customers
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Mobile introduces new opportunities to increase Reach, Engagement and Monetization
$50B Opportunity
Source: Yahoo! Investor Day, 5/10.
Inflection Point
Source: Morgan Stanley Research.
Acquire New Users
• Increase customer loyalty and retention by living on your audience’s smartphone
Increase Engagement
• Integrated sponsorships
• Mobile advertising
• Premium content
Drive New Revenue
Your ecosystem Mobile
ecosystem
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Polar’s SMART™ Platform is the industry’s first enterprise-grade SaaS Platform for mobile Apps
Fast• Apps launched cross-device in
less than 2 weeks
Easy• Seamless integration into
enterprise-grade systems
Works• Hosted infrastructure and on-
going support ensures reliability
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Polar’s SMART™ Platform enables the best possible content experiences cross device
• News Experience (RSS, Articles, Blogs, Twitter)• Social Experience (Twitter, Facebook, Email)• Media Experience (Photo gallery, Video, Audio)• Notifications (Homescreen, Push-based delivery)
Key Features
• Best practices in leveraging many distribution channels:• OEM Stores: Apple, RIM, Android, Windows• Customer: Online, print, TV, mobile web• Carriers: app stores, pre-loads, marketing• Partners: Independent app stores, Polar network
• Distribution Success Story: The Hockey News
100,000 Print Subscribers 300,000 Online Visitors 750,000 Mobile Subs
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Toronto Maple Leafs - Case StudyO
bjec
tive TML to reach younger
fans and fans that shifted to using newer forms of media – developed mobile strategy using Polar’s SMART™ Platform
Resu
lt Over 125,000 downloads in just over a year of availability4-star rating in BlackBerry App World and iTunes App Store2 million pages served per month2.5 million ads served per monthUsers from over 70 countries
Verd
ict On the heels of the wins
from MapleLeafs.mobi, MLSE continues gauge user feedback and work with the Polar team to plan upgrades to their mobile products. Polar Mobile is currently working on the TML app for Android devices.
Kunal GuptaChief Executive [email protected]
@kunalfrompolar@polarmobile
Corporate Offices156 Front Street West, Suite 402Toronto, ON, M5J 2L6, Canada
www.polarmobile.com
