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The Future of
Luxury Media is
Mobile Kunal Gupta
Chief Executive Officer, Polar Mobile
@kunalfrompolar
www.polarmobile.com
Luxury FirstLook: Strategy 2013
A Luxury Daily event
January 16, 2013
Mobile Industry
Trends
iPhones Sold Per Day > Babies are Born
Source: Thinslices (2012)
Big Growth for Smartphones &
Tablets
US Mobile Ad Spending will hit $4B
US ad spend to rise 180% driven mainly by Facebook and Twitter
Google is set to control a 56.6% share of the US mobile
advertising
Source: eMarketer
Guidelines for
Mobile Media
The User Experience on Mobile is
Fundamentally Different from Online
17” 4”
Consider Frequency, Time of Day,
and Visit Duration of Your Content
Mobile is Also the Second Screen
Mobile Advertising is Different.
VERY
Curate Over Create
Think About Data on the Go:
Stocks, Scores, Weather, News
Re-Purpose Multimedia Content for
Mobile Such as Photos, Videos,
Audio
Social Media is Redefining
How Content is Generated & Consumed
Uncover Branded Content
Opportunities
The Future of
Luxury Media is
Mobile Kunal Gupta
Chief Executive Officer, Polar Mobile
@kunalfrompolar
www.polarmobile.com
