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5 steps to building your Strategic Who1. Define your target audiences.
Identify prospects with a potential to become your customer. Ask yourself: Who’s my perfect buyer?
Tip: You will have more than one type of customer.
2. Learn how your prospects search to solve their pain points.
Which keywords might they use? How do they search? Determine how those words align with your business goals, and how frequently they search for the key-words.
Tip: Where’s your customer searching? Perhaps you determine they use Bing to do price comparisons, browse Chrome, and search before 8 am every morning.
3. Provide real solutions. For example, product descriptions, images,
and reviews of shipping services to accompany a shopping cart or sign-up form helps the user to take action.
Tip: Design a landing page that helps visitors to take action. For example, product descriptions, images, and reviews of the shipping services designed as a call-to-action with a shopping cart or sign-up form helps the user to take action.
4. Be compelling. Offer a call-to- action that moves the visitor
through your conversion funnel. For example, a newsletter sign-up or audit form.
Tip: A landing page could offer options to visitors. If a user clicks on the hazardous waste boxes, you might also include images of biological packaging, battery and air bag boxes, canister packaging.
5. Capture data. Plan where to go next based on campaign
history. Track metrics to help you understand the development of campaigns.
TargeTaudience
SearcHer’S Pain
SearcHQuerieS SOLuTiOnS cOMPeLLing
caLL-TO-acTiOn MeTricS
Men, 35-55 years, warehouse purchasing agent
looking to improve delivery .
Needsun-approved packaging to
handle hazardous material shipping.
TargeTaudience
SearcHer’S Pain
SearcHQuerieS SOLuTiOnS cOMPeLLing
caLL-TO-acTiOn MeTricS
Men, 35-55 years, warehouse purchasing agent
looking to improve delivery services.
Needsun-approved packaging to
handle hazardous material shipping.
Hazardouswaste boxes,
special materialshandling, shippinghazardous waste.
TargeTaudience
SearcHer’S Pain
SearcHQuerieS SOLuTiOnS cOMPeLLing
caLL-TO-acTiOn MeTricS
Men, 35-55 years, warehouse purchasing agent
looking to improve delivery services.
Needsun-approved packaging to
handle hazardous material shipping.
Hazardouswaste boxes,
special materialshandling, shippinghazardous waste.
Content includesair/rail/sea
requirements,how-to tips,
images of the manufacturingplant in action.
Related, relevant purchasing options,
based on theuser’s query.
(e.g. online form)
TargeTaudience
SearcHer’S Pain
SearcHQuerieS SOLuTiOnS cOMPeLLing
caLL-TO-acTiOn MeTricS
Men, 35-55 years, warehouse purchasing agent
looking to improve delivery services.
Needsun-approved packaging to
handle hazardous material shipping.
Hazardouswaste boxes,
special materialshandling, shippinghazardous waste.
Content includesair/rail/sea
requirements,how-to tips,
images of the manufacturingplant in action.
Related, relevant purchasing options,
based on theuser’s query.
(e.g. online form)
Rank traffic foryour targetkey wordphrases.
TargeTaudience
SearcHer’S Pain
SearcHQuerieS SOLuTiOnS cOMPeLLing
caLL-TO-acTiOn MeTricS
Men, 35-55 years, warehouse purchasing agent
looking to improve delivery services.
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