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5 Reasons Why Your Current Logo Isn’t Working

(And Why You Need a New One!)

Your logo is like the window to your business. It gives your audience

and immediate insight into your company; who you are, what you do,

and what that means for them as your customer. But if your

customer conversion rate isn’t as high as you like, it could be your

logo that’s letting you down.

The likes of Apple, McDonalds and Nike are all instantly recognisable

by the ‘swoosh’, golden arches, and well...apple. While your business

might not be as big as these industry giants, you can take a lot from

their logos.

Here are five reasons why your current logo isn’t working – and why

you need a new one:

Too Complicated

Over complicating your logo can be a huge design slip-up. While a

busy logo works for the links of Starbucks, you need to remember it’s

a long established brand with a huge customer base. Chances are

you’re not in this position and over complicating the design can be a

huge turn off for clients.

Simplicity is key when designing a logo. Use imagery to convey your

point rather than relying on intricate designs. You’re bound to have

much more success, and you can always tweak and change your logo

as your business grows.

Too Boring

However, bear in mind that a boring and dull logo can have the same

effect. Your logo is a reflection of your company, remember. So if

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your logo screams dull, that’s the impression people will get of your

business.

Striking the right balance between creativity, clarity, and simplicity is

important. For this reason, you’re probably better to work with a

graphic design agency rather than drawing a logo yourself. In close

knit industries like the equine world for example, you need to be able

to make the right first impression.

No Consistent Brand

Your corporate brand identity is what sets you apart from your

competition. But if your logo is failing you, it’s probably because it’s

not in keeping with the image you portray elsewhere. If your brand

isn’t consistent, you appear unprofessional. If you’re unprofessional,

people won’t buy from you.

If your logo doesn’t match the image you want to portray for your

brand, it’s time you changed it. Use a clear and consistent colour

scheme, typography, and images to make tie your brand together.

Your logo should be your starting point; your website, printed

branding, and social media pages should follow on from this brand.

Cheaply Designed

It can be tempting to choose the cheapest designer when looking for

a new logo. However, this will show in your design and will really let

you down. If you portray your business as rushed, cheap, and

haphazard, customers will run a mile.

Instead, invest in a professional and specialist graphic design

company. If they know the industry, they’ll be able to help you

produce a logo that fits well with your industry. They’ll also be able to

help you stand out in a sea of competitors.

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Impersonal

A logo that has no personality behind it is doomed for failure.

Customers like to see individuality and personality in a logo. If you’re

just another face in the crowd, your audience will look straight past

you. If you don’t make an impression, people won’t buy from you.

Add some interest and personality to your company logo by making

sure that it’s unique. Quirky typography, a unique colour scheme or

an eye catching image are the best ways to personalise your logo.

Nail the design of the logo, and you’ll be able to dramatically increase

your conversion rates. If you make a statement, and stand out as a

professional and unique company – the customers will come to you.

Take the next step to rebranding your equestrian business by

contacting Bird and Co Equine. They are specialists in creative

marketing and understand the requirements of horse related

businesses. To learn more about their services and view their portfolio

visit www.birdandcoequine.co.uk