5 P’s of StrategyGroup Members

•Ateet Chaturvedi - 10

•Ashvini Khandekar - 24

•Nayana Premchand - 43

5 Ps is Strategy

Plan

Ploy

Pattern

Position

Perspective

PLAN

• Plan It is a set of consciously intended course of

action, a guideline (or set of guidelines) to deal with

a situation.

• By this definition strategies have two essential

characteristics:

1. They are made in advance of the actions to which

they apply

2. They are developed consciously and purposefully.

PLAN: Example

MUMBAI METRO

• Designed to carry 6 lakh commuters per day

• Reducing travel time from 90 mins to 21 mins

• To reduce burden on already saturated BEST and

suburban rails

• To fill the gap with improved services, lessening the

traffic congestion and bridging the gap between

eastern and western parts of the city

PLOY

• Ploy is manipulative decisions which are

intended to outwit an opponent or competitor

• It include plotting disrupt, dissuade, discourage,

or otherwise influence them. This is where

strategy can be a ploy, as well as a plan

PLOY: Example

ARRIVAL OF AIR ASIA

• AirAsia India is an Indo-Malaysian low cost carrier

announced on 19 February 2013

• As soon as this was announced all the airlines cut

down their fare for the month in which AirAsia is

going to get launched

• This lessen the demand and impact of AirAsia which

was termed as a low cost airline

PATTERN

• Pattern Consistency in behavior, whether or not

intended

• For example: a manager who makes decisions

that further enhance an already highly

responsive customer support process

PATTERN: Example

COSTA COFFEE

• Costa coffee follow a pattern that where ever

there is CCD 90% time they open a Cost coffee

shop near to it.

• They follow the pattern of following CCD

POSITION

• Position How you decide to position yourself in

the marketplace. In this way, strategy helps you

explore the fit between your organization and

your environment.

• Here we use PEST Analysis, Porter's Diamond,

and Porter's Five Forces

POSITION: Example

ROLEX

• Brand Rolex is focused primarily on the wealthy

consumers. It is synonymous with wealth,

success and influence

• They were clear with their positioning

PERSPECTIVE

• Perspective is a unique way of looking at the

world, and interpreting information from it,

judging its opportunities choices and acting.

Perspective looks inward into the firm.

• Strategy is a perspective shared by members of

an organization, through their intentions and/or

by their actions.

PERSPECTIVE: Example

TATA GROUP

• Tata has always been values-driven. These values continue

to direct the growth and business of Tata companies. The

five core Tata values underpinning the way we do business

are

▫ Integrity

▫ Understanding

▫ Excellence

▫ Unity

▫ Responsibility

Plan & Pattern (Both are independent)

DELIBERATE

UN

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AL

ISE

DS

TR

AT

EG

Y

REALISED STRATEGY

EM

ERGIN

G

Collective Organisation

VISION

RESOURCES

PLAN

PATTERN

PLOY

POSITION

ISSUES

ENIRONMENT

DECISION

ECON-RENT

Thank you