5 Pronged ApproachTo

Social MediaUse Facebooks Advertising tool for better targeting

Highlight or Star a post that you would want to get more attention to on your Timeline

Use the 3000+ app options available to customize your Facebook Page

Use Facebooks Power Editor to enhance your brands advertising efforts

Run Contests to boost engagement (there is no need to give outrageous prizes)

Keep the videos short

Add annotations to your videos

Get YouTube stars on board to become the face of your brand on this platform

Be smart with your YouTube cover art to gain more subscribers

Highlight your latest YouTube videos to increase their prominence.

Create Tweets that resonate (read: emotionally connect) with your audience

Keep Tweets short and sweet

Time your Tweets well, especially for breaking news or live Tweets

Participate in Twitter trends, whether organically or through Promoted Trends to get noticed

Create effective contests

Use creative pictures to showcase your brand's personality in a unique way

Pin your new products and get opinions on how people feel about it, before launching it

Large organizations can create separate boards to highlight their diverse product categories

Repin customers' product interpretations, giving them a way to further relate to you

Repin pictures of your customers wearing or using your product

Present your products/services attractively by highlighting your offerings, testimonials and recommendations prominently

Optimize your LinkedIn Company Page by embedding the right keywords

Attract audience via advertisements. They can be targeted by job title, location and many other parameters

Add LinkedIn Plugins to your site to drive traffic to your business page

Create a LinkedIn group as it help you start conversations and engage your members better

Identify topics related to your brand and/or your industry and follow them

Follow a handful of threads based on relevance or popularity

Make a list of the top questions being discussed and use it to your advantage

Assign and train experts to contribute to questions

Track metrics to measure your experts' engagement

Use photos, infographics, charts, and screenshots to help make your point

Create slide notes to help draw attention

Supercharge your presentations with topics of relevance to your brand to help boost your SEO

Name your SlideShare account after your company

Tweet the link to your presentation on Twitter, embed it in blogs and post it on Facebook and LinkedIn

Find your unique voice and frequently update your profile

Think of your page as a newsfeed and include something visual or audiovisual while updating

A Hangout lets you hold live video calls with groups of people, providing a direct-engagement element

The more relevant your content, the more likely visitors will engage with you and share it with others

Make early adopters feel special for following you by sharing media or exclusive giveaways

Show off your products in beautiful environments

Give a behind-the-scenes look at your business

Display before/after pictures

Hold a contest

Take advantage of Geotagging