5 - Project Outcomes - PIT

7/31/2019 5 - Project Outcomes - PIT

1/14

UCL Institute of Archaeology

2012

Who Stole my Milk?2.4 Public Information Team

Kathryn Townsend & Javier Caro


2/14

UCL Student Homes Project 2012 Page 200

2.4 Public Information Team 199

2.4.1 Executive Summary 201

Appendix 2.4.2 PIT Postcard 203

Appendix 2.4.3 ACE Case Study 204Appendix 2.4.4 Private View Invitation 207

Appendix 2.4.5 UCL Communications Documentary Questions 208Appendix 2.4.6 Private View Refreshment Budget 210

Appendix 2.4.7 PIT Reportage Photograph 212


3/14


2.4 Public Information Team (PIT)2.4.1 Executive Summary

PITs role was to produce communication materials, interact with the public, anddesign a private view event that encouraged the project's primary target audience

and the core GM audience to participate in other project outputs, fulfilled the

requirements set by LOCOG for participation in SOTW, and informed academics and

professionals in the museum and heritage sectors about the project.

PIT conceptualized design ideas for the project postcard. In order to create thesedesigns they organized and directed a photo shoot of students and their homes. PIT

solicited designing help from an outside consultant.

PIT designed a postcard with the assistance of a Graphic Designer, Elizabeth Warry,and regular feedback from the GM staff. The postcard design was then submitted

and approved by LOCOG in accordance with the STOWprogramme within the

Cultural Olympiad. (see appendix 2.4.2)

PIT attended regular meetings with their GM counterpart. PIT manned a stall during the February half term Family Days at the GM. The team

communicated information to visitors about the Student Homes Project. The team

also encouraged visitors to sign up and receive updated information about the

project through the GMs e-newsletter. PIT also invited visitors to attend the project-

run Family Days in April. The team's goal was to incite interest in visitors about the

project so that they would participate in project outputs in the future.

PIT wrote a case study for the Arts Council England chronicling the outputs, results,and student experiences of working on the Who Stole my Milk?: Exploring Student

Homes in London project. The Arts Council England case study provided an outlet for

more information to be disseminated to the wider museum sector audience about


4/14


the project. It also fulfilled a requirement of participation in the STOWprogramme.

(see appendix 2.4.3)

PIT designed an invitation for the private view event with the assistance of aGraphic Designer that was distributed to the invitees. (see appendix 2.4.4)

The invitation design was approved by LOCOG in accordance with the STOWGuidelines.

PIT manned a stall at the Easter Holiday Family Days at the GM. The teamdistributed project postcards and provided information about the opening of the

exhibition and the web resources. The team's aim was to attract the GMs core

audience and the project's primary target audience to participate in the projectoutputs.

PIT assisted in writing questions, contacting participants, and recording interviewsat the GM for the UCL Communications documentary video chronicling student and

staff participation in the Who Stole my Milk?: Exploring Student Homes in London

project. (see appendix 2.4.5)

PIT coordinated the planning and organization of the private view event held onMay 24th, 2012. PIT produced an event memo, refreshment brief, guest list, detailed

plan of the event, and floor plan. The private view event provided a time for the

project outputs to be on display for a select group of guests including UCL students,

UCL staff, GM staff, and student homes participants.


5/14


APPENDIX 2.4.2 PIT POSTCARD

The postcard juxtaposes an image of the Regency Room at the GM with an image of a

typical student home. The purpose of this contrast is to engage both the GM's core audience

and the projects primary target audience (16-25 year olds). The text on the back of thepostcard also seeks to intrigue the visitor to tour the exhibition by explaining that the

conventional stereotypes of student homes will not be its only focus. The text gives thedates for the exhibition and uses a QR code to provide a link to the project blog. The

postcard serves as a way for project members to engage the potential audience as they can

be easily distributed.


6/14


APPENDIX 2.4.3 ACE CASE STUDY


7/14



8/14



9/14


APPENDIX 2.4.4 PRIVATE VIEW INVITATION

The private view invitation was sent to all project team members (+1 guest), UCL staff, GM

staff, and student homes participants (+1 guest).


10/14


APPENDIX 2.4.5 UCL COMMUNICATIONS DOCUMENTARY QUESTIONS

PIT & ART produced the following questions for the UCL Communications documentary

video.

Jenny Brown-Exhibition Team

What were your expectations for the UCL Student Homes project? Has your experience

been different to what you expected?

How did the collaboration work within your respective team?

Was the UCL Student Homes Project with the Geffrye Museum your first time working in a

museum? [Follow Up] Has the UCL Student Homes Project changed your idea of what it

means to work in a professional environment?

What have you found most rewarding about working on the UCL Student Homes Project?

Was it challenging to turn conceptual ideas into an exhibition for the public?

Hannah Brown-Documenting Student Homes Team





museum? [Follow Up Question] Has the UCL Student Homes Project changed your idea of

what it means to work in a professional environment?


What difficulties did you find when interviewing participants for the exhibition? How did

you overcome them? Did you have any embarrassing or awkward moments?

Javier Caro- Public Information Team




11/14




museum? [Follow Up Question] Has the UCL Student Homes Project changed your idea of



As an international student, how easy has it been to adapt to living and studying in London?

Min Young Cho-Learning and Interpretation Team

What were your expectations for the UCL Student Homes Project? Has your experience

been different to what you expected?How did the collaboration work within your respective team?

Was the UCL Student Homes Project with the Geffrye Museum your first time working in amuseum? [Follow Up Question] Has the UCL Student Homes Project changed your idea of



What kind of challenges did you face as an international student? How did you overcome

these challenges?


12/14


APPENDIX 2.4.6 PRIVATE VIEW REFRESHMENT BUDGET

As part of the planning process for the private view event, PIT was given a specific budget

and asked to allocate costs as needed.

Refreshments

AmountAllotted Per

Person

AmountAllotted in

Each Item

Cost per Item Total ItemsNeeded

Cost

White wine 1 glass per

person X 60=

75 glasses

5 glasses 3.99 15 59.85

Red wine 1 glass per

person X 60=

75 glasses

5 glasses 3.99 15 59.85

Coke 16 glasses 8 glasses 1.98 2 3.96

Diet Coke 16 glasses 8 glasses 1.98 2 3.96

Lemonade 16 glasses 8 glasses 1.25 2 2.50

Sparkling

Water

1 glass per

person X

60=60 glasses

8 glasses 0.17 8 bottles 1.36

Apple Juice 20 glasses 4 glasses 0.74 5 3.70

Orange Juice 20 glasses 4 glasses 1.75 5 8.75

Wraps Platter 48 total 24 15.00 2 30.00

Cheese Platter 2 platters Varies 15.00 2 30.00

Fruit Platter 2 platters Varies 15.00 2 30.00

Teatime cakes

platter

2 platters Varies 10.00 2 20.00

Vegetarian

Sandwich

platter

1 platter Varies 10.00 1 10.00

Crudits and

Dips Platter

2 platters Varies 10.00 2 20.00

Total:283.93


13/14


Products Used:

Sainsbury's Garganera Pinot Grigio

Sainsbury's House Merlot

2 l Coke

2 l Diet Coke

2 l Schweppes Lemonade

2 l Sainsbury's Sparkling Water

Sainsbury's Apple Juice, Basics 1L

Sainsbury's Orange Juice Squeezed and Smooth

In-store Party Planner Range: fruit platter, cheese platter, wraps platter, teatime cakes

platter, vegetarian sandwich platter, crudits and dips platter


14/14


APPENDIX 2.4.7 PIT REPORTAGE PHOTOGRAPHS

PIT organised a photo shoot with members of WRT, PMT, and university colleagues. The

visuals were used to create the postcard promoting the project and the private view event.

During the third panel meeting, PIT presents its private view event invitation design to the

UCL team members, GM staff, and MSI course coordinators.

PIT mans a stall, alongside Geffrye Youth Panel members, promoting the Student HomesProject as a whole, inviting GM visitors to the Family Days, to Global Homes opening

evening, and the exhibition.

Documents

5 - Project Outcomes - PIT