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UCL Institute of Archaeology
2012
Who Stole my Milk? 2.3 Audience Research Team
Katy Daniels & Tz-ling (Leslie) Lai
UCL Student Homes Project 2012 Page 176
TABLE OF CONTENT
2.3 Audience Research Team 175 2.3.1 Executive Summary 177 Appendix 2.3.2 Research List 179 Appendix 2.3.3 Press Release Letter 187 Appendix 2.3.4 Press Release 188 Appendix 2.3.5 Final E-shot 190 Appendix 2.3.6 UCL Institute of Archaeology Website Article 192 Appendix 2.3.7 Global Homes Opening Evening Poster 194 Appendix 2.3.8 ART Project Promotional Article 195 Appendix 2.3.9 ART Reportage Photographs 198
UCL Student Homes Project 2012 Page 177
2.3 Audience Research Team (ART)
ART’s role within the project was to find potential new student audiences for the GM and
the Student Homes Project. ART’s research focused on locating where best to market the
museum and project to current students, potential students and postgraduates. ART
achieved this by targeting students via the Internet (including the IoA website),
publications (student newspapers and magazines) and student-affiliated organizations
(local colleges, universities, alumni, unions and societies).
2.3.1 Executive Summary
ART researched potential marketing channels for the GM and created a research list
(see appendix 2.3.2).
ART produced a press release about the project and sent it out to publications on
their research list. These publications included student magazines and newspapers,
and alumni magazines. ART also emailed the press release to radio stations on the
research list. (see appendices 2.3.3 & 2.3.4)
The press release was finalized on March 13th and sent out with a standard
introductory paragraph. They were sent out from the GM using the Geffrye Press e-
mail account (all enquiries were checked at the GM).
The Press Officer at the GM, Nancy Loader, was given several photographs from
DSHT’s selection should the contacts want any additional images.
ART negotiated a deal with the publication Don’t Panic (a magazine and pack that is
sent to art galleries, museums, gigs, student events, and stocked in select bars,
fashion outlets, record stores, etc). For £120 (inc. VAT) Don’t Panic sent 750
postcards out in their packs across London in the week of April 30th, 2012. They also
included a feature on their website (posted on the same date).
UCL Student Homes Project 2012 Page 178
ART contacted ten radio stations about advertising the project and selected three
spokespeople from the UCL team to talk about the project should any stations want
to conduct interviews. These radio stations included UCL, KCL, University of
Westminster, Imperial, LSE, City, SOAS, Goldsmiths, London Metropolitan and
Greenwich. Although they were contacted two-to-three times, ART received no
response.
An article about the project was featured online on the UCL Institute of Archaeology
website (see appendix 2.3.6).
ART produced an e-shot that was sent to the other contacts on the research list (see
appendix 2.3.5).
To help promote the project further, ART was involved with producing a short film
about the project for UCL Communications. ART helped compose interview
questions and filmed the interviews on March 30th, 2012. For interview questions,
see PIT’s outcomes section 2.4.5.
ART sent out bundles of postcards on April 20th to local schools and student unions,
and handed them out to local institutions in Hackney; ART distributed postcards to
eleven local schools in Hackney (16-19 yrs of age), six Halls of Residences (UoL), and
student unions.
ART wrote an informal article about the project for the GM to use following the
opening of the exhibition. (see appendix 2.3.8)
ART designed and printed a poster to promote LIT’s opening evening event Global
Homes. A total of fifteen posters were put up in the IoA and around UCL campus.
(see appendix 2.3.7)
UCL Student Homes Project 2012 Page 179
APPENDIX 2.3.2 RESEARCH LIST
1. Higher Education and Sixth Form Colleges in Hackney (age range 16-19)
Title of Secondary School
Address Department in Charge
Telephone (general enquiries)
Contact e-mail
BSix Brooke House Sixth Form College
Sixth Form College Kenninghall Road London E5 8BP
Ken Warman (principle)
020 8525 7150
Cardinal Pole Roman Catholic School
Kenworthy Road, Homerton, London, Hackney E9 5RB
Geraldine Freear (Executive Headteacher)
020 8985 5646
Clapton Girls' Technology College
Laura Place, Lower Clapton Road, London, Hackney E5 0RB
Dr Cheryl Day (Headteacher)
020 89856641 [email protected]
Hackney Community College
Shoreditch Campus Falkirk Street Hackney London N1 6HQ
Ian Ashman (principle)
020 7613 9000
Haggerston School for Boys and Girls
Weymouth Terrace, E2 8LS
Dr Jane Keeley (Headteacher)
0207 739 7324
Mossbourne Community Academy
Downs Park Road, Hackney, London, Hackney E5 8JY
Sir Michael Wilshaw (executive principle)
020 525 5200 [email protected]
Our Lady's Convent High School
6–16 Amhurst Park, London N16 5AF
Jane Gray (Headteacher)
020 8800 2158
UCL Student Homes Project 2012 Page 180
Skinners' Academy
Woodberry Grove London N4 1SY
Jenny Wilkins (Principle)
020 8800 7411
Stoke Newington School
Clissold Road, Hackney, London, Hackney N16 9EY
Craig Hewitt (Director of Sixth Form)
020 7241 9600
ney.sch.uk
The Petchey Academy
Shacklewell Lane, Hackney, London, Hackney E8 2EY
Olivia Cole 020 7275 1500
The Bridge Academy
Laburnum Street, Hackney E2 8BA
Stephen Foster 0207 749 240 [email protected]
2. Student Unions
University Name of Union
Contact address email
University College London
UCLU UCLU 25 Gordon Street London WC1H 0AY
[email protected] [email protected]
King’s College London
KCSU KCSU, King's College, Cambridge CB2 1ST
Imperial College London
Imperial College Union
Imperial College Union Beit Quad Prince Consort Road London SW7 2BB
[email protected] [email protected]
London School of Economics and Political Science
LSE SU Houghton St London, City of London WC2A 2AE
Royal Holloway University of London
Rhul SU Students' Union Royal Holloway, University of London Egham Hill EGHAM TW20 0EX
[email protected] [email protected]
City University London
City SU Students' Union City University London Northampton Square
UCL Student Homes Project 2012 Page 181
EC1V 0HB London Metropolitan University
London Met SU
London Metropolitan University 166-220 Holloway Road, London, N7 8DB
[email protected] [email protected]
University of Greenwich
SUUG Students' Union, University of Greenwich Cooper Building King William Walk Greenwich, London SE10 9JH
[email protected] [email protected]
London South Bank University
London South Bank SU
London South Bank University Students' Union Thomas Doyle Street SE1 6OG
[email protected], [email protected]
School of Oriental and African Studies
SOAS Student Union
SOAS Students' Union School of Oriental and African Studies, Thornhaugh Street, Russell Square, London WC1H 0XG
[email protected], [email protected]
Queen Mary University of London
QMSU Blomeley Centre Feilden House Westfield Way London E1 4NP
[email protected] [email protected]
Birkbeck College, University of London
Birkbeck Union
Birkbeck Students' Union Malet Street London WC1E 7HX
University of Westminster
UWSU University of Westminster Students’ Union, 309 Regent Street, London W1B 2UW
[email protected] [email protected]
Warwick University
Warwick SU Warwick SU Gibbet Hill Rd Coventry CV4 7AL
[email protected] [email protected]
Roehampton Roehampton Student Union
Roehampton Students' Union Lawrence Building, Froebel College, Roehampton University, Roehampton Lane , London.
UCL Student Homes Project 2012 Page 182
SW15 5PJ Brunel University Brunel
Students Union
Union of Brunel Students Kingston Lane Uxbridge Middlesex UB8 3PH
University of East London
UELSU University of East London Docklands Campus University Way London E16 2RD
University of West London
WLSU University of West London St Mary's Road Ealing London W5 5RF
University of the Arts
SU Arts The Student Hub University of the Arts London 272 High Holborn London WC1V 7EY
Goldsmiths Goldsmith's SU
Dixon Road London SE14 6NW
Courtauld Institute of Art
Courtauld Student's Union
http://courtauldstudentsunion.blogspot.com/
3. Halls of Residence
Name of Institution
Name of University Hall
Contact Contact Address telephone email
UoL College Hall College & Connaught Halls Administration Office
36- 45 Tavistock Square London WC1H 9EX
+44 (0)20 7756 8200
UoL Connaught Hall
College & Connaught Halls Administration Office
36- 45 Tavistock Square London WC1H 9EX
+44 (0)20 7756 8200
UCL Student Homes Project 2012 Page 183
UoL International Hall
Bursars Office International Hall Lansdowne Terrace London WC1N 1AS
+44 (0)20 7822 3000
UoL Lillian Penson Hall
Lillian Penson Hall
15 – 25 Talbot Square London W2 1TT
+44 (0)20 7087 3040
UoL Nutford House
Bursars Office Lillian Penson Hall
15 - 25 Talbot Square London W2 1TT
+44 (0)20 7087 3040
UoL The Garden Hall
Bursar's Office
Hughes Parry Hall 19 – 26 Cartwright Gardens London WC1H 9EF
+44 (0)20 7121 7500
4. Student Newspapers and Magazines
University Name of Media
Duration Editor Contact email
UCLU London Student
Monthly Hesham Zaki
UCL Pi Monthly Kate Farrell [email protected]
KCL Roar Monthly Zoe Tipler [email protected]
LSE The Beaver Weekly Duncan McKenna
Royal Holloway
The Founder Monthly Jack Lennox [email protected]
Imperial Felix Weekly Matt Colvin [email protected]
UCL Student Homes Project 2012 Page 184
Queen Mary University
The Cub Magazine
Monthly N/A [email protected]
Birbeck College
Lamp & Owl Monthly Zein Sufi [email protected]
Medical Medical Students
Monthly Purvi Patel [email protected]
Roehampton Fresh Newspaper
Monthly Steve Molyenux
University of Westminster
Smoke Magazine
Every 2/3 Months
Sheena Pankhania
London Metropolitan
Verve Monthly Sarah Leo [email protected]
Goldsmith's The Leopard Monthly James Howell
University of the Arts
Arts London News
Fortnightly Several [email protected]
5. Alumni Magazines
University Publications Contact email
University College London
UCL People Magazine & E-Newsletter
UCL Alumni Relations [email protected]
King’s College London In Touch Magazine King’s College London Association
Paula Towner [email protected]
Imperial College London
Imperial Magazine Alumni Office [email protected]
London School of Economics and Political Science
LSE Connect Magazine
Alumni Relations [email protected]
Royal Holloway, University of London
Higher magazine Development & Alumni Relations
City University London City Magazine Alumni Relations Assistant [email protected]
London Metropolitan University
LOM Alumni Alumni Relations [email protected]
UCL Student Homes Project 2012 Page 185
University of Greenwich
Meantime
magazine
Alumni Association [email protected]
London South Bank University
LSBU Association magazine
LSBU [email protected]
School of Oriental and African Studies
SOAS Alumni Magazine
Alumni Relations [email protected]
Queen Mary University of London
QUAD Magazine Alumni Network [email protected]
University of Westminster
UOWAA Alumni Alumni Team [email protected]
University of East London
Now and Then Alumni Development Office
University of West London
UWL E-Newsletter
Office of Development and Alumni Relations
University of the Arts Alumni Magazine Development and Alumni
Relations [email protected]
Goldsmiths University Goldlink Magazine
Alumni Relations [email protected]
Courtauld Institute of Art
CAFS E-Newsletter
Courtauld Association
6. Radio Stations
Name Contact E-mail/Telephone UCL RARE FM
Head of Scheduling – Oli Smith [email protected]
KCL Radio
Freya Pascall [email protected]
University of Westminster Smoke Radio
[Unavailable] [email protected]
Imperial College IC Radio
Alison Hayes (station manager)
UCL Student Homes Project 2012 Page 186
LSE Pulse Radio
Kimia Pezeshki (station manager) Anne Uva (marketing and communications)
City On Air City London Radio (every Friday)
Freya Hudson & Camilla Larson [email protected]
SOAS Radio Carlos Chirinos (station manager)
Wired Radio Goldsmith's College
Eleanor (Manager) Claudia (Marketing Manager)
[email protected] [email protected]
Verve Radio London Metropolitan
Sean Cleaver (station manager) Raju Ali (communications and campaigns officer)
[email protected] [email protected]
Latitude Radio Greenwich University
Kim Osbourne (station manager)
UCL Student Homes Project 2012 Page 187
APPENDIX 2.3.3 PRESS RELEASE LETTER
13 March 2012 14:38
We are MA students from the UCL Institute of Archaeology who are collaborating with The Geffrye: Museum of the Home on a project about student homes entitled Who Stole My Milk? Exploring Student Homes in London. Who Stole My Milk aims to show how personal mementoes, practical objects and social customs come together in the shared and private areas of the student home in London. The project comprises a small exhibition at the Geffrye Museum, enhanced by web resources and a special opening event with related events and music. Attached please find a press release with full details. We do hope this will be of interest - if you would like further information or images, or to arrange an interview with a member of the UCL project team, please contact us at [email protected]. With best wishes Katy Daniels and Tz-Ling (Leslie) Lai The Geffrye Museum is set in 18th century almshouses surrounded by attractive gardens in Shoreditch, East London. It explores the home from around 1600 to the present day, focusing on the living rooms of the urban middle classes in England, particularly London. A sequence of period rooms illustrate how such homes have been used and furnished, reflecting changes in society and patterns of behaviour, as well as style, fashion and taste. These displays are enhanced by a series of period gardens which chart the changing role of gardens in relation to domestic life (open April through October). www.geffrye-museum.org.uk
UCL Student Homes Project 2012 Page 188
APPENDIX 2.3.4 PRESS RELEASE
Who Stole My Milk? : Exploring Student Homes in London
Tuesday 15 May – Sunday 9 September 2012
In the lead up to the London 2012 Olympic and Paralympic Games, The Geffrye: Museum of the Home and MA
students from UCL Institute of Archaeology are investigating shared and private spaces within London’s
international student homes. The project explores how these spaces can generate conflict, compromise and cultural
exchange amongst roommates, and how these factors affect students’ personal identities.
Within London’s modern student homes, this ‘fusion and confusion’ lifestyle can centre on the practical and
personal objects that uniquely connect an individual to their past home and culture. Who Stole My Milk? shows how
cooking implements, decorations, social customs and personal mementoes come together in the student’s quest to
create an individual identity in this temporary home away from home. From inexpensive generic posters and low
quality bed sheets, to personal tokens carried across borders and the exchange of international recipes, the project
explores how students rise to the challenge of creating a home within an impermanent space and time.
Who Stole My Milk? is a small exhibition compromising photographs and information on student homes in London
which will be on display in concourse cases on the lower ground floor of the Geffrye Museum. The exhibition will
be enhanced by web resources, including a Blog which will provide a forum for discussion and feedback:
http://whostolemymilok.blogspot.com/.
There will be a special opening event on Wednesday 16 May from 6.00 – 8.30pm featuring music, workshops and
the opportunity to get a behind-the-scenes look at the project through conversations with UCL students. Tickets are
£6 (£4 for students) and will include a glass of wine. Please book in advance at [email protected].
This project is part of the London 2012 Cultural Olympiad programme Stories of the World, which gets young
people involved behind the scenes of museums and gives them an exclusive opportunity to remix collections and
create exhibitions and events.
UCL Student Homes Project 2012 Page 189
NOTES TO EDITORS
1. For further information, images or to arrange an interview with a member of the Project Team, please
contact Katy Daniels and Tz-Ling (Leslie) Lai at [email protected].
2. Stories of the World: London is part of the London 2012 Cultural Olympiad programme Stories of the
World which presents exciting new museum exhibitions across the UK, created by young people. The
project is led by Arts Council England in partnership with the London Organising Committee of the
Olympic and Paralympic Games (LOCOG).
For further information, please visit http://www.geffrye-museum.org.uk/whatson/stories-world-london/
3. The Geffrye explores the home from 1600 to the present day, focusing on the living rooms of the urban
middle classes in England, particularly London. A chronological series of period rooms show how such
homes have been used and furnished over this period, reflecting changes in society and patterns of
behaviour as well as style, fashion and taste. These displays are complemented by displays of period
gardens which chart the key changes in town gardens over the past 400 years (open April through October).
4. The Geffrye Museum has worked in partnership with UCL Institute of
Archaeology MA students for many years. This collaboration provides
students with the opportunity to apply theoretical knowledge to real-life
practice and gives them invaluable first-hand experience in the museum
sector.
5. Admission: FREE
Address: 136 Kingsland Road, Shoreditch, London E2 8EA
Tel: 020 7739 9893
Email: [email protected]
Web: www.geffrye-museum.org.uk
Travel: London Overground: Hoxton station (behind the museum)
Tube: Liverpool Street, then bus 149 or 242 from Bishopsgate or
Old Street (exit 2), then bus 243 or 15 minute walk
Buses 67, 149, 242, 243, 394
Open: Tue–Sat, 10am-5pm, Sun & Bank Hol Mons, 12noon–5pm
Closed: Mondays (unless Bank Hol), Good Friday
The Queen’s Diamond Jubilee Monday 4 and Tuesday 5 June, open 12noon – 5pm
UCL Student Homes Project 2012 Page 190
APPENDIX 2.3.5 FINAL E-SHOT
UCL Student Homes Project 2012 Page 191
UCL Student Homes Project 2012 Page 192
APPENDIX 2.3.6 UCL INSTITUTE OF ARCHAEOLOGY WEBSITE ARTICLE
Who Stole My Milk? Exploring Student Homes in London 22 March 2012
In the lead up to the London 2012 Olympic and Paralympic Games, Institute Masters students are collaborating with the Geffrye Museum investigating shared and private spaces within London’s international student homes.
The collaborative project explores how such spaces can generate conflict, compromise and cultural exchange amongst roommates, and how these factors affect students’ personal identities. Within London’s modern student homes, this ‘fusion and confusion’ lifestyle can centre on the practical and personal objects that uniquely connect an individual to their past home and culture.
Who Stole My Milk? is a small exhibition being developed by Institute students and is comprised of photographs and information on student homes in London which will be on display in the lower ground floor concourse of the Geffrye Museum from May-September 2012.
Who Stole My Milk? will show how cooking implements, decorations, social customs and personal mementoes come together in the student’s quest to create an individual identity in this temporary home away from home. From inexpensive generic posters and low quality bed sheets, to personal tokens carried across borders and the exchange of international recipes, the project explores how students rise to the challenge of creating a home within an impermanent space and time.
The exhibition will be enhanced by web resources, including a blog which will provide a forum for discussion and feedback.
UCL Student Homes Project 2012 Page 193
There will be a special opening event on Wednesday 16 May from 6.00 – 8.30pm featuring music, workshops and the opportunity to get a behind-the-scenes look at the project through conversations with Institute students. Tickets are £6 (£4 for students) and will include a glass of wine. Booking in advance is required.
The Geffrye Museum has worked in partnership with UCL Institute of Archaeology Masters students for many years. This collaboration provides students with the opportunity to apply theoretical knowledge to real-life practice and gives them invaluable first-hand experience in the museum sector.
This project is part of the London 2012 Cultural Olympiad programme Stories of the World, led by Arts Council England in partnership with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), which gets young
people involved behind the scenes at museums and gives them an exclusive opportunity to create exhibitions and events.
Any enquiries about the exhibition project may be directed to Katy Daniels and Tz-Ling (Leslie) Lai at [email protected]
UCL Student Homes Project 2012 Page 194
APPENDIX 2.3.7 GLOBAL HOMES OPENING EVENING POSTER
UCL Student Homes Project 2012 Page 195
APPENDIX 2.3.8 ART PROJECT PROMOTIONAL ARTICLE
Who Stole my Milk? : Exploring Student Homes in London
Tuesday 15 May – Sunday 9 September 2012
Messy? International? Noisy? Maybe…
In the lead up to the London 2012 Olympic and Paralympic Games, the Geffrye Museum and
MA students from UCL Institute of Archaeology have teamed up to tackle the
misconceptions surrounding student homes in London. Who Stole my Milk? delves into the
unusual world of London’s modern student homes bringing to light the unique contrast
between shared and private spaces, and the impact of cultural exchange and friendship that
affects a student’s personal identity. Who Stole my Milk? tells the fascinating tale of how
cooking implements, decorations, social customs and personal mementoes come together
in the student’s quest for identity in this temporary home away from home.
The UCL students involved in the Who Stole my Milk? project were divided up into sub-
teams. One of the most challenging roles was taken up by the Project Management Team,
whose members were in charge of the smooth running of the entire project (not an easy
task!). The Documenting Student Homes Team researched the homes of students across
London and provided us with invaluable data and information about the not-so-secret lives
of students. The Audience Advocates ensured that young people’s views were effectively
transmitted through the project, whilst the Audience Researchers developed marketing
UCL Student Homes Project 2012 Page 196
strategies to reach these groups. The Public Information Team produced marvelous
invitations and postcards that promoted the project and related events (like the one seen
above). The lovely ladies in the Learning and Interpretation Team created fantastic
children’s events that were showcased at the Geffrye Museum’s Family Days in April.
Meanwhile, the Exhibition Team had the unenviable task of producing the Who Stole my
Milk? exhibition, on display at the Geffrye Museum until 9th September. Finally, members
of the Web Resources Team were responsible for updating the project blog. You can view
(and share your thoughts) on student living here:
http://whostolemymilk.blogspot.co.uk/.
With so many students involved on one project, it seemed likely that each team would have
something interesting to say about the development of Who Stole my Milk? What was it like
working as a team? What did they learn? What problems occurred during the course of the
project? With these questions in mind, I decided to ‘interrogate’ my student colleagues…
When I spoke to the UCL team about what they learnt from the project, both on a personal
and professional level, the most resounding response was effective communication
between team members.“I don’t think that one can ever learn too much about the
importance of good communication,” Elizabeth, the Project Manager, told me. “The Project
Management Team had to have some understanding of what various teams were doing so
that we could support them by helping them plan their schedules, giving them feedback or
advising them to speak with their Geffrye counterpart.” Charmaine, a member of the Web
Resources Team, shares this view. “I've never worked in a team that was so large or
interconnected before. As a result, I now better understand just how essential good
communication is.” Another skill that team members learnt through the Who Stole my Milk?
project was the importance of teamwork. Talking to Jeni, an Audience Advocate, she
admitted, “Professionally - It was enjoyable and rewarding working as part of a team. A
relaxed approach is always best in such circumstances.” Min Young, a member of the
Learning and Interpretation Team, spoke about teamwork as a beneficial way of sharing
skills. “It was my first project working with museum professionals so I've learnt how
museums work and how museum learning sessions are planned. I have personally learnt
many essential skills from others, communication, time management, leadership etc.”
When involved on a large project such as this one, the teams must have faced some
problems. “What problems?” joked Charmaine and Urška, members of the Web Resources
Team. They elaborated that the work involved, and how to organize the content, was the
main issue. “I think one of our biggest challenges was the amount of data to work with and
trying to sift through, make sense of, and interpret the information. It took us a while to
come up with a definite "solution". So how did other team members deal with the
UCL Student Homes Project 2012 Page 197
workload? Jeni, an Audience Advocate, admitted, “We had a tight schedule - we solved this
by being organized and sharing the work.” Elisabetta, the Project Co-ordinator, added “I
learnt the importance of a good schedule!” A more specific concern some international
students faced was the language barrier. The Learning and Interpretation Team discussed
this in more detail with me. NamYoung said this was particularly difficult as there was no
native English speaker in their team. Min Young added, “I am not good at English writing so
it was difficult to deliver my ideas. When the Learning and Interpretation Team produced
written material we had some problems with the language.” When I asked how this was
solved the team were quick to point out the helpfulness of their colleagues. “Many English
speaking team members helped us therefore we didn’t have to worry too much!”
So, why should people come and visit the Who Stole my Milk?
exhibition at the Geffrye? Leslie, an Audience Researcher, spoke
about how it has changed her perception of student living.
“Participating in this project has made me reflect on my own
student experience. It has made me think about what makes me
feel at home, and the feelings of alienation and belongingness.
It's a great experience. The case studies in the exhibition are an
easy and interesting way to see a representation of different
types of student and how they cope in a temporary home away
from home.”
What is your view of the student home? If you see it as the stereotypical messy, noisy and
dirty environment that is often portrayed, come and visit our exhibition. You might be
surprised…
Katy Daniels – Audience Research Team
The Who Stole my Milk? exhibition is on display in the lower ground
floor concourse cases at the Geffrye Museum from Tuesday 15th May
– Sunday 9thSeptember. You can also visit our blog, and share your
thoughts on student living, at
http://whostolemymilk.blogspot.co.uk/
UCL Student Homes Project 2012 Page 198
APPENDIX 2.3.9 ART REPORTAGE PHOTOGRAPHS
ART team members, Katy Daniels and Tz-Ling Lai, spend a day at the GM inserting
promotional material into envelopes and distributing them around Hackney.
Envelopes filled with promotional material are stamped and ready to go!
