5 Pinterest Image Styles That People Love to Share

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By Cynthia Sanchez

Published March 5, 2015

Are you looking to improve your Pinterest engagement?

Want to know what types of pins get attention?

Viewing what works for others on Pinterest is an excellent way to get inspired for your own pins.

In this article I'll share five types of images the Pinterest community loves and explain what makesthem so popular.

Discover 5 styles of Pinterestimages people love to share.

#1: Show Products in Use

Pinterest is an excellent place to show off your products. But there's a way to be even moresuccessful in product promotion.

Target found that what's popular on Pinterest wasn't just the product itself--it was showing theproduct in use. Doing this gives their customers a better idea of how their products work together.

In this video Target's VP of Digital Marketing Loyalty Bonnie Gross explains their approach toPinterest.

Target still pins individual products.

Target pins individual products, like this basket.

However, the products in a setting get more engagement.

This pin of a decorated living room received more repins andengagement than the image of the basket with a plain white background.

Both the pin of the individual product and the staged setting lead to the same sales page.

Creating separate images for a product gives their Pinterest followers a choice of what to pin. Somepeople prefer to pin images that offer inspiration for how to use the product. Others prefer to pin the

image with a plain background and may have an idea for using the item in a different way.

This fun pin of ideas for a baby shower gives people inspiration, but takes things a step further. Itincludes instructions for how to create one of the projects. The pin links to a sales page forcellophane and other gift-wrap supplies used in the project.

Key Takeaways: To showcase your product or products on Pinterest, employ a dual tactic. Show eachproduct in use to inspire Pinterest users, as well as on their own so your audience members canimagine their own ways to use your products.

#2: Make Non-Visual Content More Visual

It's not surprising that the most popular topics on Pinterest are DIY, beauty and food, since these aretypically fairly easy to represent visually. However, even if your business lies outside of these areas,there's still hope for you on Pinterest. You'll just have to get creative with your images.

For example, this pin from Rebekah Radice, 10 Ways to Use Facebook Marketing to Turn Up theVolume on Your Brand, is about a topic that isn't easily represented by an image, but has still foundsuccess on Pinterest.

This individual pin has received more than 1,500 repins and over 200 likes. The total number of pinsfor the article is more than 2,400. There are many reasons why this pin has received so muchengagement.

Use text and bright colors to make non-visual content visual.

First and foremost, the bright-blue color stands out from the light background color on Pinterest.The large, solid, black arrow in the middle of the image is an eye-catching bold shape. People lovelists and the text overlay clearly lets people know what this pin links to.

Furthermore, the pin is an article-rich pin with a keyword-rich title and description, which makes itvery easy for people to find through a Pinterest search. It also has had time on its side.

The article was originally written in September 2013. Perhaps through a search or being shown as arelated pin in users' feeds, people have discovered this pin and have repinned it. Unlike otherplatforms, content on Pinterest can continue to get engagement long after it was originally created.

Alli Worthington's pin for her article, 30 Mistakes Entrepreneurs Make, received over 2,200 repinsand more than 306 likes. There are over 10,000 total pins from the article. One of the reasons thearticle has so many pins is that Alli included several similarly styled images throughout the article.

An image in the background makes text pop.

This image is a slightly different take on creating an image for a non-visual topic. Unlike the boldshapes and bright colors that Rebekah used in her image, Alli chose to use bold text in differentfonts on top of a photograph. The text tells you right away what the article is about. Plus, the smaller"Learn how to avoid them" text towards the bottom of the image tells viewers that Alli will sharesolutions, thereby enticing them to pin and click through.

Key Takeaways: For business (non-visual) article pins: use text in a fun way and incorporate brightcolors or images in the background. For more pinning opportunities, give readers multiple choices ofimages to pin.

#3: Create Quotes That Reflect Your Business

People love to repin quotes. They key to pinning quotes that get engagement is to pair quotes andimages that reflect the mission and tone of your brand. To make the most of quote images, theyshould link back to your website (at the very least, to your About page), so people can learn moreabout you and your company.

Lauren Conrad is known for beauty and fashion, and her quotes get a lot of engagement onPinterest. All of these examples from Lauren's Pinterest account have over 3,000 repins and have500 or more likes.

Her Don't Quit Your Day Dream pin is a still photograph with the quote on white space. It's clear andeasy to read, which is very important. Most people use Pinterest on their mobile device so it's crucialthat the message is easy to read on a small screen.

This quote is easy to read on any device.

Another quote option is to use creative typography. The message style is artistic, fun and attractive.It's also an effective way to present a longer quote, since it's also art.

Play with words when creating quotes to pin.

This Think Happy Be Happy quote pin has a vivid color and bright, simple, easily readable text. It'svery subtly branded and is easy to make on free tools like PicMonkey or Canva.

Branded quotes can still be simple and subtle.

Key Takeaways: Brand and link your quotes. Then put together a board of quotes, either a collectionof different topics or on a theme topic, that reflects your image and relates to your business

#4: Share Good Images

Close-ups with good lighting make for interesting pictures that the Pinterest audience loves.Although these examples are with food, you can use this technique on any type of product.

Chungah of Damn Delicious pins recipes with the image of the finished dish on top and the stackedimages showing the ingredients below. She recently repinned her Quinoa Veggie Fried Rice recipe,and within a couple of days it already had over 1,400 repins. The recipe has more than 500,000 totalpins on Pinterest.

This pin gets immediate engagement every time the bloggerrepins it.

This pin is also included in a group board for Better Homes Gardens, which contributed to the repinand favorite count.

Contribute to group boardsand multiply your engagement.

Multiple images in a tall infographic that shows the basic steps of the recipe have become Chungah'ssignature style; they are extremely recognizable on Pinterest.

Her beautiful photograph of the completed dish is eye-catching. Then, the steps below give aglimpse of the process for making or serving it. Seeing the steps broken down into a few imagesmakes the recipe seem easy. And people love easy.

Multiple images in a tallinfographic style catch pinners' attention.

Key Takeaways: Close-up pictures with good lighting don't need to be limited to food images. Usethis technique with any kind of product or project: start with a captivating image on top and thenbreak up the step-by-step pictures with text and additional instructions.

#5: Create Valuable Infographics

Infographics make great pinnable content. The best infographics have a nice mix of images and text,and are easy to embed on other sites.

Constant Contact's pin, What and How Often Should You Post to Social Media?, has been repinnedmore than 1,900 times. One hundred of these are from the original post on the Constant Contactblog. However, the infographic was shared on a popular infographics website and that link has beenpinned over 13,000 times.

Create valuable infographicsthat can be embedded on someone else's site.

Key Takeaway: Create infographics that can easily be embedded on other websites so they get moreshares. Make sure the image is branded with your business so viewers can find you.

Conclusion

Attention-grabbing Pinterest posts like these are easy to create on your own. Most of the images inthis article could be created with stock photography and/or a smartphone and easy-to-use image-creation tools like Canva and PicMonkey.

Put the elements together to create beautiful and informative pins your fans will love.

What do you think? What do you post on Pinterest? Which content has gotten the mostengagement? Do you have favorite types of Pinterest images you like to use? Please share yourthoughts and recommendations in the comments.

Tags: cynthia sanchez, pinterest, pinterest engagement, pinterest image, pinterest marketing, visualcontent

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