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McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights

Part OneINTRODUCTION TO

BUSINESS RESEARCH

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Chapter FiveETHICS IN

BUSINESS RESEARCH

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What are Research Ethics?

•   Ethics are norms or standards of

behaior that !"ide mora# choices abo"t

o"r behaior and o"r re#ationshi$s %ith

others

• The !oa# is to ens"re that no one is

harmed or s"ffers aderseconse&"ences from research actiities

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Ethica# Treatment of 'artici$ants

• Be!in data co##ection b( e)$#ainin! to the

$artici$ant the benefits e)$ected from

the research

• E)$#ain to the $artici$ants that theirri!hts and %e##*bein! %i## be ade&"ate#(

$rotected+ and sa( ho% this %i## be done

• Be certain that interie%ers obtain theinformed consent of the $artici$ant

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Dece$tion

• The $artici$ant is to#d on#( $art of the

tr"th or %hen the tr"th is f"##(

com$romised

• To $reent biasin! the $artici$antsbefore the s"re( or e)$eriment

• To $rotect the confidentia#it( of a third

$art(

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Iss"es Re#ated to 'rotectin! 'artici$ants

• Informed consent

• Debriefin!

• Ri!ht to 'riac(,Confidentia#it(

• Data Co##ection in C(bers$ace

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Ethica# Iss"es re#ated to the C#ient

• S$onsor non*disc#os"re

• '"r$ose non*disc#os"re

• -indin!s non*disc#os"re

• Ri!ht to &"a#it( research

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Ethics Re#ated to S$onsor 

• Sometimes researchers %i## be as.ed b( s$onsorsto $artici$ate in "nethica# behaior/

• To aoid coercion b( s$onsor the researcher

sho"#d0

 1 Ed"cate s$onsor to the $"r$ose of research

 1 E)$#ain researcher2s ro#e

 1 E)$#ain ho% distortion of the tr"th #eads to

f"t"re $rob#ems 1 If necessar(+ terminate re#ationshi$ %ith s$onsor 

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Ethica# Iss"es re#ated toResearchers and Team 3embers

• Safet(

• Ethica# behaior of assistants

• 'rotection of anon(mit(