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McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights
Part OneINTRODUCTION TO
BUSINESS RESEARCH
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Chapter FiveETHICS IN
BUSINESS RESEARCH
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What are Research Ethics?
• Ethics are norms or standards of
behaior that !"ide mora# choices abo"t
o"r behaior and o"r re#ationshi$s %ith
others
• The !oa# is to ens"re that no one is
harmed or s"ffers aderseconse&"ences from research actiities
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Ethica# Treatment of 'artici$ants
• Be!in data co##ection b( e)$#ainin! to the
$artici$ant the benefits e)$ected from
the research
• E)$#ain to the $artici$ants that theirri!hts and %e##*bein! %i## be ade&"ate#(
$rotected+ and sa( ho% this %i## be done
• Be certain that interie%ers obtain theinformed consent of the $artici$ant
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Dece$tion
• The $artici$ant is to#d on#( $art of the
tr"th or %hen the tr"th is f"##(
com$romised
• To $reent biasin! the $artici$antsbefore the s"re( or e)$eriment
• To $rotect the confidentia#it( of a third
$art(
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Iss"es Re#ated to 'rotectin! 'artici$ants
• Informed consent
• Debriefin!
• Ri!ht to 'riac(,Confidentia#it(
• Data Co##ection in C(bers$ace
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Ethica# Iss"es re#ated to the C#ient
• S$onsor non*disc#os"re
• '"r$ose non*disc#os"re
• -indin!s non*disc#os"re
• Ri!ht to &"a#it( research
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Ethics Re#ated to S$onsor
• Sometimes researchers %i## be as.ed b( s$onsorsto $artici$ate in "nethica# behaior/
• To aoid coercion b( s$onsor the researcher
sho"#d0
1 Ed"cate s$onsor to the $"r$ose of research
1 E)$#ain researcher2s ro#e
1 E)$#ain ho% distortion of the tr"th #eads to
f"t"re $rob#ems 1 If necessar(+ terminate re#ationshi$ %ith s$onsor
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Ethica# Iss"es re#ated toResearchers and Team 3embers
• Safet(
• Ethica# behaior of assistants
• 'rotection of anon(mit(