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12/11/2012 1 Welcome to the Tennessee ValueAdded Beef Webinar Series Made Possible By: Today’s Topics & Presenters Circling the Wagons Managing the Legal Risk of Direct Marketing Beef Rusty Rumley, Hal Pepper, Financial Analyst, CPA Megan Bruch, Marketing Specialist, CPA Staff Attorney, National Agricultural Law Center Session Overview Introduction to risk, risk assessment and risk management How business structure may be used as a tool to manage legal risk to manage legal risk How product liability insurance may be used as a tool to manage legal risk Session Objectives Increase awareness of strategies or tools to manage legal risk Increase legal risk assessment and implementation of tools to manage legal risk implementation of tools to manage legal risk Risk is… The uncertainty di regarding likelihood or magnitude of loss, damage or injury Types of Risk 1. Legal Laws/regulations Injury to customers or employees 2. Human Resources 4. Production Weather, disease, pests, errors 5. Marketing Ability to entice Death, divorce, disability and disagreement Employee turnover 3. Business Interruption Weather, natural disasters, other customers Increased competition 6. Financial Ability to meet cash flow, obtain affordable credit, grow equity Damage or loss to personal property

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Page 1: 5 Circling the Wagons - University of Tennessee system Circling the...financial trouble and filed for Chapter 7 which would discharge many of the debts. Simmons’ son, and general

12/11/2012

1

Welcome to the

Tennessee Value‐Added Beef Webinar Series

Made Possible By:

Today’s Topics & Presenters

• Circling the Wagons

– Managing the Legal Risk of Direct Marketing Beef

Rusty Rumley,

Hal Pepper,Financial Analyst, CPA

Megan Bruch, Marketing Specialist, CPA

Staff Attorney, National Agricultural Law Center

Session Overview

• Introduction to risk, risk assessment and risk management

• How business structure may be used as a tool to manage legal riskto manage legal risk

• How product liability insurance may be used as a tool to manage legal risk

Session Objectives

• Increase awareness of strategies or tools to manage legal risk

• Increase legal risk assessment and implementation of tools to manage legal riskimplementation of tools to manage legal risk

Risk is…

The uncertainty diregarding 

likelihood or magnitude of loss, damage or injury

Types of Risk

1. Legal– Laws/regulations– Injury to customers or employees

2. Human Resources

4. Production– Weather, disease, pests, errors

5. Marketing– Ability to entice 

– Death, divorce, disability and disagreement

– Employee turnover

3. Business Interruption– Weather, natural disasters, other

customers– Increased competition

6. Financial– Ability to meet cash flow, obtain affordable credit, grow equity

– Damage or loss to personal property

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Risk Management Methods

1. Avoid Risk

– Choose not to engage in a specific activity

3. Transfer Risk

– Transfer to another party – typically with 

2. Reduce Risk

– Implement preventative measures/procedures

insurance

4. Accept Risk

– Prepare for loss or damages – create emergency fund

Risk Management Methods• Certain methods more suited to some risks than others

• Based on – Expected severity of loss

– Expected frequency of loss

Low Severity High Severity

Low Frequency

Reduce or Accept Reduce or Accept

High Frequency

Reduce or Transfer Reduce, Transfer or Avoid

Example Methods to Reduce Risk

• Familiarize yourself with laws and regulations and follow requirements relevant to your operation

• Develop and implement• Develop and implement – Safety measures and procedures for customers and employees

– Emergency response plan

– Incident reporting system

– Food handling procedures

– Product recall procedures

Example Methods to Transfer Risk

• Obtain insurance– Property, liability, health, disability, life, crop, etc.

• Learn and follow insurance requirements and claim proceduresclaim procedures

Example Methods to Accept Risk

• Develop a business analysis and management system

• Choose a beneficial business structure

i k di i• Monitor market conditions

• Create an emergency fund to pay insurance deductibles and other potential losses

Risk Assessment & Management for Your Business

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Step 1 – Risk Assessment

• Identify specific risks associated with your business

• Consider all typesL l– Legal

– Human Resources– Business Interruption– Production– Marketing– Financial

Step 2 – Risk Assessment

Analyze likelihood of injury

– Can rate on scale of 1=Low to 5=High

Analyze magnitude of potential loss

– Can rate on scale of 1=Small to 5=Large

Step 3 – Risk Management

• Decide which general methods of risk management are appropriate– Avoid, Reduce, Transfer or Accept

Low Severity High SeverityLow Severity High Severity

Low Frequency

Reduce or Accept Reduce or Accept

High Frequency

Reduce or Transfer Reduce, Transfer or Avoid

Step 4 – Risk Management

Decide which specific strategies you will take to manage risk

Estimate costs

Step 5 – Risk Management

Implement risk management strategiesmanagement strategies

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Step 6 – Risk Management

Evaluate effectiveness of risk management strategies implemented

Then return to Step 1

(Refer to Risk Assessment and Management Worksheet Handout)

www.NationalAgLawCenter.orgwww.NationalAgLawCenter.org

Limiting Liability with Business Organizations

Rusty RumleyCenter Staff Attorney

479-575-7646 • [email protected]

www.nationalaglawcenter.org

Administrative Law Animal Identification Aquaculture Biosecurity Business Orgs Clean Water Act Commercial Trans. Conservation Programs Cooperatives Disaster Asst/Crop Ins Estate & Taxation

F d L b li

Agritourism ADR AFOs Animal Welfare Bankruptcy Biotechnology Checkoff Climate Change Commodity Programs Corp. Farming COOL

E i t l L Food Labeling International Law Labor Landowner Liability Local Food Systems Nat’l Organic Program Packers & Stockyards Pesticides Renewable Energy Specialty Crops Urbanization & Ag

Environmental Law Finance & Credit Food Safety International Trade Marketing Orders Nutrition Programs PACA Production Contracts Secured Trans. Sustainable Ag Water Law

BUSINESS BUSINESS ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION OPTIONS TO PROTECT OPTIONS TO PROTECT YOUR PERSONAL AND YOUR PERSONAL AND BUSINESS ASSETS.BUSINESS ASSETS.

The Business StructureThe Business Structure

What is so Important about a Business Structure? Liability Protection – separating assets so that a

creditor or plaintiff cannot take everything you own

Fairly cheap to use

Easy to set up

Great estate planning tool

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How Business Entities Work to How Business Entities Work to Protect YouProtect YouKnow what business entities provide protection: No protection - Sole Proprietorship and

General PartnershipGe e a a t e s p Some partners protected – Limited

Partnership Full protection – Limited Liability

Companies and Corporations

How Business Entities Work to How Business Entities Work to Protect You, continuedProtect You, continuedWhy the differences in protection? Some business

entities function as a separate legal entity (like another person) and others do not.

Business Organizations are like “fire breaks” and not shields

640 Acre section of land.

How to use a Business EntityHow to use a Business Entity

Creating a business entity is not enough to provide any protection

Creating a business entity is like buying another basket…

Respect the Business StructureRespect the Business Structure

At the end of the day, Courts will only respect your business structure as much as you do.

What does this mean?at oes t s ea ?◦ You HAVE to keep the business separate from

your personal life and from other businesses that you run.◦ Keep separate bank accounts, business

records, etc…◦ Don’t use business funds for the family

vacation

Issues we’ll cover for each oneIssues we’ll cover for each one Liability of Owners

Legal Status

Formation

Management

Taxation

30

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Types of Business StructuresTypes of Business Structures

Sole Proprietorship General Partnership Limited Liability Corporation

C i Corporations-Subchapter “S”-Subchapter “C”

31

Sole ProprietorshipSole Proprietorship

Liability of Owners-100% liability for the business debt

- Creditors will be able to reach your personal assets as well as what you invested into the business.

- This means that property such as your land - This means that property such as your land, your home, your personal bank accounts are at risk!

Legal Status-Not a separate legal entity

-You would be sued directly.

32

Sole ProprietorshipSole Proprietorship

Formation- No formalities are required…if you start a business by

yourself than this is what you have. - Formed or dissolved at the discretion of the individual

who owns it- Only 1 person, or it becomes a partnershipy p p p

Management- Easy decision making – only one person to consult!

Taxation- Income is taxed on the individual’s tax return (1040)

-Schedule C

33

General PartnershipGeneral Partnership

Definition-An association of two or more “persons” who

agree to carry on as co-owners of a business for profit.

-No intent is necessary to form a general partnership and it is possible to create one without intending to.

34

General PartnershipGeneral Partnership Liability

- Each partner is jointly and severally liable for the debts of the business.

- Not only are you personally liable for the debts and actions of the business (just like debts and actions of the business (just like the sole proprietorship), but you are also responsible for all of the other partners actions

- Creditors can reach your personal assets, in addition to what you have invested into the business

35

In Re Simmons (Arkansas 2007)In Re Simmons (Arkansas 2007) Simmons farming operation was in

financial trouble and filed for Chapter 7 which would discharge many of the debts.

Simmons’ son, and general partner, d d f d l produced a forged personal guarantee on

a loan that Simmons had no knowledge of at the time (he later found out about it)

Court held that the Son’s actions imputed fraud to ALL partners so no discharge was allowed.

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General PartnershipGeneral Partnership Legal Status

- Recognized as a separate legal entity

FormationNo formalities are required- No formalities are required

- Can be formed unintentionally (only intent required is to run business for profit)…Example look at your crop share lease forms when you go home.

- There can be a formal partnership agreement that details management responsibilities and how profits/losses will be split

37

General PartnershipGeneral Partnership

Management- Each member of the partnership is called a

“general partner”- The decisions are made by all partners and all

partners actively participate…any partner can bind the rest of the partners to a contract

- Profits and losses are split evenly - Unless the partnership agreement states otherwise

and there typically has to be a good reason for this.

38

General PartnershipGeneral Partnership

Taxation- The general partnership has the advantage of

being a “pass-through entity”- This means the partnership itself pays no

income taxes- Instead, income is taxed only after it is

distributed to the partners.- This is different than the “double tax” where income

is taxed when the business earns it and when it is paid out to the individual partners.

39

Limited Liability Company (LLC)Limited Liability Company (LLC) LLC – created in the 1970s

- Similar to Limited Partnerships…except everybody can be protected.

- Provides protection to personal assetsM d f “ b ” th th “ t ”- Made up of “members” rather than “partners”

Liability- Members’ personal assets are protected from

creditors of the business. - Creditors can only reach that which has been

invested or pledged to the business

40

LLCLLC Legal Status

- Recognized as separate legal entity Formation

- Can be formed with 1 or more members- Created by delivering Articles of Organization to the C eate by e ve g t c es o O ga at o to t e

Secretary of State’s office- Must include

- Name of LLC- Address of LLC- Agent for service of process

- Certain reports must be filed each year to maintain LLC status

41

LLCLLC

Management – 2 options- Member Management (small businesses)

- All members have the right to participate in management

- This is the more common option

- Manager Management (large businesses)- Only designated members have management

authority as provided in articles of organization

- Profits and losses are shared equally among members unless otherwise agreed

42

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LLCLLC

Taxation- The LLC can elect to be a “pass-through

entity”- Income is taxed only when it is distributed to the

members

- Or the LLC also has the option of being taxed as a corporation- Income would be taxed when the LLC earns it and

again when it is distributed to the members

43

CorporationsCorporations

Most complex business organization

Offer liability protection for shareholdersSimilar to that of LLC- Similar to that of LLC

- Older business organization with centuries of case law.

44

CorporationsCorporations

Liability-Shareholders are protected from creditors of

the corporation in most cases

Legal Statusg-Corporation is a separate legal entity

45

CorporationsCorporations Formation

- Articles of incorporation must be filed with Secretary of State- Must include

Name of corporationPurpose of corporationStock structure

- Fictitious name statement- By Laws

- Include details of how the corporation will be runOfficersShareholder meetingsNumber and terms of Directors on Board

46

CorporationsCorporations

Formalities-Record keeping requirements-Regular board meetings -Annual shareholder meetingsg-Annual filing requirements for the state

47

CorporationsCorporations

Management- Shareholders elect a Board of Directors- Board of Directors appoint Officers

- Officers are responsible for day-to-day management decisions

- Board of Directors is responsible for long term planning and management

- Shareholders have limited management authority and vote only on extraordinary measures- Like selling more than 1/2 of the assets or dissolving

48

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Types of CorporationsTypes of Corporations

S Corporation-Limited number of shareholders (100 or less)-“Legal persons” that are allowed to be

shareholders is limited to citizens, resident aliens estates and certain trustsaliens, estates and certain trusts-No corporations, non-resident aliens

-Only one class of voting stock-Distribution rights to shareholders must be

equal-No tax at the corporate level…“pass through”

-Similar to taxation of LLC

49

How to choose!How to choose!

Deciding which business structure to use is an important decision.

Many factors to consider-Who is involvedWho is involved-What is their role-What are the requirements-What makes the most sense for my business

50

Bus. Orgs and Estate PlanningBus. Orgs and Estate Planning

There are also ways that attorneys can use business organizations to assist in estate planning as well as limiting liability.

Probate is required to pass on property, but what about business entities that own property?

Bus. Orgs and Estate PlanningBus. Orgs and Estate Planning

Other advantages besides avoiding probate:◦ You can “gift” shares

f b i h of a business much easier than physically dividing up assets

◦ By splitting up ownership of a business between different people you can lower the taxable value of an estate.

CONTACT CONTACT INFORMATION:INFORMATION:

R W R lRusty W. RumleyPhone: (479) 575-2636Email: [email protected]

DisclaimerDisclaimer

The National Agricultural Law Center does not provide legal advice. Any The National Agricultural Law Center does not provide legal advice. Any information provided on or by this Web site is not intended to be legal advice, information provided on or by this Web site is not intended to be legal advice, nor is it intended to be a substitute for legal services from a competent nor is it intended to be a substitute for legal services from a competent professional. This work is supported by the U.S. Department of Agriculture professional. This work is supported by the U.S. Department of Agriculture under Agreement No 59under Agreement No 59--82018201--99--115 and any opinions findings conclusions 115 and any opinions findings conclusions under Agreement No. 59under Agreement No. 59--82018201--99--115, and any opinions, findings, conclusions, 115, and any opinions, findings, conclusions, or recommendations expressed in the material on this Web site do not or recommendations expressed in the material on this Web site do not necessarily reflect the view of the U.S. Department of Agriculture.necessarily reflect the view of the U.S. Department of Agriculture.

Web site:Web site: www.NationalAgLawCenter.orgwww.NationalAgLawCenter.org

Phone: (479)575Phone: (479)575--7646 7646 Email: [email protected]: [email protected]

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Liability InsuranceLiability Insurance

Liability Insurance

Insurance policies are complicated.

Insurance should beInsurance should be appreciated as a business expense.

• Liability insurance is a way of protecting your business in case someone gets ill from eating meat you sold them. You could be financially responsible if you are sued by them.p y y

• Every business, whether large or small, is at risk of being sued for negligence causing property damage or bodily injury and legal fees from claim settlements are always increasing.

Insurance Coverage Options

• General Farm Liability Insurance Policy

• Commercial Business Liability Insurance

• Product Liability Insurance Policy

• Product Recall Insurance Policy• Product Recall Insurance Policy

• Accidental or Product Contamination Policy

• Malicious Tampering Insurance

• Combination Policies

• Excess/Umbrella/Surplus Lines of Insurance

• General Farm Liability Insurance Policy

– Protects against claims for bodily injury and property damage that occur on the farm premises or as a result of farm operationsp

– Accidents that affect farmers, employees, guests and customers

– Covers activities considered “farming”

• Commercial Business Liability Insurance

– Covers activities that a farmer also undertakes that are not considered “farming”

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• Note: Many farmers believe their general farm liability policy provides them with coverage in the situation where someone gets ill from eating food the farmer sold them In manyeating food the farmer sold them. In many situations, it may not!

• Product Liability Insurance Policy

– Protects against claims of injury from food products that cause foodborne illness

– Covers “products and completed operations”Covers  products and completed operations

• Combination Policies

– General farm liability policy and commercial business coverage may be combined with a homeowner’s policyp y

• Excess/Umbrella/Surplus Lines of Insurance

– Provide catastrophic loss protection when the underlying insurance is inadequate

Coverage varies from company to company.company to company.

Raw products produced by the farmer/seller may be covered under a general farm liability insurance policy.

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• If you are selling processed products (like meat) you may need more than a general farm liability insurance policy.

The sale of meat from animals grown by another farmer is not covered under a general farm liability policy.

• “But I’m only selling my meat to friends and family I trust.”

When you buy an insurance policy…

• You are required to pay the premium at the time required or the policy will no longer be in force.

• You are required to report (in a timely fashion) any occurrences to the agent and company.

When you buy an insurance policy…

• You are required to report any material changes in the nature of your activities or the property which is subject to insurance.

• You are required to cooperate with the insurer in matters of subrogation.

How much insurance do I need?

• Consider the value of your assets.

• Consider the dollar amount of potential claims.

• Buyers of your product (grocery stores) mayBuyers of your product (grocery stores) may require a minimum amount of product liability insurance (Whole Foods $2 million)

• Discuss your particular situation with your insurance agent to verify coverage & needs.

• Reevaluate your coverage annually.

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Make sure the proper business entity is insured. 

Premiums often are based largely on product sales and hazards involved. Provide annual sales updates to your insurance agent.

• Hazards and insurance needs are real. Learn to read your policy and ask your insurance agent when you have questions. You could stand to lose everything if you take your insurance forlose everything if you take your insurance for granted.

• Read and understand your policies.

Take Home Messages

• It is important to assess all types of potential risk to your operation and implement appropriate strategies to manage risk

• Various business structures may provide some• Various business structures may provide some protection for legal risk

• Consider all characteristics, advantages and disadvantages of business structures before choosing

Take Home Messages

• Product liability insurance is a vital legal risk management tool for value‐added beef producers

• Carefully consider needs for coverage• Carefully consider needs for coverage 

• Work closely with insurance agent and communicate well and often

Contact Us

Center for Profitable Agriculture

https://ag.tennessee.edu/cpa

Megan Bruch’s E‐mail – [email protected]

Hal Pepper’s E‐mail – [email protected]

(931) 486‐2777

Evaluate Today’s Webinar

• Please take a few minutes to complete the short online survey at

h // k / / Qhttp://www.surveymonkey.com/s/WC7W5XQ

Special thanks again to our funding partners:

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Join Us for the Next Webinar

• January 8, 2013

• 6:30 pm Central/ 7:30 pm Eastern

• Marketing: It’s Not Magic It’s MandatoryMarketing: It s Not Magic It s Mandatory

• Megan Bruch, Center for Profitable Agriculture

• Slides and archived versions of all webinars will be made available on http://cpa.utk.edu