ALIGN!

background! the task:!Our  client  is  a  na-onal  retailer  with  Franchise  stores  across  Australia.  Franchisees  in  metro  and  regional  areas  tended  to  operate  independently  when  nego-a-ng  rates  to  adver-se  their  franchise  on  various  media  pla;orms.    In  addi-on,  the  quality  and  effec-veness  of  the  adver-sements  being  produced  by  individual  franchisees  for  these  media  pla;orms  was  oAen  poor  and  less  effec-ve.      

We  iden-fied  that  many  stores  were  u-lising  common  media  pla;orms  and  paying  widely  varying  rates.  In  order  to  reduce  franchisee  costs  we  decided  to  act.    

campaign elements!We  nego-ated  special  rates  for  Franchisees  and  executed  special  media  terms  on  an  aggregated  group  buying  basis  driving  down  costs  and  increasing  alignment  for  the  brand  leading  to  beEer  execu-on.      We  also  provided  franchises  with  -ps,  advice  on  when  and  how  to  maximise  sales  from  these  mediums  and  pre  approved  adver-sing  templates.  

results:!Our  bulk  buying  saved  Franchisees  on  average  30%  on  their  placement  rates,  with  many  Franchisees  banking  50%  savings  from  their  previous  rates.                  To  learn  more  about  how  you  can  achieve  greater  economies  of  scale  with  your  franchise  network,  speak  to  a  Local  Marke-ng  expert  today  at  The  Marke-ng  Revolu-on.  

To learn more about integrated regional and local marketing support programs, speak to a marketing expert today at The Marketing Revolution.!

case study – Reducing franchisee costs!

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