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Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
4th Screen Advertising
The Tower Building
11 York Road
SE1 7NX
Mpression Media Pack
2009 - 2010
Mark Slade
+44 (0)20 7921 5559
+44 (0) 7973 132249
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Who we are
Integrated mobile and digital communications
• UKs leading independent mobile ad sales
house
• Biggest reach in UK market
• Advanced Targeting capability
• Innovative new formats
• Mobile strategy & creative concepts
• SMS & MMS capability
• App development
• 360 degree mobile solutions
Mobile Advertising & Mobile Marketing Mobile Billing Mobile Internet
Uk’s largest aggregator
and Payforit Intermediary
SMS Gateway
MMS Gateway
Voice Gateway
CRM
UGC
Bespoke Apps
Mobile Couponing
Mobile Publishing Platform
Flexible Technology
End-to-end strategy from
apps to content
Creative tools for easy mobile
site building
High traffic services
Bespoke build
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression Network
Operators & Portals Social Networking & Communities Newspapers & Magazines Business, news & sport
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression Key StatsG
EN
DE
R
male female
62%
38%
10%
20%
30%
40%
50%
60%
70%
80%
TR
AF
FIC
BY
GE
NR
E
Social
networking
& community
Operators
& portals
Newspapers
& magazinesBusiness,
News & sport
66%
21%
9%
4%
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Advanced Targeting, Optimisation & Reporting
Channel / Category Daily Trafficking Page Impressions
Ad Slot Recommendations to improve
performance
Clicks (hits on site through
spotlight tagging)
HandsetFlexibility to move budgets
to best performing channelsCTR
Operator Creative changes Ad Slot
Country M:Metrics analytics
Creative
Age Unique URL
Gender
Time of Day
Day of Week
TARGETING OPTIMISATION REPORTING (DAILY)
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Ad Formats
• Rich Media
• Dynamic feed
• Banners
• Text Link
• Pre-roll
• Leader Banner
21
Dyn
am
ic fe
ed
21
Dyn
am
ic fe
ed
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
iSlide1 2
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Integrated Campaigns
HIGHLY CONTEXTUAL BANNERS
Integrated campaigns available on:
• Shazam
• Flirtomatic
• Ebuddy
• ITN
• Guardian
ENDLESS POSSIBILITIES…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Integrated Campaigns
EXPANDABLE BANNER TO WATCH VIDEO
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Integrated Campaigns
INTEGRATED LINK
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression: Operators & Portals
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression: O2 Active
Description:
Largest WAP portal in the UK (40%)
Landing site for O2 Active
65% contract phones
Mpression Category: Network Operator & Portal
Demographic 57% Aged under 35
64% Post-pay
60% Male
Ad Slot Homepage, News, Sport, Entertainment,
What’s Hot, Messaging & Chat, Social
Networking
Targeting Channel
Format Banners, Text Links, Tenancy Links
(channel pages)
Page Impressions 47,000,000
Pricing £8 CPM
Territories UK
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression: O2 Ad Network
Description:
Selection of on portal brands within the main O2 Active portal.
The Sun, FHM, Heat, Zoo, Nuts, Eyevibe
Mpression Category: Network Operator & Portal
Demographic 57% Aged under 35
64% Post-pay
60% Male
Ad Slot Homepages, News, Entertainment, Social
Networking
Targeting Channel
Format Banners, Text Links, Tenancy Links
(channel pages)
Page Impressions 2 million
Pricing £5 CPM
Territories UK
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression: Virgin Media
Description:
Leading WAP portal offering cross platform
advertising opportunities
CTRs in excess of 3%
Channels include: News, sport, celebrity, social
networking
Mpression Category: Network Operator & Portal
Demographic 25-44 Year old
60% Male
Ad Slot Homepage, News, Sport, Celebrity, Social
Networking
Targeting Channel
Format Banners, Text Links, Tenancy Links
(channel pages)
Page Impressions 4,000,000
Pricing £8 CPM
Territories UK
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression: Tesco Mobile
Description:
Rich content portal for Tesco Mobile users inc.
Information on Tesco’s stores and products
Site targeted to Tesco Mobile’s Pre-Pay handsets
Strong housewife demographic
Mpression Category: Network Operator & Portal
Demographic 60% Aged 30+
60% Female
Strong housewife demographic
Ad Slot Homepage, News, Sport, games, music &
downloads
Targeting Channel
Format Banners & Text Links
Page Impressions 1,500,000
Pricing £8 CPM
Territories UK
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression: Planet 3 pre-roll
Description:
Leading operator portal for 3 network customers in the UK
Video content
96% subscribers on 3G devices
Mpression Category: Network Operator & Portal
Demographic 25-34 Year old
Ad Slot News and weather, Entertainment, Latest
TV, Movies, Music, Horoscopes
Targeting Age & Gender
Format 10-30 second video Pre-Roll, Companion
banners
Page Impressions 3,000,000+ videos steamed p/m
Pricing £30 CPM
Territories UK
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression: Social Networking &
Communities
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression: Flirtomatic
Description:
Leading mobile flirting site
Entertainment rather than dating or social networking
Brand Integration opportunities
Flirtogram sponsorship
Mpression Category: Social Networking and Community
IN A NUTSHELL…
Demographic 75% Aged 18-30
68% Male
Users login average 8 times a day
Peak login @ 11pm
Ad Slot 3 x categories
Targeting Age & Gender
Iphone
Format Banners, text links and integrated
Page Impressions 135,000,000
Pricing £0.40 CPC
Territories UK
Effectiveness Awards Winner
Mobile Web Winner
Best Social Media
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 80% 13-24 Year olds
Ad Slot Community / Chat pages
Targeting Iphone
PSP
Format Banners, text links and integrated
Page Impressions 147,000,000
Pricing £0.40 CPC
Territories UK, France, Italy, Germany, Australia,
Spain, India, US
Mpression: eBuddy
Description:One of the fastest growing sites in Europe
Available across a range of Mobile devices, including iPhone and PSP
Hard to reach youth audience
Cross messenger service for MSN, Myspace, Facebook, AIM, Gtalk and ICQ
Mpression Category: Social Networking and Community
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 60% Male
Tech savvy
Ad Slot Fun, Cute, Cartoons, Naughty
Targeting Iphone
PSP
Format Banners and text links
Page Impressions 5,000,000
Pricing £0.30 CPC
Territories N/A
Mpression: Eyevibe
Description:
UKs leading UGC site
Presence on most UK operator portals
Categories inc: Fun, cute, cartoons, naughty
Mpression Category: Network Operator & Portal
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 18-44 Year olds
60% Male
Ad Slot Tagged, History
Targeting By track / artist / genre
Format Banners, iSlide and integrated
Page Impressions 3,600,000
Pricing £8 CPM
Territories UK, France, Spain, Germany, US
Mpression: Shazam
Description:
Most popular music app in Apple app store
Target advertising by artist & genre
Highly targeted, contextual advertising
Sponsorship opportunities
Mpression Category: Social Networking and Community
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 75% Aged 18-29
59% Male
Ad Slot Homepage, chat, community
Targeting Banners, text links
Format Banners, iSlide and integrated
Page Impressions 20,000,000
Pricing £0.30 CPC
Territories UK, France, Spain, Germany
Mpression: Jumbuck Chat
Description:
Preferred chat platform across a number of operator portals
International territories available on request
Power Chat and Fast Flirt services
Mpression Category: Social Networking and Community
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 16-35 Year old
Ad Slot Homepage, chat, gallery
Targeting Channel
Format Banners, text links
Page Impressions 10,000,000
Pricing £0.40 CPC
Territories UK
Mpression: Twilight
Description:
Community/ UGC WAP site
Chat platform
Pioneer in UGC WAP space
Top 10 UK WAP site
Mpression Category: Social Networking and Community
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 18-25 Year olds
Ad Slot Homepage, Chat, community
Targeting Channel
Format Banners, text link, editorial integration
Page Impressions 30,000,000
Pricing £0.30
Territories UK
Mpression: Reporo/Mwah
Description:
Social Networking site
Aimed at 18-25 year olds
Editorial integration opportunities
Mpression Category: Social Networking and Community
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression: Newspapers &
magazines
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 25-44 Year olds
50/50 Male/Female Audience
78% ABC1
Ad Slot News, Sports, Travel, Weather & Chat
Sections
Targeting Banners, Text links, Sponsorship
Format Banners, iSlide and integrated
Page Impressions 2,000,000
Pricing £12 CPM
Territories UK
Mpression: The Guardian
Description:
Leading news portal
High-brow news content
ABC1 Audience
Mpression Category: News & Magazines
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 70% Males
25–34 year olds
Ad Slot Homepage, chat, community
Targeting Banners, pre-roll, sponsorship
Format Banners, iSlide and integrated
Page Impressions 3,000,000
Pricing £8 CPM
Territories UK
Mpression: ITN
Description:
First ever video focused news application for the iPhone
Downloaded free through the iTunes App Stores
100% iphone traffic
Mpression Category: News & Magazines
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic Commuters
65/35 Male/Female
18-44 years old, av. 35
Ad Slot Sport
Travel
Music
Targeting Commuters
Format Banners & text links
Page Impressions 500,000,000
Pricing £6
Territories UK
Mpression: Metro
Description:
Mobile news site aimed at commuters
Heavy promotion in daily print media
Leading portal for news, competitions & celebrity gossip
Mpression Category: News & Magazines
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic Commuters
Ad Slot Homepage
Targeting Commuters
Format Banners & text links
Page Impressions 500,000
Pricing £6
Territories UK
Mpression: Evening Standard
Description:
Mobile news site aimed at commuters
Heavy promotion in daily print media
Leading news portal
Mpression Category: News & Magazines
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 70/30 Male/female
Ad Slot Homepage, News, Showbiz gossip, Sport,
Fun
Targeting Channel
Format Banners, iSlide and integrated
Page Impressions 1,000,000
Pricing £10
Territories UK
Mpression: The Mirror
Description:
WAP site of the national tabloid newspaper
Heavy promotion in print media and online
Mpression Category: News & Magazines
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 90/10 Male/female
50% aged 18-34
Ad Slot Homepage, Exclusives, Downloads,
Competitions, Favourites
Targeting Channel
Format Banners, Text links, Large banner format
Page Impressions 500,000
Pricing £0.40 CPC
Territories UK
Mpression: Nuts
Description:
Men’s mobile magazine portal - Channels inc:
• Exclusives
• Downloads
• Competitions
• Favourites
Mpression Category: News & Magazines
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 90% males
Ad Slot Content downloads, Galleries,
Targeting Channel
Format Banners, text links and large banner format
Page Impressions 2,000,000
Pricing £8 CPM
Territories UK
Mpression: FHM & Zoo
Description:
Men’s magazine portals
• Celebrity news
• Content downloads
• Galleries
Mpression Category: News & Magazines
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 75% Aged 18-29
59% Male
Ad Slot Homepage, Celebrity news
Targeting Channel
Format Banners, Text links and Large banner
format
Page Impressions 500,000
Pricing £8 CPM
Territories UK
Mpression: Heat
Description:
Women’s celebrity gossip magazine
Mpression Category: News & Magazines
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Mpression: Business, News &
Sport
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 65% Males
Ad Slot Run of site
Targeting News, Sport, Celebrity
Format Banners, Text links, Sequential ads
Page Impressions 2m
Pricing £4 CPM
Territories UK, USA
Mpression: Mippin
Description:
Magazine-style portal
Brands include OK, Guardian, NME, Daily Star
Mpression Category: Business, News & Sport
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic Male 24 – 35 Year olds
Ad Slot Homepage, Search results
Targeting Ad Slot
Format Banners, Text links
Page Impressions 8,500,000
Pricing £5 CPM
Territories UK
Mpression: Autotrader
Description:
Leading Automotive mobile site for new and used cars
Most trusted automotive site in UK Market
Mpression Category: Business, News & Sport
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 95% 35-54
40% Income of £180k or above
73% Male
Ad Slot ROS
Targeting N/A
Format Banners
Page Impressions 250,000
Pricing £15 CPM
Territories UK
Mpression: E-financial
Description:
Leading financial news service targeting director level and
above executives and decision makers in the European
securities industry
Mpression Category: Business, News & Sport
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 90% Male audience
18-34 Year olds
Ad Slot Homepage, News, Mobile content, Gallery
Targeting Channel
Format Banners & Text links
Page Impressions 250,000
Pricing £0.40 CPC
Territories UK
Mpression: Liverpool FC
Description
Official Liverpool FC WAP site
Top UK football club portal
Mpression Category: Business, News & Sport
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 90% Male
Ad Slot Homepage, News, Mobile content, Gallery
Targeting Channel
Format Banners & Text links
Page Impressions 250,000
Pricing £0.40 CPC
Territories UK
Mpression: Chelsea FC
Description:
Official Chelsea FC WAP site
Top UK football club portal
Mpression Category: Business, News & Sport
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 90% Male
Ad Slot Homepage, News, Mobile content, Gallery
Targeting Channel
Format Banners & Text links
Page Impressions 250,000
Pricing £0.40 CPC
Territories UK
Mpression: Everton FC
Description:
Official Everton FC WAP site
Top UK football club portal
Mpression Category: Business, News & Sport
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 90% Male
Ad Slot Homepage, News, Sport, Weird, Fame
Targeting Channel
Format Banners & Text links
Page Impressions 250,000
Pricing £5
Territories UK
Mpression: Metro Fantasy Football
Description:
Leading Fantasy Football service
Heavy promotion in daily print media
Mpression Category: Business, News & Sport
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Demographic 68% 18+
65% Female
Ad Slot Homepage, News, Sport, Celebrity
Targeting Channel
Format Banners, Text links & Large banner format
Page Impressions 500,000
Pricing £0.40
Territories UK
Mpression: Teletext
Description:
News, sports and info service
National and international sporting news, weather and TV
schedules
Mpression Category: Business, News & Sport
IN A NUTSHELL…
Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising
Summary
Largest Reach in UK Market
Over 500 million Pis per month
Premium Publisher Network – many exclusive to 4th Screen Advertising
Advanced Targeting Capabilities
Text ... to get all our publisher sites on your mobile
Any future business development questions or requests can be directed to:
Mark Slade
+44 (0)20 7921 5559
+44 (0) 7973 132249