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Page 1: 4.Lifestyle brands & CE

1 ©Authentic Vision..1 | Unique Label by Authentic Vision © 2003-2014 Authentic Vision. All Rights Reserved.

Mobile authentication solutionValue protection

& Consumer engagement

Supported by:Partner of:Trusted by:

Page 2: 4.Lifestyle brands & CE

2 ©Authentic Vision..

GLOBAL CHALLENGES

CHALLENGES OUR SOLUTION

FAKE? AUTHENTIC

Anonymous

Complaints

Social Media Social Media

Support and

replies to uncertain

customers

Grey market,

unclear

product origin

Delays due tounclear identification

Underreporting Productioninsights

IPM connected,helps with customs

clearance

Supply chain &origin overview

Engagementwith authentic

customers

Identified &authentic

product owners

Number of Units:

???

Number of Units:

120.40

Page 3: 4.Lifestyle brands & CE

3 ©Authentic Vision..

A single scan to engage

EMPOWER YOUR CONSUMERS

Page 4: 4.Lifestyle brands & CE

4 ©Authentic Vision..

SECURE SIMPLE SMART

o SECURE & irreproducible tag

o Unique on item level

o Patented technology

o Encrypted data

o Holographic fingerprint

authenticated via mobile App

THE AUTHENTIC VISION SOLUTION

o SMART consumer engagements &

insights

o Cloud based service (Paas)

o Business & production Intelligence

o Geolocation & tracking

o SIMPLE mobile authentication

o Single scan to engage

o Brand customized application

o No extra tools required

Page 5: 4.Lifestyle brands & CE

5 ©Authentic Vision..

3. SIMPLE and immediate customer engagement

with branded content & services

Product information & Support

Registration

Manuals & “How to” videos

Single scan is a secure login

• Loyalty points

• Promotions

• Unlock value

Engaging communication

Push notifications

Social network integration

1. SIMPLE scan

2. SIMPLE (automated)

authentication

SIMPLE MOBILE AUTHENTICATION – JUST A SINGLE SCAN

Page 6: 4.Lifestyle brands & CE

6 ©Authentic Vision..

1.SECURE ID number for each item

Each item is identified by a unique and secured ID

number. IDs contain digital signature.

2.SECURE fingerprint

Random elements in the hologram are recognized by

the mobile application, thus each label has its unique

“fingerprint”.

3.SECURE data in QR code

Data in the QR code are encrypted to enable

recognition only by our mobile application or SDK for

your own app.

SECURE TAG AND MOBILE AUTHENTICATION

3 security measures combined in 1 tago 3 measures are automatically checked by our mobile application.

o Each attempt to authenticate a copy of our label is immediately recognized and stopped by the mobile application, whilst sending a notification to the

brand owner.

Page 7: 4.Lifestyle brands & CE

7 ©Authentic Vision..

SMART CONSUMER ENGAGEMENT

Secure Communication Channel

Authenticity of BRANDS, PRODUCTS

and CONSUMER confirmed

Private social network

on item level established

Example services we enable

Authentic Vision Backoffice for brands

to manage item level based servicesSupportNotificationsUser

Registration LoyaltyProduct Manual Product

Registration

Page 8: 4.Lifestyle brands & CE

8 ©Authentic Vision..

SMART BUSINESS INTELLIGENCE GENERATES INSIGHTS

SMART in supply chain

o Production intelligence

o License & royalty management

o Easy implementation

o ERP, MRP, DB integration

SMART consumer engagement

o Consumer insights – location & profiling

o Push notifications

o Campaign and communication statistics

o CRM & eCommerce integration

SMART geo-location analysis

o Track and trace function

o Scan statistics

o Counterfeit analysis

o Grey market monitoring

Smart Business Intelligence Portal

o Portal functions are fully configured to brand’s need

o Data available on batch or item level

o Leveled & filtered access for various departments & stakeholders, but providing important inter-department insights

o Intuitive and simple user interface

Page 9: 4.Lifestyle brands & CE

9 ©Authentic Vision..

AUTHENTIC VISION COMPARED TO OTHER TECHNOLOGIES

Higher Security

The combination of an encrypted unique

QR-code ID and a randomly generated

hologram creates a unique label which

cannot be copied or reproduced, not even

by Authentic Vision

Easier Communication

Companies are able to communicate

directly to the consumer who checks the

authenticity of the product by using the

intelligent app without special knowledge or

equipment

More Cost-effective

Standard printing technology and an end to

end solution enable customizable design

and the highest cost effectiveness

Supported Not Supported

Security

Customer Trust

Usability

Customer

Communication

Cost efficiency

4544

QR/2D Code RFID HologramAuthentic

VISIONSecure Code

Page 10: 4.Lifestyle brands & CE

[email protected]

www.authenticvision.com

Tel: +43 720 98 44 60

Josef-Mayburger-Kai 114 | 5020 Salzburg | Austria

“We look forward to introducing you our solution in detail

and tailored for your company”.

Authentic Vision

Supported by:Partner of:Trusted by: