Democratising Consumer Electronics.

How a generation of hardware startups are Competing Head to Head With the world’s biggest brands.

owldesign.co

Andrew Birt

Cofounded LIFX, AngelCube, Owl Design. Mentor at 500Startups.

Twitter @andrewbirt Web andrewbirt.com

Topics

Let’s meet the little guys.

Hear how they’re stacking up.

Unpack why they’re doing well.

Delve into why this is all possible.

But first a quick story

How we felt sometimes

But we stuck at it

And eventually pulled through

Delivered to backers and now limited retail

And now competing against the big guys.

It’s not just us

VS

Nest

VS

FITBit

VS

Canary

VS

OCuLUS RIFT

VS

Why the Little guys are doing well.

What’s made this all possible?

Maker Movement

Maker Spaces

Rapid prototyping

Hackable hardware

Smart phone capabilites

SoC capabilities

Crowd funding

Access to factories

Service companies

trailblazers

Thank-you