4D MAES Business Plan

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    The Highlighted text is for an example or for guidance and should be deleted by services

    The Highlighted text is for an example or for guidance and should be deleted by services

    Manchester Adult Education Service

    Draft Delivery Plan Component of the 2011-14 Business Plan:December 2010

    Manchester City Council

    Economy, Employment and Skills Overview and Scrutiny Committee

     Appendix D - Item 4

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    Vision Statement

    The core purpose of the Adult Education Service is to:

    Drive, facilitate and enable residents to improve their skills and qualifications

    Develop a coordinated approach to tackling worklessness across the city council andwith partners

    Stimulate the take up of informal and Family learning and volunteering to enhance thehealth, well being and community cohesion of residents

    MissionThe mission of the Service is to enable adults to acquire the knowledge, skills and qualificationswhich will help them secure and sustain jobs; and to support the health and well being andcommunity cohesion of residents and families through Neighbourhood and Family Learningprogrammes.

    Service overviewManchester Adult Education Service (MAES) is located in the Regeneration Directorate with theRegeneration, Economic Development and City Policy teams. The key objectives of the groupare for Manchester to be a key driver for sustainable economic growth, for residents to acquirethe skills to secure and sustain employment, for welfare dependency to be reduced and tosupport public service reform and efficiency. MAES works with the Regeneration teams and awide range of partners externally and internally to achieve these objectives.

    Needs Assessment  The service objectives are based on the needs of its customers – primarily Manchesterresidents. This requires an understanding of the economic and social and environmentalconditions and residents needs as the basis for policy and service delivery. It involves closeliaison with the Council political leadership and local members and the strategic managementteam, other service areas, other learning providers and a wide range of agencies that gatherinformation and commission and deliver services at neighbourhood level.The service operates within the policy objectives and priorities provided by the Greater

    Manchester Strategy, the Community Strategy and the National Skills Strategy. The frameworkfor this is provided by the Manchester Partnership and its thematic partnership groups. MAESis a member of the Work and Skills Partnership which is delivering one of the ManchesterBoard current priorities of Worklessness and Skills. At the City Region level, the service workswithin the context of the AGMA executive and its Commissions and working groups.

    1. Business Overview

    Manchester City Council

    Economy, Employment and Skills Overview and Scrutiny Committee

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    where the organisation has particular expertise –e.g. with ex offenders.

    The principles being used by MAES in developing provis ion are:-

    Delivery shaped by local need, based on intelligence generated at ward andneighbourhood level

    Information Advice and Guidance targeted at unemployed learners and those seekingcareer development

    Progression routes to work, volunteering, further training built into all programmes

    Wider engagement of council departments and key partners to inform the design anddelivery of programmes to support priority groups and underpin progression

    The development of a quality learning environment in accessible locations through

    network of local partners

    MAES delivers and secures a range of adult guidance, learning and employment supportservices to those who live, work or study in the city. Its focus is on first step learning and theengagement of residents with few or no qualifications and skills. The vocational course offer isaligned to the priority employment sectors in the city region. It also delivers a wide range oflearning for personal development to support the health and well being of individuals andcommunities. The provision supports residents to develop knowledge, skills and qualifications

    to make an effective contribution at work, as a parent and as a citizen. The provision supportsnational and local strategies on Skills and Employment and has a particular role in raisingaspirations and encouraging volunteering to contribute to the proposals outlined in the newcoalition government’s plan for ‘Big Society’

    The service is contracted by the Skills Funding Agency (SFA) to provide adult and communitylearning and skills programmes. The Service receives its funding on an academic year cycleand the budget for August 2011 -July 2012 will not be confirmed until May 2011.

    The Skills Funding agency funds MAES to deliver provision under a number of the prioritisesin the National Skills Strategy ‘Skills for Growth’ published in November 2009:

    Basic skills programmes and qualifications –Literacy, Numeracy and English forSpeakers of Other Languages (ESOL)

    Vocational programmes & qualifications at level and level 2

    Manchester City Council

    Economy, Employment and Skills Overview and Scrutiny Committee

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    focused programme to support small businesses to train low skilled staff, continued full fundingfor Basic literacy and numeracy and safeguarded funding for adult and community learning.

    The Skills Strategy has a focus on key employment growth sectors, whilst maintaining a strongcommitment to those who do not yet have qualifications at level 1, 2 & 3, and programmes tohelp the unemployed back to work. It identifies informal learning as an opportunity to re-engagethose who benefited least form compulsory education. It also identifies the need to measure thesuccess of the skills system by employment and other outcomes, not just qualification targets.

    Importantly for Manchester given the statutory city region status the Skills Strategy identifies the

    value of partners working across local authority boundaries to identify future sectoral skillsneeds and develop skills strategies. As a member of the Work and Skills Partnership, MAESwill lead on the development of an Adult Skills Plan for Manchester as part of the city regionassessment of need. It will build on the work done by MAES, the Manchester College andLearning skills and Employment Network (LSEN) to produce the local authority ESOL actionplan, which is informing planning and funding of ESOL across Manchester.

    The Strategy will have the following impact on MAES’s business plan. The Service will need to :

    Develop more integrated advice services across the council in collaboration with the Adult Advancement and Careers service and Job Centre Plus.

    Increase the fee contribution from individuals and employers for SFA funded provision(from 47.5 to 50%).

    Demonstrate the impact of current non-qualification bearing courses contribution to thedevelopment of residents’ skills for work and citizenship.

    Refocus English for Speakers of other languages(ESOL) provision on those activelyseeking work

    Develop routes to apprenticeships from its vocational courses. Better track where learners go when they complete their course – e.g. into employment

    Key priorities for MAES

    To make a significant impact on worklessness in the city, working with other partners

    and providers to utilise the opportunity of the new single work Programme and theManchester Work and Skills Plan to improve outcomes for residents

    To contributes to the delivery of improved qualification levels for residents particularly inLiteracy, Language (ESOL) and Numeracy and at levels 1 and 2.

    To position MAES to contribute effectively to the Coalition Governments agendas onlocalism and Big Society

    Manchester City Council

    Economy, Employment and Skills Overview and Scrutiny Committee

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    There are three areas of transformation activity with MAES:

    Service Efficiency- MAES has been undergoing a major transformation process toimprove the quality efficiency and effectiveness of the services it provides toManchester residents The next phase of the transformation to be implemented fromSept 2010 will deliver a new , de-layered Management team structure , a strongeralignment with the planning and delivery of wider council services inneighbourhoods and more targeted support for learners with childcare needs.During 2010/11 a wider review of the service operating model will be carried out in

    relation to both direct delivery and commissioned services.

    Neighbourhoods- this activity is focused on what and how services are commissionedand delivered in neighbourhoods. As part of the Neighbourhood strategy, seniormanagers are reviewing the current and future models for the delivery of coreservices with Leisure, Library and Youth services. Senior Managers in MAES nowhave responsibility for specific neighbourhoods in the city as well as for Programmesfor Skills for Work, Skills for life and Informal and Family Learning. The impact so farhas been already improved dialogue and co-operation between MAES and otherpartners in developing the City Region pilot action plans.

    Resource procurement- this activity is aiming to better support the council tomaximise its resources and make evidence based decisions. MAES is a member ofthe Regeneration resource procurement work stream, which will deliver more focusedprocurement activity to seek to win resources for Manchester. A grant procurement

    working group is already considering how reductions in area based grant can bemanaged and replaced from other funding sources.

    How the Service contr ibutes to the Council values

    The Service contributes effectively to the Council’s values of People, Pride and Place. MAESlearning programmes invest in people. Residents gain knowledge, skills and qualifications.Parents and carers develop parenting and Basic Skills to develop themselves and their families.

    Project work targeted at residents with mental health problems or drug and alcohol problemssupports individual to make better life choices. MAES invests in its people through its own staffdevelopment programme and through the Skills Pledge activities and qualifications. MAEScontributes to the development of place through its provision delivered in its localneighbourhood centres and in partner venues. Awards events and exhibitions celebrate pride in residents’ and staff’s achievements. Service and team newsletters spotlight staff have

    Manchester City Council

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    of the interim Work and Skills Plan which provides the policy context for Council and partneractivity. The plan sets out the shared strategic objectives and priorities of the members of the

    Work and Skills Partnership to deliver a reduction in worklessness and up-skill residents. It aimsto ensure:

    residents engagement to access support into training, volunteering or work

    increased competitiveness for work, up-skilling residents to secure and progress in workand access higher paid jobs

    co-ordinated employer engagement connecting workless residents to employmentopportunities and up-skilling the existing workforce,

    integrated commissioning to ensure effective delivery through a neighbourhood focus

    It will be underpinned by an Adult Skills plan being developed by MAES, the ManchesterCollege and the Third sector Learning, Skills and Employment Network (LSEN) who havealready made good progress on implementing the Manchester ESOL action plan.

    Neighbourhood FocusNeighbourhood working is the key feature of MAES business model with provision deliveredthrough its 11 neighbourhood learning centres and through a wide range of partner premises.

     An analysis of neighbourhood and local needs is integral to the development and delivery ofneighbourhood learning, skills and employment action plans with partners. MAES deliversprogrammes across the city whilst targeting key wards in areas of greatest deprivation. MAEShas contributed to the development of the City region pilot plans which will build on the workdelivered by the service as part of the Residents Wages initiative. The MAES transformationprogramme will ensure an even more effective focus on neighbourhood planning,commissioning and integrated delivery of services with other council and external partners.

    0-5’s/Think FamilyMAES makes a strong contribution to the Think family approach to the planning and delivery ofservices. MAES Family learning programmes were judged by Ofsted to be outstanding.Provision includes Family Literacy, Language and Numeracy and a wide range of programmeswhich develop parenting and preparation for work skills. These are planned and delivered inconjunction with Children’s Services, Schools, Sure Start centres, the Crime and Disorderteams and voluntary organisations. MAES provides and commissions a range of childcare

    support to enable lone parent and low income parents to access its learning and employmentsupport programmes. MAES ‘services are increasingly focussed on early intervention andsupport for families and young children and we are developing new models for service deliverywhich build on the whole family approach of the Residents Wages Project. MAES hascontributed to the development of the action plans for both the city Region pilots in Ardwick andCheetham/Broughton.

    Manchester City Council

    Economy, Employment and Skills Overview and Scrutiny Committee

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    Target CustomersTarget customers for our service include the residents, private, voluntary and community and

    public sector organisations. However, because of the need to tackle worklessness and improveskills many of our target customers and organisations are located in the city’s most deprivedwards and neighbourhoods. In particular we need to focus on young people, lone parents andlong term workless residents in the areas shown in the map below. A concentrated effort forskills development to meet skills gaps and up-skill Manchester residents will increaseemployment in these areas and help Manchester resident’s access higher paid job roles andcontribute to the growth of the city region. A focus on breaking the circle of inter-generationalworklessness will also help contribute to improving of health, child poverty, improved

    educational attainment and reduce re-offending levels.

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    FE and informal Learning providers including Manchester College and

    voluntary/community sector.

     Association of Greater Manchester Authorities (AGMA) – key partner- implementing Multi Area Agreement (MAA), pilot statutory city region, economic social and environmentalpriorities in the Greater Manchester Strategy

    Commission for the New Economy incorporating Manchester Enterprises – Boardmember – sub-regional economic development agency and developing MAA

    Work and Skills Board, Manchester Partnership – key partnership group (MCC chair)influencing economic growth, employment and skills delivery

    Other local authorities in ensuring targets are achieved via the MAA

    Internal Partnerships 

    Managed via Curriculum, Finance & Resources and District & Partnership Teams, individualproject delivery structures, co-location arrangements

    Library Services

     Area Coordination

    Corporate Property

    Children’s Services

    Crime and Disorder

    Cultural Services Elected Councillors

    Leisure

    Neighbourhood Services

    Planning

     Adults directorate

    Manchester City Council

    Economy, Employment and Skills Overview and Scrutiny Committee

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    There are three areas of transformation activity with MAES:

    Service Efficiency- MAES has been undergoing a major transformation processover the last three years to improve the quality efficiency and effectiveness ofthe services it provides to Manchester residents The next phase of thetransformation to be implemented from Sept 2010 will deliver a new , de-layeredManagement team structure ,a stronger alignment with the planning anddelivery of wider council services in neighbourhoods and more targeted support

    for learners with childcare needs.

    During 2010/11 a wider review of the service operating model will be carried outin relation to both direct delivery and commissioned services. As the SFA fundingis allocated on an academic year and funding for academic year 11/12 will not beconfirmed until March 11, any changes could not be implemented until 2012/13academic year. The review will include consideration of models in core cities andthe other GM authorities. The three broad options are to stop the service and

    return the funding to the SFA; to reduce the services that the council directlydelivers and sub contract more; to continue to be a direct delivery provider with asmall percentage of services sub contracted out. None of the options willdeliver significant MCC savings -this is about a more fundamental look at how thecity ensures that adult learning and skills provision delivers the best outcomes forresidents.

    The impact of the changes outlined in the Skills for Sustainable Growth strategypublished on 16 November 2010 will necessitate further changes to the currentdelivery arrangements. The service will further improve its cost and efficiency byreducing its staffing costs, improving space utilisation of delivery venues,increasing teaching class contact and reducing sickness absence.

    Neighbourhoods- this activity is focused on what and how services arecommissioned and delivered in neighbourhoods. The goal is to provide a range of

    services for residents from high quality accommodation. MAES’s currentlydelivers from over fifty partner locations , nine MCC owned Adult Educationcentres and one joint Library and Learning centre. MAES is also utilising otherexcellent facilities such as those at the new Communications Academy todevelop integrated provision for families. There are well advanced projects todeliver other high quality neighbourhood joint service centres with Libraries and

    2. Key Changes to be Delivered

    Manchester City Council

    Economy, Employment and Skills Overview and Scrutiny Committee

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    Objective 1To provide strategic direction for learning and skills across the city

    To lead the council’s efforts to improve skills and qualifications and supportwider learning across neighbourhoods in the city

    To support neighbourhood regenerations teams and partners in developingand delivering district and local learning skills and employment plans

    To co-ordinate MAES, regeneration and policy services so that the teamsdeliver better outcomes for residents

    To drive, facilitate and enable residents to improve their skills andqualifications

    To stimulate the take up of Informal and Family learning and volunteering toenhance the health, well being and community cohesion of residents

    Objective 2. To provide strategic d irection and leadership ofneighbourhood approaches to reduce worklessness

    To develop a coordinated approach to tackling worklessness across the citycouncil and with partners

    To work with partners to commission and deliver integrated services tosupport residents into employment

    To work with partners to develop joint service/learning centres and

    approaches to deliver better outcomes for residents

    Objective 3. To secure high quality learning and sk ills provision forManchester

    To manage existing resources efficiently and effectively

    To develop a strategic approach to resource procurement as part of theregeneration team to secure more resources for learning and skills forManchester.

    To work with partners to identify funding opportunities and potential newresources- across Greater Manchester (GM) where appropriate

    3. Overall Objectives

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    Economy, Employment and Skills Overview and Scrutiny Committee

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    Target PerformanceObjective  Performance Measure

    Targets2009/10

     Actual2009/10

    2010/11 2012/13 2013/14

    To provide strategicdirection forlearning and skillsacross the city

    NI 163: 19 to 59/64 populationqualified to at least Level 2 or

    higher:

    71.2% 64.4%

    (2008)

    73.2%

    This national

    indicator willnot exist

    beyond Aug2011

    4. Performance Measures

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    Number of courses

    Number of enrolments

    Overall success rates oflearners on qualification courses

    National Targets:

    Full level 2 qual

    Total Skills for life

    Literacy/ESOL level1

    Literacy /ESOL level 2

    Numeracy entry level 3

    Numeracy level 1/2

    1565

    14723

    79.5%

    44

    1650

    585

    100

    235

    100

    1585

    15282

    80.3%

    106

    2554

    595

    174

    422

    595

    Dependent

    on SFAbudget –notconfirmeduntil March

    2011

    Number of residents claimingout of work benefits

    64,140 62,290

    (Feb 10)

    To providestrategic directionfor reducingworklessness

    NI 117: Proportion of 16 to 18

    year olds Not in Education,Employment or Training (NEET)

    8.79% 9.5%

    Number of new /upgradedcentres

    3 3 2

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    External funding attracted per

    annum (£m)Cost per enrolment

    £9.2m

    £492.48m

    £9.2m

    £482.63

    To secure quality

    learning andskills provision forManchester

    Ofsted inspection/ GM Peerreview/ Self assessment

    process

    Grade 2’s Grade1’sand 2’s

    Grade 1’sand 2’s

    Grade 1’s

    Matrix standard for advice &guidance

    achieved maintained maintained

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    The Financial Plan is still in the process of development.

    The overall budget for MAES in 2010/11 was £11,180m.

     A major proportion of the budget is the Skills Funding Agency (SFA) contract. 

    The costs of the service next year are dependant on the SFA contract levels which we expect to have finalised by 31st 

    March 2011. 

    There is potential for up to 10% of the budget to be cut. 

     At present time savings for 2011/12 of £42K from a MCC mainstream contribution of £380K. 

     A transformational project is underway in anticipation of making further efficiencies. 

    .

    5. Financial Plan

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    Evaluation of previous year’s activity to develop the workforce

    Objective Evaluation

    Service staff to understand how their work contributes to thebusiness plan Staff workshops and team meetings used to informbusiness/delivery plan

    Wider management team to develop understanding of relevantpolicy issues & how these affect the work of the service

    Once a month workshops held with widermanagement team ,with cascading to teams

    To improve staff ability to make judgements on servicesdelivered and identify actions for improvement

    GM wide peer review group has enabled sharing ofbest practice

    To develop an effective resource procurement function acrossregeneration

    Working group has identified options andrecommendations are being implemented

    To ensure staff access opportunities for professionaldevelopment /training

    Training opportunities are available for all staff. Anevaluation of impact of training & development iscarried out annuallyThe appraisal process is used to identify service &

    individual training priorities. Teams have training planslinked to MCC, national and service priorities. Internaltraining is delivered through team structures andthrough a service wide programme. External trainingand development is evaluated with line managers in 1-1 meetings and shared with appropriate colleagues.

    6. Workforce Plan

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    The Work Force as at March 2011What workforce will be needed to deliver the service modelpredicted as at 31 March 2010 – numbers, types of staff, skills,competenciesThe current workforce consists of 342 staff who operate within thefunctions of the area adult education or resource and performanceteams. The teams have a wide range of technical knowledge, skills andexperience which includes strategic and operational management,

    teaching, advice and guidance, performance, finance, managementinformation, IT support, childcare and administration.

    Current and future skills levels/needs are determined through 1-1’s,team meeting and appraisals. These are captured in the serviceworkforce development plan. There is a requirement for all teaching staffto have at least a level 4 teaching qualification and to undertake 30hours of professional development each year to maintain their ‘licence’

    Staffing:Head of ServiceSenior management team 4x grade 12Managers 20x grade 6-9 (or equivalent)Teachers 204 x (grade 5-6 equivalent) Administrative/learner support staff 113x grades 3-5 Absence:

    Number of days lost in 12 month period June 2009 to June 2010 was2095. Average days lost per member of staff is 6.84 compared to MCCaverage of 13.25. All long term absence cases have been reviewed by amember of Strategic Management Team (SMT) with action plans inplace with line mgr. All members of wider mgt team have undertakenabsence mgt training and have improvement action plans for their teams.

    Describe the gap to be addressed between the workforce as at1 April 2009 and the workforce as at 31 March 2011, numbers,types of staff, skills, competencies

    - The national budget for Skills will be reduced by 25% overthe next 4 years but it will be Jan 2011 at least before it isclear about the implications of this for MAES The

    transformation process already in place will be accelerated A structure that reflects the business need will involve :

    Reduction in overall staff numbers

     A reduction in and redistribution of current full time& fractional teaching and guidance posts

    Wider mgt team to develop skills in risk cost centreand performance management

     All support staff to develop skills/flexibility to provideboth front and back office functions inc admin,data input, fee collection

    increase in partnerships and commissioningarrangements

    More flexible delivery of curriculum offer.

    More resource procurement

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    Workforce development Plan Responsibility Timescale

    Update staff skills audit/workforce plan. Quality & WorkforceManager Jan 2011

    The Workforce manager will organise and monitor implementation of the staff trainingprogramme. SMT will receive bi-monthly reports. The Service already carries out anannual impact assessment of its staff training which forms part of the self assessmentprocess.

    Leadership Skil ls development- a programme for the wider Regenerationmanagement team is in development.10 MAES managers to access training through national Learning SkillsImprovement Agency programme

    Regeneration Manager

    Head of Service

    March 2011 start

    March 2012

    Performance Management To develop managers skills to improve appraisal, performance and absencemanagement – corporate absence mgt workshop plus in –house programmedelivered by SMT/workforce mgr

    SMT July 2011

    Resource managementTo develop an effective resource procurement function - group already establishedwith Regeneration team and action plan in place

     All managers to undergo:

    risk management and business continuity training- corporate workshop

    cost centre management training-corporate workshop

    commissioning & contract mgt- corporate workshop

    Resource &Performance (R&P)Manager

    R& P manager

    Jan 2011

    July 2011

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    Equality & diversity All managers to undergo training on new equality act- corporate workshop

     All new staff to complete Safeguarding training – in house workshops in conjunctionwith adult services

    Workforce manager

    Safeguarding Manager

    July 2011

    March 2012

    Teaching Staff qualifications10 Teaching staff to achieve level 4/5 teaching qualification- external

    Quality & WorkforceManager

    July 2012

    Customer Care 26 Front line staff: Customer Service NVQ 2 qualifications10 front line staff to complete customer service apprenticeship at level 2 or 3 – actionplan in place as part of skills pledge

    Resources Manager July 2011

    Childcare staff Training 10 Crèche staff to complete level 3 qualification- in progress in house

    Childcare Manager July 2012

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    Section under review following the financial settlement.

    7. Equalities Action Plan

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    Section under review following the financial settlement.

    8. Risk Register

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    Management Progress Statement

    ProgressStatement

     Activi tiesWhat is your Services approach to Business Continuity Management?The Service has key experienced management staff who are able to respond in an appropriate manner when incidentsoccur. This includes timely and appropriate arrangements for escalation within the Service and Corporate management

    structures with a recognised need for continued Service delivery, to learners through the transfer of staff and deliverylocation. Fortunately there has not been an incident within the Service that has required the plan to be activated acrossThe Service.

    What has gone well in the last 12 months? (key successes)Major remodelling works at the Chorlton Park Adult Education Centre.This included Demolition of crèche and other buildings, remodelling of the entrance and administration areas.This involved planning for areas of the centre being out of action, temporary entry points, transfer of Admin office. This was

    achieved by involving stakeholders and staff to ensure minimum disruption to Service delivery. Risk management plan andcommunication plan developed.

    What could have gone better? (failures in controls)Loss of Telephone and internet functionality at the Planthill adult education centre following the closure of the school inpreparation for demolition This however had little impact on Learners as it primarily occurred in the summer break.Main consequence publicity and promotion of course offer delayed and responding to client enquiries.

    Have there been any material changes to your Service that have required change in your Services business continuity management approach?Changes in the roles of Key Senior Managers has to a reformulation of the Business Continuity plan (BCP) as a tier ofmanagement has been removed from the Service. The plan has been amended to take account of interim managementarrangements.

    Resil ience / recoverabili ty 

    9. Business Continuity

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    How able is your Service to deal with a disruption?The Service has a satisfactory ability to respond to disruption. The Service operates from a number of locations and istherefore able to transfer staff rapidly from one location to another. It has multiple delivery points so is able to coordinate thetransfer of provision to learners. Its key IT functions can be accessed through many locations .

    Thematic Area  Risk Being Addressed Development

    Objective  Agreed Actions 

    Target Date 

    Service ContinuityPlanning

    Business Continuity plansare not in place on at a

    local level.

    Develop BCP atindividual locations

    across MAES . And put in placelocal monitoringarrangements toensure plan is

    managed.

    BusinessContinuityawarenessraising withNew SMT

    Jan 2011

    Incident Management

    Ensure that incidents aremanaged and reported

    effectively in Accordancewith the plan

    To ensure that staffthink in terms of

    Business continuityPlanning

    WiderManagementTeam agenda

    item &Resource &Performanceagenda item

    Jan 2011 

    People Resilience

    That key roles in theService are not

    adequately covered whichbecomes a threat to the

    communication/processingof incidents

    Ensure that teamshave Key contacts

    and deputies toenable

    communication

    Ensure SeniorService

    Managersnominate Key

    staff withfunction and

    location.

    Jan 2011

    Premises/Facilities Loss of premise due to To develop Put plan together Mar 2011

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    Resilience planned or unforeseeninterruption in Service

    contingency plan forthe relocation ofprovision

    for continuationof Service

    Third Party Resilience(Supply Chain,Contractors , Partners)

    Subcontracting partnersmay not be resilient.

    Work with Subcontracted Partnersto develop business

    continuity ethos

    BusinessContinuity on Agenda for

    Contractmanagement

    meetings

    Mar 2011

    Ensure that Keyinformation is regularly

    updated

    Series of exerciseswill be carried out toensure plan is

    robust.

    Developprogramme for

    testing andmaintaining BCP

    End July 2011

    Exercising andMaintaining

    Not all staff are aware ofBCP plan and principles

    with consequent risk tobusiness

    Ensure that throughteam structures BC

    culture embedded inService

    Businesscontinuity tobe standing

    item on KeyServicemeeting

     Agendas

    Dec 2010

    Economy, Employment and Skills Overview and Scrutiny Committee 22 February 2011

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    Manchester City Council

    Economy, Employment and Skills Overview and Scrutiny Committee

     Appendix D - Item 4

    22 February 2011

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    Planned key strategiccommunications

    activity for 2011/12

    KeyTimings

    Target Audience  How will you measure success?Which Partners will be

    involved (if appropriate)?

    External

     Activities as part ofhelping hands’ campaign

    National campaign Adultlearners week

     All year

    May 2011

    residents

     Adults not currently involved inlearning- e.g. unemployed,older adults, parents & carerswith low /few qualifications

    Increased web site traffic, increasein enquires and requests for advice

    Increase in website trafficNumber of enquiries & enrolment oncoursesInc in participation by malesInc in achievement rates & inparticular for BME learnersFeedback from learners & partners

    Progression to furthertraining/volunteering/employment

    CommunicationsTeam/Regeneration/Neighbourhood Services/Adult

    Services

    VCS Network, Libraries/Regeneration/Sure start/JobCentre Plus

     Annual recruitment fornew academic yearMAES programme

    July-September,December -January,

     April -May2011/12

    General public for coreinformal learning offer andtargeted through partners atthose with low /fewqualifications

    Targeted engagementactivities with partners

     As above Regeneration teams,Libraries. Adult Services,Surestart centres, schoolswhere programmedelivered, Manchester

    College, Voluntary SectorEmployment & SkillsNetwork, Job Centre Plus

    Family learning Oct 2011 Targeted communities/families where need to raiseaspirations and achievementof parents & children

     As above plus impact on children’sperformance in schools and surestart centres

    Schools/Surestart/ChildrensServices/VCSNetwork/Libraries

    10. Communications

    y, p y y y

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    Manchester City Council

    Economy, Employment and Skills Overview and Scrutiny Committee

     Appendix D - Item 4

    22 February 2011

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    Internal

    Communicationmechanisms:

    Service and staffnewsletters

    Team meetings

    Neighbourhoodbased staff

    Forums

    TreblyMonthlymonthly

    MAES staff and Regenerationmanagers

    Feedback through line managementmeetings. Annual staff survey

    Internet and Intranetpages refresh

    July 2011 PublicCouncillors and staff acrossdirectorates

     All pages up to date and relevant

    Communications plan fortransformation

    Jan 2011 Staff, members andstakeholders affected Staff feedback through teams

    Stakeholder surveyFeedback from executive member

     As above

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