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8/18/2019 4D MAES Business Plan
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The Highlighted text is for an example or for guidance and should be deleted by services
The Highlighted text is for an example or for guidance and should be deleted by services
Manchester Adult Education Service
Draft Delivery Plan Component of the 2011-14 Business Plan:December 2010
Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
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Vision Statement
The core purpose of the Adult Education Service is to:
Drive, facilitate and enable residents to improve their skills and qualifications
Develop a coordinated approach to tackling worklessness across the city council andwith partners
Stimulate the take up of informal and Family learning and volunteering to enhance thehealth, well being and community cohesion of residents
MissionThe mission of the Service is to enable adults to acquire the knowledge, skills and qualificationswhich will help them secure and sustain jobs; and to support the health and well being andcommunity cohesion of residents and families through Neighbourhood and Family Learningprogrammes.
Service overviewManchester Adult Education Service (MAES) is located in the Regeneration Directorate with theRegeneration, Economic Development and City Policy teams. The key objectives of the groupare for Manchester to be a key driver for sustainable economic growth, for residents to acquirethe skills to secure and sustain employment, for welfare dependency to be reduced and tosupport public service reform and efficiency. MAES works with the Regeneration teams and awide range of partners externally and internally to achieve these objectives.
Needs Assessment The service objectives are based on the needs of its customers – primarily Manchesterresidents. This requires an understanding of the economic and social and environmentalconditions and residents needs as the basis for policy and service delivery. It involves closeliaison with the Council political leadership and local members and the strategic managementteam, other service areas, other learning providers and a wide range of agencies that gatherinformation and commission and deliver services at neighbourhood level.The service operates within the policy objectives and priorities provided by the Greater
Manchester Strategy, the Community Strategy and the National Skills Strategy. The frameworkfor this is provided by the Manchester Partnership and its thematic partnership groups. MAESis a member of the Work and Skills Partnership which is delivering one of the ManchesterBoard current priorities of Worklessness and Skills. At the City Region level, the service workswithin the context of the AGMA executive and its Commissions and working groups.
1. Business Overview
Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
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where the organisation has particular expertise –e.g. with ex offenders.
The principles being used by MAES in developing provis ion are:-
Delivery shaped by local need, based on intelligence generated at ward andneighbourhood level
Information Advice and Guidance targeted at unemployed learners and those seekingcareer development
Progression routes to work, volunteering, further training built into all programmes
Wider engagement of council departments and key partners to inform the design anddelivery of programmes to support priority groups and underpin progression
The development of a quality learning environment in accessible locations through
network of local partners
MAES delivers and secures a range of adult guidance, learning and employment supportservices to those who live, work or study in the city. Its focus is on first step learning and theengagement of residents with few or no qualifications and skills. The vocational course offer isaligned to the priority employment sectors in the city region. It also delivers a wide range oflearning for personal development to support the health and well being of individuals andcommunities. The provision supports residents to develop knowledge, skills and qualifications
to make an effective contribution at work, as a parent and as a citizen. The provision supportsnational and local strategies on Skills and Employment and has a particular role in raisingaspirations and encouraging volunteering to contribute to the proposals outlined in the newcoalition government’s plan for ‘Big Society’
The service is contracted by the Skills Funding Agency (SFA) to provide adult and communitylearning and skills programmes. The Service receives its funding on an academic year cycleand the budget for August 2011 -July 2012 will not be confirmed until May 2011.
The Skills Funding agency funds MAES to deliver provision under a number of the prioritisesin the National Skills Strategy ‘Skills for Growth’ published in November 2009:
Basic skills programmes and qualifications –Literacy, Numeracy and English forSpeakers of Other Languages (ESOL)
Vocational programmes & qualifications at level and level 2
Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
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focused programme to support small businesses to train low skilled staff, continued full fundingfor Basic literacy and numeracy and safeguarded funding for adult and community learning.
The Skills Strategy has a focus on key employment growth sectors, whilst maintaining a strongcommitment to those who do not yet have qualifications at level 1, 2 & 3, and programmes tohelp the unemployed back to work. It identifies informal learning as an opportunity to re-engagethose who benefited least form compulsory education. It also identifies the need to measure thesuccess of the skills system by employment and other outcomes, not just qualification targets.
Importantly for Manchester given the statutory city region status the Skills Strategy identifies the
value of partners working across local authority boundaries to identify future sectoral skillsneeds and develop skills strategies. As a member of the Work and Skills Partnership, MAESwill lead on the development of an Adult Skills Plan for Manchester as part of the city regionassessment of need. It will build on the work done by MAES, the Manchester College andLearning skills and Employment Network (LSEN) to produce the local authority ESOL actionplan, which is informing planning and funding of ESOL across Manchester.
The Strategy will have the following impact on MAES’s business plan. The Service will need to :
Develop more integrated advice services across the council in collaboration with the Adult Advancement and Careers service and Job Centre Plus.
Increase the fee contribution from individuals and employers for SFA funded provision(from 47.5 to 50%).
Demonstrate the impact of current non-qualification bearing courses contribution to thedevelopment of residents’ skills for work and citizenship.
Refocus English for Speakers of other languages(ESOL) provision on those activelyseeking work
Develop routes to apprenticeships from its vocational courses. Better track where learners go when they complete their course – e.g. into employment
Key priorities for MAES
To make a significant impact on worklessness in the city, working with other partners
and providers to utilise the opportunity of the new single work Programme and theManchester Work and Skills Plan to improve outcomes for residents
To contributes to the delivery of improved qualification levels for residents particularly inLiteracy, Language (ESOL) and Numeracy and at levels 1 and 2.
To position MAES to contribute effectively to the Coalition Governments agendas onlocalism and Big Society
Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
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There are three areas of transformation activity with MAES:
Service Efficiency- MAES has been undergoing a major transformation process toimprove the quality efficiency and effectiveness of the services it provides toManchester residents The next phase of the transformation to be implemented fromSept 2010 will deliver a new , de-layered Management team structure , a strongeralignment with the planning and delivery of wider council services inneighbourhoods and more targeted support for learners with childcare needs.During 2010/11 a wider review of the service operating model will be carried out in
relation to both direct delivery and commissioned services.
Neighbourhoods- this activity is focused on what and how services are commissionedand delivered in neighbourhoods. As part of the Neighbourhood strategy, seniormanagers are reviewing the current and future models for the delivery of coreservices with Leisure, Library and Youth services. Senior Managers in MAES nowhave responsibility for specific neighbourhoods in the city as well as for Programmesfor Skills for Work, Skills for life and Informal and Family Learning. The impact so farhas been already improved dialogue and co-operation between MAES and otherpartners in developing the City Region pilot action plans.
Resource procurement- this activity is aiming to better support the council tomaximise its resources and make evidence based decisions. MAES is a member ofthe Regeneration resource procurement work stream, which will deliver more focusedprocurement activity to seek to win resources for Manchester. A grant procurement
working group is already considering how reductions in area based grant can bemanaged and replaced from other funding sources.
How the Service contr ibutes to the Council values
The Service contributes effectively to the Council’s values of People, Pride and Place. MAESlearning programmes invest in people. Residents gain knowledge, skills and qualifications.Parents and carers develop parenting and Basic Skills to develop themselves and their families.
Project work targeted at residents with mental health problems or drug and alcohol problemssupports individual to make better life choices. MAES invests in its people through its own staffdevelopment programme and through the Skills Pledge activities and qualifications. MAEScontributes to the development of place through its provision delivered in its localneighbourhood centres and in partner venues. Awards events and exhibitions celebrate pride in residents’ and staff’s achievements. Service and team newsletters spotlight staff have
Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
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of the interim Work and Skills Plan which provides the policy context for Council and partneractivity. The plan sets out the shared strategic objectives and priorities of the members of the
Work and Skills Partnership to deliver a reduction in worklessness and up-skill residents. It aimsto ensure:
residents engagement to access support into training, volunteering or work
increased competitiveness for work, up-skilling residents to secure and progress in workand access higher paid jobs
co-ordinated employer engagement connecting workless residents to employmentopportunities and up-skilling the existing workforce,
integrated commissioning to ensure effective delivery through a neighbourhood focus
It will be underpinned by an Adult Skills plan being developed by MAES, the ManchesterCollege and the Third sector Learning, Skills and Employment Network (LSEN) who havealready made good progress on implementing the Manchester ESOL action plan.
Neighbourhood FocusNeighbourhood working is the key feature of MAES business model with provision deliveredthrough its 11 neighbourhood learning centres and through a wide range of partner premises.
An analysis of neighbourhood and local needs is integral to the development and delivery ofneighbourhood learning, skills and employment action plans with partners. MAES deliversprogrammes across the city whilst targeting key wards in areas of greatest deprivation. MAEShas contributed to the development of the City region pilot plans which will build on the workdelivered by the service as part of the Residents Wages initiative. The MAES transformationprogramme will ensure an even more effective focus on neighbourhood planning,commissioning and integrated delivery of services with other council and external partners.
0-5’s/Think FamilyMAES makes a strong contribution to the Think family approach to the planning and delivery ofservices. MAES Family learning programmes were judged by Ofsted to be outstanding.Provision includes Family Literacy, Language and Numeracy and a wide range of programmeswhich develop parenting and preparation for work skills. These are planned and delivered inconjunction with Children’s Services, Schools, Sure Start centres, the Crime and Disorderteams and voluntary organisations. MAES provides and commissions a range of childcare
support to enable lone parent and low income parents to access its learning and employmentsupport programmes. MAES ‘services are increasingly focussed on early intervention andsupport for families and young children and we are developing new models for service deliverywhich build on the whole family approach of the Residents Wages Project. MAES hascontributed to the development of the action plans for both the city Region pilots in Ardwick andCheetham/Broughton.
Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
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Target CustomersTarget customers for our service include the residents, private, voluntary and community and
public sector organisations. However, because of the need to tackle worklessness and improveskills many of our target customers and organisations are located in the city’s most deprivedwards and neighbourhoods. In particular we need to focus on young people, lone parents andlong term workless residents in the areas shown in the map below. A concentrated effort forskills development to meet skills gaps and up-skill Manchester residents will increaseemployment in these areas and help Manchester resident’s access higher paid job roles andcontribute to the growth of the city region. A focus on breaking the circle of inter-generationalworklessness will also help contribute to improving of health, child poverty, improved
educational attainment and reduce re-offending levels.
Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
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FE and informal Learning providers including Manchester College and
voluntary/community sector.
Association of Greater Manchester Authorities (AGMA) – key partner- implementing Multi Area Agreement (MAA), pilot statutory city region, economic social and environmentalpriorities in the Greater Manchester Strategy
Commission for the New Economy incorporating Manchester Enterprises – Boardmember – sub-regional economic development agency and developing MAA
Work and Skills Board, Manchester Partnership – key partnership group (MCC chair)influencing economic growth, employment and skills delivery
Other local authorities in ensuring targets are achieved via the MAA
Internal Partnerships
Managed via Curriculum, Finance & Resources and District & Partnership Teams, individualproject delivery structures, co-location arrangements
Library Services
Area Coordination
Corporate Property
Children’s Services
Crime and Disorder
Cultural Services Elected Councillors
Leisure
Neighbourhood Services
Planning
Adults directorate
Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
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There are three areas of transformation activity with MAES:
Service Efficiency- MAES has been undergoing a major transformation processover the last three years to improve the quality efficiency and effectiveness ofthe services it provides to Manchester residents The next phase of thetransformation to be implemented from Sept 2010 will deliver a new , de-layeredManagement team structure ,a stronger alignment with the planning anddelivery of wider council services in neighbourhoods and more targeted support
for learners with childcare needs.
During 2010/11 a wider review of the service operating model will be carried outin relation to both direct delivery and commissioned services. As the SFA fundingis allocated on an academic year and funding for academic year 11/12 will not beconfirmed until March 11, any changes could not be implemented until 2012/13academic year. The review will include consideration of models in core cities andthe other GM authorities. The three broad options are to stop the service and
return the funding to the SFA; to reduce the services that the council directlydelivers and sub contract more; to continue to be a direct delivery provider with asmall percentage of services sub contracted out. None of the options willdeliver significant MCC savings -this is about a more fundamental look at how thecity ensures that adult learning and skills provision delivers the best outcomes forresidents.
The impact of the changes outlined in the Skills for Sustainable Growth strategypublished on 16 November 2010 will necessitate further changes to the currentdelivery arrangements. The service will further improve its cost and efficiency byreducing its staffing costs, improving space utilisation of delivery venues,increasing teaching class contact and reducing sickness absence.
Neighbourhoods- this activity is focused on what and how services arecommissioned and delivered in neighbourhoods. The goal is to provide a range of
services for residents from high quality accommodation. MAES’s currentlydelivers from over fifty partner locations , nine MCC owned Adult Educationcentres and one joint Library and Learning centre. MAES is also utilising otherexcellent facilities such as those at the new Communications Academy todevelop integrated provision for families. There are well advanced projects todeliver other high quality neighbourhood joint service centres with Libraries and
2. Key Changes to be Delivered
Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
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Objective 1To provide strategic direction for learning and skills across the city
To lead the council’s efforts to improve skills and qualifications and supportwider learning across neighbourhoods in the city
To support neighbourhood regenerations teams and partners in developingand delivering district and local learning skills and employment plans
To co-ordinate MAES, regeneration and policy services so that the teamsdeliver better outcomes for residents
To drive, facilitate and enable residents to improve their skills andqualifications
To stimulate the take up of Informal and Family learning and volunteering toenhance the health, well being and community cohesion of residents
Objective 2. To provide strategic d irection and leadership ofneighbourhood approaches to reduce worklessness
To develop a coordinated approach to tackling worklessness across the citycouncil and with partners
To work with partners to commission and deliver integrated services tosupport residents into employment
To work with partners to develop joint service/learning centres and
approaches to deliver better outcomes for residents
Objective 3. To secure high quality learning and sk ills provision forManchester
To manage existing resources efficiently and effectively
To develop a strategic approach to resource procurement as part of theregeneration team to secure more resources for learning and skills forManchester.
To work with partners to identify funding opportunities and potential newresources- across Greater Manchester (GM) where appropriate
3. Overall Objectives
Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
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Target PerformanceObjective Performance Measure
Targets2009/10
Actual2009/10
2010/11 2012/13 2013/14
To provide strategicdirection forlearning and skillsacross the city
NI 163: 19 to 59/64 populationqualified to at least Level 2 or
higher:
71.2% 64.4%
(2008)
73.2%
This national
indicator willnot exist
beyond Aug2011
4. Performance Measures
Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
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Number of courses
Number of enrolments
Overall success rates oflearners on qualification courses
National Targets:
Full level 2 qual
Total Skills for life
Literacy/ESOL level1
Literacy /ESOL level 2
Numeracy entry level 3
Numeracy level 1/2
1565
14723
79.5%
44
1650
585
100
235
100
1585
15282
80.3%
106
2554
595
174
422
595
Dependent
on SFAbudget –notconfirmeduntil March
2011
Number of residents claimingout of work benefits
64,140 62,290
(Feb 10)
To providestrategic directionfor reducingworklessness
NI 117: Proportion of 16 to 18
year olds Not in Education,Employment or Training (NEET)
8.79% 9.5%
Number of new /upgradedcentres
3 3 2
Manchester City Council
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External funding attracted per
annum (£m)Cost per enrolment
£9.2m
£492.48m
£9.2m
£482.63
To secure quality
learning andskills provision forManchester
Ofsted inspection/ GM Peerreview/ Self assessment
process
Grade 2’s Grade1’sand 2’s
Grade 1’sand 2’s
Grade 1’s
Matrix standard for advice &guidance
achieved maintained maintained
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The Financial Plan is still in the process of development.
The overall budget for MAES in 2010/11 was £11,180m.
A major proportion of the budget is the Skills Funding Agency (SFA) contract.
The costs of the service next year are dependant on the SFA contract levels which we expect to have finalised by 31st
March 2011.
There is potential for up to 10% of the budget to be cut.
At present time savings for 2011/12 of £42K from a MCC mainstream contribution of £380K.
A transformational project is underway in anticipation of making further efficiencies.
.
5. Financial Plan
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Evaluation of previous year’s activity to develop the workforce
Objective Evaluation
Service staff to understand how their work contributes to thebusiness plan Staff workshops and team meetings used to informbusiness/delivery plan
Wider management team to develop understanding of relevantpolicy issues & how these affect the work of the service
Once a month workshops held with widermanagement team ,with cascading to teams
To improve staff ability to make judgements on servicesdelivered and identify actions for improvement
GM wide peer review group has enabled sharing ofbest practice
To develop an effective resource procurement function acrossregeneration
Working group has identified options andrecommendations are being implemented
To ensure staff access opportunities for professionaldevelopment /training
Training opportunities are available for all staff. Anevaluation of impact of training & development iscarried out annuallyThe appraisal process is used to identify service &
individual training priorities. Teams have training planslinked to MCC, national and service priorities. Internaltraining is delivered through team structures andthrough a service wide programme. External trainingand development is evaluated with line managers in 1-1 meetings and shared with appropriate colleagues.
6. Workforce Plan
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The Work Force as at March 2011What workforce will be needed to deliver the service modelpredicted as at 31 March 2010 – numbers, types of staff, skills,competenciesThe current workforce consists of 342 staff who operate within thefunctions of the area adult education or resource and performanceteams. The teams have a wide range of technical knowledge, skills andexperience which includes strategic and operational management,
teaching, advice and guidance, performance, finance, managementinformation, IT support, childcare and administration.
Current and future skills levels/needs are determined through 1-1’s,team meeting and appraisals. These are captured in the serviceworkforce development plan. There is a requirement for all teaching staffto have at least a level 4 teaching qualification and to undertake 30hours of professional development each year to maintain their ‘licence’
Staffing:Head of ServiceSenior management team 4x grade 12Managers 20x grade 6-9 (or equivalent)Teachers 204 x (grade 5-6 equivalent) Administrative/learner support staff 113x grades 3-5 Absence:
Number of days lost in 12 month period June 2009 to June 2010 was2095. Average days lost per member of staff is 6.84 compared to MCCaverage of 13.25. All long term absence cases have been reviewed by amember of Strategic Management Team (SMT) with action plans inplace with line mgr. All members of wider mgt team have undertakenabsence mgt training and have improvement action plans for their teams.
Describe the gap to be addressed between the workforce as at1 April 2009 and the workforce as at 31 March 2011, numbers,types of staff, skills, competencies
- The national budget for Skills will be reduced by 25% overthe next 4 years but it will be Jan 2011 at least before it isclear about the implications of this for MAES The
transformation process already in place will be accelerated A structure that reflects the business need will involve :
Reduction in overall staff numbers
A reduction in and redistribution of current full time& fractional teaching and guidance posts
Wider mgt team to develop skills in risk cost centreand performance management
All support staff to develop skills/flexibility to provideboth front and back office functions inc admin,data input, fee collection
increase in partnerships and commissioningarrangements
More flexible delivery of curriculum offer.
More resource procurement
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Workforce development Plan Responsibility Timescale
Update staff skills audit/workforce plan. Quality & WorkforceManager Jan 2011
The Workforce manager will organise and monitor implementation of the staff trainingprogramme. SMT will receive bi-monthly reports. The Service already carries out anannual impact assessment of its staff training which forms part of the self assessmentprocess.
Leadership Skil ls development- a programme for the wider Regenerationmanagement team is in development.10 MAES managers to access training through national Learning SkillsImprovement Agency programme
Regeneration Manager
Head of Service
March 2011 start
March 2012
Performance Management To develop managers skills to improve appraisal, performance and absencemanagement – corporate absence mgt workshop plus in –house programmedelivered by SMT/workforce mgr
SMT July 2011
Resource managementTo develop an effective resource procurement function - group already establishedwith Regeneration team and action plan in place
All managers to undergo:
risk management and business continuity training- corporate workshop
cost centre management training-corporate workshop
commissioning & contract mgt- corporate workshop
Resource &Performance (R&P)Manager
R& P manager
Jan 2011
July 2011
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S O S C
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Equality & diversity All managers to undergo training on new equality act- corporate workshop
All new staff to complete Safeguarding training – in house workshops in conjunctionwith adult services
Workforce manager
Safeguarding Manager
July 2011
March 2012
Teaching Staff qualifications10 Teaching staff to achieve level 4/5 teaching qualification- external
Quality & WorkforceManager
July 2012
Customer Care 26 Front line staff: Customer Service NVQ 2 qualifications10 front line staff to complete customer service apprenticeship at level 2 or 3 – actionplan in place as part of skills pledge
Resources Manager July 2011
Childcare staff Training 10 Crèche staff to complete level 3 qualification- in progress in house
Childcare Manager July 2012
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E E l t d Skill O i d S ti C itt
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Section under review following the financial settlement.
7. Equalities Action Plan
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Section under review following the financial settlement.
8. Risk Register
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Management Progress Statement
ProgressStatement
Activi tiesWhat is your Services approach to Business Continuity Management?The Service has key experienced management staff who are able to respond in an appropriate manner when incidentsoccur. This includes timely and appropriate arrangements for escalation within the Service and Corporate management
structures with a recognised need for continued Service delivery, to learners through the transfer of staff and deliverylocation. Fortunately there has not been an incident within the Service that has required the plan to be activated acrossThe Service.
What has gone well in the last 12 months? (key successes)Major remodelling works at the Chorlton Park Adult Education Centre.This included Demolition of crèche and other buildings, remodelling of the entrance and administration areas.This involved planning for areas of the centre being out of action, temporary entry points, transfer of Admin office. This was
achieved by involving stakeholders and staff to ensure minimum disruption to Service delivery. Risk management plan andcommunication plan developed.
What could have gone better? (failures in controls)Loss of Telephone and internet functionality at the Planthill adult education centre following the closure of the school inpreparation for demolition This however had little impact on Learners as it primarily occurred in the summer break.Main consequence publicity and promotion of course offer delayed and responding to client enquiries.
Have there been any material changes to your Service that have required change in your Services business continuity management approach?Changes in the roles of Key Senior Managers has to a reformulation of the Business Continuity plan (BCP) as a tier ofmanagement has been removed from the Service. The plan has been amended to take account of interim managementarrangements.
Resil ience / recoverabili ty
9. Business Continuity
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How able is your Service to deal with a disruption?The Service has a satisfactory ability to respond to disruption. The Service operates from a number of locations and istherefore able to transfer staff rapidly from one location to another. It has multiple delivery points so is able to coordinate thetransfer of provision to learners. Its key IT functions can be accessed through many locations .
Thematic Area Risk Being Addressed Development
Objective Agreed Actions
Target Date
Service ContinuityPlanning
Business Continuity plansare not in place on at a
local level.
Develop BCP atindividual locations
across MAES . And put in placelocal monitoringarrangements toensure plan is
managed.
BusinessContinuityawarenessraising withNew SMT
Jan 2011
Incident Management
Ensure that incidents aremanaged and reported
effectively in Accordancewith the plan
To ensure that staffthink in terms of
Business continuityPlanning
WiderManagementTeam agenda
item &Resource &Performanceagenda item
Jan 2011
People Resilience
That key roles in theService are not
adequately covered whichbecomes a threat to the
communication/processingof incidents
Ensure that teamshave Key contacts
and deputies toenable
communication
Ensure SeniorService
Managersnominate Key
staff withfunction and
location.
Jan 2011
Premises/Facilities Loss of premise due to To develop Put plan together Mar 2011
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Resilience planned or unforeseeninterruption in Service
contingency plan forthe relocation ofprovision
for continuationof Service
Third Party Resilience(Supply Chain,Contractors , Partners)
Subcontracting partnersmay not be resilient.
Work with Subcontracted Partnersto develop business
continuity ethos
BusinessContinuity on Agenda for
Contractmanagement
meetings
Mar 2011
Ensure that Keyinformation is regularly
updated
Series of exerciseswill be carried out toensure plan is
robust.
Developprogramme for
testing andmaintaining BCP
End July 2011
Exercising andMaintaining
Not all staff are aware ofBCP plan and principles
with consequent risk tobusiness
Ensure that throughteam structures BC
culture embedded inService
Businesscontinuity tobe standing
item on KeyServicemeeting
Agendas
Dec 2010
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Planned key strategiccommunications
activity for 2011/12
KeyTimings
Target Audience How will you measure success?Which Partners will be
involved (if appropriate)?
External
Activities as part ofhelping hands’ campaign
National campaign Adultlearners week
All year
May 2011
residents
Adults not currently involved inlearning- e.g. unemployed,older adults, parents & carerswith low /few qualifications
Increased web site traffic, increasein enquires and requests for advice
Increase in website trafficNumber of enquiries & enrolment oncoursesInc in participation by malesInc in achievement rates & inparticular for BME learnersFeedback from learners & partners
Progression to furthertraining/volunteering/employment
CommunicationsTeam/Regeneration/Neighbourhood Services/Adult
Services
VCS Network, Libraries/Regeneration/Sure start/JobCentre Plus
Annual recruitment fornew academic yearMAES programme
July-September,December -January,
April -May2011/12
General public for coreinformal learning offer andtargeted through partners atthose with low /fewqualifications
Targeted engagementactivities with partners
As above Regeneration teams,Libraries. Adult Services,Surestart centres, schoolswhere programmedelivered, Manchester
College, Voluntary SectorEmployment & SkillsNetwork, Job Centre Plus
Family learning Oct 2011 Targeted communities/families where need to raiseaspirations and achievementof parents & children
As above plus impact on children’sperformance in schools and surestart centres
Schools/Surestart/ChildrensServices/VCSNetwork/Libraries
10. Communications
y, p y y y
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Manchester City Council
Economy, Employment and Skills Overview and Scrutiny Committee
Appendix D - Item 4
22 February 2011
8/18/2019 4D MAES Business Plan
26/26
Internal
Communicationmechanisms:
Service and staffnewsletters
Team meetings
Neighbourhoodbased staff
Forums
TreblyMonthlymonthly
MAES staff and Regenerationmanagers
Feedback through line managementmeetings. Annual staff survey
Internet and Intranetpages refresh
July 2011 PublicCouncillors and staff acrossdirectorates
All pages up to date and relevant
Communications plan fortransformation
Jan 2011 Staff, members andstakeholders affected Staff feedback through teams
Stakeholder surveyFeedback from executive member
As above
62