48208236 Entrepreneurship Project on Fast Food Restaurant

8/11/2019 48208236 Entrepreneurship Project on Fast Food Restaurant

1/23

3ArSFast Food

healTh Iz WeAlTh

Circular road, tanda chowk,In front of Jadah color lab

Jalal pur jattan (Gujrat)

Ph# 053-3!3"

$ob# 03!!-%&'5"3wwwarco*

+*ail arhto*ailco*

Co-owners: .nu* /afiu1

.nu* 2ari

41da .nu* awa6ih

41da 7*-1-/ubab

1hrih .hraf

Description of business:

8urFast food buin1 i a n1w addition in th1 fast food indutr4 with hi9h ai* to

facilitat1 p1opl1 with h1alth4 food, which ha:1 *ar:1lou h1alth full in9r1di1nt 8ur

pro*i1 i to 9i:1 4our bod4 h1althful product ;u1 to incr1ain9 th1 n11d, want andd1*and of for1i9n cuiin1 w1 d1cid1d to launch1d our fat food c1nt1r on a *all cal1

It


2/23

Vision statement

Our customers health is our profit

Mission statement

Add up nutritions and fun in peoples life

Feasibility Report:

Ind1ntin9 buin1 tart1d appro>i*at1l4 with th1 financ1 of rup11

?uildin9 r1nt cot &00,000 /@-

?uildin9 d1coration 50000 /@-

Co*put1r P" '500 /@-

Print1r %000 /@-

21l1 Phon1 1t '00 /@- Aurnitur1 offic1 3000 /@-

Aurnitur1 of ittin9 ar1a !'000 /@-

tation1r4 5000 /@-

+cl1ctic Aan !5000 /@-

Bi9ht 3,000 /@-

+>haut 5000 /@-

.@C 50000 /@-

8utdoor pla4in9 1uip*1nt 50,000 /@-

Production hou1 1uip*1nt '5,000 /@-

Executive summary:

2h1 proj1ct i about a n1w buin1 :1ntur1 It co:1r th1 cor1 conc1pt that ar1 in:ol:1d

in th1 d1:1lop*1nt and i*pl1*1ntation of thi n1w co*pan4 2akin9 th1 initiati:1 and

Business plan Page !


3/23

pullin9 it toward o*1thin9 uniu1 and diff1r1nt

2hi proj1ct 9uid1 about th1 co*pan4 attribut1, bootin9 it 1arl4 pha1 to p1n1trat1

throu9h tar91t *ark1t id1ntification and 19*1ntin9 it to diff1r1nt location, plannin9 for

*ark1t poitionin9, 1ff1cti:1 pricin9 trat194, how to pro*ot1 it to cli1nt throu9h

diff1r1nt *1diu* and ourc1 and *ot i*portantl4, th1 1n:iron*1ntal factor that ar1

aociat1d with th1 1arl4 ta91 of buin1 d1:1lop*1nt and pot :ariabl1 factor that ar1

*ajor chall1n91 to th1 buin1

Hierarcy cart

!ter staff:

/1c1ptionit

1curit4 Guard

w11p1r

1r:ic1 1*plo411

!b"ectives:

8ur i> obj1cti:1 ar1 u**ari61d b1low

7nd1rtand our cuto*1r, co*p1titor and indutr4

Pro:id1 th1 b1t product and 1r:ic1

Business plan Page 3

C+8

$ark1tin9

*ana91r

/

*ana91r

Ainanc1

*ana91r

8p1rational

*ana91r

Production

plant *ana91r

Ch1f

Cookin9

1>p1rt


4/23

Continu1 to 9row our buin1 in th1 1l1ct1d fi1ld of int1r1t

?alanc1 our buin1 9oal with our financial obj1cti:1

$ak1 th1 tranaction fro* a in9l1 point of al1 Co*pan4 to a ditribut1d

al1 co*pan4

/1fin1 th1 co*pan4 :alu1 and cultur1 b4 hirin9 th1 b1t p1opl1

#ndustry $nalysis

$nalysis of competitor:

It


5/23

3ArSFast Foodi pro:idin9 o*1 1r:ic1 for th1 firt ti*1 and ha

9ot firt *o:1r ad:anta91

Diversification strate%y

It i*pli1 that 3ArSFast Foodwill 1>pand b4 n1w 1r:ic1 and hi9h

ualit4 food with th1 paa91 of int1r:al

'eo%rapic expansion strate%y

G1o9raphic 1>panion *1an to add n1w plac1 and n1w diciplin1 =1

tart our buin1 in Jalal Pur Jattan and n1>t tar91t i Gujrat, Eharian, and

all o:1r th1 Pakitan aft1r 3 41ar of 1tablih*1nt of our buin1 ?1cau1

of, in th11 ar1a lif1 t4l1 ar1 chan91d da4 b4 da4 and th1 r1aon i that,

aft1r 1tablihin9 of university of Gujrat, 1ducation l1:1l will alo incr1a1,

it would chan91 th1 p1opl1 thinkin9 and in th11 ar1a *otl4 p1opl1 ar1 in

for1i9n countri1

Description of venture

(roducts:

?ur91r

Chick1n pi1c1

ot win9

u991t

Ar1nch fri1



6/23


7/23

8ur buin1 i ba1d on partn1rhip and 1:1r4 partn1r i th1 tud1nt of buin1

ad*initration in uni:1rit4 of Gujrat, it


8/23

Potato Ar1nch fri1 *achin1

;ou9h *i>tur1

Aood proc1or

Ar4in9 *achin1

$icrowa:1

Ar1nch fr4 cutt1r

Aood cutt1r

auc1

Cutl1r4 1t

ut1nil

ames of suppliers of raw material

Ja:1d Ibal

.dil .kbar (paar bak1r4) =aa Ehalid (whol1 1ll1r)

ad11* ?utt

Mar&etin% plan

!b"ective of mar&etin% mana%er:

.ccordin9 to th1 *ark1tin9 *ana91r of 3ArS Fast Foodthat *ark1tin9 d1part*1nt ha

two obj1cti:1D

2h1firstd1part*1nt of 3ArS Fast Foodi to cr1at1 th1 awar1n1 and

pro:id1 th1 followin9 infor*ation to th1 hi9h1r authoriti1 of 3ArS Fast

Food

2hi d1part*1nt how th1 *ark1tin9 poition of th1 or9ani6ation

Business plan Page &


9/23

2hi d1part*1nt how th1 *ark1t har1 of 3ArS Fast Food

2hi d1part*1nt 9i:1 th1 u991tion to th1 hi9h1r authoriti1 for th1 futur1

i*pro:1*1nt

2hi d1part*1nt pro:id1 th1 infor*ation about th1ir co*p1titor to th1 hi9h1r

authoriti1 of 3ArS Fast Food 2h1secondbaic obj1cti:1 of $ark1tin9 ;1part*1nt i that it *11t th1

bud91t in th1 r1uir1d ti*1 pan 2h1 *ark1tin9 d1part*1nt of 3ArS Fast

Foodi to pro*ot1 it product and *ak1 th1 futur1 plan to li:1 in th1 bud91t

+:1r4 buin1 n11d th1 infor*ation


10/23

Gender: 3ArS Fast Food i for 1ach 91nd1r both *al1 and

f1*al1

Income:+:1r4on1 can u1 th1 3ArS Fast Food 1r:ic1 upp1r

and *iddl1 cla

Age:a91 li*itation for uin9 thi product abo:1 5

Occuation:?4 prof1ion alo 1:1r4on1 can u1 thi product *1an

buin1*an tud1nt work1r and oth1r p1opl1

Education:It ha no n11d *or1 1ducation that wh4 th1 p1ron who

know o*1thin9 can 1ail4 1njo4 with thi product

Family life cycle:3ArSFast Foodi uitabl1 in 1:1r4 ta91 of

lif1 lik1 in9l1 *arri1d coupl1 and alo tho1 who ha:1 childr1n can

u1 thi product

!ifestyle:2hi product i u1d in 1:1r4 l1:1l of ocial cla lik1

upp1r, *iddl1 cla

Attitude :=h1n th1 cuto*1r onc1 bu4 thi product aft1r that th14

can u1 th1 product continuoul4

"urchasing decision:8ft1n 3ArSFast Foodchan91 th1

purchain9 d1ciion of cuto*1r b1cau1 of it 9ood attribut1

.ar%et Mar&et:

.ft1r 1:aluation of :ariou 19*1nt, 3ArSFast Foodha

d1cid1d to tar91t th1 *ark1t of 7rban, ub-urban and rural ar1a

a w1ll but 1:1r4on1 can u1 thi product *1an buin1*an

tud1nt work1r and oth1r p1opl1

Mar&et positionin%:

. w1 *1ntion1d our location b1for1 that w1 hall introduc1 3ArS Fast Food

in Jalal Pur Jattan (tanda chowk) It i uppo1d to b1 b1t ar1a of Jalal pur Jattan 2hi

location will atif4 our tar91t *ark1t d1*and 2h11 ar1 on1 of th1 1ducational

conc1rnin9 acco**odation ar1a a w1ll a on th1 back of $ArS %ast %ood th1r1 ar1

r1id1ntial ar1a, in front of our r1taurant th1r1 i



11/23

co**1rcial ar1a a w1ll which ar1 1>actl4 to our d1*and .ll th1 *1ntion1d ar1a ar1

th1 9ood *ark1t for 3ArS Fast Food#

Mar&etin% Mix

$ark1tin9 *i> i alo known a " PL Includin9 product, pric1, plac1, pro*otion 2h11 "

point ha:1 *uch i*portanc1 in th1 hou1 of *ark1tin9 2h1 whol1 *onopol4 r1:ol:1

around th11 " PL ?ut wh1n w1 talk about th1 fat food buin1, th1r1 *ut b1 focu on

th11 "p


12/23

Ar1nch fri1

oup

;rink, Coff11 t1a

Ic1 cr1a*, d11rt, alad

/ic1, k1bab, roll

Pi66a


13/23

achieving their goals by following and fullling the requirements of an

organization. very organization has a hierarchy !ow in which every

employ is performing their "ob by focusing the aim of their

organization. #he hierarchy chart of 3ArS Fast Food is given under here$

!ter staff:

1curit4 Guard

w11p1r

1r:ic1 1*plo411

CE! /Cief Executive !fficer0:

C+8 i on1 who ha to *ak1 d1ciion at hi9h l1:1l of *ana91*1nt th1 whol1

or9ani6ation i und1r th1 C+8 2h1 C+8 of 3ArS Fast Foodha to p1rfor*

1:1ral tak, pro:idin9 financ1, or9ani61 int1rnational co*p1tition, look aft1r

branch *ana91r and *ark1tin9 *ana91*1nt, incr1ain9 r1lation and *ak1 b1tt1r

trat19i1 .ll th1 tak which ar1 p1rfor*1d b14ond th1 lin1 of :iibilit4

includin9 all n1w t1chnolo9ical proc1 ar1 controll1d b4 C+8

Mar&etin% Mana%er:

$ark1tin9 i a *ajor ap1ct of 1:1r4 buin1, o *ark1tin9 d1part*1nt pla4 an

i*portant rol1 in all or9ani6ation 3ArS Fast Food*ark1tin9 *ana91r ha to

p1rfor* uch tak which pla4 an i*portant rol1 in pro*otin9 or9ani6ation 1

ha to p1rfor* op1ration lik1 ad:1rti1*1nt, ca*pai9n and look aft1r th1 =1b

it1 of 3ArS Fast Food

Finance department:


$ark1tin9

*ana91r

/

*ana91r

Ainanc1

*ana91r

8p1rational

*ana91r

C+8


14/23

Ainanc1 d1part*1nt i on1 of th1 *ot i*portant d1part*1nt wh1r1 th1 C+8 can

coll1ct th1 followin9 r1port for ti*1l4 d1ciion lik1

?ud91tin9

Cah flow Profit and lo tat1*1nt

+>p1n1 h11t

Proj1ct plan h11t

Ainancial anal4i

?alanc1 h11t 1tc

2h1 r1port will b1 ub*itt1d to C+8 to financ1 *ana91r to control financial crii

!perational department:

It i :1r4 i*portant d1part*1nt in th1 3ArS Fast Food 2h1 in char91 of th1

op1ration d1part*1nt i op1ration *ana91r 2hi op1ration *ana91r i r1ponibl1

for th1 followin9 op1ration and function

Cookin9

Cl1anlin1

.d*initration of r1taurant

Co*plaint handlin9 of th1 cuto*1r

;ail4 ord1r to procur1*1nt ;1part*1nt ;a4 to da4 d1*and for1catin9

;ail4 l1ctur1 to cr1w p1opl1

2rain1d th1 1*plo411

HRM department:

.ccordin9 to th1 *ark1tin9 *ana91r of 3ArS Fast Foodthat /$ ;1part*1nt pla4 a

:1r4 i*portant rol1 in th1 or9ani6ation

It i uuall4 a4 that if th1 taff and work1r ar1 atifi1d and happ4 with th1ir

or9ani6ation 1n:iron*1nt than no forc1 can hurdl1 to 91t achi1:1*1nt but it onl4 occur

if th1 p1opl1 ha:1 o*1 conn1ction with top lin1 *ana91r, th1r1for1 C+8 can 91t an

int1rfac1 throu9h / d1part*1nt / d1part*1nt will tak1 t1p b4 t1p approach lik1

throu9h

Business plan Page "


15/23

.ppraial l1tt1r

+:aluation r1port

30M f11dback r1port and with oth1r r1port C+8 will 91t hi tar91t and 9oal b4

t1a*work

!r%ani*ational plan

In 3ArS Fast Food& own1r and *ana91r ar1 a*1It will b1 1tablih1d a a partn1rhip

2h1r1 will b1 fi:1 partn1r

.nu* /afiu1, .nu* 2ari, 41da .nu* awa6ih, 41da 7*-1-/ubab, 1hrih

.hraf In which four partn1r ha:1 1ual own1rhip in th1 buin1 but on1 of th1* ha:1!5H har1 in th1ir buin1 and h1 i C+8 of th1 3ArS Fast Food# ?ack9round and

rol1 of 1ach partn1r ar1 d1crib1d in th1 followin9D

Mana%ement team bac&%round:

8ur buin1 i ba1d on partn1rhip and 1:1r4

partn1r i th1 tud1nt of buin1 ad*initration

in uni:1rit4 of Gujrat, it


16/23

$ark1tin9 d1part*1nt of 3ArS Fast Foodi pla4 a :1r4 i*portant rol1 in th1

or9ani6ation

2h1 firt and baic function of thi d1part*1nt i to pro*ot1 it product in th1

*ark1t in diff1r1nt wa4 .ccordin9 to th1 *ark1tin9 *ana91r of 3ArS Fast Food

w1 ad:1rti1 our product throu9h print *1dia, bann1r, 1tc 2hi d1part*1nt cr1at1 th1 awar1n1 a*on9 th1 p1opl1 about th1 packa91,

which ar1 9i:1n on th1 p1cial 1:1nt lik1 +id, ?aant, 1tc

$ark1tin9 $ana91r of 3ArS Fast Fooda4 that it i th1 world of co*p1tition,

th1r1for1 to ur:i:1 in th1 *ark1t w1 work for th1 futur1 o th1 third function of

*ark1tin9 d1part*1nt of 3ArS Fast Foodi to *ak1 plan to achi1:1 th1

obj1cti:1 of or9ani6ation in futur1

$ark1tin9 d1part*1nt of 3ArS Fast Foodalo anal41 to incr1a1 or d1cr1a1

th1 al1 =h1n th1 al1 of 3ArS Fast Foodi 9oin9 to d1cr1a1, th1 *ark1tin9 d1part*1nt

of 3ArS Fast Foodconduct a prop1r *ark1tin9 r11arch to find out th1

probl1*, baic r1aon b1hind th1 probl1* and tr4 to ol:1 it and to a:1 th1

or9ani6ation fro* thi t4p1 of fault in futur1

Responsibilities of finance mana%er:

2hi ;1part*1nt i alo r1ponibl1 for *aintainin9 fi>1d a1t lit1nin9 and arran9in9

inuranc1 co:1r on th1 a1t of th1 buin1 th1 ta> r1lat1d iu1 of th1 ?uin1 and all

th1 tranaction proc1in9t1rnal auditor, product *ar9in, :ariabl1 cot and fi>1d a1t within th1 buin1 a

w1ll

Responsibilities of operation mana%er:

2hi op1ration *ana91r i r1ponibl1 for th1 followin9 op1ration and function

Cookin9

Cl1anlin1

.d*initration of r1taurant

Business plan Page


17/23

Co*plaint handlin9 of th1 cuto*1r

;ail4 ord1r to procur1*1nt ;1part*1nt

;a4 to da4 d1*and for1catin9

;ail4 l1ctur1 to cr1w p1opl1

2rain1d th1 1*plo411

Responsibilities of HR mana%er:

2h1 /$ ;1part*1nt p1rfor* th1 followin9 function

/1:i1win9 application for*

Int1r:i1win9 applicant

Inductin9 n1w 1*plo411

.ppraiin9 1*plo411 p1rfor*anc1

$ak1 a d1ciion about th1 1*plo411 trainin9 Pro:id1 a car11r ad:ic1 to ubordinat1

Business plan Page '


18/23

Financial plan

2h1 total a*ount to 1tablih1d that buin1 i /00000 whil1 in that a*ount /

"00000 i th1 r11r:1 fund, which i th1 liabilit4 of th1 buin1 =hich will b1 r1turn1d

1r1 w1 ha:1 pr1par1d our for1catin9 of our buin1 for our buin1 Airt w1 ha:1

hown our 1>p1n1 and th1n w1 tri1d to how how our proj1ct1d r1:1nu1 will 91n1rat1

Expenditures

Depreciation costs for every year witin a five year period:

1ear 2styear 3ndyear 4rdyear 5tyear 6tyear

;1pr1ciation 0&%" &"%55 %%" 5535'! !!"!&5

Business plan Page &

!ne time expense Rs7-?uildin9 Contract cot for fi:1 41ar cot 500000

?uin1 r19itration A11 "5000

Production hou1 1uip*1nt '5000

Aurnitur1 and ;1coration %0000

Pla4in9 ar1a 1uip*1nt 50000

8th1r 1tup char91 0!00

Nalu1 add1d ta> N.2 '05!0

total 289643


19/23

23 monts expenditure trou%out te year

expense 2styear 3ndyear 4rdyear 5tyear 6tyear/1ntal ""000 ""000 ""000 ""000 ""000

.d*initrati:1 00000 %%00 !%000 50000 '5000

21chnolo94

(*achin1)

300000 3!%00 3&'%!0 "!500 "5300

alari1 !000 33000 3%000 "000 50000

;1pr1ciation 0&%" &"%55 %%" 5535'! !!"!&5

8th1r 55000 5&500 %%" 35'!' 5%'00

2otal !!0'%" !05'!55 !0&3&"& %%'%% 33'&5

#nvestments ; Revenues

!ur #nvestors total contributed:

Revenue Calculation

t41ar !nd41ar 3rd41ar "th41ar 5th41ar

Proj1ct1d

r1:1nu1

!!0&0&50 3&%30 5'!53" &30'3' &3!50

+>p1n1 !!0'%" !05'!55 !0&3&"& %%'%% 33'&5

?alanc1 &%0 '5 3!&& 0%3& "'!"05

Business plan Page %

.nu* /afiu1 !&5!00

41da .nu* awa6ih %'0"0

.nu* 2ari %'0"0

41da 7*-1-/ubab %'0"0

1hrih .hraf %'0"0

2otal 0'330 /@-


20/23

Aro* abo:1 w1 can 11 that w1 will 1njo4 th1 *ot inco*in9 in th1 "th 41ar aft1r

launch .nd thi i a poiti:1 i9h that w1 will ha:1 b11n r1ach1d at th1 br1ak 1:1n point

within t 41ar

2h1 total a*ount to 1tablih1d that buin1 i /1073360whil1 in that a*ount /

388160i th1 r11r:1 fund, which i th1 liabilit4 of th1 buin1 =hich will b1 r1turn1d

3ArS Fast Food

+$


21/23

Exist strate%y

If o*1 of *iconduct or an4 br1akup a*on9 our partn1rhip co*1 *a4 b1 w1 can

di*i our buin1 2hou9h th1r1 i a low poibilit4 but if on1 of th1 followin9

c1nario happ1n w1 will clo1 our buin1-

If an4 bankruptc4 happ1n to u

If law 1nforc1 u to do o

If our partn1rhip br1ak up

If w1 b1co*1 unabl1 to run buin1

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22/23

)wot analysis

)tren%t

Ari1ndl4 1n:iron*1nt

Prof1ionall4 train1r

Co facilit4 for p1cific ti*in9

8ur train1d ch1f (trainin9 fro* Gr11k)

i9h ualit4 of product

?ea&ness

B1 pac1 for futur1 proj1ct

Back of +>p1ri1nc1 a a 1ntr1pr1n1ur

Co*parati:1l4 1ui:al1nt pricin9

!pportunity

.ttracti:1 Autur1 Proj1ct

no dir1ct co*p1titor

d1*and of th1 fat food in thi ar1a 9raduall4 incr1a1

.reats

th1r1 will co*p1titor in futur1

Contin91nci1

Business plan Page !!


23/23

B19al and 1curit4 Iu1

Business plan Page !3

Documents

48208236 Entrepreneurship Project on Fast Food Restaurant