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February2012

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ExecutiveSummary

Market

IndianFMCGsectorisconsideredtobegrowingata1%annually

PersonalCaremarket,asubsegmentoftheFMCGsector,isexpectedtogrowata2%CAGRover

20

Drivers&

Drivers

Increaseindisposableincome

Growthinmensgroomingsegment

Challenges

Harmfuleffectsofchemicals

DepreciationofrupeeChallenges Increaseinawareness

Riseinorganizedretail

Growthinruralsegment

Riseinpackagingcost

Innovation

Personalcareappliances

Improvedmarketingstrategies

Trends

Productswithdualbenefits

Riseinorganicproducts

Teensmarket

Competition

MajorPlayers

Company1 Company2 Company3

2PERSONALCAREMARKETININDIA2012.PPT

Company4 Company

5 Company

6

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Introduction

MarketOverview

Segments

Drivers&Challenges

GovernmentParticipation

Trends

CompetitionStrategicRecommendations

A endix

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Personalcaremarketisexpectedtogrowstronglyduetorisingawarenessamongconsumers

PersonalCareindustryhasexperiencedsteady

growthoverthelastfewyears

PersonalCare

Industry

Overview

Market

Size

and

Growth

T

Itcontinuedtoexpand evenduringtheeconomic

recessionwhen

other

sectors

were

negatively

affected

p1% S

R

Q

ands2

Thesectorisaboundwithstrongpresenceof

multinationals,both

domestic

and

foreign

concerns

P

Thissectorisaidedwithastrongdistribution

networkwhereink1andk2playsakeyrole

C1hasaffectedthesectorbyincreasingthecostof

imports

both

of

products

as

well

as

raw

materials 20--20--20--20--20-- Playersareincreasinglyfocusingonf1asthereis

minimalproductdifferentiationinthissector

4

Source:

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DistributionChannel Summary

Ruralenterprises

Distributors

Key

Channels

Stores Retailers

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Increasedawarenesshasresultedinhigherdemandforinternationalluxuryproducts,especiallycosmetics

Indiahaswitnessedariseinimportsowingtothe

demand for international cosmetics

Imports Imports(Value)

15 000

Y Axis

Hasacenvatdutyofg1%withanexcisecessofg2%

However,i1canhaveanegativeimpactonthe

overallimports5,000

10,000

Z

XW

Segmentation2011

12

(Apr

Jun)

20-----20-----20----20-----

Segmentation2010

11

f2%

b2%

a2%

Countr 10

Country 9

Country 8

Country 7

c1%

b1%

a1%

Countr 4

Country 3

Country 2

Country 1

e2%

d2%

c2%

Country 12

Country 11

e1%

d1%Country 6

Country 5

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PrimarysegmentsinthepersonalcaremarketinIndia

SkinCare

HairCare

`

OralCare

Segments

ColorCosmetics

BathandShower

7

Fragrance

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Drivers&Challenges Summary

Drivers Challenges

ncrease n sposa e ncome

Growthinmensgroomingsegment

Harmfuleffectsofchemicals

Depreciationofrupee

Increaseinawareness

Growthinruralsegment

Riseinpackagingcost

Riseinorganizedretail

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GovernmentParticipation Summary

DrugsandCosmeticsAct

1940

DrugandCosmeticRulesBureau

of

Indian

Standards

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Trends Summary

innovation

PersonalCareappliances

`

Improvedmarketingstrategies

Key

trends

Productswithdualbenefits

Riseinorganicproducts

10

Teensmarket

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SAMPLEPublic:DomesticCompany Player1(1/4)

CompanyInformation OfficesandCentres India

CorporateAddress Place1

TelNo. +123456

FaxNo. +123456

Website www.abc.com

YearofIncorporation 18

Place

TickerSymbol

StockExchange

KeyPeople

Category Products/Services

C1 P1,p2,p3

HeadOffice

C2 P4,p5,p6

C3 P7,p8,p9

C4 P10,p11,p13

ame es gna on

Person1 D1

Person2 D2

Person3 D3

11

Person4 D4

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Public:DomesticCompany Player1(3/4)

KeyBusinessSegments KeyGeographicSegments

100%

CountrySegment2

Segment3

Segment4

Segment5

Segment1

20%

40%

60%

100%

0%0%0%0%

8%8%9%7%50%

100%

78%

D

78%

C

77%

B

77%

A

BusinessHighlights

(1/2)

200%

20202020

Description News

Thexth largestFMCGconcerninIndiapostingrevenuesofINRbn

ConsideredastheworldslargestT1company

ThebrandhasoverproductsinitsportfoliointheNaturalandHerbalspace

Haspostedcontinuousgrowthyearonyearinsalesandprofitsoverthelastquarters

Expansion HasplansofinvestingINRmnint2whichisslatedtobeat3%exportunit

13

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