47859225 Narendra Kumar Yamaha Project Report

8/7/2019 47859225 Narendra Kumar Yamaha Project Report

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A

PROJECT

REPORT

ON

COMPARETIVE STUDY OF YAMAHA WITH OTHER

BIKE IN INDIA

(In 150 cc segment)

Submitted to

Rajasthan Technical University, Kota

In partial fulfillment for the requirement of M.B.A

(Two years full time programmed)

Submitted By: - Submitted to:-

Narendra Kumar Mr. Alok Acharya

(MBA-II) (Lecturer & Head, Dept. of Management Studies,

College of Engineering & Technology, Bikaner)

BATCH

2009-11

1



College of Engineering and Technology, Bikaner

PREFACE

The MBA curriculum is designed in such a way that student can grasp

maximum knowledge and can get practical exposure to the corporate world in

minimum possible time. Business schools of today realize the importance of

practical knowledge over the theoretical base.

The Summer Training report is necessary for the partial fulfillment of MBA

curriculum and it provides an opportunity to the researcher in understanding the

industry with special emphasis on the development of skills in analyzing andinterpreting practical problems through the application of management theories and

techniques. It is a new platform of learning through practical experience, which

incorporates survey and comparative analysis. It gives the learner an opportunity to

relate the theory with the practice, to test the validity and applicability of his

classroom learning against real life business situations.

The researcher has conducted a market research of various bike users of

Bikaner city. The researcher was provided with the task for doing a comparative

study on various bikes of various brands in 150 cc segment.

2



ACKNOWLEDGEMENT

The research work requires co-operation of many people and this work is no

exception. It is difficult to thank individually all the persons who patronized this

work. The researcher had asked for favors, borrowed ideas, expressions and facts

from so many that it would require one volume to give credit to all. So, the

researcher wants to thank all the patrons of this report

First and foremost, I would like to express my sincere gratitude to Mr.R.C.

Gaur (Principal, College of Engineering and Technology, Bikaner),whose

supervision has given a proper shape to this project.

I wish to express my profound gratitude to Mr. Vinod jain (sanju moters)

under whose supervision I completed my training. His attitude towards excellence,

his helping nature and his enthusiasm has been source of constant inspiration

I wish to express my profound gratitude to Mr. Vijay Sharma for his

unhitching support during my work. He is the true driving force behind this work

throughout, constantly encouraging me to do my best and inspiring me to aim

higher.

I am also very thankful to all the faculty members, the whole college staff for

providing me with necessary facilities and support, essential for bringing out this

work in a short time.

Last but not the least, I am thankful to all respondents, who gave me their

precious time and support to fulfill this task, without their co-operation the study

would not have seen the light of the day.

(Narendra Kumar)

3



Table of ContentsCHAPTER NO. Topic Page No.

CHAPTER – I INTRODUCTION

• INTRODUCTION TO YAMAHA• OTHER BIKE MANUFACTURES IN

YAMAHA

5

CHAPTER – II PROJECT PROFILE• TITLE OF THE STUDY• OBJECTIVES OF THE STUDY• SIGNIFICANCE OF THE STUDY• SCOPE OF THE STUDY• RESEARCH METHODOLOGY• LIMITATION OF THE RESEARCH

25

CHAPTER – III MANUFACTURING PROCESS & YAMAHA PRODUCT LINE IN INDIA

29

CHAPTER- IV YAMAHA YZF R-15 THE FIRSTSUPER BIKE IN INDIA

37

CHAPTER-V FACTS & FINDINGS 52CHAPTER-VI SWOT 57CHAPTER-VII CONCLUSION 59CHAPTER-VIII RECOMMENDATIONS &

SUGGESTIONS61

4



CHAPT ER – I

INTRODUCTION

5



1.1 INTRODUCTION TO YAMAHA

Logo

Category Two WheelersDescription Holding the true spirit of commitment to customer

satisfaction - Yamaha Motor India is enriching lives of

people with the same ingenuity and enthusiasm as its

parent company - Yamaha Motor Corporation, Japan.Website URL http://www.yamaha-motor-india.comOffice Address 2A& 2B, Mayfair Towers,Wakdewadi

Shivaji Nagar Pune, MH - 411005Phone : +91-20-25530327/25530781Fax : +91-20-25530873

Office Address 502, Sarovar Complex,Jain Derasar LaneOff.C.G.Road

Ahmedabad, GJ - 380009Phone : +91-79-26565941/26406939Fax : +91-79-26565941

Office Address 6-3-883,Flat No.602,Topaz BuildingsPanjaguttaHyderabad, AP - 500482

6

Yamaha Motor India (YMI)

Holding the true spirit of commitment to customer satisfaction - Yamaha

Motor India is enriching lives of people with the same ingenuity and

enthusiasm as its parent company - Yamaha Motor Corporation, Japan.

web site url : http://www.yamaha-motor-india.com

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.yamaha-motor-india.com

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Yamaha+Motor+India+(YMI)

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Yamaha+Motor+India+(YMI)

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.yamaha-motor-india.com



Phone : +91-40-66108039/66103885/66103886Fax : +91-40-65103885

Office Address 3rd Floor, Jelitta Towers21/1 Mission RoadBangalore, KK - 560027Phone : +91-80-22126351/22126353/22126350Fax : +91-80-22126351

Office Address 2, Jothi Venkatachalam Road,Atkinson Complex

Overview

Founded July 1, 1955

Capital 48,302 million yen (as of March 31, 2008)

President Takashi Kajikawa

Employees

(Consolidated)

46,850 (as of December 31, 2007)

Parent: 9,019 (as of December 31, 2007)

Sales (Consolidated) 1,756,707 million yen

(from January 1, 2007 to December 31, 2007)Parent: 799,209 million yen

(from January 1, 2007 to December 31, 2007)

Sales Profile Sales (%) by product category (consolidated)

Sales (%) by region (consolidated)

7



Major Products &

Services

Manufacture and sales of motorcycles, scooters,

electro-hybrid bicycles, boats, sail boats, Water

Vehicles, pools, utility boats, fishing boats,

outboard motors, diesel engines, 4-wheel ATVs,side-by-side vehicles, racing karts, golf cars, multi-

purpose engines, generators, water pumps,

snowmobiles, small-sized snow throwers,

automotive engines, intelligent machinery,

industrial-use remote control helicopters, electrical

power units for wheelchairs, helmets.

Biotechnological production, processing and sales

of agricultural and marine products and

microorganisms. Import and sales of various types

of products, development of tourist businesses

Business Operations of YAMAHA

• Land

Motorcycles

8



Sports bikes, Trail bikes, Road racers, Motocrossers, etc.

Commuter Vehicles

Scooters, Business-use bikes

Recreational Vehicles

All-terrain vehicles, Side by side vehicles, Snowmobiles

Electro-Hybrid Vehicles

Electro-hybrid bicycles

• Water

Boats

Powerboats, Sailboats, Utility boats, Custom boats

Marine Engines

9



Outboard motors, Electric marine motors, Marine diesel engines, Stern

drives

Water Vehicles

Personal watercraft, jet boats

• Power Products

Golf cars, Land cars, Generators, Multipurpose engines, Water pumps,

Snow throwers, etc.

• Industrial Products

Automobile Engines

Automobile engines

Aeronautics

Industrial-use unmanned helicopters

10



Pools

Pools, Water slide systems, Aqua trainer tubs, Pool-related equipment

Intelligent Machinery

Surface mounters, Compact industrial robots, etc.

Aqua Environment

Alkaline ion water converters, Water purifiers, Filtration equipment, etc. OES

truss fishery reefs, Oil-water separation equipment

Life Science

Astaxanthin essence

Wheelchairs

11



Auxiliary electric power units for wheelchairs, Electric wheelchairs, etc.

Parts

Parts, Accessories, Apparel, Helmets, Engine oil, etc

1.2 Major Bike Manufacturing Companies in INDIA

12



13

• Allibhai Premji Tyrewalla - Mumbai Allibhai Premji Tyrewalla is Royal Enfield's dealer in Mumbai . Also deals in

also deal in motorcycles and scooter s from Bajaj Auto, Hero Honda , Kinetic

Engineering, LML, TVS Suzuki and Yamaha.web site url : http://www.premjis.com/

Logo

Category Two WheelersDescription Allibhai Premji Tyrewalla is Royal Enfield's dealer in

Mumbai. Also deals in also deal in motorcycles andscoote rs from Bajaj Auto, Hero Honda, Kinetic

Engineering, LML, TVS Suzuki and Yamaha.Office Address

205, Dr. D.Bhadkamkar (Lamington) RoadMumbai, MH – 400007Email : [email protected] : +91-22-23099313/23099417/23092469Fax : +91-22-2306884 4

Office Address Tyre Terrace, 205, Dr. D. Bhadkamkar (Lamington) RoadGrant Road EastMumbai, MH – 400007Phone : +91-22-23099313Fax : +91-22-23068844

• Bajaj Auto Limited.

Bajaj is currently India's largest two and three-wheeler manufacturer and one

of the biggest in the world. Models include Chetak, Boxer, Eliminator, Legend,

Pulsar, Saffire, Spirit and more.

web site url : http://www.bajajauto.com/

Logo

Category Two WheelersDescription Bajaj is currently India's largest two and three-wheeler

manufacturer and one of the biggest in the world. Models

include Chetak, Boxer, Eliminator, Legend, Pulsar,Saffire, Spirit and more.

Website URL http://www.bajajauto.com/Registered &

Head OfficeAkurdiPune, MH - 411035Email : [email protected]/[email protected] : +91-20-27472851/2747615

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Allibhai+Premji+Tyrewalla+-+Mumbai


http://www.premjis.com/

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Bajaj+Auto+Limited.

http://www.bajajauto.com/




http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.bajajauto.com/


http://www.premjis.com/



http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.bajajauto.com/



14

• Bharat Traders (Exports)

Dealer of Two wheeler , Three wheelers & Four wheelers Automobile such as

Scooters, Motorcycles, Mopeds, Delivery Vans, Pickup Vans, Autorickshawwith Spare parts and Accessories. Available all popular models made in India

by Honda / Kawasaki / Yamaha / Bajaj / Piaggio / Kinetic.

web site url : http://www.bharattraders.com

Category Two WheelersDescription Dealer of Two wheeler , Three wheelers & Four wheelers

Automobile such as Scooters, Motorcycles, Mopeds,

Delivery Vans, Pickup Vans, Autorickshaw with Spare

parts and Accessories. Available all popular models made

in India by Honda / Kawasaki / Yamaha / Bajaj / Piaggio /

Kinetic.Website URL http://www.bharattraders.comOffice Address 6, Swapna Safalya 25th Road

BandraMumbai, MH - 400050Email : [email protected] : +91-22--26453277/26413084Fax : +91-22-26413084

• Geo Motors

Geo Motors Pvt. Ltd. is the authorised dealers of Hindustan Motors for its Red

Line, Blue Line and Green Line via Lancer Dvn., Ambassador Dvn. and

Trekker/Porter Dvn. and the two wheeler section of Yamaha Dvn. also hasbeen established.

web site url : http://www.geomotorscochin.com/

Category Two WheelersDescription Geo Motors Pvt. Ltd. is the authorised dealers of

Hindustan Motors for its Red Line, Blue Line and Green

Line via Lancer Dvn., Ambassador Dvn. and

Trekker/Porter Dvn. and the two wheeler section of

Yamaha Dvn. also has been established.Website URL http://www.geomotorscochin.com/Office Address Geo Motors Pvt. Ltd.IX/38, N.H.Byepass, Nettoor P.O

Kochi, KL - 682304Email : [email protected] : +91-484-2702386/2702933/3099011Fax : +91-484-2701921

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Bharat+Traders+(Exports)

http://www.bharattraders.com/

http://www.geomotorscochin.com/

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Geo+Motors


http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.geomotorscochin.com/

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Bharat+Traders+(Exports)

http://www.bharattraders.com/

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Geo+Motors


http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.geomotorscochin.com/



15

• Hero MotorsHero Motors is a part of the HERO GROUP which is a multi billion dollar

group with diverse interests in manufacturing, engine ering design , corporate

services, and value added engineering. Hero Motors is an integratedengineering services provider that has high quality processes and a world

class technical team in place to deliver the best solutions in engineering.

Logo

Category Two WheelersDescription Hero Motors is a part of the HERO GROUP which is a

multi billion dollar group with diverse interests inmanufacturing, engineering design, corporate services,

and value added engineering. and a world class technical

team in place to deliver the best solutions in

engineering.The prime mover for Hero has been

engineering satisfaction, which is a way of life and part of

the work-culture of the Group.Website URL http://www.heromotors.com

Corporate Office 601,International Trade TowersNehru PlaceNew Delhi, DH - 110 019Phone : +91-11-26216666Fax : +91-11-26471230/647-5194

• Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI)

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), a wholly owned

subsidiary of Honda Motor Company Ltd., Japan. HMSI launched Honda

Active, DIO and Eterno. Factory is located at Manesar, District Gurgaon,

Haryana, India.

web site url : http://www.honda2wheelersindia.com/

Logo

Category Two WheelersDescription Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), a

wholly owned subsidiary of Honda Motor Company Ltd.,

Japan. HMSI launched Honda Active, DIO and Eterno.

Factory is located at Manesar, District Gurgaon, Haryana,

India.Website URL http://www.honda2wheelersindia.com/

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Hero+Motors

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Honda+Motorcycle+%26+Scooter+India+Pvt.+Ltd.+(HMSI)


http://www.honda2wheelersindia.com/

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.honda2wheelersindia.com/

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Hero+Motors


http://www.honda2wheelersindia.com/

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.honda2wheelersindia.com/



16

• Kinetic Engineering Limited

The flagship Kinetic company. Experience the best of two wheelers in India.

web site url : http://www.kinetic2wheelers.com

Logo

Category Two WheelersDescription The flagship Kinetic company. Experience the best of two

wheelers in India.Website URL http://www.kinetic2wheelers.comOffice Address D-1 Block, Plot No. 18/2,MIDC

ChinchwadPune, MH - 411019Email : [email protected] : +91-20-27474301/5Fax : +91-20-27475842/3

• Machino Plastics

Machino Plastics Ltd. has been in the plastic moulding business since 1987.

The company achieved a turnover of U.S. $16.87 million in the financial year 2003 - 2004 and is listed in all the major Indian stock exchanges.

web site url : http://www.machino.com/home.htm

Logo

Category Two WheelersDescription Machino Plastics Ltd. has been in the plastic moulding

business since 1987. The company achieved a turnover of

U.S. $16.87 million in the financial year 2003 - 2004 and is

listed in all the major Indian stock exchanges.Website URL http://www.machino.com/home.htmOffice Address

3, Maruti J.v. ComplexDelhi - Gurgaon Road, HY - 122015Phone : +91-124-2341218/2340806

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Kinetic+Engineering+Limited

http://www.kinetic2wheelers.com/

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.kinetic2wheelers.com

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Machino+Plastics


http://www.machino.com/home.htm

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.machino.com/home.htm

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Kinetic+Engineering+Limited

http://www.kinetic2wheelers.com/

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.kinetic2wheelers.com


http://www.machino.com/home.htm

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.machino.com/home.htm



17

• Mack International

Mack International is a well known name in the field of quality fasteners andauto parts. Since its establishment in 1988, the company is achieving new

heights in its field.

web site url : http://www.mackshera.com/

Category Two WheelersDescription Mack International is a well known name in the field of

quality fasteners and auto parts. Since its establishment

in 1988, the company is achieving new heights in its field.Website URL http://www.mackshera.com/Office Address 5/IA, Grants Building, Arthur Bunder Road

ColabaMumbai, MH - 400005Email : [email protected] : +91-22-22855261/22834962Fax : +91-22-22852326• Majestic Auto Ltd

Majestic Auto Ltd Engaged in manufacturing of wide range of mopeds such

as hero effy, hero power, hero panther, hero gizmo and hero stallion.

web site url : http://www.heromajestic.com

Logo

Category Two WheelersDescription Majestic Auto Ltd Engaged in manufacturing of wide

range of mopeds such as hero effy, hero power, hero

panther, hero gizmo and hero stallion.Website URL http://www.heromajestic.comOffice Address C-48

Focal PointLudhiana, PN - 141010Email : [email protected] : +91-161-2670233/237Fax : +91-161-2672790

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Mack+International


http://www.mackshera.com/

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.mackshera.com/

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Majestic+Auto+Ltd


http://www.heromajestic.com/

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.heromajestic.com


http://www.mackshera.com/

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.mackshera.com/


http://www.heromajestic.com/

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.heromajestic.com



Logo

Category Two WheelersDescription M S & S (Motors) Pvt Ltd started in the year 1985 and is

today kerala's largest dealer of India's number one bike!

Hero Honda. We represent the country's major two

wheeler manufacturer Hero Honda Motors Ltd, and carry a

full line of their products, accessories and service.Website URL http://www.mssmotors.comOffice Address MS&S House, P.B.No.2285

PalarivattomCochin, KL - 682025Email : [email protected] : +91-484-2344657/2343648Fax : +91-484-2342909

18

M S & S (Motors) P. Ltd.

M S & S (Motors) Pvt Ltd started in the year 1985 and is today kerala's largest

dealer of India's number one bike! Hero Honda We represent the country's

major two wheeler manufacturer Hero Honda Motors Ltd, and carry a full line

of their products, accessories and service.

web site url : http://www.mssmotors.com

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.mssmotors.com

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=M+S+%26+S+(Motors)+P.+Ltd.

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=M+S+%26+S+(Motors)+P.+Ltd.

http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.mssmotors.com



19

• Royal Enfield Motors - Manufacturer of Bullet.

Royal Enfield Motors is now a part of the Eicher Group of Companies.Manufactures bicycles, sidecars, motorcars, wartime lightweights, urban

heavyweights, aerodynamic kerb-huggers, racers, Bullets and diesel bikes.

web site url : http://www.royalenfield.com/

Logo

Category Two WheelersDescription Royal Enfield Motors is now a part of the Eicher Group of

Companies. Manufactures bicycles, sidecars, motorcars,

wartime lightweights, urban heavyweights, aerodynamic

kerb-hugge rs, racers, Bullets and diesel bikes.Website URL http://www.royalenfield.com/Office Address Tiruvottiyur High Road

Tiruvottiyur Chennai, TN - 600 019Phone : +91-44- 4 2043300/42230400Fax : +91-44 -420 4 4443

• TVS Motor Co ( formerly TVS-Suzuki Limited ) : Mobikes,

Scooters and Mopeds

Manufacturer of Mobikes, Scooters, Mopeds. Brands include SuzukiSamurai, Suzuki Shogun, Suzuki Shaolin, TVS Spectra, TVS Champ.

web site url : http://www.tvsmotor.in/

Logo

Category Two WheelersDescription Manufacturer of Mobikes, Scooters, Mopeds. Brands

include Suzuki Samurai, Suzuki Shogun, Suzuki Shaolin,

TVS Spectra, TVS Champ.Website URL http://www.tvsmotor.in/Head Office Jayalakshmi Estates V Floor

8, Haddows RoadChennai, TN - 600006Phone : +91-44-28272233Fax : +91-44-28257121

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=Royal+Enfield+Motors+-+Manufacturer+of+Bullet.


http://www.royalenfield.com/

http://www.indiacatalog.com/cgi-bin/show_wd_details.pl?t=TVS+Motor+Co+(+formerly+TVS-Suzuki+Limited+)+:+Mobikes,+Scooters+and+Mopeds


http://www.tvsmotor.in/






http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.tvsmotor.in/


http://www.royalenfield.com/




http://www.indiacatalog.com/cgi-bin/redirect_url.pl?url=http://www.tvsmotor.in/



20



CHAPT ER – II PROJECTPROFILE

21



2.1 TITLE OF THE STUDY

The title of the study is study of all technological aspects of Yamaha’s bikes and

their comparison with other bikes in 150 cc segment in India.

2.2 OBJECTIVES OF THE STUDY• To know that how much customers are likes the Bike of Yamaha.

• To know the satisfaction level of customers.

• To know that why customers have interest in a particular company

2.3 SIGNIFICANCE OF THE STUDY:

To the Researcher:

It gave a chance to use the conceptual knowledge in actual environment

and prepares the researcher to use the knowledge for better in his future

endeavors.

It helped in the assessing the factors, which influenced the buying

customer and defining the customer itself in terms of customer

satisfaction level.

The study is essential for the researcher in partial fulfillment of MBA

curriculum. The study gave the researcher the experiences to conduct

survey.

To the Company:

Bike companies are facing a great competition nowadays. Customers are

very much aware and curious about services and other upcoming Models. This

22



study provides an insight to the company that what kind of strategies must be

adopted in order to meet the customer satisfaction level.

To the Others:The study gave an insight into various aspects of the bike companies,

discussed in this study. One can easily come to know about the current status and

market environment about all Bike manufacturing companies.

2.4 SCOPE OF THE STUDY:

The study was confined to the Bikaner city only.

2.5 RESEARCH METHODOLOGY:

The research design is the arrangement of conditions and analysis of data in

a manner that aims to combine relevance to the research purpose with economy in

procedure. Once the project title was finalized, the researcher identified various

information needs and their respective sources.

Type of Research : Research is Descriptive in nature.

Universe : All Bike user of Bikaner City.

Sampling Unit : Customers of Bike.

Sampling Technique : Random Sampling.

Sample Size : 120 Respondents.

Data Type : Primary Data.

Instrument of Data Collection : Structured Schedule.

23



2.6 LIMITATIONS OF THE RESEARCH:

The study was restricted to Bikaner city only, so it was difficult to generalize

the interpretations would be make out of the findings.

Limited knowledge of the researcher in the field of research may lead to

interpretation errors.

The research was based on primary collection of data through Structured

Schedule, so there may be chances of human error and biasness.

The research was dependant on the information provided by the

respondents who were very reluctant in providing right information and often

provides carelessly and results are drawn out by only these information. So,

sometimes all effort might fail to find the right result.

As associated with every project, time and money were the major limitations

with project.

The conclusions arrived at, are based on a very less experience of the

researcher in this field.

24



CHAPT ER – III MANUFACTURINGPROCESS &

YAMAHAPRODUCT LINE IN

INDIA

25



Manufacturing Process

IYM's Manufacturing facilities comprises of 2 state-of-the-art Plants at - Faridabad

(Haryana) and Surajpur (Uttar Pradesh). Currently 10 models roll out of the twoYamaha Plants.

The infrastructure at both the plants supports production of motorcycles and it's

parts for the domestic as well as oversees market. At the core are the 5-S and TPM

activities that fuel our agile Manufacturing Processes. We have In-house facility for

Machining, Welding processes as well as finishing processes of Electroplating and

Painting till the assembly line.

As an Environmentally sensitive organization we have the concept of "Environment-

friendly technology" ingrained in our Corporate Philosophy. The Company boasts of

effluent Treatment plant, Rain water - Harvesting mechanism, a motivated

forestation drive. The IS0-14001 certification is on the anvil - early next year. All our

endeavors give us reason to believe that sustainable development for Yamaha will

not remain merely an idea in pipeline.

We believe in taking care of not only Your Motoring Needs but also the needs of

Future Generations to come.

Production Efficiency

26



Recognizing changing needs and responding to them in a speedy fashion requires

a neverending pursuit of production efficiency, which is also an important element

Yamaha Motor points to in its creation of high-quality products. That element is also

pursued vigorously in countries worldwide where Yamaha has production bases. In

order to raise each of those bases to a uniformly high level, improvements in

production management technology are being promoted at the bases in each

country. At the same time, we have established a system of international division of

manufacturing, and a global information network has been set up to make

crosstrading possible.

Aluminum die cast frames enable a large decrease in the number of parts, along

with a corresponding reduction in the number of welding processes and

manufacturing personnel needed

Each and every employee at production bases around the world becomes imbued

with the Yamaha philosophy of making only the highest quality products

Research & Development

Creating “value” that surpasses customer expectations

27



Countless designs are drawn with the aim of adding new polish to the sensitivities

of the customers and create new value in the process

We believe that our approach of first “learning from the market” is a vital aspect of

R&D (Research and Development). As a company that supplies products on a

worldwide basis, Yamaha Motor has established R&D facilities in the major regional

markets. Each of the facilities listens closely to the needs of the individual markets,

accurately assessing the conditions and applying the results to the creation of new

products. Communicating with customers lets us catch the hints they provide

quickly.

Three-dimensional design data makes possible the precise shapes to reproduce

complex hull forms

YAMAHA Craftsmanship

•

28



Products

Bringing people new joy Bringing new fulfillment to people’s lives

•

Technology

To be Your Only One brand, always a step ahead, always the standout

•

Manufacturing

Higher, ultimate quality – Re-examining the essentials of product creation

29

http://www.yamaha-motor-india.com/about/ymc/craft/products.html

http://www.yamaha-motor-india.com/about/ymc/craft/technology.html

http://www.yamaha-motor-india.com/about/ymc/craft/manufacturing.html

http://www.yamaha-motor-india.com/about/ymc/craft/products.html

http://www.yamaha-motor-india.com/about/ymc/craft/technology.html

http://www.yamaha-motor-india.com/about/ymc/craft/manufacturing.html



Product Line in INDIA

•

•

•

30

http://www.yamaha-motor-india.com/product/fzs/index.html

http://www.yamaha-motor-india.com/product/fazer/index.html

http://www.yamaha-motor-india.com/product/fz16_white/index.html

http://www.yamaha-motor-india.com/product/fzs_white/index.html

http://www.yamaha-motor-india.com/product/fz_white/index.html

http://www.yamaha-motor-india.com/product/r15/index.html

http://www.yamaha-motor-india.com/product/mt01/index.html

http://www.yamaha-motor-india.com/product/r1/index.html



•

•

Technology of YAMAHA

It’s the Yamaha Spirit to always take the next step forward, to take on the

challenges that raise the bar and give birth to new technologies that only

31

http://www.yamaha-motor-india.com/product/crux/index.html

http://www.yamaha-motor-india.com/product/alba/index.html

http://www.yamaha-motor-india.com/product/g5/index.html

http://www.yamaha-motor-india.com/product/gladiator/graffiti/index.html

http://www.yamaha-motor-india.com/product/gladiator/ssrs/index.html

http://www.yamaha-motor-india.com/product/fz16/index.html



Yamaha Motor can offer, technologies that create new value that didn’t exist

before. We are using innovative thought to take on the issues of environmental

friendliness, to find attractive new features and ways to improve safety. We are

working to find answers one after another for a wide range of issues.

•

The Challenge to Be “Small”

•

The Challenge to Create Something “Completely New”

•

The Challenge of the Future

32

http://www.yamaha-motor-india.com/about/ymc/craft/techno/challenge1.html








CHAPT ER – V YAMAHA YZF R-15

THE FIRSTSUPER BIKE IN

INDIA

33



YAMAHA YZF-R15

YAMAHA YZF-R15 (BIKE OF THE YEAR 2008)

Concept

Racing Instinct. - Passing on the “R series” DNA -

- Humachine Technologies & Sensual Racing Form -

The YZF-R1 and YZF-R6 are equipped with under cowls that are based on the

image of a diffuser, to give them the best form for aero-management. These are not

cowls for simply enclosing the engine, but forms composed of blade surfaces that

actively control airflow. This spirit has been directly inherited by the YZF-R15.

“Harmony between rider and machine.” YAMAHA's Human Technology involves

studying the form of the motorcycle actually in motion with the rider on it. The R

series is the embodiment of 1) a wide frontal space that protects the rider, 2) an

easy to ride seating area that gives riders the freedom of movement and allows

them to steer effectively, 3) the glamorous tail treatment that takes into account themanagement of airflow behind the rider, and 4) a sensual racing form that brings all

3 of these elements together in a harmonious package. These characteristics have

been splendidly reproduced in the YZF-R15.

34



Additionally, the designs were developed in the same modeling room where YZF-

R1 designers worked. Information was shared, ensuring that the R lineage would

be transmitted. In addition, the model also incorporates a multitude of adjustments

for the Indian market including seat shape that allows for tandem riding (integrated

with the main seat), tandem grips that are easy to grip and also contribute to the

supersport design, and a riding position that takes into account comfort, etc. In

other words, the YZF-R15 is characterized by a hybrid design that combines the

world-class design of the “R” series with localized functions. The YZF-R15 was

created to lead the supersport category in India.

Features

• Engine• - Liquid-cooled• - DiASil Cylinder • - Fuel Injection• - Chassis• - Deltabox Frame• - Linked type Monocross suspension• - Design• - The "R" Design• - Riding Dynamics• - Humachine Technology

Design

Hum chine Technology - A sharp form that cuts through air. Inheriting the “R

series” gene.

35



YZF-R1 and YZF-R6 are equipped with under cowls that are based on the image of

a diffuser, to give them the best form for aero-management. These are not cowls for

simply enclosing the engine, but forms composed of blade surfaces that actively

control airflow. This spirit has been directly inherited by YZF-R15.

“Harmony between rider and machine.”YAMAHA’s Humachine Technology involves

studying the form of the motorcycle actually in motion with the rider on it. The R

series is the embodiment of 1) wide frontal space that protects the rider, 2) easy to

ride seating area that gives riders the freedom of movement and allows them to

steer effectively, 3) the glamorous tail treatment that takes into account the

management of airflow behind the rider, and 4) a sexy racing form that brings all 3

of these elements together in a harmonious package. These characteristics have

been splendidly reproduced in YZF-R15.

36



“R” Design

For example, YZF-R6 shows a strong body line that springs up in a single line from

the rear axle to the pivot and then to the head pipe. This is a visual expression of

the straight shape of the Deltabox frame. These elements are a visual expression of

“frame rigidity.” Viewed from the side, the shape created by the side panel and the

upper surface of the tank creates an impression of the center of gravity shifting to

37



the front tire. This is a visual representation of how the front tire grips the road in its

sporty running performance. Needless to say, YZF-R1, with its athletic build, is also

a visual expression of performance. A characteristic of the R series is that, when

you view the machine, you get a sense of its concept and performance.

This philosophy has been fully transmitted to YZF-R15. An important point to note is

that this motorcycle is not a scaled-down version of YZF-R1 or YZF-R6. YZF-R15’s

design is based on having an excellent engine cooling method.

The shape of the cowling around the radiator area was determined so that the

shapes of the air intake area and the rear outlet area where the air is scooped out

are optimized to improve radiator efficiency. As for the outlet area, the mid-cowl

area was designed using sculpturing 3D methods to create a three dimensional

shape with a sense of volume. This resulted in an outlet area through which air is

directed outwards with minimal resistance. We were able to present the new R

series also in terms of design, and we have been able to maximize the performance

of the liquid cooled engine, which will be a first for the Indian market.

When viewed from the front, it gives a sense of volume that seems well beyond its

150cc displacement. This does not simply mean that it is voluminous, but that it is

grounded in the Art of Engineering which transforms function into art.

38



The linked monocross suspension consists of a link mechanism sandwiched

between the rear arm and cushion unit to create changes in the lever ratio based onthe lever effect. When the shock absorber is almost fully extended, the lever ratio is

high and therefore the spring is soft, and the damper works softly as well. As the

shock absorber strokes in, the lever ratio gradually decreases and the spring rate

increases. Eventually, when it is nearly fully stroked in, the lever ratio becomes

small and the spring becomes hard and strong. The damper also becomes hard. By

making changes to the lever ratio in this way, we were able to achieve soft riding

comfort as well as excellent damping under intense load conditions.

The optimization of the frame and rear arm rigidity of the Deltabox Frame combined

with the effects of the linked type monocross suspension achieve good riding

comfort, agile handling, and turnability, hardly ever causing bottoming out.

As the heir to the YAMAHA R series, YZF-R15 has inherited the series’ agile

handling performance.

39



The Deltabox frame was commercialized based on the experience and know-how

accumulated through YAMAHA’s involvement in Moto GP since the early 1980s.

This type of frame is currently used in YAMAHA’s R series of sport models. The

engine is mounted on rigid supports; one on the head side and two on the case

side; so that the engine itself becomes a structural member contributing to body

strength and rigidity. The engine’s low vibration makes rigid supports possible,

ensuring low vibrations and excellent balance of rigidity. Torsional rigidity refers to

the frame’s resistance to deformation when a twisting force is applied to the pivot

with the frame’s head pipe held in place.

Additionally, the use of a 4-valve combustion chamber (a combustion chamber with

2 intake and exhaust valves each) has allowed designers to layout the spark plug at

the center of the combustion chamber for better flame propagation. This also

increases the total valve area relative to the 2-valve chambers for improved

intake/exhaust efficiency (volumetric efficiency). YZF-R15 is fitted with a

hemispherical 4-valve combustion chamber, a configuration that allows intake and

exhaust valves to be laid out in the smallest size possible.

DiASil Cylinders are all-aluminum cylinders made by YAMAHA’s proprietary

aluminum die casting technology. An aluminum alloy with 20% silicon content is

used to create a very hard, reliable cylinder surface, making conventional iron

sleeves obsolete. As a result, the entire cylinder can be made of aluminum, a better

40



conductor of heat, which means the cylinder delivers better heat dissipation and

less weight. (Aluminum’s heat conductivity is 3.1 times that of iron.)

YZF-R15 is equipped with this all-aluminum cylinder called the DiASil Cylinder and

a forged piston, the same type of piston used in YAMAHA’s supersport bikes. Thefact that both the piston and cylinder of YZF-R15 are all-aluminum ensures

excellent heat dissipation, eliminates heat-induced engine power loss, and helps

improve fuel efficiency. The DiASil Cylinder is given a special surface treatment to

prevent oil evaporation from the cylinder’s surface and improve oil consumption.

The cylinder also has excellent hardness and is considerably resistant to wear

compared to conventional iron sleeves.

Engine

Liquid-cooled

First India-made model with cooling method in the Indian market! Liquid-cooled

engines provide stable performance, reduce vibrations, and offer a high quality ride.

One characteristic of YZF-R15’s new engine is that it is liquid-cooled. The engine is

surrounded by a water jacket in which coolant liquid circulates to cool the engine.

While this method is widely used in automobiles and large capacity motorcycles,

there are very few examples of motorcycles of this class due to increased weightfrom components such as radiators. YZF-R15 uses a special compact and

lightweight aluminum radiator and a body design that utilizes airflow for heat

dissipation. This has enabled us to create a lightweight, compact body while

retaining its stable performance.

41



Specifications

Drawing on 10 years of YZF series development with a new fuel-injected engine

and Deltabox frame The new YZF R15 invites you to “enjoy riding”

Engine type Liquid-cooled, 4-stroke, SOHC, 4-

valve

Cylinder arrangement Single cylinder

Displacement 149 .8cc

Bore & Stroke 57×58.7mm

Compression ratio 10.4:1

Maximum power 17PS / 8,500rpm

Maximum torque 15 N.m / 7,500rpm

Starting system Electric Start

Lubrication wet sump

Engine oil capacity 1.0 liters

Fuel tank capacity 12 liters

Fuel supply system Electronic fuel injection

Ignition system T.C.I

Clutch type Constant-mesh wet multi-plate

Transmission type Return type 6-speed

42



Gear ratios 1st=2.833, 2nd 1.875, 3rd:=1.364,

4th=1.143, 5th=0.957, 6th=0.84

Frame type Deltabox Frame

Caster / Trail 26° / 100mm

Tire size (Front / Rear) 80/90-17 / 100/80-17

Brake type (Front / Rear) Hydraulic, single disc (Front / Rear)

Suspension type (Front / Rear) Telescopic / Linked type Monocross

Headlight 12V35W / 35W 35W

Overall length x width x height 1,995mm x 670mm x 1,070mm

Seat height 790mm

Wheelbase 1,290mm

Minimum ground clearance 160mm

Dry weight / Curb weight 120kg / 131kg

Other 150 cc bikes in INDIA

From YAMAHA

43



FZ- S (62,320 ex Showroom, Delhi)

Fazer (67,500 ex Showroom, Delhi)

F-Z (58,500 ex Showroom, Delhi)

From BAJAJ

Pulser-150cc (60,250 ex showroom, Delhi)

From TVS

44



Apache rtr 150cc (55,250 ex showroom, Delhi)

Apache rtr 160cc (58,500 ex showroom, Delhi)

From HERO-HONDA

Hero-honda-cbz-extreme-atft-3 (57,500 ex showroom, Delhi)

Comparison with other bikes in 150cc segment

45



With the release of Yamaha R15 in India, the fight for “Best 150 cc bike” Title will change

hands from Apache RTR to Yamaha R15. At least on papers, Yamaha R15 seems to be

best in this category. Lets compare the five premium 150cc bikes in market.

YamahaR15

HondaUnicorn

ApacheRTR

CBXExtreme

Hunk BajajPulsar

Displacement

(cc)

149.8 149.1 159.7 149.1 149.1 149

Max Power

(BHP)

16.9 @

8500 rpm

13.3 @

8000 rpm

15.2 @

8500 rpm

14.4 @

8500 rpm

14.4 @

8500 rpm

14.09 @

8500 rpmMax Torque

(Nm)

15.0 @

7500 rpm

12.8 @

5500 rpm

13.1 @

6000 rpm

12.8 @

6500 rpm

12.8 @

6500 rpm

12.75 @

6500 rpmTop Speed 145 kmph 101 kmph 118 kmph 110 kmph 110 kmph 102 kmph

Bore x Stroke(mm)

57.0 x 58.7 57.3 x 57.8 62.0 x 52.9 57.3 x 57.8 57.3 x 57.8 Na

Cooling

System

Liquid

Cooled

Air Cooled Air Cooled Air Cooled Air Cooled Air Cooled

Gear Box 6 Speed 5 Speed 5 Speed 5 Speed 5 Speed 5 SpeedSuspension

Front

Telescopic Telescopic Telescopic Telescopic Telescopic Telescopic

Suspension

Rear

Monocross

Suspension

Mono

Suspension

Monotube

inverted

Gas filled

shox with

spring aid

Swing arm

with

adjustable

hydraulic

shock

absorber

Swing arm

with

adjustable

gas filled

shox

Triple rate

spring, gas

assisted

shox

Fuel supply

System

Electronic

fuel

injection

system

Carburettor Carburettor /

Electronic

Fuel

injection

system

Carburettor Carburettor Carburettor

Compression

Ratio

10.4:1 NA 9.5:1 9.1:1 9.1:1 NA

Brake - Front Disc Brake Disc Brake Disc Brake Disc Brake Disc Brake Disk BrakeBrake - Back Disc Brake Drum Brake Drum Brake Drum Brake Drum

Brake

Drum

BrakeTire - Front 80/90 - 17 2.75 - 18 90 / 90 - 17 1.85 - 18 2.75 x 18 NA

46

http://www.lnkr.net/wp-admin/post.php?action=edit&post=382







CHAPT ER – V FACTSAND FINDINGS

Market Share of Yamaha in World Market (Bikes)-

48

23.7

12.3

15.6

25.4

8.9

14.1

Market Share

Yama



Market Share of Yamaha in Indian Market (Bikes)-

Market Share

10.3

28.6

36.5

8.4

6.5

1.6 8.1

Yamaha

Bajaj

HeroHonda

TVS

Honda

Imported

Others

Education or Occupation

YOUNGESTERS AGED PERSON WORKING PEOPLE YZF R-15 23 0 0PULSAR 30 12 10CBZ 8 0 12APACHE 16 2 7

Figure: -6.1: Education or Occupation of the Respondents

0

5

10

15

20

25

30

35

YZFR-15 PULSAR CBZ APACHE

YOUNGESTERS

AGEDPER SON

WORKI NGPEOPLE

Criterion of Selecting A Bike

LOOKS PRICE MILAGE

YOUNGESTERS 40 0 0AGED PERSON 10 30 20WORKING PEOPLE 10 0 10

Figure: - 6.2: Criterion of Selecting A Bike

49



0

5

10

15

20

25

30

35

40

45

LOOKS PRICE MILAGE

YOUNG EST ERS

AGEDP ERSON

WORKI NGPEO PL E

Media by which Respondents come to know about the Company

YZF R-15 PULSAR CBZ APACHEElectronic Media 12 10 10 6Print Media 8 10 12 14Any other 8 15 5 10

Figure: - 6.3: Media by which Respondents come to know about the Company

0

2

4

6

8

10

12

14

16

YZFR-15 PULSAR CBZ APACHE

El ect roni cMedi a

Pri nt Medi aAnyot her

Response regarding the Company’s awareness about variousnew Bike's

YAMAHA BAJAJ HERO HONDA TVS YOUNGSTERS 24 12 14 10AGED PERSON 3 4 3 6WORKING PEOPLE 8 10 12 14

Figure: - 6.4: Response regarding the Company’s awareness about variousnew Bikes’

50



0

5

10

15

20

25

30

YAMAHA BAJAJ HERO

HONDA

TVS

YOUNGSTERS

AGEDPERSON

WORKINGPEOPLE

Response regarding the Company’s after sale Services

YAMAHA BAJAJHERO

HONDA TVS

AFTER SALES SERVICE 12 40 45 23

Figure: - 6.5: Response regarding the Company’s after sale Services

AFTERSALESSERVICE

0

5

10

15

20

25

30

35

40

45

50

YAMAHA BAJAJ HERO

HONDA

TVS

AFTERSALES

SERVICE

Response regarding the Performance of Bike

YAMAHA BAJAJ

HERO

HONDA TVSPERFORMANCE 40 30 25 25

Figure: - 6.6: Response regarding the Performance of Bike

51



PERFORMANCE

05

1015

2025

3035

4045

YAMAHA BAJAJ HEROHONDA

TVS

PERFORMANCE

Availability of Spare Parts

YAMAHA BAJAJHERO

HONDA TVSAVAILABILITY OFSPARE PARTS 10 35 45 30

Figure: - 6.7: Availability of Spare Parts

Customer’s thinking regarding switching from recent Bike.

YAMAHA BAJAJ HERO HONDA TVS

SWITCHING THOUGHTSOF A CONSUMER 10 30 35 45

Figure: - 6.8: Customer’s thinking regarding switching from recent Bike.

SWITCHINGTHOUGHTSOFACONSUMER

0

5

10

15

2025

30

35

40

45

50

YAMAHA BAJAJ HERO

HONDA

TVS

SWITCHING

THOUGHTS OFA CONSUMER

52



CHAPT ER – VII

SWOT

53



STRENGTHSTop of the World Technology

Good R & D Support

Strong Financial Beak-up

World Class System implementation.

Workers Participation Management.

Commitment of the top management.

Velentino Rossi Moto GP champion as a Brand Ambassador.

WEAKNESSES

Not a Large Network in India.

Lack of Service Support.

ENVIRONMENTAL OPPORTUNITIES

There is vast opportunity in Bike business in India.

India is the Second Largest Bike Selling Country.

Most of people in India are young

ENVIRONMENTAL THREATS

Competitors like Bajaj & Hero-Honda.

Changes in Govt. Policies like taxation etc.

Only Young Customer Target

Petrol Price are regularly Hike

54



CHAPT ER – VIII

CONCLUSION

55



CONCLUSION

Yamaha has had to move towards and increasing marketing orientation.

Company can no "Sale what it produces" it has to produces what it can sale.

Determination of what can be sold and how it can be sold involves listing to a user

& understanding his behavior. Growing capacity have also increased the size of the

largest market, the distance between producer and consumer has increased in the

scenario marketing research has provide an effective tool in determining user

behaviour in the bike Industry.

Overall Observation

Yamaha has good position in the market comparing last decade but its price is very

high. So decrease the price in comparing to its competitors.

1. Yamaha has approx 10.3% market share.

2. It's advertisement is best.

3. Quality is no doubt best.

4. Price is very high but they do justice with their product.

56



CHAPT ER – IX

RECOMMENDATIONS&

SUGGESTIONS

57



RECOMMENDATIONS

During this project report Yamaha I have studied the various aspect of the

management, it's functions and importance and was a totally a new experience for me and for which grateful to everybody in Yamaha before concluding my report. I

would like to make some recommendations.

The company should try to create a Unique selling preposition to their product and

should make the customer to feel needful for that. The company should open its

own outlets in order various districts of its markets and there it can directly reach

customers and that could have a positive effect on the company's bottom lines, as

this would remove the middlemen.

Consumer awareness

Yamaha should create Dealer awareness (regarding it's brand) to enhance the sale

of Yamaha in rural areas.

Methodology for Creating Dealer awareness:

Yamaha should arrange technical seminars, lectures for architects Company,

Technological engineers. In local language training programs should be arranged in

rural and Urban Area.

58



SUGGESTIONS

1. Company should provide the good bikes in affordable prices.

2. Delivery time should be quick for those dealers who are in rural areas.

3. Company should provide gift to customer according purchasing

capacity.

4. There should be good schemes for retailers.

5. Advertisement should be more appealing.

6. Target for only young customer

7. Petrol price are regularly hike so development of bike on the high

mileage

Documents

47859225 Narendra Kumar Yamaha Project Report