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A
PROJECT
REPORT
ON
COMPARETIVE STUDY OF YAMAHA WITH OTHER
BIKE IN INDIA
(In 150 cc segment)
Submitted to
Rajasthan Technical University, Kota
In partial fulfillment for the requirement of M.B.A
(Two years full time programmed)
Submitted By: - Submitted to:-
Narendra Kumar Mr. Alok Acharya
(MBA-II) (Lecturer & Head, Dept. of Management Studies,
College of Engineering & Technology, Bikaner)
BATCH
2009-11
1
College of Engineering and Technology, Bikaner
PREFACE
The MBA curriculum is designed in such a way that student can grasp
maximum knowledge and can get practical exposure to the corporate world in
minimum possible time. Business schools of today realize the importance of
practical knowledge over the theoretical base.
The Summer Training report is necessary for the partial fulfillment of MBA
curriculum and it provides an opportunity to the researcher in understanding the
industry with special emphasis on the development of skills in analyzing and
interpreting practical problems through the application of management theories and
techniques. It is a new platform of learning through practical experience, which
incorporates survey and comparative analysis. It gives the learner an opportunity to
relate the theory with the practice, to test the validity and applicability of his
classroom learning against real life business situations.
The researcher has conducted a market research of various bike users of
Bikaner city. The researcher was provided with the task for doing a comparative
study on various bikes of various brands in 150 cc segment.
2
ACKNOWLEDGEMENT
The research work requires co-operation of many people and this work is no
exception. It is difficult to thank individually all the persons who patronized this
work. The researcher had asked for favors, borrowed ideas, expressions and facts
from so many that it would require one volume to give credit to all. So, the
researcher wants to thank all the patrons of this report
First and foremost, I would like to express my sincere gratitude to Mr.R.C.
Gaur (Principal, College of Engineering and Technology, Bikaner),whose
supervision has given a proper shape to this project.
I wish to express my profound gratitude to Mr. Vinod jain (sanju moters)
under whose supervision I completed my training. His attitude towards excellence,
his helping nature and his enthusiasm has been source of constant inspiration
I wish to express my profound gratitude to Mr. Vijay Sharma for his
unhitching support during my work. He is the true driving force behind this work
throughout, constantly encouraging me to do my best and inspiring me to aim
higher.
I am also very thankful to all the faculty members, the whole college staff for
providing me with necessary facilities and support, essential for bringing out this
work in a short time.
Last but not the least, I am thankful to all respondents, who gave me their
precious time and support to fulfill this task, without their co-operation the study
would not have seen the light of the day.
(Narendra Kumar)
3
Table of Contents
CHAPTER NO. Topic Page No.CHAPTER – I INTRODUCTION
INTRODUCTION TO YAMAHA OTHER BIKE MANUFACTURES IN YAMAHA
5
CHAPTER – II PROJECT PROFILE TITLE OF THE STUDY OBJECTIVES OF THE STUDY SIGNIFICANCE OF THE STUDY SCOPE OF THE STUDY RESEARCH METHODOLOGY LIMITATION OF THE RESEARCH
25
CHAPTER – III MANUFACTURING PROCESS & YAMAHA PRODUCT LINE IN INDIA
29
CHAPTER- IV YAMAHA YZF R-15 THE FIRSTSUPER BIKE IN INDIA
37
CHAPTER-V FACTS & FINDINGS 52CHAPTER-VI SWOT 57
CHAPTER-VII CONCLUSION 59CHAPTER-VIII RECOMMENDATIONS &
SUGGESTIONS61
4
CHAPT ER – I
INTRODUCTION
5
1.1 INTRODUCTION TO YAMAHA
Yamaha Motor India (YMI)
Holding the true spirit of commitment to customer satisfaction - Yamaha Motor
India is enriching lives of people with the same ingenuity and enthusiasm as its
parent company - Yamaha Motor Corporation, Japan.
web site url : http://www.yamaha-motor-india.com
Logo
Category Two Wheelers
Description Holding the true spirit of commitment to customer
satisfaction - Yamaha Motor India is enriching lives of
people with the same ingenuity and enthusiasm as its
parent company - Yamaha Motor Corporation, Japan.
Website URL http://www.yamaha-motor-india.com
Office Address 2A& 2B, Mayfair Towers,Wakdewadi
Shivaji Nagar
Pune, MH - 411005
Phone : +91-20-25530327/25530781
Fax : +91-20-25530873
Office Address 502, Sarovar Complex,Jain Derasar Lane
Off.C.G.Road
Ahmedabad, GJ - 380009
6
Phone : +91-79-26565941/26406939
Fax : +91-79-26565941
Office Address 6-3-883,Flat No.602,Topaz Buildings
Panjagutta
Hyderabad, AP - 500482
Phone : +91-40-66108039/66103885/66103886
Fax : +91-40-65103885
Office Address 3rd Floor, Jelitta Towers
21/1 Mission Road
Bangalore, KK - 560027
Phone : +91-80-22126351/22126353/22126350
Fax : +91-80-22126351
Office Address 2, Jothi Venkatachalam Road,Atkinson Complex
Overview
Founded July 1, 1955
Capital 48,302 million yen (as of March 31, 2008)
President Takashi Kajikawa
Employees
(Consolidated)
46,850 (as of December 31, 2007)
Parent: 9,019 (as of December 31, 2007)
Sales (Consolidated) 1,756,707 million yen
(from January 1, 2007 to December 31, 2007)
Parent: 799,209 million yen
7
(from January 1, 2007 to December 31, 2007)
Sales Profile Sales (%) by product category (consolidated)
Sales (%) by region (consolidated)
Major Products &
Services
Manufacture and sales of motorcycles, scooters,
electro-hybrid bicycles, boats, sail boats, Water
Vehicles, pools, utility boats, fishing boats,
outboard motors, diesel engines, 4-wheel ATVs,
side-by-side vehicles, racing karts, golf cars, multi-
purpose engines, generators, water pumps,
snowmobiles, small-sized snow throwers,
automotive engines, intelligent machinery,
industrial-use remote control helicopters, electrical
power units for wheelchairs, helmets.
Biotechnological production, processing and sales
of agricultural and marine products and
microorganisms. Import and sales of various types
of products, development of tourist businesses
8
Business Operations of YAMAHA
Land
Motorcycles
Sports bikes, Trail bikes, Road racers, Motocrossers, etc.
Commuter Vehicles
Scooters, Business-use bikes
Recreational Vehicles
All-terrain vehicles, Side by side vehicles, Snowmobiles
Electro-Hybrid Vehicles
Electro-hybrid bicycles
9
Water
Boats
Powerboats, Sailboats, Utility boats, Custom boats
Marine Engines
Outboard motors, Electric marine motors, Marine diesel engines, Stern
drives
Water Vehicles
Personal watercraft, jet boats
Power Products
Golf cars, Land cars, Generators, Multipurpose engines, Water pumps,
Snow throwers, etc.
Industrial Products
Automobile Engines
Automobile engines
10
Aeronautics
Industrial-use unmanned helicopters
Pools
Pools, Water slide systems, Aqua trainer tubs, Pool-related equipment
Intelligent Machinery
Surface mounters, Compact industrial robots, etc.
Aqua Environment
Alkaline ion water converters, Water purifiers, Filtration equipment, etc. OES
truss fishery reefs, Oil-water separation equipment
11
Life Science
Astaxanthin essence
Wheelchairs
Auxiliary electric power units for wheelchairs, Electric wheelchairs, etc.
Parts
Parts, Accessories, Apparel, Helmets, Engine oil, etc
1.2Major Bike Manufacturing Companies in INDIA
Allibhai Premji Tyrewalla - Mumbai
Allibhai Premji Tyrewalla is Royal Enfield's dealer in Mumbai. Also deals in also deal in
motorcycles and scooters from Bajaj Auto, Hero Honda, Kinetic Engineering, LML, TVS
Suzuki and Yamaha.
web site url : http://www.premjis.com/
Logo
Category Two Wheelers
Description Allibhai Premji Tyrewalla is Royal Enfield's dealer in
Mumbai. Also deals in also deal in motorcycles and
scooters from Bajaj Auto, Hero Honda, Kinetic
12
Engineering, LML, TVS Suzuki and Yamaha.
Office Address
205, Dr. D.Bhadkamkar (Lamington) Road
Mumbai, MH – 400007
Email : [email protected]
Phone : +91-22-23099313/23099417/23092469
Fax : +91-22-23068844
Office Address Tyre Terrace, 205, Dr. D. Bhadkamkar (Lamington) Road
Grant Road East
Mumbai, MH – 400007
Phone : +91-22-23099313
Fax : +91-22-23068844
Bajaj Auto Limited.
Bajaj is currently India's largest two and three-wheeler manufacturer and
one of the biggest in the world. Models include Chetak, Boxer, Eliminator,
Legend, Pulsar, Saffire, Spirit and more.
web site url : http://www.bajajauto.com/
Logo
Category Two Wheelers
Description Bajaj is currently India's largest two and three-wheeler
manufacturer and one of the biggest in the world. Models
include Chetak, Boxer, Eliminator, Legend, Pulsar,
13
Saffire, Spirit and more.
Website URL http://www.bajajauto.com/
Registered &
Head Office
Akurdi
Pune, MH - 411035
Email : [email protected]/[email protected]
Phone : +91-20-27472851/2747615
Bharat Traders (Exports)
Dealer of Two wheeler , Three wheelers & Four wheelers Automobile such
as Scooters, Motorcycles, Mopeds, Delivery Vans, Pickup Vans,
Autorickshaw with Spare parts and Accessories. Available all popular
models made in India by Honda / Kawasaki / Yamaha / Bajaj / Piaggio /
Kinetic.
web site url : http://www.bharattraders.com
Category Two Wheelers
Description Dealer of Two wheeler , Three wheelers & Four wheelers
Automobile such as Scooters, Motorcycles, Mopeds,
Delivery Vans, Pickup Vans, Autorickshaw with Spare
parts and Accessories. Available all popular models
made in India by Honda / Kawasaki / Yamaha / Bajaj /
Piaggio / Kinetic.
Website URL http://www.bharattraders.com
Office Address 6, Swapna Safalya 25th Road
Bandra
14
Mumbai, MH - 400050
Email : [email protected]
Phone : +91-22--26453277/26413084
Fax : +91-22-26413084
Geo Motors
Geo Motors Pvt. Ltd. is the authorised dealers of Hindustan Motors for its
Red Line, Blue Line and Green Line via Lancer Dvn., Ambassador Dvn. and
Trekker/Porter Dvn. and the two wheeler section of Yamaha Dvn. also has
been established.
web site url : http://www.geomotorscochin.com/
Category Two Wheelers
Description Geo Motors Pvt. Ltd. is the authorised dealers of
Hindustan Motors for its Red Line, Blue Line and Green
Line via Lancer Dvn., Ambassador Dvn. and
Trekker/Porter Dvn. and the two wheeler section of
Yamaha Dvn. also has been established.
Website URL http://www.geomotorscochin.com/
Office Address Geo Motors Pvt. Ltd.IX/38, N.H.Byepass, Nettoor P.O
Kochi, KL - 682304
Email : [email protected]
Phone : +91-484-2702386/2702933/3099011
Fax : +91-484-2701921
15
Hero Motors Hero Motors is a part of the HERO GROUP which is a multi billion dollar
group with diverse interests in manufacturing, engineering design,
corporate services, and value added engineering. Hero Motors is an
integrated engineering services provider that has high quality processes and
a world class technical team in place to deliver the best solutions in
engineering.
Logo
Category Two Wheelers
Description Hero Motors is a part of the HERO GROUP which is a
multi billion dollar group with diverse interests in
manufacturing, engineering design, corporate services,
and value added engineering. and a world class
technical team in place to deliver the best solutions in
engineering.The prime mover for Hero has been
engineering satisfaction, which is a way of life and part of
the work-culture of the Group.
Website URL http://www.heromotors.com
Corporate Office 601,International Trade Towers
Nehru Place
New Delhi, DH - 110 019
Phone : +91-11-26216666
Fax : +91-11-26471230/647-5194
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI)
16
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), a wholly owned
subsidiary of Honda Motor Company Ltd., Japan. HMSI launched Honda
Active, DIO and Eterno. Factory is located at Manesar, District Gurgaon,
Haryana, India.
web site url : http://www.honda2wheelersindia.com/
Logo
Category Two Wheelers
Description Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), a
wholly owned subsidiary of Honda Motor Company Ltd.,
Japan. HMSI launched Honda Active, DIO and Eterno.
Factory is located at Manesar, District Gurgaon, Haryana,
India.
Website URL http://www.honda2wheelersindia.com/
Kinetic Engineering Limited
The flagship Kinetic company. Experience the best of two wheelers in India.
web site url : http://www.kinetic2wheelers.com
Logo
Category Two Wheelers
Description The flagship Kinetic company. Experience the best of two
wheelers in India.
17
Website URL http://www.kinetic2wheelers.com
Office Address D-1 Block, Plot No. 18/2,MIDC
Chinchwad
Pune, MH - 411019
Email : [email protected]
Phone : +91-20-27474301/5
Fax : +91-20-27475842/3
Machino Plastics
Machino Plastics Ltd. has been in the plastic moulding business since 1987.
The company achieved a turnover of U.S. $16.87 million in the financial
year 2003 - 2004 and is listed in all the major Indian stock exchanges.
web site url : http://www.machino.com/home.htm
Logo
Category Two Wheelers
Description Machino Plastics Ltd. has been in the plastic moulding
business since 1987. The company achieved a turnover
of U.S. $16.87 million in the financial year 2003 - 2004
and is listed in all the major Indian stock exchanges.
Website URL http://www.machino.com/home.htm
Office Address
3, Maruti J.v. Complex
18
Delhi - Gurgaon Road, HY - 122015
Phone : +91-124-2341218/2340806
Mack International
Mack International is a well known name in the field of quality fasteners and
auto parts. Since its establishment in 1988, the company is achieving new
heights in its field.
web site url : http://www.mackshera.com/
Category Two Wheelers
Description Mack International is a well known name in the field of
quality fasteners and auto parts. Since its establishment
in 1988, the company is achieving new heights in its
field.
Website URL http://www.mackshera.com/
Office Address 5/IA, Grants Building, Arthur Bunder Road
Colaba
Mumbai, MH - 400005
Email : [email protected]
Phone : +91-22-22855261/22834962
Fax : +91-22-22852326
Majestic Auto Ltd
Majestic Auto Ltd Engaged in manufacturing of wide range of mopeds such
as hero effy, hero power, hero panther, hero gizmo and hero stallion.
web site url : http://www.heromajestic.com
19
Logo
Category Two Wheelers
Description Majestic Auto Ltd Engaged in manufacturing of wide
range of mopeds such as hero effy, hero power, hero
panther, hero gizmo and hero stallion.
Website URL http://www.heromajestic.com
Office Address C-48
Focal Point
Ludhiana, PN - 141010
Email : [email protected]
Phone : +91-161-2670233/237
Fax : +91-161-2672790
M S & S (Motors) P. Ltd.
M S & S (Motors) Pvt Ltd started in the year 1985 and is today kerala's
largest dealer of India's number one bike! Hero Honda We represent the
country's major two wheeler manufacturer Hero Honda Motors Ltd, and
carry a full line of their products, accessories and service.
web site url : http://www.mssmotors.com
Logo
20
Category Two Wheelers
Description M S & S (Motors) Pvt Ltd started in the year 1985 and is
today kerala's largest dealer of India's number one bike!
Hero Honda. We represent the country's major two
wheeler manufacturer Hero Honda Motors Ltd, and carry
a full line of their products, accessories and service.
Website URL http://www.mssmotors.com
Office Address MS&S House, P.B.No.2285
Palarivattom
Cochin, KL - 682025
Email : [email protected]
Phone : +91-484-2344657/2343648
Fax : +91-484-2342909
Royal Enfield Motors - Manufacturer of Bullet.
Royal Enfield Motors is now a part of the Eicher Group of Companies.
Manufactures bicycles, sidecars, motorcars, wartime lightweights, urban
heavyweights, aerodynamic kerb-huggers, racers, Bullets and diesel bikes.
web site url : http://www.royalenfield.com/
Logo
Category Two Wheelers
Description Royal Enfield Motors is now a part of the Eicher Group of
Companies. Manufactures bicycles, sidecars, motorcars,
wartime lightweights, urban heavyweights, aerodynamic
21
kerb-huggers, racers, Bullets and diesel bikes.
Website URL http://www.royalenfield.com/
Office Address Tiruvottiyur High Road
Tiruvottiyur
Chennai, TN - 600 019
Phone : +91-44- 42043300/42230400
Fax : +91-44 -4204 4443
TVS Motor Co ( formerly TVS-Suzuki Limited ) :
Mobikes, Scooters and Mopeds
Manufacturer of Mobikes, Scooters, Mopeds. Brands include Suzuki
Samurai, Suzuki Shogun, Suzuki Shaolin, TVS Spectra, TVS Champ.
web site url : http://www.tvsmotor.in/
Logo
Category Two Wheelers
Description Manufacturer of Mobikes, Scooters, Mopeds. Brands
include Suzuki Samurai, Suzuki Shogun, Suzuki Shaolin,
TVS Spectra, TVS Champ.
Website URL http://www.tvsmotor.in/
Head Office Jayalakshmi Estates V Floor
8, Haddows Road
Chennai, TN - 600006
Phone : +91-44-28272233
22
Fax : +91-44-28257121
23
CHAPT ER – II PROJECT PROFILE
24
2.1 TITLE OF THE STUDY
The title of the study is study of all technological aspects of Yamaha’s bikes and
their comparison with other bikes in 150 cc segment in India.
2.2 OBJECTIVES OF THE STUDY
To know that how much customers are likes the Bike of Yamaha.
To know the satisfaction level of customers.
To know that why customers have interest in a particular company
2.3 SIGNIFICANCE OF THE STUDY:
To the Researcher:
It gave a chance to use the conceptual knowledge in actual environment
and prepares the researcher to use the knowledge for better in his future
endeavors.
It helped in the assessing the factors, which influenced the buying
customer and defining the customer itself in terms of customer
satisfaction level.
The study is essential for the researcher in partial fulfillment of MBA
curriculum. The study gave the researcher the experiences to conduct
survey.
To the Company:
Bike companies are facing a great competition nowadays. Customers are
very much aware and curious about services and other upcoming Models. This
25
study provides an insight to the company that what kind of strategies must be
adopted in order to meet the customer satisfaction level.
To the Others:
The study gave an insight into various aspects of the bike companies,
discussed in this study. One can easily come to know about the current status and
market environment about all Bike manufacturing companies.
2.4 SCOPE OF THE STUDY:
The study was confined to the Bikaner city only.
2.5 RESEARCH METHODOLOGY:
The research design is the arrangement of conditions and analysis of data in
a manner that aims to combine relevance to the research purpose with economy in
procedure. Once the project title was finalized, the researcher identified various
information needs and their respective sources.
Type of Research: Research is Descriptive in nature.
Universe: All Bike user of Bikaner City.
Sampling Unit: Customers of Bike.
Sampling Technique: Random Sampling.
Sample Size: 120 Respondents.
Data Type: Primary Data.
Instrument of Data Collection: Structured Schedule.
26
2.6 LIMITATIONS OF THE RESEARCH:
The study was restricted to Bikaner city only, so it was difficult to generalize
the interpretations would be make out of the findings.
Limited knowledge of the researcher in the field of research may lead to
interpretation errors.
The research was based on primary collection of data through Structured
Schedule, so there may be chances of human error and biasness.
The research was dependant on the information provided by the
respondents who were very reluctant in providing right information and often
provides carelessly and results are drawn out by only these information. So,
sometimes all effort might fail to find the right result.
As associated with every project, time and money were the major limitations
with project.
The conclusions arrived at, are based on a very less experience of the
researcher in this field.
27
CHAPT ER – III MANUFACTURING
PROCESS & YAMAHA
PRODUCT LINE IN INDIA
28
Manufacturing Process
IYM's Manufacturing facilities comprises of 2 state-of-the-art Plants at - Faridabad
(Haryana) and Surajpur (Uttar Pradesh). Currently 10 models roll out of the two
Yamaha Plants.
The infrastructure at both the plants supports production of motorcycles and it's
parts for the domestic as well as oversees market. At the core are the 5-S and TPM
activities that fuel our agile Manufacturing Processes. We have In-house facility for
Machining, Welding processes as well as finishing processes of Electroplating and
Painting till the assembly line.
As an Environmentally sensitive organization we have the concept of "Environment-
friendly technology" ingrained in our Corporate Philosophy. The Company boasts of
effluent Treatment plant, Rain water - Harvesting mechanism, a motivated
forestation drive. The IS0-14001 certification is on the anvil - early next year. All our
endeavors give us reason to believe that sustainable development for Yamaha will
not remain merely an idea in pipeline.
We believe in taking care of not only Your Motoring Needs but also the needs of
Future Generations to come.
Production Efficiency
29
Recognizing changing needs and responding to them in a speedy fashion requires
a neverending pursuit of production efficiency, which is also an important element
Yamaha Motor points to in its creation of high-quality products. That element is also
pursued vigorously in countries worldwide where Yamaha has production bases. In
order to raise each of those bases to a uniformly high level, improvements in
production management technology are being promoted at the bases in each
country. At the same time, we have established a system of international division of
manufacturing, and a global information network has been set up to make
crosstrading possible.
Aluminum die cast frames enable a large decrease in the number of parts, along
with a corresponding reduction in the number of welding processes and
manufacturing personnel needed
Each and every employee at production bases around the world becomes imbued
with the Yamaha philosophy of making only the highest quality products
Research & Development
Creating “value” that surpasses customer expectations
30
Countless designs are drawn with the aim of adding new polish to the sensitivities
of the customers and create new value in the process
We believe that our approach of first “learning from the market” is a vital aspect of
R&D (Research and Development). As a company that supplies products on a
worldwide basis, Yamaha Motor has established R&D facilities in the major regional
markets. Each of the facilities listens closely to the needs of the individual markets,
accurately assessing the conditions and applying the results to the creation of new
products. Communicating with customers lets us catch the hints they provide
quickly.
Three-dimensional design data makes possible the precise shapes to reproduce
complex hull forms
YAMAHA Craftsmanship
31
Products
Bringing people new joy Bringing new fulfillment to people’s lives
Technology
To be Your Only One brand, always a step ahead, always the standout
Manufacturing
Higher, ultimate quality – Re-examining the essentials of product creation
32
Product Line in INDIA
33
Technology of YAMAHA
It’s the Yamaha Spirit to always take the next step forward, to take on the
challenges that raise the bar and give birth to new technologies that only
Yamaha Motor can offer, technologies that create new value that didn’t exist
34
before. We are using innovative thought to take on the issues of environmental
friendliness, to find attractive new features and ways to improve safety. We are
working to find answers one after another for a wide range of issues.
The Challenge to Be “Small”
The Challenge to Create Something “Completely New”
The Challenge of the Future
35
CHAPT ER – V YAMAHA YZF R-15
THE FIRSTSUPER BIKE IN
INDIA
36
YAMAHA YZF-R15
YAMAHA YZF-R15 (BIKE OF THE YEAR 2008)
Concept
Racing Instinct. - Passing on the “R series” DNA -
- Humachine Technologies & Sensual Racing Form -
The YZF-R1 and YZF-R6 are equipped with under cowls that are based on the
image of a diffuser, to give them the best form for aero-management. These are not
cowls for simply enclosing the engine, but forms composed of blade surfaces that
actively control airflow. This spirit has been directly inherited by the YZF-R15.
“Harmony between rider and machine.” YAMAHA's Human Technology involves
studying the form of the motorcycle actually in motion with the rider on it. The R
series is the embodiment of 1) a wide frontal space that protects the rider, 2) an
easy to ride seating area that gives riders the freedom of movement and allows
them to steer effectively, 3) the glamorous tail treatment that takes into account the
management of airflow behind the rider, and 4) a sensual racing form that brings all
3 of these elements together in a harmonious package. These characteristics have
been splendidly reproduced in the YZF-R15.
37
Additionally, the designs were developed in the same modeling room where YZF-
R1 designers worked. Information was shared, ensuring that the R lineage would
be transmitted. In addition, the model also incorporates a multitude of adjustments
for the Indian market including seat shape that allows for tandem riding (integrated
with the main seat), tandem grips that are easy to grip and also contribute to the
supersport design, and a riding position that takes into account comfort, etc. In
other words, the YZF-R15 is characterized by a hybrid design that combines the
world-class design of the “R” series with localized functions. The YZF-R15 was
created to lead the supersport category in India.
Features
Engine
- Liquid-cooled
- DiASil Cylinder
- Fuel Injection
- Chassis
- Deltabox Frame
- Linked type Monocross suspension
- Design
- The "R" Design
- Riding Dynamics
- Humachine Technology
Design
Hum chine Technology - A sharp form that cuts through air. Inheriting the “R
series” gene.
38
YZF-R1 and YZF-R6 are equipped with under cowls that are based on the image of
a diffuser, to give them the best form for aero-management. These are not cowls for
simply enclosing the engine, but forms composed of blade surfaces that actively
control airflow. This spirit has been directly inherited by YZF-R15.
“Harmony between rider and machine.”YAMAHA’s Humachine Technology involves
studying the form of the motorcycle actually in motion with the rider on it. The R
series is the embodiment of 1) wide frontal space that protects the rider, 2) easy to
ride seating area that gives riders the freedom of movement and allows them to
steer effectively, 3) the glamorous tail treatment that takes into account the
management of airflow behind the rider, and 4) a sexy racing form that brings all 3
of these elements together in a harmonious package. These characteristics have
been splendidly reproduced in YZF-R15.
39
“R” Design
For example, YZF-R6 shows a strong body line that springs up in a single line from
the rear axle to the pivot and then to the head pipe. This is a visual expression of
the straight shape of the Deltabox frame. These elements are a visual expression of
“frame rigidity.” Viewed from the side, the shape created by the side panel and the
upper surface of the tank creates an impression of the center of gravity shifting to
the front tire. This is a visual representation of how the front tire grips the road in its
sporty running performance. Needless to say, YZF-R1, with its athletic build, is also
40
a visual expression of performance. A characteristic of the R series is that, when
you view the machine, you get a sense of its concept and performance.
This philosophy has been fully transmitted to YZF-R15. An important point to note is
that this motorcycle is not a scaled-down version of YZF-R1 or YZF-R6. YZF-R15’s
design is based on having an excellent engine cooling method.
The shape of the cowling around the radiator area was determined so that the
shapes of the air intake area and the rear outlet area where the air is scooped out
are optimized to improve radiator efficiency. As for the outlet area, the mid-cowl
area was designed using sculpturing 3D methods to create a three dimensional
shape with a sense of volume. This resulted in an outlet area through which air is
directed outwards with minimal resistance. We were able to present the new R
series also in terms of design, and we have been able to maximize the performance
of the liquid cooled engine, which will be a first for the Indian market.
When viewed from the front, it gives a sense of volume that seems well beyond its
150cc displacement. This does not simply mean that it is voluminous, but that it is
grounded in the Art of Engineering which transforms function into art.
41
The linked monocross suspension consists of a link mechanism sandwiched
between the rear arm and cushion unit to create changes in the lever ratio based on
the lever effect. When the shock absorber is almost fully extended, the lever ratio is
high and therefore the spring is soft, and the damper works softly as well. As the
shock absorber strokes in, the lever ratio gradually decreases and the spring rate
increases. Eventually, when it is nearly fully stroked in, the lever ratio becomes
small and the spring becomes hard and strong. The damper also becomes hard. By
making changes to the lever ratio in this way, we were able to achieve soft riding
comfort as well as excellent damping under intense load conditions.
The optimization of the frame and rear arm rigidity of the Deltabox Frame combined
with the effects of the linked type monocross suspension achieve good riding
comfort, agile handling, and turnability, hardly ever causing bottoming out.
As the heir to the YAMAHA R series, YZF-R15 has inherited the series’ agile
handling performance.
The Deltabox frame was commercialized based on the experience and know-how
accumulated through YAMAHA’s involvement in Moto GP since the early 1980s.
42
This type of frame is currently used in YAMAHA’s R series of sport models. The
engine is mounted on rigid supports; one on the head side and two on the case
side; so that the engine itself becomes a structural member contributing to body
strength and rigidity. The engine’s low vibration makes rigid supports possible,
ensuring low vibrations and excellent balance of rigidity. Torsional rigidity refers to
the frame’s resistance to deformation when a twisting force is applied to the pivot
with the frame’s head pipe held in place.
Additionally, the use of a 4-valve combustion chamber (a combustion chamber with
2 intake and exhaust valves each) has allowed designers to layout the spark plug at
the center of the combustion chamber for better flame propagation. This also
increases the total valve area relative to the 2-valve chambers for improved
intake/exhaust efficiency (volumetric efficiency). YZF-R15 is fitted with a
hemispherical 4-valve combustion chamber, a configuration that allows intake and
exhaust valves to be laid out in the smallest size possible.
DiASil Cylinders are all-aluminum cylinders made by YAMAHA’s proprietary
aluminum die casting technology. An aluminum alloy with 20% silicon content is
used to create a very hard, reliable cylinder surface, making conventional iron
sleeves obsolete. As a result, the entire cylinder can be made of aluminum, a better
conductor of heat, which means the cylinder delivers better heat dissipation and
less weight. (Aluminum’s heat conductivity is 3.1 times that of iron.)
43
YZF-R15 is equipped with this all-aluminum cylinder called the DiASil Cylinder and
a forged piston, the same type of piston used in YAMAHA’s supersport bikes. The
fact that both the piston and cylinder of YZF-R15 are all-aluminum ensures
excellent heat dissipation, eliminates heat-induced engine power loss, and helps
improve fuel efficiency. The DiASil Cylinder is given a special surface treatment to
prevent oil evaporation from the cylinder’s surface and improve oil consumption.
The cylinder also has excellent hardness and is considerably resistant to wear
compared to conventional iron sleeves.
Engine
Liquid-cooled
First India-made model with cooling method in the Indian market! Liquid-cooled
engines provide stable performance, reduce vibrations, and offer a high quality ride.
One characteristic of YZF-R15’s new engine is that it is liquid-cooled. The engine is
surrounded by a water jacket in which coolant liquid circulates to cool the engine.
While this method is widely used in automobiles and large capacity motorcycles,
there are very few examples of motorcycles of this class due to increased weight
from components such as radiators. YZF-R15 uses a special compact and
lightweight aluminum radiator and a body design that utilizes airflow for heat
dissipation. This has enabled us to create a lightweight, compact body while
retaining its stable performance.
Specifications
44
Drawing on 10 years of YZF series development with a new fuel-injected engine
and Deltabox frame The new YZF R15 invites you to “enjoy riding”
Engine type Liquid-cooled, 4-stroke, SOHC, 4-
valve
Cylinder arrangement Single cylinder
Displacement 149 .8cc
Bore & Stroke 57×58.7mm
Compression ratio 10.4:1
Maximum power 17PS / 8,500rpm
Maximum torque 15 N.m / 7,500rpm
Starting system Electric Start
Lubrication wet sump
Engine oil capacity 1.0 liters
Fuel tank capacity 12 liters
Fuel supply system Electronic fuel injection
Ignition system T.C.I
45
Clutch type Constant-mesh wet multi-plate
Transmission type Return type 6-speed
Gear ratios 1st=2.833, 2nd ＝ 1.875, 3rd:=1.364,
4th=1.143, 5th=0.957, 6th=0.84
Frame type Deltabox Frame
Caster / Trail 26° / 100mm
Tire size (Front / Rear) 80/90-17 / 100/80-17
Brake type (Front / Rear) Hydraulic, single disc (Front / Rear)
Suspension type (Front / Rear) Telescopic / Linked type Monocross
Headlight 12V35W / 35W＋35W
Overall length x width x height 1,995mm x 670mm x 1,070mm
Seat height 790mm
Wheelbase 1,290mm
Minimum ground clearance 160mm
Dry weight / Curb weight 120kg / 131kg
Other 150 cc bikes in INDIA
46
1. From YAMAHA
FZ-S (62,320 ex Showroom, Delhi)
Fazer (67,500 ex Showroom, Delhi)
F-Z (58,500 ex Showroom, Delhi)
2. From BAJAJ
47
Pulser-150cc (60,250 ex showroom, Delhi)
3. From TVS
Apache rtr 150cc (55,250 ex showroom, Delhi)
Apache rtr 160cc (58,500 ex showroom, Delhi)
4. From HERO-HONDA
Hero-honda-cbz-extreme-atft-3 (57,500 ex showroom, Delhi)
48
Comparison with other bikes in 150cc segment
With the release of Yamaha R15 in India, the fight for “Best 150 cc bike” Title will change
hands from Apache RTR to Yamaha R15. At least on papers, Yamaha R15 seems to be best
in this category. Lets compare the five premium 150cc bikes in market.
Yamaha
R15
Honda
Unicorn
Apache
RTR
CBX
Extreme
Hunk Bajaj
Pulsar
Displacement
(cc)
149.8 149.1 159.7 149.1 149.1 149
Max Power
(BHP)
16.9 @
8500 rpm
13.3 @
8000 rpm
15.2 @
8500 rpm
14.4 @
8500 rpm
14.4 @
8500 rpm
14.09 @
8500 rpm
Max Torque
(Nm)
15.0 @
7500 rpm
12.8 @
5500 rpm
13.1 @
6000 rpm
12.8 @
6500 rpm
12.8 @
6500 rpm
12.75 @
6500 rpm
Top Speed 145 kmph 101 kmph 118 kmph 110 kmph 110 kmph 102 kmph
Bore x Stroke
(mm)
57.0 x 58.7 57.3 x 57.8 62.0 x 52.9 57.3 x 57.8 57.3 x 57.8 Na
Cooling
System
Liquid
Cooled
Air Cooled Air Cooled Air Cooled Air Cooled Air Cooled
Gear Box 6 Speed 5 Speed 5 Speed 5 Speed 5 Speed 5 Speed
Suspension
Front
Telescopic Telescopic Telescopic Telescopic Telescopic Telescopic
Suspension
Rear
Monocross
Suspension
Mono
Suspension
Monotube
inverted
Gas filled
shox with
spring aid
Swing arm
with
adjustable
hydraulic
shock
absorber
Swing arm
with
adjustable
gas filled
shox
Triple rate
spring, gas
assisted
shox
Fuel supply
System
Electronic
fuel
injection
system
Carburettor Carburettor /
Electronic
Fuel
injection
Carburettor Carburettor Carburettor
49
system
Compression
Ratio
10.4:1 NA 9.5:1 9.1:1 9.1:1 NA
Brake - Front Disc Brake Disc Brake Disc Brake Disc Brake Disc Brake Disk Brake
Brake - Back Disc Brake Drum Brake Drum Brake Drum Brake Drum
Brake
Drum
Brake
Tire - Front 80/90 - 17 2.75 - 18 90 / 90 - 17 1.85 - 18 2.75 x 18 NA
Tire - Back 100 / 80 -
17
100 / 90 -
18
100 / 80 - 18 100 / 90 -
18
100 / 19 –
18
100 / 90
Fuel Tank
Capacity
12 litres 13 litres 16 litres 12.3 litres 12.4 litres NA
Weight 131 kg 146 kg 136 kg 143 kg 146 kg NA
Length (mm) 1995 2095 2020 2080 2080a NA
Width (mm) 670 750 730 765 765 NA
Height (mm) 1070 1100 1050 1145 1095 NA
Wheelbase
(mm)
1290 1340 1300 1325 1325 1320
Ground
Clearance
(mm)
160 NA 180 145 145 NA
From the above spec comparison Yamaha R15 seems to be the clear winner. Other
two important factors which will decide its success in India are Price & Mileage.
Price is being reported as 80-85 thousand and Mileage is claimed to be around 40.
Lets see how things work out.
50
CHAPT ER – V FACTS
AND FINDINGS
51
Market Share of Yamaha in World Market (Bikes)-
Market Share of Yamaha in Indian Market (Bikes)-
Market Share
10.3
28.6
36.5
8.4
6.5
1.6 8.1
Yamaha
Bajaj
Hero Honda
TVS
Honda
Imported
Others
Educat ion or
Occupat ion YOUNGESTERS AGED PERSON WORKING PEOPLEYZF R-15 23 0 0PULSAR 30 12 10CBZ 8 0 12
52
APACHE 16 2 7Figure: -6.1: Education or Occupation of the Respondents
0
5
10
15
20
25
30
35
YZF R-15 PULSAR CBZ APACHE
YOUNGESTERS
AGED PERSON
WORKING PEOPLE
Cri ter ion of Select ing
A Bike LOOKS PRICE MILAGEYOUNGESTERS 40 0 0AGED PERSON 10 30 20WORKING PEOPLE 10 0 10
Figure: - 6.2: Criterion of Selecting A Bike
0
5
10
15
20
25
30
35
40
45
LOOKS PRICE MILAGE
YOUNGESTERS
AGED PERSON
WORKING PEOPLE
Media by which Respondents come to know about the Company
YZF R-15 PULSAR CBZ APACHEElectronic Media 12 10 10 6Print Media 8 10 12 14
53
Any other 8 15 5 10
Figure: - 6.3: Media by which Respondents come to know about the Company
0
2
4
6
8
10
12
14
16
YZF R-15 PULSAR CBZ APACHE
Electronic Media
Print Media
Any other
Response regarding the Company’s awareness about various new Bike's
YAMAHA BAJAJ HERO HONDA TVSYOUNGSTERS 24 12 14 10AGED PERSON 3 4 3 6WORKING PEOPLE 8 10 12 14
Figure: - 6.4: Response regarding the Company’s awareness about various new Bikes’
0
5
10
15
20
25
30
YAMAHA BAJAJ HEROHONDA
TVS
YOUNGSTERS
AGED PERSON
WORKING PEOPLE
Response regarding the Company’s after sale Services
YAMAHA BAJAJHERO
HONDA TVSAFTER SALES SERVICE 12 40 45 23
Figure: - 6.5: Response regarding the Company’s after sale Services
54
AFTER SALES SERVICE
05
101520253035404550
YAMAHA BAJAJ HEROHONDA
TVS
AFTER SALESSERVICE
Response regarding the Performance of Bike
YAMAHA BAJAJHERO
HONDA TVS
PERFORMANCE 40 30 25 25
Figure: - 6.6: Response regarding the Performance of Bike
PERFORMANCE
0
5
10
15
20
25
30
35
40
45
YAMAHA BAJAJ HEROHONDA
TVS
PERFORMANCE
Availability of Spare Parts
YAMAHA BAJAJHERO
HONDA TVSAVAILABILITY OF SPARE PARTS 10 35 45 30
55
Figure: - 6.7: Availability of Spare Parts
Customer’s thinking regarding switching from recent Bike.
YAMAHA BAJAJ HERO HONDA TVS
SWITCHING THOUGHTS OF A CONSUMER 10 30 35 45
Figure: - 6.8: Customer’s thinking regarding switching from recent Bike.
SWITCHING THOUGHTS OF A CONSUMER
05
101520253035404550
YAMAHA BAJAJ HEROHONDA
TVS
SWITCHINGTHOUGHTS OF ACONSUMER
56
CHAPT ER – VII
SWOT
STRENGTHS Top of the World Technology
Good R & D Support
Strong Financial Beak-up
World Class System implementation.
Workers Participation Management.
Commitment of the top management.
Velentino Rossi Moto GP champion as a Brand Ambassador.
57
WEAKNESSES
Not a Large Network in India.
Lack of Service Support.
ENVIRONMENTAL OPPORTUNITIES
There is vast opportunity in Bike business in India.
India is the Second Largest Bike Selling Country.
Most of people in India are young
ENVIRONMENTAL THREATS
Competitors like Bajaj & Hero-Honda.
Changes in Govt. Policies like taxation etc.
Only Young Customer Target
Petrol Price are regularly Hike
58
CHAPT ER – VIII
CONCLUSION
59
CONCLUSION
Yamaha has had to move towards and increasing marketing orientation.
Company can no "Sale what it produces" it has to produces what it can sale.
Determination of what can be sold and how it can be sold involves listing to a user
& understanding his behavior. Growing capacity have also increased the size of the
largest market, the distance between producer and consumer has increased in the
scenario marketing research has provide an effective tool in determining user
behaviour in the bike Industry.
Overall Observation
Yamaha has good position in the market comparing last decade but its price is very
high. So decrease the price in comparing to its competitors.
1. Yamaha has approx 10.3% market share.
2. It's advertisement is best.
3. Quality is no doubt best.
4. Price is very high but they do justice with their product.
60
CHAPT ER – IX
RECOMMENDATIONS
&
SUGGESTIONS
61
RECOMMENDATIONS
During this project report Yamaha I have studied the various aspect of the
management, it's functions and importance and was a totally a new experience for
me and for which grateful to everybody in Yamaha before concluding my report. I
would like to make some recommendations.
The company should try to create a Unique selling preposition to their product and
should make the customer to feel needful for that. The company should open its
own outlets in order various districts of its markets and there it can directly reach
customers and that could have a positive effect on the company's bottom lines, as
this would remove the middlemen.
Consumer awareness
Yamaha should create Dealer awareness (regarding it's brand) to enhance the sale
of Yamaha in rural areas.
Methodology for Creating Dealer awareness:
Yamaha should arrange technical seminars, lectures for architects Company,
Technological engineers. In local language training programs should be arranged in
rural and Urban Area.
62
SUGGESTIONS
1. Company should provide the good bikes in affordable prices.
2. Delivery time should be quick for those dealers who are in rural areas.
3. Company should provide gift to customer according purchasing capacity.
4. There should be good schemes for retailers.
5. Advertisement should be more appealing.
6. Target for only young customer
7. Petrol price are regularly hike so development of bike on the high mileage
63
