44 North_Phoenix Cooks Recap

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Phoenix Cooks Program Recap August - September of 2012

Text of 44 North_Phoenix Cooks Recap

  • 2012 PROGRAM RECAP

  • 2012 Event Sponsor

  • Event Sponsorship Recap

    Phoenix Cooks Event Kick Off Party The Event 44 North Booth Retail Tie-In

    On Premise Activation Beverages with Benefits Program

    Social Media and Website Marketing Beverages with Benefits Program Marketing Event Marketing Ticket Giveaway Contest Website Promotion

    Program Highlights

  • Kick Off Party Taste of Kierland

    Friday, August 31st

    6pm-9pm

    Westin Kierland Resort and Spa

    Over 200 VIPs attended.

    44 North Huckleberry Lemonades were featured.

  • The Event

    Phoenix Cooks is a colorful landscape of ingredients, products, talents

    and passions designed to intrigue the palette and zest for culinary

    experiences while benefiting Phoenix Childrens Hospital.

    4 Stages Hosted by Local Clear Channel Radio Talent

    36 Unique Spirit and Wine Booths

    Over 50 Restaurant Booths

  • The Event

    3,500+ People Attended the Event

    Over $35,000 was Raised for Phoenix Childrens Hospital

  • 44 North Booth

    Featured

    44 North Huckleberry Lemonades and 44 North Rainier Cherry Colas

    IRCs were handed out to event attendees.

    44 North Huckleberry and Rainier

    Cherry Vodka branded cards were

    available for takeaway.

  • Retail Tie-In

    was the retail sponsor of the event and

    their Wine Stewards hosted a booth where attendees could

    place special orders for 44 North Vodka.

    Special Order Forms were included in the Event Bags given

    to attendees at check-in.

  • Beverages with Benefits Program

    Select Phoenix Cooks accounts agreed to feature event

    spirits and wines during the months of July and August.

    The Westin Kierland Resort and Spa featured

    44 North Huckleberry Vodka Lemonades and promoted the

    feature with Large Format Posters and Leatherette Inserts.

    2.5 cases of 44 North Huckleberry Vodka were sold.

  • Beverages with Benefits Program Marketing

    As added value to the accounts participating in

    Beverages with Benefits, posts and tweets were made to promote the program.

    Posts and tweets were also made to promote the

    44 North Huckleberry Lemonade feature at The Westin Kierland Resort and Spa.

    Total Reach of Facebook Marketing 7,000+ Total Reach of Twitter Marketing 5,800+

  • Alliance Beverage tweet promoting the 44 North Huckleberry Lemonade special.

    Phoenix Cooks posted a link on their Facebook

    Page to the Beverages with Benefits website.

    The link was then shared on SIPS Facebook Page .

    Phoenix Cooks tweet promoting Beverages with Benefits.

    Re-tweeted by Alliance Beverage and

    Tram Mai (Channel 12 News Phoenix).

    SIPS posted on Westin Kierland Resort and Spas Facebook Page.

    Phoenix Cooks also shared the post on

    their Facebook Page.

  • Beverages with Benefits Program Marketing

    Local blog featured a story on the

    Beverages with Benefits program in an email blast and on their website.

    Posts and tweets promoted the email blast,

    driving consumers to the participating

    Beverages with Benefits accounts.

    Total Reach of Facebook Marketing 4,900+ Total Reach of Twitter Marketing 5,800+

  • SIPS and Phoenix Cooks shared links to the EaterAZ website on Facebook to help promote the program.

    Phoenix Cooks tweeted the article.

    SIPS re-tweeted to help spread the

    message to more Twitter Followers.

    EaterAZ email blast and website

  • Event Marketing

    Total Reach of Facebook Marketing 2,200+ Total Reach of Twitter Marketing 5,800+

    A listing was created on SIPS Facebook Event Calendar with general information about Phoenix Cooks.

    Posts and tweets were made to promote the event.

    After the event, SIPS posted a photo album on Facebook.

  • Posts made on SIPS and Phoenix Cooks Facebook Pages promoting the event.

    Phoenix Cooks tweet promoting the event.

    Re-tweeted by Alliance Beverage.

    Phoenix Cooks Listing on

    SIPS Event Calendar.

    SIPS photo album post.

    Phoenix Cooks reposted the photo

    album to their page.

  • Ticket Giveaway Contest

    Total Reach of Facebook Marketing 2,200+ Total Reach of Twitter Marketing 5,800+

    SIPS/Alliance Beverage ran a Facebook Contest

    giving away event tickets through Phoenix Cooks Page.

    Consumers were asked to like the SIPS Facebook Page in order to enter the contest.

    Posts and tweets were made to promote the contest.

  • Posts on Phoenix Cooks Facebook Page.

    Tweet on Alliance Beverages Twitter Page.

    Re-tweeted by The Westin Kierland.

    Consumers would land on a page that showed the

    details for the contest ; all they had to do was like the SIPS Facebook Page to be entered to win.

  • Website Promotion

    Phoenix Cooks website hosted a Libations page featuring all of the brands participating in the event.

    The website also hosted a Beverages with Benefits page featuring the participating accounts.

    Clear Channel station, Mix 96.9, ran advertisements on

    their website promoting the event as well as the

    Beverages with Benefits Program.

    Total reach of website promotion 2,495,622 impressions Phoenix Cooks Website Impressions 2,495,622

  • Mix 96.9 advertising

    on their website

    Beverages with Benefits Page on Phoenix Cooks website

    Libations Page on Phoenix Cooks website

    Phoenix Cooks website homepage with link

    to Libations Page

  • Total reach of website promotion 2,495,622 impressions

    Brand Exposure to 3,500+ Event Attendees

    2 Month Feature of 44 North Huckleberry Lemonade

    2.5 Cases of 44 North Huckleberry Vodka Sold

    Social Media Reach: 15,535+

    Website Impressions: 2,495,000+

    Program Highlights

  • This recap was proudly made for 44 North by

  • 2012 Sponsorship Recap