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Marketing innovationSubmitted by Esther jacob mathewsabhinandanThe Indian FMCG sector is the fourth largest sector, total market size in excess of US$ 13.1 billion.Major Global Players HUL, Procter and Gamble, Colgate PalmoliveMajor Players in India Pepsico,HUL, ITC, Procter & Gamble, Dabur India.

Fmcg marketFind out what your market wants. People buy what they want, not what you think they need. Once you've figured out what your clients want, give it to them. clients are wishing for Organize your content. Decide on the format you need to follow. Figure out what you are going to charge.Think about the design of your product.

Skimping on quality Creating a product that's not unique . Pricing too high or too low Lack of promotion. Lack of guarantees and support Now Frito Lays has launched small packs of Rs 3Chai Time Achievers campaign in which consumers could send their recipes using Kurkure. 1) Chat Street,2) Indias MintMischief,3) Wafer Style etc.revamped its branding strategy

35 AC BEST buses in Mumbai and metro in Kolkata are now branded by Kurkure.January 2008, the company launched Kurkure Xtreme, a limited edition variant in two flavorsRisky Chilli and Electric Nimbulike cyber cafes and telephone booths,"Chala Change ka Chakkar,from Rs 10 for 35 grams to Rs 15 for 45 gramsThe launch of Bingo represents ITC Foods the market in 14th March 2007.initial offerings from Bingo -both Potato Chips & Finger Snacks segment70% of respondents liked Indian flavors like bhel, golgappasnetwork covering panwaalas to small kiryana shops ITC made a strategic alliance with Future group

capture the consumers mind first and the market laterProduct, Placement and Personalityit was the Bingo rack.Tandoori Paneer Tikka (spiced cottage cheese) and Chatkila Nimbu Achaar (tangy lime pickle) Masala Chaas, Chatpata Nimbu . Live Wires, Khakra inspired Mad Angles, and corn based chips like Tedhe MedheGive Us Your Dillicious Flavour (GUYDF) campaign launched in October 2009,1.3 million ideas came from four consumersMexicana, Tangy Twist, Mastana Mango and Hip Hop Honey & Chillyprize of Rs 50 lakh and 1% of sales revenue. Jain (freelancer with BBC World Service Foundation) bagged the prize from Delhi, cheesy mexicanaconclusionIndian snack industry = 2500 crore. Frito Lays = 48%, ITC bingo = 16% shareLays have to change their positioning.( comes as sweet flavorSummary of PepsiCo First Quarter 2007 Results % Growth Rate Volume (Servings) 4 Revenue 9 Division Operating Profit 9 Net Income 16 Earnings Per Share 17