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4 on the Floor Promotion Overview—SNW Spring 2005
Engenio Information Technologies, Inc. Confidential 2
Overall Programs Goals
• Drive excitement around 4Gb technology and make sure end-users are aware of who is bringing this technology to market first
• Showcase solutions that have commercial value for powerful applications, improved performance #’s with 4Gb versus 1-2Gb
• Bring awareness to backward compatibility and interoperability in existing infrastructures
Engenio Information Technologies, Inc. Confidential 3
Campaign BudgetDescription Unit Price Qty Grand Total Misc Notes 4otF Signage for FCIA Booth 120.00$ 2 240.00$ Winner Signage for FCIA Booth 120.00$ 2 240.00$ 2'x3' Signs for each participating booth 80.00$ 13 1,040.00$ 1 Sign for each boothChecked flags for each participating booth 25.00$ 15 375.00$ 1 Sign for each booth, 2 @ FCIA
Floor Mats for each participating booth 14.00$ 16 224.00$ Looking into options of embroberied 4otF logo on the carpet floor mat
Lanyards/Race Tickets 2.29$ 500 1,145.00$
We will have 500 offical lanyards, but will print 250 additional maps/ punch cards for backup and to continue to drive traffic throughout event
Giveaway Cars 64.22$ 26 1,669.72$
ehobbies.com--"Muscle Machines": Includes shipping to Engenio to add stickers
Stickers for Cars 100.00$ PPT Slideshow for FCIA booth -$ 1 -$ AV Sound for FCIA booth (2 small speakers, 2 inputs, and 1 mic) 254.26$ 1 254.26$
This is only a suggestion (pipe in car sounds, then mic for drawings)
Solution Guide Printing/Bundling 500.00$ Engenio to create cover with 4otF theme for Solution Guide
Shipping to Phoenix 300.00$
Pre-Show Press Release -$ 1 -$ Engenio to work with FCIA Marketing
Grand Total 6,087.98$
Engenio Information Technologies, Inc. Confidential 4
FCIA Booth
• (2) 4otF signs, with checkered flag customized with logo
• (1) Winner sign for display—with scrolling electronic message board of names
• (2) Floor mats to tie in theme
• Theme related drawing bucket
• PPT slideshow for display on 21” Flat screen
• Logo placement on race ticket
• Solution Guide for distribution Engenio to create 4otF cover
Participating Companies—who have booth
• (1) 2’x3’ 4otF sign with checkered flag
• (1) Floor mat to be placed in front of sign
• Logo placement on race ticket
• Assigned drawing time at FCIA booth
Giveaway (2) RC Cars
• Solution Guide for distribution
What will each booth receive?
Engenio Information Technologies, Inc. Confidential 5
How Does Drawing Work?• Each booth location will have
approximately 60 Lanyards/Race tickets for distribution
• Participating companies explain promotion to attendees
Pickup race ticket/map at any booth
Urge them to visit other 4otF companies
Fill out name/company/etc on registration card drop at FCIA booth for drawing
Could arrange to send email via FCIA address to winners to notify them if they are not present
Do we limit this to end-users or open everyone (including vendors)?
• Drawing Schedule @ FCIA Booth 5 minutes before your scheduled drawing
time, please send a representative to the FCIA booth
Company Date/Time
Finisar 4/13: 6:15pm
HGST 4/13: 6:45pm
Fujitsu 4/13: 7:15pm
Seagate 4/13: 7:45pm
Engenio 4/13: 8:15pm
LSI Logic 4/14: 12:45pm
Xyratex 4/14: 1:15pm
ATTO 4/14: 1:45pm
McData 4/14: 4:15pm
QLogic 4/14: 4:45pm
Emulex 4/14: 5:15pm
Aristos Logic 4/14: 5:45pm
Agilent 4/14: 6:15pm
Engenio Information Technologies, Inc. Confidential 6
Ticket Concept Lanyard has (2) pockets: (1) large for race ticket, (1) small for registration card
Please note this is only the concept and will be much cleaner with high quality logos/etc
Engenio Information Technologies, Inc. Confidential 7
Time Schedule for deliverables• Due 3/16: Consensus for secondary slogan to compliment 4otF
logo in signage/tickets/solution guide cover ”4Gb IS REVVED UP…AND READY TO ROLL”
• Due by 3/18: Finisar, Fujitsu, HGST, and Xyratex—Need .EPS or .TIFF logo file
• Due by 3/18: Aristos Logic, Fujitsu, and HGST: Need booth location for map
Logos/files can be sent to:
Mike Tenhulzen
Tradeshow Manager, Engenio Information Technologies, Inc.
425.282.5164 (office) 425.736.8259 (cell)
Engenio Information Technologies, Inc. Confidential 8
On-Site Setup Plans
• Tuesday, 4/12—1pm: Engenio to help FCIA with booth setup and 4otF signage/etc
• Wednesday, 4/13—10am: Meeting at FCIA booth Distribute 4otF signs for participating company's with booth
space Distribute Race Tickets,etc Will plan to have (1) giveaway car present at each participating
companies booth during the first evening to help show off prizes
• These will then need to be collected as the day progresses on Thursday for drawing winners
Q&A
