4 innovation for the public

What is 4iP?

4iP is an innovation fund to stimulate public service digital media across the UK. In English, that means supporting great ideas for websites, games and mobile services which help people improve their lives.

Why C4?

Project selection criteria

• Will it deliver Channel 4’s public purposes?

• Is it first, does it make trouble or inspire change?

• Will it meet a user need? Will it scratch an important itch?

• Is it 100% native to digital networks, with its centre of gravity in participation or collaboration?

• Can it thrive without ongoing financial support from 4iP?

• Can it thrive without cross promotion from linear TV?

• Will it scale well if it attracts a large user base?

4iP’s areas of interest•Hidden gems: helping people discover stuff which could

change their lives

•Digital democracy: new ways to let everyone keep an eye on money and power

•Amplifying voices: new ways to empower those communities media couldn’t previously reach.

•Wise crowds: connecting people who need to know stuff with people who know it already

•Tools to make trouble: developing disruptive media tools, then putting them in the hands of people that need them most.

4iP principles

Is about this.. But not this…networks broadcast

participation / collaboration viewing

people audiences

open closed

evolving pre-packaged

less is more more is more

catalysing ongoing support

conversation couch potato

Like What?

Help Me Investigate

Key themes: amplifying voices , tools to create trouble, rethinking journalism,

Patient OpinionKey themes: amplifying voices , discoverability, health & wealth

http://flickr.com/photos/robyn-gallagher/1703065142/

MapumentalKey themes: tools for trouble, data visualization

Region: LONDONFunding prtners: NONE

AUDIOBOOKey themes: rethinking journalism, tools to make trouble

School of EverythingKey themes: tools to create trouble, discoverability

YooskThe leading online platform for the public to question and rate those with power and influence.

Key themes: amplifying voices , tools to create trouble, rethinking journalism

You Booze You LoseKey themes: mobile games, health & wealth

http://www.flickr.com/photos/studiobeeldruis/2352913120/

www.4iP.org.uk