4-H Paper Clover Campaign Spring 2016 April 13 - 24

4-H

Paper Clover Campaign Spring 2016April 13 - 24

4-H

Spring Paper Clover Campaign

About This Toolkit

We're glad you're planning on participating in Paper Clover. Paper Clover has the potential to raise thousands of dollars for whatever your county needs most. We know you are busy, so we want to make it as easy as possible.

This turnkey guide has all the resources you will need to plan your participation, including tools to help engage your community, participate in-store, and generate as much revenue as possible.

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Contents• Charity Checkout Trivia

• Why Paper Clover?

• Top Producers

• Messaging Paper Clover

• Participating In-Store

• Participation Sweepstakes

• Promoting Your Event

• Receiving Funds

• Timeline

• Support Materials

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Charity Checkout Trivia How much was raised in the U.S. in 2014 by million-dollar-plus campaigns?

$388 million

What % of people report donating at the register?

71%

77 checkout campaigns exceed $1 million annually, where does 4-H’s Paper Clover fall on the list?

56 – Over the last year TSC generated $1.8 million as a result of Paper Clover

eBay came in at number one, raising $62.2 million. McDonalds was the largest in-store program and number two overall Raising $40 million.

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Why Paper Clover?

• Unrestricted funding

• Low level of commitment

• Opens door to year round support

Fact:

Stores that have 4-H’ers Participate

in-store generate 40% More Revenue than

those that do not.

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STATE REVENUE # OF STORES

Texas $108,574 162

North Carolina $59,493 67

California $53,057 44

Pennsylvania $51,009 81

Virginia $48,910 50

**Fund split: 60 - 65% county, 5-10% state, 30% National 4-H Council

Top Five Revenue Producing States

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Top Revenue Producing Counties

COUNTYREVENUE

Chesapeake, VA $6,203

Turlock, CA $5,479

Yuba City, CA $4,137

Clemmons, NC $3,426

Frederick, MD $3,187

**Fund split: 60 - 65% county, 5-10% state, 30% National 4-H Council

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Participation Incentive Sweepstakes

If your club participates in-store, you will be

entered into a drawing to win a gift card! At the end of the promotion 150 participating clubs will win gift cards to TSC or the 4-H

Mall!

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Participating In-Store

4-H'ers must participate in-store during the promotion and submit the Participation

Registration Form to be eligible for the incentive sweepstakes. When kids participate in-store, have

them:

1. Greet customers and share how funds will be used

2. Set up a Project Display

3. Sell Clovers!

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Messaging Paper Clover

Funds are UNRESTRICED!

BUT, consumers are much more likely to purchase a clover if they hear what you will use funds for:

“Please buy a Paper Clover today to fund our….”Trip to CampFair ProjectHorse Feed

New Curriculum

What do you use your Paper Clover funds for?

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Year Round Relationships

In addition to participating in-store during Paper Clover, TSC would like you to use

them as a resource year round! Form a relationship with your local store manager so you may host fundraisers at TSC throughout the year! We recommend putting some information about your local 4-H on the store Community Board so

customers know who they are supporting and can learn about 4-H in their community!

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Promoting Your Event

Generate excitement and visibility throughout the Paper Clover Promotion.

Social Media: Post often! The more you share, the more members of your community will support!

Email Announcement: Email your network to generate awareness of Paper Clover

**Social media and email templates available in the online toolkit at http://www.4-h.org/paper-clover-toolkit/

http://www.4-h.org/paper-clover-toolkit/


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Print Media: Issue the completed press release template to alert your local media of the promotion. The more coverage you get, the more traffic you will get for the promotion!

Web: Download the web banners and post them on your website to promote Paper Clover

**Release and banners available in the online toolkit at http://www.4-h.org/paper-clover-toolkit/

Don’t forget to share how your county uses the funds! This always makes your story more impactful.

Promoting Your Event



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Promotions generate 6 Million+ Media Impressions Each!

How much press did your county get for Paper Clover?

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Fund Distribution

National 4-H

Council30%

1890 Land Grant

5%1862 Land

Grant5%

County 4-H60%

States with 1862 and 1890 Programs

National 4-H

Council30%

1862 Land Grant

5%

County 4-H65%

States with only 1862 Programs

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Receiving Funds

• TSC sends Council funds raised within 30 days of promotion ending

• Council distributes funds to state foundations within two business weeks with a breakdown of each county’s portion

• State foundations distribute funds to counties within two business weeks

• Once funds are received at county, please notify the volunteers/clubs that participated in the event

• Questions about fund distribution should be directed to the state foundation or Council. Please do not contact your TSC manager as they will not have the proper information!

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Timeline

4 Weeks Out: Contact your TSC Manager and plan when and how your club will participate in-store

3 Weeks Out: Sign up your 4-H’ers for time slots to participate in-store

1 Week Out: Start promoting Paper Clover through press releases, email and social media

Week of Promotion: Follow through with your participation plan and continue to promote through social media and email

Week After Promotion: Send a thank you note to your TSC manager

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Support Materials • Press Release Template

• Customizable Posters an Ads

• Web Banners

• Social Media Templates

• Thank you Note Template

• Paper Clover Tip Sheet

• Participation Sweepstakes Form

All can be located in the online toolkit: http://www.4-h.org/paper-clover-toolkit/



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Questions? Feedback?

Email:

[email protected]

Call:

Zach Hall 301-961-2964

mailto:[email protected]

Documents

4-H Paper Clover Campaign Spring 2016 April 13 - 24