Get Your Spring On Enrollment Campaign Spring 2016

Website Presence

Campaign Landing Page:www.bellevuecollege.edu/ getyourspring on

Bellevue College Homepage Slider

Get Your Spring On Enrollment Campaign Spring 2016

3000 Landerholm Circle SEBellevue, WA 98007-6484www.bellevuecollege.edu

<<FullName>><<Address>><<City>>, <<State>> <<Zip>>

It’s not too late! Don’t wait another day...

Not registered for Spring?

SIGN UP for classes at www.bellevuecollege.edu/

getyourspringon/Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.

Take the next step and...

Enroll NOW at www.bellevuecollege.edu/

getyourspringon/

Applied to BC?

Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.

Print Collateral

Postcards:Front side common with two variables for reverse side for targeted mailing

E N R O LL

NOW

www.bellevue college.edu/

getyourspringon/Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.

Table Tents: side one common with multiple variables for side two;

placed in student lounges, coffee shops and cafeteria

Mailing two: sent to new students who applied but had not registered for Spring quarter classess

Mailing one: sent to current Winter

quarter students who had not yet registered

for Spring quarter

ENROLL NOWwww.bellevuecollege.edu/

getyourspringon/Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.

www.bellevuecollege.edu/ getyourspringon/

Get Your Spring On Enrollment Campaign Spring 2016

www.bellevuecollege.edu/getyourspringon/Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.

On Campus Promotion

Lawn Signs: Front side common with variable reverse side placed around campus in common areas

Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.

Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.

www.bellevuecollege.edu/getyourspringon/E N R O L L N O W

Exerior Banner: Displayed in four prominent places around campus including above the fountain in the main courtyard

Get Your Spring On Enrollment Campaign Spring 2016

On Campus Promotion

Quarter Sheet Handouts with Daffodils: Flowers and handouts were given out by Brutus and staff to students passing through the courtyard along with well wishes for “Good Luck with Finals” during finals week.

Chalk Art: Temporary chalk art was used to called out the campaign hashtag on walls and sidewalks in common areas around campus

ENROLL NOWwww.bellevuecollege.edu/

getyourspringon/Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.

Get Your Spring On Enrollment Campaign Spring 2016

Social Media Promotion

Social Media Posts: Four student success stories were featured on Instagram, Facebook and Twitter along with posts featuring funny memes and the campaign iconography used throughout the campaign.

Get Your Spring On Enrollment Campaign Spring 2016

Faculty Involvement Faculty Email/Website/Social Media Posts: An email was sent to faculty to solicit feedback for low-enrolled spring courses. Graphics were then created and posted on the BC website and social media platforms to promote these classes.