3i Customer Analytics WorkshopLondon
June 2016
Overview
3i’s Customer Analytics dinner and workshop was held in London
on 6-7 June 2016.The event brought together 20 people from across
our 3i Private Equity consumer portfolio to deepen their insight
and raise their ‘aspiration’ around the customer analytics agenda.
It was a fantastic opportunity for attendees to network with peers,
share ideas across the portfolio as well as formulate actions to
move these forward in our businesses.
Areas of discussion
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Applying advanced analytics to help improve products and
processes
Using advanced attribution and measurement tools for an
omnichannel world
Best in class engagement with social media platforms
Developing the organisation and capabilities to enable the
strategy
Managing the change process
Our speakers from across our international network
were:
Juliette Scott, Leader of Customer Insight and Analytics
across Europe for eBay
Vince Darley, Chief Scientist at King.com
Pieter Zwart, Founder and CEO of Coolblue, a leading Dutch
online retailer
Will Edwards, Head of Measurement and Attribution at Google
Amy Cole, Head of Brand Development for EMEA at Instagram
Steve Rock, Head of Startups Programme, UK & Ireland at
Facebook
James Anderson, Partner, EMEA Advanced Analytics Expert at Bain
& Company
Breakout sessions provided an opportunity for delegates to
consider how to deliver best practice in their businesses
across a number of different elements of the customer analytics
agenda. The event proved an invaluable platform for connecting and
collaborating across sectors and geographies.
Experienced team of over 55 international investors with over
90% of our partners having served on boards abroad
Our portfolio provides access to networks in over 80 countries,
with offices in 9 countries across Europe, Asia and North
America
Over 80% of 3i portfolio revenues are from international
businesses
3i has offices in nine countries with portfolio operations in
over 80 countries
3i offices
Portfolio operations
Partnering for international growth Strong performance:Our
Private Equity team delivered a strong performance in the last 12
months to 31 March 2016, completing three new investments. The
Private Equity business delivered a gross investment return for 3i
Group of £1,011 million for the year, which represented a 32%
return on opening portfolio value and realising c.£1.6bn of capital
proceeds on a 3i and Funds basis.
Our strategy:
We provide investment solutions for growing companies. Access to
both 3i’s balance sheet and external capital allows us significant
flexibility when financing deals and for the length of time we hold
our investments.
Our current portfolio of businesses highlights the scale of 3i’s
international presence across Europe and the US.
Investment strategy:
• We back entrepreneurs and management teams of mid-market
companies with an EV typically between €100m - €500m
• We back international growth plans, providing access to our
network and expertise to accelerate growth
• We look for situations where there are structural
opportunities to enhance and drive value growth, e.g. expanding
sales into new regions, buy-and-build opportunities, offshoring
manufacturing and sourcing international suppliers
• We focus on core sectors in which we have a proven track
record and a deep international network of contacts
