Competitive Market Strategizing in Hotel Industry

Hotel Industry is one of the primary offshoots of the service sector industry and the subsectors related to this enterprise is ramifying its offerings with the volatile pace of the industry. Like any other business process this sector too requires a planned and strategic marketing approach to receive the cream mileage for its stakeholders. The marketing aces in this field have identified numerous avenues of creating awareness among the prospective consumers by adopting innovative marketing approaches andideas.

At the onset it is imperative to establish the identity and ambiance of the property. Since the essential offering of this industry is service therefore portraying your property assets should be hinged on the lookand feel of the product. Therefore, the visual component in all your marketing communication shall play a very vital role comprising the logo of the brand, attractive and alluring pictures of the property conveying beauty, relaxation, comforts, facilities and fun time.

Once the image of your product is formed the next step is to define your target guests. It is important to analyze and perceive what type of customers will require your type of service renderings. Are they travellers, foreigners or native guests or a corporate or any institutions that intends to rent Conference Hall near Patel Nagar for organizing a symposium or conclave? This act of guest profiling depends on therating of your hotels. If it is a five star or seven star rated hotel then it belongs to the genre of boutique hotels which are extravagant and therefore needs to target elite and rich customers. On the other hand three and four star hotels are more or less known as budget hotels which cater to the basic demands of the travellers and guests within an affordable price framework. Identifying the traveller and guest prototypes also helps the hotel marketers to choose their medium of marketing communication and promotion.

Location is also one of the key factors which influences the marketing proposition of a hotel. Hotels in

Karol Bagh Metro Station can effectively harp on its locational advantage with respect to its proximity to one of the prime commutation facilities of the metropolitan city. Since connectivity is one of the mootconcerns of a traveller it drives the guest traffic to those hotels which are strategically situated.

Digital marketing is also one of the most promising mediums for branding and marketing of your hotels. Since it is a very interactive forum, testimonials and positive feedbacks can have a viral effect on the campaign which can reach million eyeballs in no time. Moreover, attractive visual marketing drive through videos, websites and social networking sites entices the readers to explore more about your hotel features before making a decision in your favour. However, internet marketing can badly backfire if your service fails to deliver the promised commitments. Like a positive feedback a bad word of mouth can also spread like wild fire giving substantial blow to your reputation in the market.