Marketing Goal

To develop the 365 Facial Care products in such a manner that your clientele instantly recognize the “everyday value” and quality of these products and take them home

Packaging Goal To source a pearl white bottle and blue lotion pump which is similar in appearance and size to the Cetaphil product line

365 MARKETING STRATAGIES

Profit Goal We are developing your formulas and selecting your packaging to yield Whole Foods Market a nice profit.

Formulation Goal To formulate a line of 365 Facial care products, using only Premium Body Care ingredients, which emulates the Cetaphil Facial products

365 GENTLE SKIN CLEANSER

WFM Suggested Retail

$5.99 Current Retail (Safeway) - $14.29 On Sale - $12.49 Safeway Brand $8.49 – No Pump Kroger Brand $6.69 – No Pump Walgreen Brand $8.49 - With Pump Rite Aid Brand

$7.99 - No Pump

16 oz 16 oz

• Removes surface oils, dirt & make-up without leaving skin feeling tight or overly dry • Non-irritation formula - Dermatologist Tested and Certified by STR Labs • Non-Comedogenic - Tested and Certified by STR Labs • No parabens - Tested & Confirmed by Silliker Labs • Leaves skin with a fresh clean feeling • HDPE Pearl oval bottle with 50% PCR

365 DAILY FACIAL CLEANSER

Current Retail (Safeway) - $14.29 On Sale - $12.49 Safeway Brand $8.49 - No Pump Walgreens Brand $9.49 - With Pump Kroger Brand

$10.99 - No Pump

16 oz 16 oz

WFM Suggested Retail

$5.99 • Non-irritation formula - Dermatologist Tested and Certified by STR Labs • Removes surface oils, dirt & make-up without leaving skin feeling tight or overly dry - Performance tested by STR Labs • Non-Comedogenic - Tested and Certified by STR Labs • No parabens - Tested & Confirmed by Silliker Labs • Leaves skin with a fresh clean feeling • HDPE Pearl oval bottle with 50% PCR

365 MOISTURIZING LOTION

Current Retail (Safeway) - $14.29 On Sale - $12.49 Safeway Brand $11.99 Walgreens Brand $7.99 - With Pump Rite Aid $8.99 - With White Pump

16 oz 16 oz

WFM Suggested Retail

$5.99 • Mild, Non-irritation formula - Dermatologist Tested and Certified by STR Labs • Contains emollients & humectants that bind moisture to the skin • Non-Comedogenic - Tested and Certified by STR Labs • No parabens - Tested & Confirmed by Silliker Labs • HDPE Pearl oval bottle with 50% PCR • No lanolin or silicones • Non-greasy formula

365 DAILY FACIAL CLEANSER ($6, Whole Foods stores) foams a bit more than

CETAPHIL DAILY FACIAL CLEANSER ($12, drugstore.com), but has similarly fresh scent.