3.4.1 Justify Marketing Strategies Appropriate to a

Given Situation

Central Question

Which is the most effective marketing

strategy?

Learning Outcomes

• To recognise how the different elements of the marketing mix can influence consumer decisions

• To be able to recommend and justify an appropriate marketing strategy in given circumstances

The BSM Marketing Project

• Reflect on your project:– How/why did you choose that marketing mix?

What’s the best Strategy?

What’s the best Strategy?

What’s the best Strategy?

What’s the best Strategy?

Factors to Consider

• Brand image• Target market• Distribution channel• Costs• Competitors• Scale?• Company Objectives?