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Relationship Charts For Microsoft Dynamics CRM Matthew Crook, CEO

Cost Justify Dynamics CRM (with audio)

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Slidecast how SalesCentric Relationship Charts helps cost justification, user adoption and data accuracy to extend the power of Dynamics CRM (audio included - select green arrow at foot of slidecast window)

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  • 1. Relationship ChartsFor Microsoft Dynamics CRMMatthew Crook, CEO

2. Why Microsoft Dynamics CRM ?
Deliver an easier and more natural user experience
Works the way you do
Deliver a system that matches the way you do business
Works the way your business does
Deliver an affordable solution that fits your business
Works the way technology should
3. The Way Sales People Work
When planning or reviewing sales opportunities and relationships with key contacts and influencers, people tend to think in pictures
4. Challenges for CRM Implementers
AMR
"You have to recognize that you can go through systems selection, buy a CRM system, implement it, integrate it and it still might not work right anyway.
If you haven't addressed end-user adoption or change management properly, you can fail.
Joanie Rufo, Research Director
Forrester Research
Much of the software on the market... doesnt necessarily provide incremental value back to the user.
Sales people often complain that CRM or SFA is just an administrative burden, and does little more than prove to their boss that they are doing their job. So adoption wanes, and users go back to using familiar tools like spreadsheets, databases or even just Rolodexes
Rob Boise, Research Director
Providing exciting user adoption tools is critical to successful Phase One CRM implementations
5. Excite Users with a Powerful Graphical Interface
Relationship Charts Components

  • CRM entities displayed as Actors on chart canvass

6. Chart content read from and saved to CRM database 7. Microsoft Silverlight animationIntuitive charts and simple mouse movements, Relationship Charts helps sales people see and manage their customer and partner relationships
Benefits

  • Extend the power of

Dynamics CRM

  • Improve CRM user experience, adoption and productivity