SUMMER TRAINING PROJECT REPORT

ON

A Comparative Study of Mobile Services Provided By Vodafone & Other Telecom

Company

At

Aanchal TelecomVodafone Ltd Company

Siddharth Nager (UP)

Submitted in the partial fulfillment of requirement for the

award to degree of Master of Business Administration by

U.P. TECHNICAL UNIVERSITY LUCKNOW

Submitted

Under Guidance of : Submitted to : Mr. Aushiesh Kumar Mr. Manoj Kumar Saxena

Regional Manger Faculty

Vodafone Ltd. Company DECT Business School Siddharth Nagar -272207 Lucknow (U.P.)

Submitted by

Kumar Satyam Singh

MBA - III Semester DCET Business School

Lucknow

ACKNOWLEDGEMENT

This project is an outcome of six weeks mandatory summer training,

which I have to undergo for the partial fulfillment of the MBA program. I wish

to put on record my sincere gratitude to the following person without whose

support the completion of this project would not have been possible.

With immense pleasure I am to present this project on “A Comparative Study of

Mobile Services Provided By Vodafone & Other Telecom Company” At

the very outset, I would like to express my profound sense of gratitude to the

authorities of vodafone Telecom Company Specially Mr. Aushiesh Kumar

(R.M. of Siddharth Nagar) stand for providing me opportunities to access the

record on the basis of which this project report stands.

I express my special thanks to Mr. Manoj Sucshena (Project Guider)

for guidance & encouragement in project maintenance.

My heartiest thanks to my parent’s & Maa Santoshi has been always a

source of unfailing support & encouragement in all the condition of my life.

Kumar Satyam singh

MBA-IIIsemester

PREFACE

The summer training project work has an objective to make

management student familiar with real life business situation and give

an opportunity to the student to understand the theoretical concept of

marketing in practical way.

I am extremely happy to present the report before my

respected teacher the project report entitled to me is “A Comparative Study of Mobile Services Provided By Vodafone &

Other Telecom Company”As the Vodafone Ltd. is a biggest telecom

company of entire world. The competition is growing day by day some

other telecom services his situation to touch competitions and entry of

foreign companies in India promoted me to do the work on the sales

promotion market.

In this project I have done the survey of Siddharth Nagar’s market in

telecom aria.

TABLE OF CONTENTS

S.No. Contents

1. Introduction

2. Company profile

3. Product Profile

4. Objective of study

5. Research Methodology

6. Data Analysis

7. Conclusion

8. Recommendation

9. Questionnaire

10. Bibliography

CHAPTER-1

1. INTRODUCTION

2. COMPANY PROFILE

3. PRODUCT PROFILE

About Vodafone

We will be the communications leader in an increasingly

connected world Vodafone Group Plc is the world's leading mobile telecommunications company,

with a significant presence in Europe, the Middle East, Africa, Asia Pacific and

the United States through the Company's subsidiary undertakings, joint

ventures, associated undertakings and investments.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'.

In the United States the Group's associated undertaking operates as

Verizon Wireless. During the last two financial years, the Group has also

entered into arrangements with network operators in countries where the

Group does not hold an equity stake. Under the terms of these Partner

Network Agreements, the Group and its partner networks co-operate in the

development and marketing of global services under dual brand logos.

At 30 June 2008, based on the registered customers of

mobile telecommunications Ventures in which it had ownership interests at that date, the Group

had 269

million customers, excluding paging customers, calculated on a

proportionate basis in accordance with the Company's percentage interest in these ventures.

The Company's ordinary shares are listed on the London Stock

Exchange and the Company's American Depositary Shares ('ADSs')

are listed on the New York Stock Exchange. The Company had a total

market capitalisation of approximately £79 billion at 30 June 2008.

Vodafone Group Plc is a public limited company incorporated in England

under registered number 1833679. Its registered office is Vodafone House,

TheConnection, Newbury, Berkshire, RG14 2FN, England.

HISTORY

Vodafone over the years

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then

known as Racal Telecom Limited, approximately 20% of the company's

capital was offered to the public in October 1988. It was fully emerged from

Racal Electronics Plc and became an independent company in September

1991, at which time it changed its name to Vodafone Group Plc.

Following its merger with AirTouch Communications, Inc. (‘AirTouch’),

the company changed its name to Vodafone AirTouch Plc on 29 June

1999 and, following approval by the shareholders in General Meeting,

reverted to its former name, Vodafone Group Plc, on 28 July 2000.

Key milestones in the development of Vodafone can be found in the

following sections, organized by year:

2008

Vodafone acquires a 70% stake in Ghana Telecom for $900 million

(July)Vodafone launches the M-Paisa mobile money transfer service on

Afghanistan's Roshan. Afghanistan is added to the Vodafone footprint.

(February)

2007

A consortium led by Vodafone Group is awarded the second mobile phone

license in Qatar (December). Vodafone agrees to acquire Tele2 Italia SpA and

Tele2 Telecommunication Services SLU from Tele2 AB Group. (October)

Vodafone announces completion of the acquisition of Hutch Essar from

Hutchison Telecommunications International Limited. (May) Safaricom, Vodafone’s partner in Kenya announces the launch of M-PESA, an

innovative new mobile payment solution that enables customers to complete

simple financial transactions by mobile phone. (February)

Vodafone agrees to buy a controlling interest in Hutchison Essar Limited,

a leading operator in the fast growing Indian mobile market, (February)

Vodafone announces agreements with both Microsoft and Yahoo! to bring

seamless Instant Messaging (IM) services to the mobile which can be

accessed from both the PC and mobile handsets. (February)

Vodafone signs a series of ground-breaking agreements which will lead to the

mobilizing of the internet. You Tube agrees to offer Vodafone customers

specially rendered You Tube pages on their mobile phones. With Google,

Vodafone announces its intention to develop a location-based version of Google

Maps for With eBay, Vodafone announces it is to offer the new eBay mobile

Service to customers, With MySpace.com Vodafone announces an exclusive

partnership to offer Vodafone customers a My Space experience via

their mobile phones. (February).

Vodafone reaches 200 million customers (January)

2006

Sale of 25% stake in Switzerland's Swisscom (December)

Sale of 25% stake in Belgium's Proximus. (August)

The number of Vodafone live! customers with 3G reached 10 million

in March 2006. We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in

May 2006. Launch of mobile TV capability and Vodafone Radio DJ, which

offers a

personalized, interactive radio service streamed to 3G phones and

PCs. 3G broadband through HSDPA launched offering faster than 3G

speeds. Japan business sold to SoftBank.

‘Make the most of now’ global marketing campaign launched.

Sir John Bond succeeds Lord MacLaurin as Chairman.

2005

We completed the acquisition of MobiFon S.A. (Romania) and Oskar

Mobile a.c. (Czech Republic) (May). Launch of Vodafone Simply, a new easy -to-

use service for

customers who want to use voice and text services with minimum

complexity (May).

Introduction of Vodafone Passport, a voice roaming price plan

that provides customers with greater price clarity when using mobile voice services abroad

2004

We launched our first 3G service in Europe with Vodafone Mobile

Connect 3G/GPRS data card.

We have 14 Partner Networks with new agreements in Cyprus, Hong

Kong and Luxembourg.

Vodafone live! with 3G launched in 13 markets (November).

2003

At the GSM Association Awards Ceremony in Cannes, France, we won the

mobile industry's most prestigious awards in two categories, Best Consumer

Wireless Application or Service and Best Television or

Broadcast Commercial for its global consumer service, Vodafone live! Our premium handset

for Vodafone live!, the Sharp GX10, won the Best Wireless Handset

Award for the Sharp Corporation.

Vodafone live! attracts 1 million customers in its first six months.

Verizon Wireless and Vodafone co-operate on laptop e-mail, internet

and corporate applications access for the US and Europe.

Arun Sarin succeeds Sir Christopher Gent as Chief Executive.

2002

We trial our global mobile payment system in the UK, Italy and

Germany. The trial enables customers to purchase physical and digital

goods using their mobile phone.

We launch the first commercial European GPRS roaming service.

Customers are able to seamlessly access services such as corporate

e-mail, intranet and personalized information on their mobile phones,

laptops or PDAs over GPRS. The Vodafone Group Foundation is

launched, with plans to contribute £20 million to community

programmes, guided by the Group Social Investment Policy.

In October, we announce the launch of Vodafone live!, a new consumer

proposition, and Mobile Office, a new business proposition. In November,

Vodafone Remote Access is launched as part of Mobile Office. The service gives

business customers an easy way to connect to their corporate LAN to access e -

mail, calendar and other business specific applications whilst on the move.

2001

We acquire Ireland's leading mobile communications company, Eircell.

Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic

alliance agreement'.

The Group completes the acquisition of a 25% stake in Swisscom Mobile.

We introduce instant messaging to our networks, a faster and more

efficient way to communicate using text messages via SMS or WAP.

First global communications campaign launched in August. The

campaign features TV, cinema, print, online and outdoor media, each

version asking the question, 'How are you?'.

First Vodafone Partner Agreement with TDC Mobil A/S, Denmark's leading mobile

operator. The agreement is the first of its kind in the mobile industry and

means Vodafone and TDC Mobil will cooperate in developing,

marketing and advertising international roaming products and services to

international

travellers and corporate customers.

We make the word's first 3G roaming call (between Spain and Japan).

2000

On 4 February, terms are agreed with the Supervisory Board of

Mannesmann by which Mannesmann would become a part of the Vodafone

community. The transaction almost doubles the size of the Vodafone Group.

The agreement to acquire Mannesmann AG receives European

Commission clearance on 12 April 2000.

Verizon Wireless is launched in May, the combination of Vodafone

AirTouch's and Bell Atlantic's US cellular, PCS and paging assets.

Board Members

John Buchanan - Deputy Chairman Andy Halford - Chief Financial Officer

Alan Jebson

Nick Land Anne Lauvergeon

Simon Murray Luc Vandevelde Tony Watson

Philip Yea

Board members

Sir John Bond Andy Halford Anthony Watson Philip Yea

Vittorio Colao Nick Land John Buchanan

Alan Jebson Anne Lauvergeon

Simon Murray Luc Vandevelde

Chairman : Sir John Bond

Meet the board

Sir John Bond became Chairman of Vodafone Group Plc on 25

July 2006 having previously served as a Non-Executive Director.

The Deputy Chairman, John Buchanan, is the nominated

senior independent director and his role includes being available for approach or

representation by

directors or significant shareholders who may feel inhibited from

raising issues with the Chairman. He is also responsible for conducting an annual review of the

performance of the Chairman and, in the event it should be

necessary, convening an annual meeting of the non-executive directors.

The Company considers all it’ s present non-executive directors to be

fully

independent. Read the terms of appointment for non-executive

directors. The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.

Chief ExecutiveVittorio Colao

Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008,

having previously served as a Board Director.

John Buchanan - Deputy Chairman

Board director since: 1 April 2003

Board committees: Nominations and Governance Committee

and Audit Committee

John Buchanan is a member of the Nominations and Governance

Committee and of the Audit Committee and, solely for the purposes of relevant legislation, is the

Board's appointed financial expert on that Committee. He retired from

the Board of

BP Plc in 2002 after six years as Group Chief Financial Officer and executive

director following a wide-ranging career with the company. He was a

member of the United Kingdom Accounting Standards Board from 1997 to 2001. He is

the Deputy

Chairman of Smith & Nephew plc and a non-executive director of

AstraZeneca PLC and BHP Billiton.

Andy Halford - Chief Financial Officer

Andy Halford became the Chief Financial Officer of the Company in July

2005. He joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK

operating company, and in 2001, he became Financial Director for Vodafone's

Northern Europe, Middle East and Africa Region. In 2002, he was

appointed Chief Financial Officer of Verizon Wireless in the US. Prior to joining Vodafone

he was Group Finance Director at East Midlands Electricity Plc.

What we do

Mobile is always at the heart of what we do, but now we are moving into

integrated mobile and PC communication services.

We are doing that in two ways – wirelessly through 3G and HSDPA

(High-Speed Download Packet Access), but also using fixed line

broadband services like DSL (Digital Subscriber Line).

Our customers benefit from a complete Vodafone experience in and out of

their homes and offices. They are notified about email with our consumer

push email service, access existing instant messaging services on the

move, and share images and video captured on their handsets.

We offer a suite of products that, starting with voice calls, offers our

customers an alternative to a traditional fixed telephone line. Vodafone Zuhause in

Germany and Vodafone Casa in Italy, provide our customers with an easy-to-use

mobile service,

combined with low-cost fixed line telephony and DSL (Digital Subscriber Line) broadband. We have extended our reach into the office by delivering

richer business applications and integrated fixed and mobile services, such as higher

speed internet access.With developments in technology we can provide integrated

mobile and PC offerings to give our customers a consistent experience whether they

are at home or on the move.

Products and Services

Voice Data Fixed and other services Devices

Technology

How do mobiles work? Mobile evolution Network infrastructure

Privacy Policy | Terms & Conditions | Mobile Version

Data services

We offer a number of products and services to enhance our customers’

access to data services, including Vodafone live! for consumers as well as a

suite of products for business users such as Vodafone Mobile Connect data

cards and internet-based and corporate email solutions. Vodafone live! – Internet on Your Mobile

Quick stats:* 2 million customers Simple and secure browsing of online

services Unlimited browsing tariff available

Vodafone live! offers 750,000 songs Vodafone live! includes selection of latest games on handsets

Mobile TV has an average of 850,000 subscribers a month

“Internet on your Mobile” offers easy to use and secure browsing,

including Google search, an unlimited browsing tariff and access to

some of the most popular online services. You can use your mobile to access and update your social

networking profiles, view and upload YouTube videos, buy and sell

items on eBay, and check locations on Google Maps. You can also chat to friends easily with Yahoo! and MSN instant

messaging using an easy to use dedicated interface. Using the new Vodafone live! mobile and PC music player you can search for

music, artist pages and previews from a catalogue of more than 750,000 songs.

Music from some of the world’s greatest artists is available, with

music secured from agreements with major record labels such as

Sony BMG Music Entertainment, EMI, Universal Music, Warner Music,

as well as independent music labels. Mobile TV offers an average of 20 channels from both local and

international broadcasters. Vodafone has local agreements with

broadcasters, such as the BBC, ZDF, RAI, Pro-Sieben, Channel 4 and

RTL, as well as international broadcasts from HBO, Fox, NBC Universal,

Warner Brothers, UEFA Champions League, Vodafone McLaren

Mercedes and MTV, ensuring diverse and relevant mobile content.

Vodafone Mobile Connect

Quick stats:* 2.7 million customers

Built-in 3G broadband on 44 laptop models 7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with

HSPA technology Vodafone Mobile Connect enables you to access the internet on your

laptop or PC via Vodafone Mobile Connect data cards or Vodafone

Mobile Connect USB modems. Business customers can access services such as email, corporate

applications and company intranets using the service.

Vodafone Mobile Connect card:

You can enjoy built-in 3G broadband from Vodafone across 44 laptop models,

including Vodafone’s partners Acer, Dell, HP and Lenovo. Everything you

need to make an internet connection from your computer using a mobile

network is installed and configured, allowing you to work on the move.

The Vodafone Mobile Connect card with 3G broadband offers enhanced

speeds which can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink

by utilising HSPA technology.

Vodafone Mobile Connect USB modems:

There are a range of Vodafone Mobile Connect USB modems with

exclusive designs. The USB modems are “plug and play” compatible,

allowing for a fast set up and making the device easy to use.

Privacy Policy

Vodafone Group Plc (hereinafter referred to as "Vodafone" "us" "we" or "our") is committed to respecting your privacy and to complying with applicable data protection and privacy laws. You can visit

www.vodafone.com ("Site") without disclosing any personally identifiable information about yourself. We have provided this Privacy Policy Statement to help you understand how

we collect, use and protect your information when you visit the Site. We wish

to help you make informed decisions, so please take a few moments to read

the sections below and learn how we may use your personal information. For the purposes of this Privacy Policy Statement "Vodafone Group" means

Vodafone Group Plc and any company or other entity in which Vodafone Group

Plc owns (directly or indirectly) more than 15% of the issued share capital. You should read this notice in conjunction with the Terms and

Conditions of use for the Site.

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communications from us (such as questionnaires or surveys). The type of personal information we may collect could include, for example,

your name and postal address, date of birth, gender, telephone and fax

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processing of your data in accordance with this Privacy Policy Statement. Access to your Information You can write to us at any time to obtain details of the personal

information we may hold about you.* Data Protection Manager (SAR)

Vodafone Limited Vodafone House

The Connection Newbury RG14 2FN

England

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EEA. The data protection and other laws of these countries may not be as

comprehensive as those in the UK or the EU - in these instances we will take

steps to ensure that your privacy rights are respected. **The European Economic Area (EEA) currently comprises the Member

states of the European Union plus Norway, Iceland and Liechtenstein.

Privacy Support Vodafone reserves the right to amend or modify this Privacy Policy

Statement at any time and in response to changes in applicable data

protection and privacy legislation. If you have any enquiry about Vodafone's data protection and privacy

policy or practices, please write to: Data Protection Manager

UK Regulatory Vodafone Limited

Vodafone House The Connection Newbury

RG14 2FN England

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liability of any kind (to the extent permitted by law) arising from the use of the

Services, and in particular but without limitation to the foregoing, the nature of

any Content. Notwithstanding the foregoing, Vodafone reserves the right to

edit, bar or remove any Services and/or Content, at any time as Vodafone in its

sole discretion believes to be necessary in order to prevent any breach of

these Terms and Conditions or any breach of applicable laws or regulations.

8. Exclusion of liability

8.1 Nothing in these Terms and Conditions shall act to limit or

exclude Vodafone's liability for death or personal injury resulting

from Vodafone's negligence, fraud or any other liability, which may

not by applicable law be limited or excluded. 8.2 Vodafone shall use its reasonable endeavours to ensure the maintenance

and availability of the Site and the Services but availability may be affected by

your equipment, communication networks, too many people trying to use

communication networks or the Internet at the same time or other causes

of interference and may fail or require maintenance without notice.

8.3 Neither Vodafone nor any member of the Vodafone Group shall be

liable for any special, indirect or consequential damages or any damages

whatsoever, whether in an action of contract, negligence or other tortious

action, arising out of or in connection with the performance of or use of

Services available on the Site and in particular, but without limitation to

the foregoing, Vodafone specifically excludes all liability whatsoever in

respect of any loss arising as a result of: 8.3.1 use which you make of the Site and the Services or reliance on Content

or Services or any loss of any Services or your Content resulting from

delays, non-deliveries, missed deliveries, or services interruptions; and

8.3.2defects that may exist or for any costs, loss of profits, loss of your

Content or consequential losses arising from your use of, or inability to

use or access or a failure, suspension or withdrawal of all or part of the

Site and the Services at any time. 8.4 All conditions or warranties which may be implied or incorporated

into these Terms and Conditions by law or otherwise are hereby

expressly excluded to the extent permitted by law. 8.5 Your only remedy under these Terms and Conditions is to

discontinue using the Site and the Services. 8.6 Vodafone makes every effort to ensure the security of your

communications. You are however advised that for reasons beyond our

control, there is a risk that your communications may be unlawfully

intercepted or accessed by those other than the intended recipient. For

example, your communications may pass over third party networks over

which we have no control. The Internet is not a secure environment. Unwanted

programs or material may be downloaded without your knowledge. 9. Indemnity by you

9.1 You hereby agree to fully indemnify and to hold Vodafone harmless from

and against any claim brought by a third party resulting from the use of the

Site and the Services or the provision of Content to Vodafone by you and in

respect of all losses, costs, actions, proceedings, claims, damages, expenses

(including reasonable legal costs and expenses), or liabilities, whatsoever

suffered or incurred directly of indirectly by Vodafone in consequence of such

use of the Site and the Services or provision of Content or your breach or non-

observance of any of these Terms and Conditions.

10. Variation

10.1 Vodafone reserves the right to modify the Site and/or the Services

or suspend or terminate the Site and/or the Services or access to part

or all of them at any time. 10.2 Vodafone reserves the right to revise these Terms and Conditions

at any time. Such variations shall become effective two weeks after

being posted on the Site. By continuing to use the Site you will be

deemed to have accepted the varied Terms and Conditions.

11. Monitoring/recording of communications

Monitoring or recording of your calls, emails, text messages or other

communications may take place in accordance with the law, and in particular

for Vodafone's business purposes, such as for quality control and training, to

prevent unauthorised use of Vodafone's telecommunication systems and to

ensure effective systems operation and in order to prevent or detect crime.

12. Termination

12.1 Vodafone may elect to suspend, vary or terminate the Services

and the Site immediately and without prior notice at any time for repair

or maintenance work or in order to upgrade or update the Site and the

Services or for any other reason whatsoever. 12.2 Vodafone may elect to terminate the Services or your access to the Site

forthwith on breach of any of these Terms and Conditions by you, or if

Vodafone ceases to offer the Site and the Services for any reason whatsoever.

13. General 13.1 Governing Law and Jurisdiction - These Terms and Conditions are

governed by and construed in accordance with the laws of England and Wales

and you hereby submit to the non-exclusive jurisdiction of the English courts.

13.2 Severability - These Terms and Conditions are severable in that if any

provision is determined to be illegal or unenforceable by any court of

competent jurisdiction such provision shall be deemed to have been deleted

without affecting the remaining provisions of these Terms and Conditions.

13.3 Waiver - Vodafone's failure to exercise any particular right or provision

of these Terms and Conditions shall not constitute a waiver of such right or

provision unless acknowledged and agreed to by Vodafone in writing.

13.4 Representations - You acknowledge and agree that in entering into

these Terms and Conditions you do not rely on, and shall have no remedy

in respect of, any statement, representation, warranty or understanding

(whether negligently or innocently made) of any person (whether party to

these Terms and Conditions or not) other than as expressly set out in

these Terms and Conditions as a warranty. Nothing in this Clause shall,

however, operate to limit or exclude any liability for fraud.

13.5 Assignment - You in entering into these Terms and Conditions

undertake that you will not assign, re-sell, sub-lease or in any other

way transfer your rights or obligations under these Terms and

Conditions or part thereof. Contravention of this restriction in any way, whether successful or not, will result in the Services being

terminated by Vodafone forthwith. Vodafone may assign these Terms

and Conditions in whole or in part to any third party at its discretion. 13.6 Rights of Third Parties - A person who is not a party to this

Agreement has no rights under the Contracts (Rights of Third Parties)

Act 1999 or otherwise to enforce any Clause of this Agreement. 13.7 Force Majeure - Vodafone shall not be liable in respect of any breach of

these Terms and Conditions due to any cause beyond its reasonable

control including but not limited to, Act of God, inclement weather, act or

omission of Government or public telephone operators or other competent

authority or other party for whom Vodafone is not responsible.

14.

Neither an audit nor a review provides assurance on the maintenance and

integrity of the website, including controls used to achieve this, and in particular

whether any changes may have occurred to the financial information since first

published. These matters are the responsibility of the directors but no control

procedures can provide absolute assurance in this area. Legislation in the United Kingdom governing the preparation and dissemination

of financial information differs from legislation in other jurisdictions.

15. Definitions

"Content" means all data, information, material and content, including but not limited

to text, pictures, photographs, software, video, music, sound and graphics; "Services"

has the meaning given to it in Clause 1.1;

"Functionalities" means the services offered on or via the Site;

"Terms and Conditions"

means the contract between Vodafone and you incorporating these

terms and conditions; "Trade Marks"

means the word or mark "Vodafone", however represented, including

stylised representations all associated logos and symbols and

combinations of the foregoing with another word or mark; "Vodafone"

means Vodafone Group Plc, whose registered office is at Vodafone

House, The Connection, Newbury, RG14 2FN, England and may also be

referred to as "we" or "us" in these Terms and Conditions; "Vodafone Group" means Vodafone Group Plc and any company or other entity in which

Vodafone Group Plc owns (directly or indirectly) more than 15% of the

issued share capital; "you" means the visitor to the Site that enters into these Terms and

Conditions (and "your" shall be construed accordingly).

Our business integrity

The Board supports high standards of corporate governance which are critical

to our business integrity and to maintaining investors' trust in our Company. Board of Directors Biographies of all Board members and information about the

Board and director changes. Board Committees Composition and activities of all three principal Board committees.

Executive Committee Information on the Executive Committee and biographies of members.

Compliance

Details of Vodafone Group Plc's compliance with the UK Listing

Authority’s Combined Code, and information regarding the impact of

the Higgs Review and Sarbanes-Oxley Act. Code of ethics In accordance with SEC rules published following the Sarbanes-

Oxley Act of 2002, the Company has adopted a written code of

ethics applicable to the Company's senior financial officers,

including the Company's principal executive officer. Disclosure Committee Charter

The Company has a Disclosure Committee reporting to the Chief

Executive and Chief Financial Officer. The Committee has

responsibility for reviewing and approving controls and procedures

over the public disclosure of financial and related information. Memorandum of Association Full text of the Memorandum of Association of the Company.

Articles of Association Full text of the Articles of Association of the Company, adopted at the

AGM in 2008. Investor FAQs

Answers to common questions from Vodafone shareholders.

Directors' shareholdings Information about changes in directors' shareholdings can be found

in the Regulatory News (RNS) feed from the London Stock Exchange.

Business Principles

Our Vision and Values guide the way we act. Our Vision is to be the

world’s mobile communication leader – enriching customers’ lives,

helping individuals, businesses and communities be more connected

in a mobile world. Our Values are about how we feel – in other words

the Passions that make us the company we are. One of our four corporate Values is 'Passion for the world around us':

"We will help the people of the world to have fuller lives - both through the

services we provide and through the impact we have on the world around us." At the start of 2002, we introduced a set of ten Business Principles to make

our Vision and Values happen. These define our relationships with all our

stakeholders and govern how Vodafone conducts its day-to-day business. Our Business Principles apply to all Vodafone operating companies

(majority owned businesses). We also promote the Principles to our

associate companies (where Vodafone holds a minority stake) and

business partners. Chief Executives are responsible for ensuring

application of the Principles within their business. Every employee is expected to act in accordance with the Business Principles. If

employees have concerns about the application of the Principles, they can ask

their local human resources managers for further advice, or contact the Group

Human Resources Director or the Group Audit Director. We are incorporating

training on our business principles into our employee induction process. Internal audits in 2002-03 show they have been communicated to

over 90% of employees. Read the Business Principles Policy in full in the Corporate

Responsibility section.

Executive Committee

Chaired by Vittorio Colao, this committee focusses on the Group's

strategy, financial structure and planning, succession planning,

organisational development and Group-wide policies. Representatives of the Executive Committee as of 1

October 2008: Vittorio Colao, Chief Executive

Paul Donovan, CEO Central Europe, Middle East, Asia Pacific and

Affiliates Michel Combes, Chief Executive Officer, Europe Region

Andy Halford, Chief Financial Officer

Steve Pusey, Chief Technology Officer

Stephen Scott, Group General Counsel and Company

Secretary Simon Lewis, Group Corporate Affairs Director

Warren Finegold, Chief Executive, Global Business

Development Frank Rövekamp, Chief Marketing Officer

Terry Kramer, Group HR Director and Chief of Staff

Board committees

The standing Board committees are the Audit Committee, the Nominations

and Governance Committee and the Remuneration Committee. Note: Further information regarding the activities of these committees

can be found in the Corporate Governance section of the Vodafone

Group Plc Annual Report for the year ended 31 March 2008. The report is available in Annual Reports.

Audit Committee Under its terms of reference the Committee, whose membership is

made up entirely of independent directors, is required, amongst other

things, to review the Company's results and financial statements,

review the activity of the internal and external auditors and monitor

compliance with statutory and listing requirements.

Members: Nick Land (Chairman)

Dr John Buchanan Alan Jebson

Anne Lauvergeon

Nominations and Governance Committee The Committee provides a formal and transparent procedure for the

appointment of new directors to the Board and normally engages

external consultants to advise on prospective Board appointees. The quorum for meetings is three members of the Committee, at least one of

whom will be the Chairman. The Committee meets at least twice a year,

with further meetings when necessary. The Committee reports to the

Board on a regular basis and has the power to employ the services of such advisers as it deems necessary to fulfil its responsibilities. Read the full terms of reference

Members: Sir John Bond (Chairman)

Vittorio Colao Luc Vandevelde Dr John Buchanan

Remuneration Committee The Committee, whose membership is made up entirely of independent

directors, is responsible to the Board for the assessment and

recommendation of policy on executive remuneration and packages for

individual executive directors. Read the full terms of reference

Members:

Luc Vandevelde (Chairman) Simon Murray

Tony Watson Philip Yea

IPR statement on next generation mobile network technologies

Vodafone has a long history of active engagement in standards that lay

the foundation of our industry. As such, we continue to be conscious of

the fact it is necessary to incorporate and encourage contribution of IPR

into standards to ensure continued innovation, whilst also critical in

terms of the viability of standards-based products. Currently, the members of the 3rd Generation Partnership Project

(3GPP) are standardising a next generation mobile radio technology

called Long Term Evolution (LTE). In parallel, NGMN Ltd. is actively consolidating requirements on candidate

next generation mobile technologies. As part of this effort, Vodafone is closely

working with its industry partners creating awareness and transparency about

IPR and the impact of IPR licensing on future products and services. Vodafone welcomes the industry transition towards full, open

disclosure of IPR royalty expectations from all industry partners. In support of this openness Vodafone makes the following statement:

"Vodafone anticipates next generation mobile technology to provide

data connectivity for a much wider range of devices than just mobile

phones and notebooks. All sorts of consumer electronic devices, and

also IT, domestic appliances, cars, containers etc. will become

connected as part of their key capabilities. While Vodafone respects that holders of IPR built into standards

deserve a fair compensation for their R&D efforts, this reward needs to support the success of the technology in an increasingly competitive

market. This leads us to believe that the IPR licence structure for any

next generation mobile technology should be based on the component

price of the radio module built in or attached to devices. Vodafone is committed to licensing its next generation mobile radio

essential patents (subject to reciprocity) on fair, reasonable and

non-discriminatory (FRAND) terms, free of charge."

Differences from NYSE corporate governance practices

Independence The NYSE rules require that a majority of the Board must be comprised of

independent directors and the rules include detailed tests that US companies

must use for determining independence. The Combined Code requires a

company's board of directors to assess and make a determination as to the

independence of its directors. While the Board does not explicitly take into

consideration the NYSE's detailed tests, it has carried out an assessment based

on the requirements of the Combined Code and has determined in its judgement

that all of the non-executive directors are independent within those requirements.

As at the date of this Annual Report, the Board comprised the Chairman, four

executive directors and eleven non-executive directors.

Committees Under NYSE rules, US companies are required to have a nominating and corporate

governance committee and a compensation committee, each composed entirely of

independent directors with a written charter that addresses the Committees'purpose

and responsibilities. The Company's Nominations and Governance Committee and

Remuneration Committee have terms of reference and composition that comply with

the Combined Code requirements. The Nominations and Governance Committee is

chaired by the Chairman of the Board, and its other members are non-executive

directors of the Company and the Chief Executive. The Remuneration Committee is

composed entirely of non-executive directors whom the Board has determined to be

independent. The Company's Audit Committee is composed entirely of non-

executive directors whom the Board has determined to be independent and who

meet the requirements of Rule 10A-3 of the Securities Exchange Act. The Company

considers that the terms of reference of these committees, which are available on its

website are generally responsive to the relevant NYSE rules but may not address all

aspects of these rules.

Corporate governance guidelines Under NYSE rules, US companies must adopt and disclose corporate governance

guidelines. Vodafone has posted its statement of compliance with the Combined Code

on its website. The Company also has adopted a Group Governance Manual which

provides the first level of the framework within which its businesses operate. The manual

is a reference for Chief Executives and their teams and applies to all directors and

employees. The Company considers that its corporate governance guidelines are

generally responsive to, but may not address all aspects of, the relevant NYSE rules.

Statement of corporate governance policy The Board of directors of the Company is committed to high standards of

corporate governance, which it considers are critical to business integrity

and to maintaining investors' trust in the Company. The Group expects all

its directors and employees to act with honesty, integrity and fairness. The

Group will strive to act in accordance with the laws and customs of the

countries in which it operates; adopt proper standards of business

practice and procedure; operate with integrity; and observe and respect

the culture of every country in which it does business.

The Combined Code The Company's ordinary shares are listed in the United Kingdom on the

London Stock Exchange. As such, the Company is required to make a

disclosure statement concerning its application of the principles of and

compliance with the provisions of the revised Combined Code on

corporate governance (the "Combined Code"). For the year ended 31

March 2006, the Board confirms that the Company has been in compliance

with the provisions of section 1 of the Combined Code. The disclosures

provided below are nevertheless intended to provide an explanation of the

Company's corporate governance policies and practices.

US listing requirements The Company's ADSs are listed on the NYSE and the Company is, therefore,

subject to the rules of the NYSE as well as US securities laws and the rules of

the SEC. The NYSE requires US companies listed on the exchange to comply

with the NYSE's corporate governance rules but foreign private issuers, such

as the Company, are exempt from most of those rules. However, pursuant to

NYSE Rule 303A.11, the Company is required to disclose a summary of any

significant ways in which the corporate governance practices it follows differ

from those required by the NYSE for US companies. A summary of such

differences is set out below. The Company has established a Disclosure

Committee with responsibility for reviewing and approving controls and

procedures over the public disclosure of financial and related information, and

other procedures necessary to enable the Chief Executive and Chief Financial

Officer to provide their Certifications of the Annual Report on Form 20-F that is

filed with the SEC. Section 404 of the Sarbanes-Oxley Act of 2002 (US) requires the Company to

annually assess and make public statements about the quality and effectiveness

of its internal controls over financial reporting. As a non-US company, Vodafone is

first required to report on its compliance with section 404 for the year ended 31

March 2007. Management's report must describe conclusions about the

effectiveness of the Company's internal control over financial reporting based on

management's evaluation as of the end of the Company's most recent fiscal year.

The Company has established a Steering Committee to provide strategic

direction to the Company's section 404 compliance efforts and a

Programme Management Office which monitors progress and provides

detailed guidance to the compliance teams that have been set up in the

Group's subsidiaries and central functions. The Company's Audit

Committee also plays an active role in monitoring these efforts. The Audit

Committee receives progress updates at each of its meetings as well as a

bi-annual status presentation from the Programme Management Office. The

Company's external auditors have been consulted throughout the project

and will continue to be involved as the Company finalises its review. The Company has reviewed the structure and operation of its "entity

level" control environment: the overarching structure of review and

monitoring essential to the management of its business. Each of the Company's subsidiaries and central functions has ensured that the

relevant processes and controls are documented to appropriate standards,

taking into account the guidance provided by the US Public Company

Accounting Oversight Board's Auditing Standard No. 2 and subsequent SEC

Staff Questions and Answers related to the standard. The approach taken has

been to identify the key financial reporting processes so that, in aggregate, the

Company has reasonable assurance regarding the reliability of its financial

reporting and the preparation of financial statements. The Company is making satisfactory progress on the work required to

enable it to report on its compliance with section 404 at 31 March 2007. The Company has also adopted a corporate Code of Ethics for senior

executive, financial and accounting officers, separate from and

additional to its Business Principles, described below. Information about changes in directors' shareholdings can be found

in the Regulatory News (RNS) feed from the London Stock Exchange.

PRODUCT PROFILE

BASIC SERVICES

Clip

Call Hold/call waiting

Call conference

Clir

Itemised Bill (Post Paid)

SMS

Call Barring (CBARR) (Post Paid)

CALLER LINE IDENTIFICATION PRESENTATION (CLIP) Clip identifies the caller by displaying the number of the caller on the handset. This

allows you the benefit of accepting or rejecting the call; although, at times caller Line

Identification may not appear due to technical problems in the originating network.

CALL HOLD/ CALL WAIT This feature allows you to receive or make another call, while yo u are

already busy with a call, without disconnecting it . You can receive or make a

second call, by putting the first call on hold. You billed for both the calls. You

can activate call waiting by using the menu of your cell phone

CALL CONFERENCE (CC) This feature allows you to have a teleconference with up to five people at the same

time, from wherever you are. You can conference with either cellular or landline

phones, including STD and ISD calls. To make a conference call simply make your

first call. Then put the first call on hold and dial the next number. To conference,

scroll through the handset menu and select the conference feature. Now your call

are connected . to invite another person follow the same steps again

Note:

Call conference is a handset dependent feature

You are charged for the time on hold and conference

The originator of the calls will be charged for all the calls initiated by

him.To use the facility you need to activate the “call waiting” feature

on your handset. CALLER LINE IDENTIFICATION RESTRICTION (CLIR) Now, with CLIR you can restrict your cellular phone number from being

displayed on the receiver’s cellular phone. This means, you can maintain

complete confidentiality of your number. This feature might not function

across operator networks, but will definitely restrict caller ID when called

within the same cellular operator network’s Mobile numbers.

ITEMISED BILLING An itemized bill gives you the details of all calls made and received, and of

all the other facilities you availed of, on your mobile number during a

month. It also carries details of the number called/ received, time and date

of the call, duration and the amount charged.

SHORT MESSAGING SERVICE This feature allows you to send and receive messages to and from, respectively;

almost all national and international cellular operators. SMS allows you access to

services lime receiving stock quotes, horoscopes, Jokes messages, email, news and

many others. It comes as an in built feature to all Vodafone subscribers. Vodafone

offers an array of Services that help you manage your calls better. From caller

Identification to call waiting, from call divert to call conference Vodafone

redefines convenience. Most of these features are optional and can be

availed of on request and carry a nominal subscription charge. To acti vate

any feature call our customers care or visit any Vodafone ‘n’ U Showroom.

CALL DIVERT (CD)

With call Divert, you can divert an incoming call to another cell phone (be it

Vodafone or Airtel/ Essar or BSNL cellular Phone ) or even a landline number

(within Andhra Pradesh local dialing list). You can divert your calls.

VALUE ADDED SERVICES Just when you thought you had the cake, we made it possible for you to eat it too. Introducing THE VODAFONE Value Added Services, a vibrant bouquet of "little

conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and

all those "itsy bitsy" wants of yours that together make up THE BIG SMILING

PICTURE.

SMS based services to Voice based ones, the vodafone range cuts

across all modes of communication to ensure the BEST VALUE for your money.

So be it downloading the latest ring tones or sharing the freshest of blonde jokes,

be it checking the status of your cousin's train arrival time or arranging a pick up

for your boss's delayed flight, vodafone hands you the power to do it all.

You could also book a surprise movie ticket or deliver those dainty

dandelions for your date or access the latest cricket scores or some serious

stock information; or maybe even play downloadable games or chill out with

some zany chats with buddies on-line.

VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND

EXCITING AS YOUR DESIRES.

VALUE ADDED SERVICES - UTTAR PRADESH (E)

SMS SERVICES -

vodafone Buzz - Subscription Services - 4560456

SMS Short Code

Text Messaging

Dynamic Voice Mail Service

GPRS/EDGE

vodafone Buzz - Subscription Services - 4560456

SMS Short Code

Text Messaging

Dynamic Voice Mail Service

VOICE

Say vodafone -456

Ganesha Speaks - 181

Back ground Music

VODAFONE GPRS – THE INTERNET ON THE MOVE VODAFONE

vodafone’s 3G compatible network supports general Packet

radio service (GPRS) and EDGE, which allows you to access internet

websites and information portals on your mobile, making it possible to

stay informed and remain truly connected in this dynamically changing

and competitive environment. Gone are the days when connecting to a

website from the mobile took as long as 2 – 3 minutes. GPRS

compatible handsets ensure that as a user, you are “ always on”.

There is no need for a dial up connection or any ISP connection.

Now you can now carry the world Wide Web in their pocket –

the vodafone world. Read email, get stock quotes, check the weather,

read the latest news and even chat with friends and “Buddies” on Idea

Network, yahoo, MSN and ICQ while on the move.

One of the mind – blowing applications on GPRS/EDGE in

multimedia Messaging Service (MMS). Vodafone is among the pioneers in

the country to provide MMS. This latest innovation in the area of mobile

communication provides you the ability to communication provides you the

ability to communicate not just in voice or text but also in full color images.

Now you can send your emotions to your near and dear ones; with

photographs, attach voice clips and append text too. Just in case the

receiver does not have on MMS handset, even then the photographs can

be accessed from our website http.//www. vodafone co.in// for your

convenience, we have also created a library of photo album and voice

clips, from where you can choose and send photographs. Further, you

can also compose your own MMS message on the above – mentioned

website and send it across to a cellular phone or any e-mail ID.

With the introduction of GPRS on its networks, vodafone also

supports the use of the GPRS phone as a modem, providing busy lap

top armed executives, like most of you; the opportunity to log in

wirelessly while “ on the go” . thus now you can surf the Internet using

our GPRS connectivity with your computer.

ADVANTAGE OF VODAFONE GPRS High speed and “ always on “ internet on the move

Internet access on prepaid also Liberation from the shackles of dial - up or ISP connection.

Receive voice calls or SMS even while logged on to GPRS. Revolutionary concept of charging - only for what you send and receive

Offers MMS, a platform to communicate not just in voice or text but

also in full color images.

MARKETING RESEARCH - AN INTRODUCTION Marketing basically consist of spotting the need of customers and

meeting them in the best possible manner. Marketing Research plays

key role in this process. It helps the firm acquire a better understanding

of the consumer, the competition & The marketing environment. It also

aids the formulation of marketing Mix.

Today carrying out research relating to customers products and

market requires specialized skills sophisticated techniques

DEFINITION OF MARKETING RESEARCH:

“Marketing research is the systematic gathering recording and

analyzing of data about problems relating to the marketing of goods

and services. “

AMERICAN MARKETING ASSOCIATION

CLASSIFICATION OF MARKETING RESEARCH PROBLEM

The various marketing research problem can be classified based

on the subject matter of research as shown below:-

1. Research on Product

2. Research on Market

3. Research on consumer

4. Research on advertisement and Promotion

5. Research on distribution

6. Research on Price

7. Research on competition

8. Research on Sales method

Research on Products includes studies on the competitive

position of a product /brand : the level of consumer acceptance of a

products/ brands etc. consumer research includes.

Studies on consumer behavior. Buyer Motives consumer loyalty.

Consumer resistance etc.

Research on market includes market share analysis demand

analysis determining market characteristics, market segmentation

studies . Analysis of market territories etc.

Characteristics, market segmentation reveals trends in

competition, evaluates the marketing progress of majors competitors.

Shops their strengths and weakness and analysis their vs. Performance.

Research on distribution includes studies on distribution policies

transportation, warehousing etc.

Research on advertisement and promotion includes studies on

advertising effectiveness, studies on media and their relative

effectiveness and cost- benefits of sales promotion etc.

MAIN STEP INVOLVED IN MARKETING RESEARCH 1. Defining the marketing problem tom be tackled and identifying the

marketing research problem involved in the task

2. Specifying the information requirement

3. Developing the research design & research procedure.

4. Gathering the information

5. Analyzing the Information & Interpreting it in terms of the problem

being tackled.

6. Preparing the Research report

TECHNIQUES OF MARKETING RESEARCH

Marketing Survey:-

Marketing survey is one of the most widely used M.R.

Techniques market survey is at times viewed as synonyms with market

research. It is just one method of collecting the marketing information

required for carrying out a given marketing research task.

STEPS IN MARKET SURVEY

PLANNING THE SURVEY

1. Problem definition

2. Selection of the survey method

3. Sampling

4. Questionnaire development

5. Pilot survey

FIELD WORKS

1. Selection and training of investigator

2. Collection of data

3. Supervision

ANALYSIS AND INTERPRETATION OF DATA

1. Editing

2. Tabulating, Processing & Interpreting data

3. Statistical analysis & Interpreting REPORT MAKING

1. Summarizing findings & Recommendations

2. Report writing

PREPAID PLANS POST PAID PLANS

OBJECTIVE OF SURVEY

This Survey is designed to bring about a sharp

understanding of the market potential for telecommunication

products. The corporate support to different brands. The study

is made to assess and access the consumer desire from

versatile angles leading to skim out the potentially of market

strengthening Vodafone cellular action plan meeting future

target not only this much but it also makes a gesture to assess

the current to rest competitors of telecommunication.

The following are the main objectives of this survey:

1. To find out the degree of market potentiality for Idea.

2. To study the present and future needs of mobile along

with corporate support to a particular brand of

telecommunication connection in comparison to other

competitor of telecom.

3. To study the impact of attributes like price quality of

connectivity and services etc. for preferring a particular

brand of telecommunication connection.

4. To assess the potentiality of respondent as future target

customer for Vodafone telecommunication.

OBJECTIVES OF THE RESEARCH

The main aim of research is to find out the truth which is

hidden and which has not been discovered yet. Though yet

each research study has its own specific purpose thesis can

be:-

1. To gain familiarity with a phenomenon or to achieve new

insights into it (exploratory or formative research).

2. To portray accurately the characteristics of a particular

individual situation or a group (descriptive research).

3. To determine the frequency with which some thing

occurs or with which it is associated with something else

(diagnostic research).

4. To test a hypothesis of a casual relationship between

variables (hypothesis- testing research).

TYPES OF THE RESEARCH

The basic types of Research are as follows:

1. Descriptive Research:

The major purpose of this research is sales promotion

activities in telecom with special Reference to idea Cellular.

2. Analytical Research:

In this Research the researcher has to use facts or

information already available and analyze these to make a

critical evaluation of the material.

3. Applied Research:

It aims at finding a solution for an immediate problem

facing a society or a industrial / business organisation.

4. Fundamental Research:

It mainly concerned with generalization and with the

formulation of a theory.

5. Quantitative Research:

It is based on the measurement of quantity or amount. It

is applicable to phenomena that can be expressed in terms of

quantity.

6. Qualitative Research:

It is concerned with the qualitative phenomenon is

phenomena relating to or involving quality or kind.

7. Conceptual Research:

It is related to some abstract ideas or theory.

8. Empirical Research:

It is data based research coming with conclusions, which

are capable of being verified by the observation and experiment.

9. Diagnostic Research:

Such a research follow case study method or in depth

approaches to reach the basic casual relation.

10. Exploratory Research:

The objective of this research is the development of

hypothesis rather than their testing.

My Research:

My research is for “Viability and Presence of

telecom product at non telecom outlets with

reference to Allahabad city" which is being done by

myself first time for "Vodafone cellular" so my research is exploratory research.

RESEARCH PROCESS Formulating the Research Problem

↓

Extensive Literature Survey

↓

Preparing the Research Design

↓

Determining Sample Design

↓

Collection the Data

↓

Analysis of Data

↓

Preparation of Report

Function of Research Design

1. Statement of evidence needed to solve the problem.

2. Anticipation of what will be done with the data to provide

answer to problem.

3. Specification of evidence from where it will be obtained

and how.

4. Statement of basic schemes whereby answers will be

revealed and validated.

5. A guide for the calculation and approval of the feasibility

and cost of project.

6. Provision of blue prints or plan 6 or guiding the work.

Types of Research Design

There are three types of Research Design.

1. Research Design in case of exploratory research

studies.

2. Research Design in case of descriptive and diagnostic

research studies.

3. Research design in case of hypothesis- testing research

studies.

My Research Design

My research was exploratory research so I am discussing only

exploratory research design. In exploratory research design

hypothesis is developed on the basis of the influencing variables

which are available. The main purpose to do research design is

to find new ideas for which the researcher must always remain

alert. There are three principles stages of exploratory research

design.

First Stage: Survey of secondary information sources.

Second Stage: Interview with knowledge persons.

Third Stage: Examination of situation that are analyses

to the problem.

Sampling Design:

It refers to the technique or the procedure the researcher

would adopt in selecting item for the sample.

Different Types of Sample Designs: There are basically two types of sample designs:

1. Non- probability sampling.

2. Probability sampling.

My Sampling Design:

For the survey of Vodafone cellular in the Siddharth

Nagar city.

Methods of Data Collection

There are two types of data:

1. Primary data

2. Secondary data.

Primary Data:

The primary data are those which are collected a fresh and for

the first time and thus happen to be original in character.

Secondary Data:

In the case of secondary data the nature of data collection work

is merely that of complication.

Collection of Primary Data:

1. Observation Method.

2. Interview Method.

3. Through questionnaire.

4. Through schedules.

Collection of Secondary Data: 1. Various Publication of the Central, State and local

government.

2. Technical and trade journals.

3. Book magazines and newspapers.

4. Report and publications of various associations

connected with business and industry, bank stock

exchange etc.

5. Reports prepared by research scholars, universities

economists etc. in different field.

Collection of My Secondary Data In my research study I used only primary data and I collected it

through the questionnaire methods, I collected these data from

Siddharth Nagar.

Limitation of Research Report

1. The finding of this survey were made on the basis of the

data provided by the people.

2. We have to collect the information according to the

convenience of the people hence the data may not be

accurate.

RESEARCH METHODOLOGY

Preplanning is sin qua non for any kind of work. Preliminary

preparation leads to reach closer to the successful achievement

of the target. Initially the topic of work upon was decided and

basing on which certain imitative to minimize the gap between

planning and achievement was taken. Finally a questionnaire

was framed in such a fashion focusing certain most important

points.

(a) Large no. of customer.

(b) Availability of various telecom and non telecom outlet.

(c) Quality of coverage for existing outlet.

(d) Total no. of existing telecommunication user and their

level of satisfaction.

(e) Availability of basic amenities in a particular city / town /

village.

(f) Finally assessing the exact living standard of the people

in a particular city / town / village.

Data Surface : Primary Data.

Research Approach : A survey of telecom and non

telecom outlet.

Research Instrument : Schedule A schedule was

prepared and used for collection the primary data. The

schedule consisted of question related to:-

(a) Usage of telecommunication connection and their

coverage connectivity.

(b) Availability of various accessories of telecommunication.

(c) Present condition of existing telecommunication system.

(d) Availability of various towers in the particular area.

Objective Schedule:

To gather the full detail to arrive at the present and accurate

living standard. Comparison to other telecom with special

reference to idea.

Sample Size: 500

Structured questionnaire help in collection data, (Primary data).

Secondary data were collected by the internet (www.vodafone.com).

For Telecom Outlets

Are you selling Sim card?

Yes No

72% 28%

2 8

N o

y e 7 2

Which type of sim service Provided ?

Pre Paid Post Paid Both

70 % 20 % 10 %

10%

20% Pre Paid Post Paid

Both

70%

Are you sell recharge voucher’s ?

Yes No

68% 32%

32%

Yes

No 68%

Which kind of recharge vouchers sell mostly ?

Paper Recharge Electronic Recharge Both

45 % 30% 25 %

25% Paper Recharge

45%

Electronic

Recharge

Both

30%

How many Network available at your outlet ?

Two Four Six All available

10 % 35 % 25 % 30 %

10%

30% Tw o

Four

35% Six

All available

25%

Which Network you prefer to sell ?

Hutch BSNL Idea Airtel Tata Reliance

30% 20% 10 % 20% 08% 12%

30%

20% Hutch

BSNL

20%

Idea

Airtel

08% Tata

10%

12% Reliance

What’s the consumer need and demand at you outlet ?

Better service Better scheme Both of them

25 % 35 % 40 %

25%

40% Better service

Better scheme

Both of them

35%

Do you have any problem with any service provider ?

Yes No

39 % 61% 39%

61%

No

Yes

Would you like to prefer those service provider who

provide better service and attractive margin ?

Yes No

90 % 10 %

10%

Yes

No

90%

Are you satisfy with the current Vodafone plans and service ?

Yes No Can’t say

35 % 25 % 40 %

40% 35%

Yes

No

Can’t say

25%

For Non Telecom outlets

Do you sell Sim & Recharge?

Yes No

70% 30%

30%

Yes

No

70%

Why don’t you sell recharge to your existing customer?

Financial Problem Unawareness of Unavailability of Other reason Schemes Service

39% 24.5% 16.5% 20.%

20.00% Finan cia l Proble

39%

Unawa ren ess of

Schemes

16.50% Unavailability of

Service

24.50% Other reason

Do you know the attractive margins & schemes?

Yes No

59% 41%

41% Yes

59% No

Is there any demand of Sim & Recharge?

Yes No Upto some extant

60% 30% 10%

10% 30%

No

Yes

Upto some extant

60%

Does you existing loyal customers have use of mobile?

Yes No

83.60% 16.40%

16.40%

Yes

No

83.60%

Would you like to sell Sim & Recharge when your

customer demands?

Yes No

90% 10%

10%

Yes

No

90%

LIMITATIONS

There are different reason in the different to markets for

not using the Vodafone cellular. The limitation's which was

found by me are as under.

1. Lack of proper advertisement and hoarding Vodafone

cellular are firstly emphasizing on the urban area &

developed markets only.

2. Lack of tower's of the Vodafone cellular in many places.

3. Lack of regular visit is the small markets.

4. Lack of information provided by the company to the rural

area people.

5. Lack of taking interest in the eastern U.P. region.

RECOMMENDATIONS

Vodafone cellular is the growing and big competitive

industries, today in telecommunication sector there are

many company, like BSNL, Airtel, Reliance and now idea

& TATA has also launched his telecommunication

service TATA Indicom, so, Vodafone has to face many

competition in the market in the case of sales promotion

activities in telecom with special reference to vodafone

cellular, so, Vodafone has improve thee tower in the

Rural area also I want to recommended to Vodafone

cellular to established there tower as fast as they can do

so, Vodafone is a big and stable company so they have

to improve themselves as a good telecom service

provider.

PROMOTION

Another one of the 4P's is 'promotion'. This includes all of

the tools available to the marketer for 'marketing

communication'. As with Neil H.Borden's marketing mix,

marketing communications has its own 'promotions mix.' Think

of it like a cake mix, the basic ingredients are always the same.

However if you vary the amounts of one of the ingredients, the

final outcome is different. It is the same with promotions. You

can 'integrate' different aspects of the promotions mix to deliver

a unique campaign. The elements of the promotions mix are:

Personal Selling

Sales Promotion

Public Relations

Direct Mail

Trade Fairs and Exhibitions

Advertising

Sponsorship

The elements of the promotions mix are integrated to

form a coherent campaign. As with all forms of communication.

The message from the marketer follows the 'communications

process' as illustrated above. For example, a radio advert is

made for a car manufacturer. The car manufacturer (sender)

pays for a specific advert with contains a message specific to a

target audience (encoding).

It is transmitted during a set of commercials from a radio

station (Message / media). The message is decoded by a car

radio (decoding) and the target consumer interprets the

message (receiver). He or she might visit a dealership or seek

further information from a web site (Response). The consumer

might buy a car or

express an interest or dislike (feedback). This

information will inform future elements of an integrated

promotional campaign. Perhaps a direct mail campaign would

push the consumer to the point of purchase.

Noise represent the thousand of marketing

communications that a consumer is exposed to everyday, all

competing for attention.

The Promotion Mix

Let us look at the individual components of the

promotions mix in more detail. Remember all of the elements

are 'integrated' to form a specific communications campaign.

1. Personal Selling

Personal Selling is an effective way to manage personal

customer relationships. The sales person acts on behalf of the

organization. They tend to be well trained in the approaches and

techniques of personal selling. However sales people are very

expensive and should only be used where there is a genuine

return on investment. For example salesmen are often used to

sell cars or home improvements where the margin is high.

2. Sales Promotion

Sales promotion tend to be thought of as being all

promotions apart from advertising, personal selling, and public

relations. For example the BOGOF promotion, or Buy One Get

One Free. Others include couponing, money-off promotions,

competitions, free accessories (such as free blades with a new

razor), introductory offers (such as buy digital TV and get free

installation), and so on. Each sales promotion should be

carefully costed and compared with the next best alternative.

3. Public Relations (PR)

Public Relations is defined as 'the deliberate, planned

and sustained effort to establish and maintain mutual

understanding between an organization and its publics' (Institute

of Public Relations). It is relatively cheap, but certainly not

cheap. Successful strategies tend to be long-term and plan for

all eventualities. All airlines exploit PR; just watch what happens

when there is a disaster. The pre-planned PR machine clicks in

very quickly with a very effective rehearsed plan.

4. Direct Mail

Direct mail is very highly focussed upon targeting

consumers based upon a database. As with all marketing, the

potential consumer is 'defined' based upon a series of attributes

and similarities. Creative agencies work with marketers to

design a highly focussed communication in the form of a

mailing. The mail is sent out to the potential consumers and

responses are carefully monitored. For example, if you are

marketing medical text books, you would use a database of

doctors' surgeries as the basis of your mail shot.

5. Trade Fairs and Exhibitions

Such approaches are very good for making new contacts

and renewing old ones. Companies will seldom sell much at

such events. The purpose is to increase awareness and to

encourage trial. They offer the opportunity for companies to

meet with both the trade and the consumer. Expo has recently

finish in Germany

with the next one planned for Japan in 2005, despite a recent

decline in interest in such events.

6. Advertising

Advertising is a 'paid for' communication. It is used to

develop attitudes, create awareness, and transmit information in

order to gain a response from the target market. There are

many advertising 'media' such as newspapers (local, national,

free, trade), magazines and journals, television (local, national,

terrestrial, satellite) cinema, outdoor advertising (such as

posters, bus sides).

7. Sponsorship

Sponsorship is where an organization pays to be

associated with a particular event, cause or image. Companies

will sponsor sports events such as the Olympics or Formula

One. The attributes of the event are then associated with the

sponsoring organization.

The elements of the promotional mix are then integrated

to form a unique, but coherent campaign.

CONCLUSION

With this the researcher come to the conclusion part of

the research report. It was a wonderful experience for the

researcher of working on the topic selected by him. Although it

was not an easy task collecting information in the competitive

market of telecom services. But taking up the challenge itself

was very interesting.

• It is clear from the analysis Vodafone cellular is much

better than other telecom due to the survey of Siddharth

Nagar according to the customer of Siddharth Nagar

living standard of high people and lower people.

• By the survey I have found that there are many telecom

company but and many competitors in market but no any

one defeat the Vodafone cellular.

• Many activity of Vodafone cellular as tariff plan, Recharge, there

activity customer satisfaction and prove all the best of other

telecom.

QUESTIONNAIRE OBJECTIVE : - Viability and Presence of telecom product in non

telecom outlets with reference to Siddharth Nagar.

Name of the owner……………………………………………………………

Shop Name…………………………………………………………

Address………………………………………………………

Contact no.………………………………………………………

For Telecom Outlets

Q1. Are you selling Sim card?

YES

NO

Q2. Which type of sim service Provided ?

PRE PAID

POST PAID

BOTH

Q3. Are you sell recharge voucher’s ?

YES

NO

Q4. Which kind of recharge vouchers sell mostly ?

PAPER RECHARGE ELECTRONIC RECHERGE BOTH

Q5. How many Network available at your outlet ?

TWO FOUR SIX ALL AVAILABLE

Q6. Which Network you prefer to sell ?

HUTCH

BSNL

IDEA

AIRTEL

TATA

RELIANCE

Q7. What’s the consumer need and demand at you outlet ?

BETTER SERCIVE

BETTER SCHEME

BOTH OF

THEM

Q8. Do you have any problem with any service provider ?

YES NO

Q9. Would you like to prefer those service provider who

provide better service and attractive margin ?

YES NO

Q10. Are you satisfied with the current Vodafone

plans and service?

YES NO CAN’T SAY

For Non Telecom outlets

1. Do you sell Sim & Recharge?

A. Yes B. No.

2. Why don’t you sell recharge to your existing customer?

A. Financial Problem B. Unawareness of Schemes

C.Unavailability of Service

D. Other reason

3. Do you know the attractive margins & schemes?

A. Yes B. No.

4. Is there any demand of Sim & Recharge?

A. Yes B. No. C. Upto some extant

5. Does you existing loyal customers have use of mobile?

A. Yes

B. No

6. Would you like to sell Sim & Recharge when your customer demands?

A. Yes

B. No.

BIBLIOGRAPHY

Philip Kotler : Principle of marketing

practice Hall of India

Pvt. Ltd.

C.R. Kothari : Research methodology

vishwa prakashan New

Delhi.

News paper : Times Of India.

Internet : www.vodafone.com