3.1.3 Visual Analysis(Graphic Design)

‘s International Advertisements

‘s International Advertisements

• Posters like these are placed in kiosks or hung on walls in public spaces such as train stations, subway stations, public vehicles, malls, parks, etc. in restrooms, hallways, walkways, etc.

‘s Chinese Advertisement• Design Principles

– Balance• Symmetrical• Radial or diagonal with sun

rays, raised hands, rockets, etc.

– Rhythm• Regular with the horizontally• Gradated from foreground to

background– Emphasis

• Focal point is the people (military/workers) and their motto

– Proportion/Scale• Foreground to background

– Unity• Harmonious lines and color

‘s Chinese Advertisement• Design Elements

– Line• vertical

– Color• Contrasting 2 colors

– Form/Shape• Geometric shapes• Human, Military, Blimp Forms

– Space• Open and used

– Texture• Smooth and structured feel

– Value• Color tints and abstract

shades

‘s Chinese Advertisement• Audience Analysis

– Demographics• Workers or Military• 18-29 males

– Location• public spaces• High traffic areas• Exterior Building Murals

– Time• As people walk or drive by

– Interest• Political• Military

– Human Factor• Pride and Strength

‘s European Advertisement• Design Principles

– Balance• Symmetrical and vertical

– Rhythm• Regular from the fence

and the bricks– Emphasis

• Focal point is the female then the male then the tree with slogan.

– Proportion/Scale• Scale is ratio in

perspective– Unity

• Harmonious in color and value

‘s European Advertisement

• Design Elements– Line

• Vertical and perspective– Color

• Contrasting 2 colors– Form/Shape

• Human & urban landscape– Space

• Open and unused– Texture

• Smooth outdoor park feel– Value

• Shades and abstract tints

‘s European Advertisement• Audience Analysis

– Demographics• Late 20 to early 40’s• Caucasian• Artsy/Stylish Professionals• Middle class

– Location• European public spaces• High traffic areas

– Time• Day or night

– Interest• Night life, style, places to

be seen– Human Factor

• Narcissistic

‘s International Advertisements