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iTunes for Scholarly Publishing?
SSP, 2008Boston
Geoffrey BilderDirector of Strategic Initiatives
Dian Fossey Examines The Industry…
~2005
Picture An Industry Where…
• Major sellers of content were
• Frightened of cannibalizing their physical sales
• Slow to innovate in online sales
• Slow to cooperate with each other on standards
• Seen as profiteering
• Afraid because their customers were starting to distribute the content for free
And then a competitor emerged fromoutside the industry and threatened to
turn it upside down…
A few observations about our industry...
Publishers and librarians are
conspiring to annoy researchers
It is easier for a camel to pass through the eye of a needle than to find a library website that is usable and friendly and provides services rather than talking about them in weird library jargon.
THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneiderhttp://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php
It is easier for a camel to pass through the eye of a needle than to find a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda.
http://www.gapingvoid.com/Moveable_Type/archives/004527.html
One possible exception...
PyschoceramicsReview
The Society ofPyschoceramicists Dulce et Decorum Est Desipere in Loco
We don’t know who our audience is
Subscribers & PPV Unrecognized
Who are they?
http://www.nsf.gov/statistics/infbrief/nsf08305/
14.0%
2.1%
38.4% 23.2%
22.2%
S&E S&E Related Non S&E UnemployedNot in labour force
Our PPV pricing is mental
?$£€
~ $5.00
~ $1.00
> $20.00
Our ability to easily offer flexible pricing
models is terrible
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per song)
Simple Interface
iPod
iTunes strengths
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔✔
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘✔
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘✔
✔
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
✘
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
✘
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
✘
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
✘
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
✘
Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
?
