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3 0 D A Y S T O F A C E B O O K & I N S T A G R A M P R O F I T S
HELLO…
WELCOME TO 30 DAYS TO FACEBOOK & INSTAGRAM PROFITS
C A R D E L L M E D I A 2
OVE
RVIEW
S E T T I N G U P Y O U R A D A C C O U N T1
C R E AT I N G A D S & D E S I G N I D E A S – T H E B A S I C S .3
S E T T I N G U P Y O U R F I R S T R E M A R K E T I N G C A M P A I G N
4SEMINAR 1
C A R D E L L M E D I A 3
A C C O U N T S T R U C T U R E ; A U D I E N C E S , C A M P A I G N S A D S E T S & A D S .
2
K
FACEBOOK MARKETINGTHE MYTH OF "FREE"
S
5
6
THE 5 SECRETS TO FACEBOOK SUCCESS...
R E A C H X T A R G E T I N G1
R E M A R K E T I N G3
L O O K A L I K E A U D I E N C E S4
C A R D E L L M E D I A 7
F A C E B O O K ' S A R T I F I C I A L I N T E L L I G E N C E T O L E A R N H O W T O G E T Y O U R E S U L T S :
2
T A R G E T I N G / I N T E R E S T S5
O P T I M I S I N G Y O U R C O N V E R S I O N G O A L
F A C E B O O K S C O N T I N U O U S L E A R N I N G
KS
GETTING STARTED.
AC
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UP
C A R D E L L M E D I A 9
K FIRST, LOGIN OR SIGN UP TO FACEBOOK.
K
H T T P S : / / B U S I N E S S . FA C E B O O K . C O M /
NEXT, LOGIN OR SIGN UP TO FACEBOOK BUSINESS MANAGER
HOW TO CREATE YOUR BUSINESS MANAGER ACCOUNT.
C A R D E L L M E D I A 12
HOW TO CREATE YOUR BUSINESS MANAGER ACCOUNT.
C A R D E L L M E D I A 13
C A R D E L L M E D I A 14
HOW TO CREATE AN AD ACCOUNT.
H T T P S : / / B U S I N E S S . F A C E B O O K . C O M15
HOW TO CREATE AN AD ACCOUNT.
16
HOW TO CREATE AN AD ACCOUNT.
HOW TO CREATE AN AD ACCOUNT.
FINDING YOUR AD ACCOUNT.
* A D A C C O U N T I D :F A C E B O O K . C O M / A D S M A N A G E R /F I N D Y O U R I D E I T H E R I N A D D R E S S B A R A F T E R A C T = O R I N T H E D R O P D O W N L I S T ( S E E A R R O W S ) . 19
ASSOCIATE YOUR AD ACCOUNT.
C A R D E L L M E D I A 20
ASSOCIATE YOUR AD ACCOUNT.
C A R D E L L M E D I A 21
ASSOCIATE YOUR AD ACCOUNT.
C A R D E L L M E D I A 22
E ENTER YOUR AD ACCOUNT ID AND CLICK "ADD AD
ACCOUNT"
ASSOCIATE YOUR AD ACCOUNT.
C A R D E L L M E D I A 23
E
IMPORTANT!If you haven’t spent on your Ad Account you can't add it to Business Manager. If so, just create a new Ad Account in Business Manager.
ACCOUNT STRUCTURE.
AC
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C A R D E L L M E D I A 24
THE BASICS.
K CAMPAIGN SETUP- 3 TIER STRUCTURE.
C A R D E L L M E D I A 25
K
3 T I E R S T R U C T U R E :C A M P A I G N L E V E LA D S E T L E V E LA D L E V E L .
CAMPAIGN SETUP- 3 TIER STRUCTURE IN ADS MANAGER.
C A M PA I G N S
Y O U W O U L D U S U A L L Y H A V E S E P A R A T E C A M P A I G N S F O R R E M A R K E T I N G , L O O K A L I K E A U D I E N C E S A N D I N T E R E S T T A R G E T I N G .
A D S E T S
T H I S W H E R E S P E C I F I C T A R G E T I N G A N D B I D D I N G H A P P E N S . M O S T O F T H E L E A R N I N G O N F A C E B O O K H A P P E N S A T T H E A D S E T L E V E L .
C A R D E L L M E D I A 27
Y O U M I G H T A L S O H A V E S E P A R A T E G E O G R A P H I C A L C A M P A I G N S A N D I N L A R G E R A C C O U N T S , D I F F E R E N T C A M P A I G N S F O R D I F F E R E N T T Y P E S O F P R O D U C T S .
CAMPAIGNSETUP
A D S
A D S C O N T A I N Y O U R S P E C I F I C A D S T H A T W I L L A P P E A R O N F A C E B O O K & I N S T A G R A M .
SETTING UP YOUR FIRST REMARKETING CAMPAIGN.
W E B S I T E B A S E D . Y O U P U T A F A C E B O O K P I X E L O N Y O U R W E B S I T E . I F A F A C E B O O K / I N S T A G R A M U S E R V I S I T S Y O U R P A G E / S I T E F A C E B O O K R E T A R G E T S T H A T U S E R .
2
C A R D E L L M E D I A 29
E M A I L L I S T S . Y O U U P L O A D C U S T O M E R S / L E A D S I N T O F A C E B O O K , S E R V I N G A D S T O T H O S E C U S T O M E R S .
1
THERE ARE TWO WAYS TO SET UP REMARKETING ON FACEBOOK...
C R E A T E Y O U R A U D I E N C E S .E I T H E R U P L O A D Y O U R E M A I L L I S T S I N T O F A C E B O O K .O R A D D Y O U R P I X E L T O Y O U R W E B S I T E P A G E S - O R B O T H .
1
C A R D E L L M E D I A 30
C R E A T E Y O U R C A M P A I G N S , A D S E T S A N D A D S .2
TO SET UP YOUR CAMPAIGNSYOU NEED TO DO TWO THINGS...
CAMPAIGN SET UP PART 1.
AC
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ET
UP
C A R D E L L M E D I A 31
CREATE YOUR AUDIENCES.
K
C L I C K T H E 9 D O T S I N A D S M A N A G E R .P R E S S A U D I E N C E S .
BREAKING IT DOWN...
K
C R E A T E A U D I E N C EC R E A T E C U S T O M A U D I E N C E .
BREAKING IT DOWN...
K
W E B S I T E P I X E L R E M A R K E T I N GU P L O A D A N E M A I L L I S T R E M A R K E T I N G .
BREAKING IT DOWN...
K
S E L E C T T H E P I X E L .C H O O S E U P T O 1 8 0 D A Y SN A M E Y O U R A U D I E N C E , C R E A T E A U D I E N C E .
BREAKING IT DOWN...
K H O W Y O U R A U D I E N C E S W I L L L O O K :
K
R E M A R K E T I N G T O Y O U R C U S T O M E R S U S I N G Y O U R P I X E L D A T A .S I M P L Y F O L L O W T H I S V E R Y S H O R T V I D E O .
AUDIENCE SET UP 1- WEB REMARKETING (PIXEL)
K
S I M P L Y F O L L O W T H I S V E R Y S H O R T V I D E O .L I S T M U S T B E 1 0 0 + E M A I L S T O W O R K .
AUDIENCE SET UP 2- EMAIL LIST REMARKETING.S
CAMPAIGN SET UP PART 2.
AC
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ET
UP
C A R D E L L M E D I A 39
CREATE YOUR CAMPAIGNS,AD SETS AND ADS.
K
S E T T I N G U P A B A S I C R E M A R K E T I N G C A M P A I G N .F O L L O W A T Y O U R O W N P A C E L A T E R .
WHISTLE STOP TOUR- A FULL REMARKETING AD SETUP.
K CAMPAIGN LEVEL SETUP
K CAMPAIGN LEVEL SETUP
K AD SET LEVEL SETUP
KA D S E T L E V E L S E T U P
KAD SET LEVEL SETUP.
KA D S E T L E V E L S E T U P
KA D S E T L E V E L S E T U P
KAD LEVEL SETUP.
KAD LEVEL SETUP.
KAD LEVEL SETUP.
K SETTING UP A BASIC REMARKETING CAMPAIGN.AD CAMPAIGNS SCREEN.
THE KEY TO REMARKETING SUCCESS?...
C A R D E L L M E D I A 52
A L L O F Y O U R C U S T O M E R S - B Y E M A I L L I S T
1
A L L O F Y O U R C U S T O M E R S - U S I N G Y O U R P I X E L O N T H A N K Y O U P A G E S .
2
Y O U R L E A D S / P R O S P E C T S4
Y O U R H I G H E S T S P E N D I N G C U S T O M E R S3
TEST YOUR AUDIENCES! HERE ARE SOME OF THE BEST ONES...
C A R D E L L M E D I A 53
T H E T O P 2 5 % W H O S P E N T T H E M O S T T I M E O N Y O U R W E B S I T E5
P E O P L E W H O V I S I T E D Y O U R W E B S I T E B U T D I D N ' T B E C O M E L E A D S
6
A B A N D O N E D C A R T V I S I T O R S7
P E O P L E W H O V I S I T S P E C I F I C P A G E S O N Y O U R S I T E -I N D I C A T I N G S P E C I F I C I N T E R E S T S .
8
ACTION STEPS...
C A R D E L L M E D I A 54
S E T U P Y O U R B U S I N E S S P A G E I F N E E D E D .
1
S E T U P Y O U R B U S I N E S S M A N A G E R2
U P L O A D Y O U R C U S T O M E R L I S T T O A D S M A N A G E R5
S E T U P Y O U R A D A C C O U N T3
S E T U P Y O U R F I R S T R E M A R K E T I N G C A M P A I G N6
E X P L O R E & G E T F A M I L I A R W I T H A D S M A N A G E R .7
I N S E R T F A C E B O O K P I X E L O N T O Y O U R W E B S I T E4
HERE'S WHAT WE'LL BE COVERING IN SEMINAR 2...
C A R D E L L M E D I A 55
L O O K A L I K E A U D I E N C E S1
I N T E R E S T TA R G E T I N G 2
B I D D I N G O P T I O N S & B U D G E T S
3
A D VA N C E D A D C R E AT I O N .4
K
UPGRADE
TO UPGRADE TO BECOME A CARDELL MEDIA CLIENT.
CONTACT:[email protected]
C A R D E L L M E D I A 56
3 0 D A Y S T O F A C E B O O K & I N S T A G R A M P R O F I T S
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