30 Day Road Map of Success

Mi voto es mi voz

Together we make a difference

30 Day Road Map Status Update

Call Center Goals

• GOAL: Get the community to commit to taking the pledge while on

the phone with call center agents, provide access to NHVEF website, and benefits to becoming a member.

• GOAL: As the call center data begins to accumulate, the captured information should lead to better insight as to members’ current voting status, proclivity to vote and become civically involved will become more evident.

• GOAL: Build the NHVEF database for future marketing and fundraising efforts.

Attention: Should the number of individuals agreeing to take the NHVEF Pledge continue at the present pace, NHVEF is will be set to exceed the 1,000 submissions allowed each month at the $9.95 rate by JotForm by the end of November 2012.


Call Center Goal Achievements

• REPORT ON GOAL: Bruce upgraded the JotForm tool so that we

were able to continue to grow the database with out the fear of running over and receiving additional charges.

• REPORT GOAL: Build the NHVEF database for future marketing and fundraising efforts.

By the end of December will we know what cities (precincts) and the percentage of male to female pledge takers are in the database from the “cycle” of the call center’s campaign. For the next campaign cycle, consider may need to be take in analyzing the current field of questions, so that the NHVEF may begin to capture more qualified and robust data .

OCT NOV DEC JAN

Overall Numbers - English 1690 2734

Overall Numbers - Spanish 264 423

TOTAL DATABASE 1954 3157

Mi voto es mi voz


Contacting the Database

GOAL: Creation and distribution of an email bounce back message for those individuals that have taken the pledge. REPORT ON GOAL: The following was sent to all members who agreed to take the Hispanic Voter Pledge: English: Welcome! Bienvenidos!

Thank you for taking the NHVEF Hispanic Voter Pledge. With this pledge, you are committing, to do your very best, to vote in every future election. In addition, by taking this pledge you have also become a member of the National Hispanic Voter Educational Foundation. In the near future, you will receive your pledge certificate and information about the valuable benefits of this membership. You are an important part of empowering our community to take control of our own destiny! We hope to provide you with news and information tailored to your individual needs but we also recognize the importance of protecting your personal information. Your personal information will not be shared without your prior consent. Because you have made the important step of taking the NHVEF Hispanic Voter Pledge, we have also entered your name into a Grand Prize drawing for a holiday gift basket to be awarded Friday, December 21, 2012. Once again, congratulations and welcome to the National Hispanic Voter Educational Foundation. Albert C. Gonzales President and Chairman of the Board National Hispanic Voter Educational Foundation

http://www.nationalhispanicvoter.org/

Contacting the Database

Spanish: Bienvenidos! Gracias por tomar la Promesa del Voto Hispano en la Fundacion Nacional para Votantes Hispanos. Con esta Promesa, se esta comprometiendo a hacer lo posible por votar en todas las elecciones futuras. Ademas, por haberse comprometido, usted se ha convertido en un miembro de la Fundacion Nacional Para Votantes Hispanos. En un futuro, recibira su certificado de Promesa e informacion de los valuables beneficios que tiene el haberse hecho miembro. Usted es parte importante en el poder de nuestra comunidad para tomar el control de nuestro destino! Esperamos proporcionarle noticias e informacion que se adapten a sus necesidades personales, pero tambien entendemos la importancia de proteger la privacidad de su informacion personal. Su informacion personal no sera compartida sin su previo consentimiento a menos que usted indique lo contrario. Debido a que usted ha dado un paso importante en tomar la Promesa del Voto Hispano en la Fundacion Nacional para Votantes Hispanos, nosotros lo hemos inscrito para que participe en una rifa de una Canasta Navidena este Viernes 21 de Diciembre del 2012. Una vez mas, felicidades y bienvenido a la Fundacion Nacional Para Votantes Hispanos. Albert C. Gonzales Presidente y Director de la Firma Fundacion Nacional para Votantes Hispanos

For members who took the Hispanic Voter pledge prior to the implimentation of the e-mail bounce back (approximately 151), each received the bounce back message (individually sent) on December 5, 2012. As a result all members that provided e-mail address during the pledge process, have received a secondary contact (the e-mail; the first is the call) from the NHVEF.





Social Media

• GOAL: Create both Facebook and Twitter handles for the NHVEF. • REPORT ON GOAL: Facebook Pages have been created as follows:

• NVEF – For maintenance so that selected foundation employees can access the various Facebook accounts

• National Hispanic Voter – To match the website URL • Nacional-para-Votantes-Hispanos – To match the Spanish URL • La-Fundacion-Nacional-para-Votantes-Hispanos - The full

organization name and to protect brand equity • National Hispanic Voter Educational Foundation - The full

organization name and to protect brand equity More Facebook development will be taking place. All Facebook pages will be ready by the January 31, 2012. Twitter accounts will be established in the same manner, however they will be launched closer to the Facebook pages’ completion. It is more difficult to hide Twitter accounts while we establish the brand voice.


Marketing Collateral

• GOAL: Create both Facebook and Twitter handles for the NHVEF. • REPORT ON GOAL: Facebook Pages have been created as follows:

• NVEF – For maintenance so that selected foundation employees can access the various Facebook accounts

• National Hispanic Voter – To match the website URL • Nacional-para-Votantes-Hispanos – To match the Spanish URL • La-Fundacion-Nacional-para-Votantes-Hispanos - The full

organization name and to protect brand equity • National Hispanic Voter Educational Foundation - The full

organization name and to protect brand equity More Facebook development will be taking place. All Facebook pages will be ready by the January 31, 2012. Twitter accounts will be established in the same manner, however they will be launched closer to the Facebook pages’ completion. It is more difficult to hide Twitter accounts while we establish the brand voice.

Mi voto es mi voz


Pledge Certificate and

Newsletter

GOAL: Design and distribution of the NHVEF pledge certificate (preferably electronically) REPORT ON GOAL: Certificate design will be completed by the end of next week and options will be submitted for approval. There is no issue making the certificate an electronic one, however for those individuals that do not have an e-mail address, the NHVEF will need to mail out their certificates. Analysis of cost will be concluded by December 28, 2012. In addition, a “Jr. promise” certificate was introduced as a way to incorporate the entire family in the pledge process. GOAL: Design and establish deadlines for publishing of the NHVEF Newsletter. REPORT ON GOAL: Several e-mail service companies have been selected. Test e-mails will be created by December 28, 2012 in an effort to solidify a selection of a service provider.

Website

REPORT ON GOAL: Redesign the site(s) with a product that increases functionality and supports a wider range of tools and increase the ability to integrate social media and a possible shopping cart. REPORT ON GOAL: The design process has begun and site is being populated with content. The JotForm registration for the pledge will continue to be a viable part of the new site as more content is created and added to the site. The proposed site should look something like this:


Support

Sam Lopez Jr.

Sam Lopez, Jr. has done a phenomenal job of operating the call center, achieving the goals set in front of him and interpreting the data captured by the call center. It is proposed that Mr. Lopez expand his role into one of an Operations Manager for the foundation. His expertise as a field manager, campaign strategist and overall experience in various community oriented organizations will lend itself to the continues growth of the NHVEF. Here are some proposed duties for the position: • Delegates activities and responsibilities to the call center lead (floor

manager); ensures all related activities are completed accurately and on time

• Improve the operational systems, processes and policies in support of the NHVEF mission, goals and values

• Play a significant role in long-term planning, including an initiative geared toward operational excellence

• Drive initiatives in the management team and organizationally that contribute to long-term operational excellence

• Contribute to short and long-term organizational planning and strategy as a member of the management team

• Provide reconnaissance and insight to future markets’ DMA


Marketing Strategy

Make marketing a priority - Marketing takes on a significant importance in a non-profit organization. Recognizing the need is the first hurdle in paving the way for funding for marketing opportunities.

Think and speak of marketing as capacity building – For the NHVEF marketing is more than a brochure, a website, a newsletter. It's engaging in strategic activities that increase the capacity of the organization to sustain itself over time. Strategic marketing can grow the NHVEF, help revitalize stagnant programs and bring in more advocates and funding. Not to mention, helping potential funders to see the impact of nonprofit marketing as capacity building allows for funding that might not otherwise be made available.

Develop a marketing plan - A strategic marketing plan shows thought and accountability for how marketing funding will be spent. A marketing plan also allows partners and potential funders to see the NHVEF’s goals and milestones and provides a way for evaluation of marketing strategies. It is proposed that Albert, Sam and Nikki have a marketing plan brainstorming meeting before the end of the year to prepare for the creation of a formal marketing plan.

Mi voto es mi voz


Documents

30 Day Road Map of Success