3. What kind of mediainstitution might distributeyour media product andwhy?

Bauer Media

• Media institution which covers publishing, TV, radio, etc.• Publishes magazines such as Kerrang!, Q, MOJO• Caters to young, niche audiences• Large range of genres

• Large readership• Also have a large number of radio stations and TV channels dedicated to pop music (such as 4Music)

Multimedia Platforms and Convergence

• Use of social networks • Radio and TV stations personalised to magazines• Large readership• Apps allowing you to read magazine with extra interactive content• Email subscriptions

Publishing My Magazine

• Under Bauer Media• Caters to niche audiences and genres• Large company and therefore has experience and knowledge on sales of magazines• Large scale production = lower production costs• Experience in multimedia and convergence to reach a wider audience

Distribution

• Monthly• Print copies• Sold in major supermarkets• Subscription through the post

• Version which can be accessed online (through website or app) with interactive content• Website with interactive content• Constantly updating news• Forums• Videos

• QR codes • Dedicated radio station• TV music station• Social Networks

Physical Print

• In 2009, 900 million magazine subscriptions• 20 million magazines sold weekly• 75% of all UK adults buy magazines• 10,000 magazines sold a minute• 91% of 15-24 year olds read magazines• 2nd most popular purchase in groceries

Apps

• There are more iPhones sold every day than there are babies born• Over a quarter of all UK adults (27%) and nearly half of teenagers (47%) own a smartphone • Use of tablets for reading books, newspapers and magazines has doubled in the last year• 27% of tablet users use their device to read magazines

Apps

• There are more iPhones sold every day than there are babies born• Over a quarter of all UK adults (27%) and nearly half of teenagers (47%) own a smartphone • Use of tablets for reading books, newspapers and magazines has doubled in the last year• 27% of tablet users use their device to read magazines• Use of convergence allows convenience• Allows the magazine to reach a wider

audience