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26.12.2012
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CHOOSING
AN IDEA
1
AND TESTING
ON A $10 BUDGET…
How much
does this bring to the world?
VALUE
Have you really
CRACKED IT?
Now
(photoshop, fake site, google ads)
TEST IT
EXAMPLE
Sarah Blakely - SPANX
CREATING THE 10 MIN 2
What is our
MARKET SIZE?
CHARGING $$ ?
Do I care about the
BUSINESS MODEL? No, unless we have a cost to cover
No, unless we have a cost to cover
think # of
PEOPLE
RULE OF THUMB: $140k/pp per year covers all expenses
for SW companies
MILESTONES: Initial revenues,
profitability
10 MINUTES ON
3
A VP Sales should be able to sell lots
of ice to Eskimos
ENTREPRENEUR
A VP Marketing should be able to market
ice to Eskimos so they think its gold
But you are an
SELLS ITSELF Build a product that
Marketing is for
ME-TOO PRODUCTS
The typical
PRODUCT LAUNCH
Is that what we want to build?
Some no-marketing examples:
GOOGLE, SKYPE,
