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ORGANISATION,MANAGEMENT, OBJECTIVES AND FUNCTIONS

OF MARKETING SOCITIES.

Definition of Marketing Soiet!"

Marketing , in genera# $ean% &'r(a%e an) Sa#e% of goo)% an) %er*ie%.COO&ERATIVE MARKETING"

+ A Cooperative Marketing society can be considered as a

Cooperative association of cultivators formed primarily for the

purpose of helping the members to market their produce more

profitably than is possible through private trade.(As per RBI

+ A Cooperative Marketing !ociety is an association of

cultivators organi"ed on Cooperative #rinciples to perform

marketing functions.

+Coo-erati*e Marketing i% t(e S!%te$ ! /(i( a gro'- of far$er%

0oin to arr! on %o$e or a## t(e -roe%%e% in*o#*e) in ringing goo)% fro$

t(e -ro)'er to t(e on%'$er. 1B! Margaret Dig! 2 an FAO E3-ert4.

+A Coo-erati*e Marketing Soiet! $'%t e a %oiet! of agri'#t'ra#

-ro)'er% 0oining toget(er /it( t(e o0et of %e##ing t(eir o/n -ro)'e.

5.MAIN OBJECTIVES OF COO& MKG. SOCITIES"

$. To -ro*i)e re$'nerate -rie for t(e Agri#. &ro)'e of far$er%.

%. To -ro*i)e Agri#. in-'t% at t(e Rig(t &rie an) at t(e rig(t ti$e an)

to )erea%e t(e o%t of t(e -ro)'tion of Agri#. &ro)'e.

&. 'o act as the ovt. Agent for the #rocurement of Agril. produce

at Minimum !upport #rice (M!# on commercial basis.

6 . OBJECTS OF MKG. SOCIET7

+T(e $ain o0et for. /(i( gro/er% organi8e a o9o-erati*e Mkg.

Soiet! i% to ena#e t(e$ to $arket t(eir -'r-o%e t(eir e%t a)*antage an)

for t(i% -'r-o%e to %trea$#ine t(e /(o#e -roe%% of $o*e$ent of goo)% to

t(e on%'$ing $arket.

In brief) the chief ob*ects and aims of a cooperative marketing

society are+

i To Strengt(en t(e argaining Ca-ait! of t(e '#ti*ator.

ii To %e're t(e $e$er% a Better &rie for t(e -ro)'e.iii 'o eliminate middleman.

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iv 'o provide members the needed finance.

v To -er%'a)e t(e far$er% to gro/ etter :'a#it! goo)%.

vi 'o stabili"e price.

vii To )e*e#o- fair tra)ing -ratie%.

viii 'o provide the facility of grading and transportation.i, 'o act as an Agent of ovt. for procurement and

implementation of price support #olicy (M!#.

, To -ro$ote t(e eono$i intere%t of it% $e$er% !

eno'raging %e#f9(e#-, t(rift an) etter far$ing a$ong

$e$er%.

,i 'o act as a distributive centre for Agricultural re-uisites

such as seeds) fertili"er) implements etc.

,ii To (e#- in t(e e3-an%ion of o9o-erati*e re)it -rogra$$e

! #inking $arketing /it( re)it. 1i.e. /it( &ACS ;$e$er%4

. /0C1'I21!3AC'I4I'I5! 2/ MAR65'I1 !2CI5'7+

$. !ale of Agril. produce of the members.

1a4 Sorting, gra)ing ; -aking.

14 Tran%-ortation of -ro)'e fro$ far$ or *i##age to $arket.

5. 'o accept 8eposits from members.

6. 'o borro9 funds from 8CCB 3 other bankfor

1a4 B'%ine%% of $arketing %oiet!.

14 To -a! t(e -rie of -ro)'e to far$er $e$er% < &ACS.

14 To a)*ane 1e)ge #oan%4 to $e$er% on t(e %e'rit! of t(eir

-ro)'e.

=. 'o rent godo9ns 3 processing yards and cold storage to facilitate

storage 3 processing of produce : for sale of goods.

>. 'o procure (#urchase and supply to members.

1a4 Ferti#i8er

14 See)%

14 I$-#e$ent%1)4 &e%tii)e% ; In%etii)e%

1e4 E%%entia# )o$e%ti re:'ire$ent%.

?. To at a% an Agent of t(e Go*t. for t(e -ro're$ent of Agri# -ro)'e

; %'--#! of Agri# -ro)'tion.

@. To eno'rage t(rift 1)e-o%it ! %a*ing%4 Se#f9e#- an) oo-eration

a$ong it% $e$er%.

. 'o have linkage of credit 9ith the #AC! (members for

procurement of Agril. produce : payment of loan of members to

#AC!.. To at a% a /are(o'%e$an 'n)er t(e /are(o'%e At.

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.To /ork a% Agent of Go*t. for %torage ; )i%tri'tion of &DS ite$%.

;. ORGANISATIONA SET U& OF MKG SOCIET7

oation 9 B#ok #e*e# 1&an(a!at Sa$iti