3. Introduction to Organizational Systems

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    Phases of Decision Making

    Decision making process involves the following three

    phases:

    Intelligence

    - During this phase the decision maker searches forconditions calling for a decision

    - The decision maker may be reacting to problems ormay recognize opportunities

    - In either case a gap between the existing state and adesired state is a must for the existence of a decisionproblem

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    Contd.

    Design

    - This is the second phase of the decisionmaking process

    - During this phase the decision makerdevelops and analyzes alternative courses of

    action by either searching for ready-madealternatives or developing a custom-madesolution

    Choice- During this third phase, the decision maker

    selects the best alternative

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    Intelligence and Design Phase

    These two phases constitute of the following three

    aspects:

    Problem finding

    Problem formulation

    Development of alternatives

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    Problem Finding

    This can conceptually be defined as finding out the

    difference between some current situation and some

    desired state What is desired is then compared with reality

    Then differences are identified and evaluated to find out

    if that is a problem

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    Development of Alternatives This requires lot of creativity

    Basic creativity can be enhanced upon byalternative-generation procedures and

    support mechanisms. E.G being scenarios,analogies, brainstorming, checklists,templates of decision process etc

    There should be enough knowledge about theproblem, its boundaries and there should beproper motivation to solve the problem

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    Contd.

    Programmed and nonprogrammed decisions:

    - programmed decisions are the ones which can be

    prespecified by a set of rules or decision procedures

    - These appear in rule books, decision tables etc and aregenerally used under certainty where outputs must be

    known

    - On the other hand nonprogrammed decisions have no such

    predefined rules which generally could be one time decisionin case of crisis or problems occurring on regular basis

    with conditions changing

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    Criteria for Decision Making

    The models of decision making that tells the

    decision makers as to how to make a class of

    decisions is normative or perspective. These are

    generally developed by the economists and

    management experts, e.g., Linear programming,Game Theory, Capital Budgeting and Statistical

    decision theory

    On the other side the models that describe howdecision makers actually make decisions are

    descriptive models, e.g., Satisficing, etc.

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    Methods for Deciding Among Alternatives

    Optimizing techniques used under certainty: e.g. Linear

    programming, integer programming, dynamic

    programming, queuing models, inventory models, capital

    budgeting analysis, break even analysis etc.

    Payoff matrices in statistical decision theory

    Utility and indifference curves

    Decision trees

    Ranking, weighting or eliminating

    Game theory

    Classical statistical inferences

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    Attributes of Decision Maker

    The attributes of decision makers also affect

    the types of decision strategy used. Some of

    these attributes include:

    Perceptual ability

    Information capacity

    Risk-taking propensity Aspiration level

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    Strategies for Decision Making

    The type of decision problem and the attributes of thedecision maker determine which of the followingstrategies would be used:

    Maximizing

    - When the outcome of the decision is clear and thealternatives are well established, the decision makerwill make the decision that maximizes the desiredoutcome

    - The maximizing approach assumes that the decisionmaker is rational and is aware of the probabilities ofeach alternative

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    Contd.

    Satisficing

    - A decision maker sets up a reasonable aspirationlevel and search for possible alternatives until

    he finds one that achieves his level

    - The decision maker terminates his search assoon as he finds a satisfactory alternative

    Incrementalization

    - The decision maker attempts to take small stepsaway from the existing state towards a desired

    state

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    The Tools of Decision Support

    Database software: e.g., Access, paradox, approach etc

    Model-based software: e.g., Excel, Lotus1-2-3 etc

    Statistical software: e.g., SAS-pc, SPSS-pc etc

    Display based software: e.g., Power point, Freelance

    Graphics

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    Decisions

    StrategicManagement

    TacticalManagement

    OperationalManagement

    Decision Characteristics

    Unstructured

    Semi-structured

    Structured

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    Transaction Processing Systems:

    An Overview

    These are the systems that process the detaileddata necessary to update records about the

    fundamental business operations of the

    organization

    The input of these systems includes basic

    business transactions

    The result of processing business transactionsis the updation of organizations records to

    reflect the status of the operation at the time of

    the last processed transaction

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    Transaction Processing Methods Batch processing system: it is a system whereby business

    transactions are accumulated over a period of time and

    prepared for processing as a single unit or batch

    On-line transaction processing: in this system each

    transaction is processed immediately without the delay ofaccumulating the transactions into a batch

    On-line entry with delayed processing: it is a compromise

    between the above two. Transactions are entered into the

    system as they occur but processed later

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    Objectives of TPS Process data generated by and about

    transactions

    Maintain a high degree of accuracy

    Ensure data and information integrity and

    accuracy Produce timely documents and reports

    Increase labor efficiency

    Help provide increased and enhanced service Help build and maintain customer loyalty

    Achieve competitive advantage

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    Transaction Processing ActivitiesThe business data goes through a transaction

    processing cycle that consists of the following

    activities:

    Data collection: this is the process of capturing and

    gathering all data necessary to complete

    transactions Data editing: this is the process of checking data for

    validity and completeness to detect any problems

    with the data

    Data correction: this involves the process of

    reentering miskeyed data which are found during

    data editing

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    Contd. Data manipulation: it is the process of

    performing calculations and other datatransformations related to business

    transactions. This can include classifying data,

    sorting data into categories, performingcalculations, summarizing results and storing

    data in the database

    Data storage: it is the process of updating thedatabases with new transactions

    Document production: it is the process of

    generating output records and reports

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    Transaction Processing Applications

    Common TPS support the following processes:

    Order processing systems

    Purchasing

    Accounting business processes

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    Order Processing SystemsOrder processing systems include the following:

    Order entry: it is a system that is used for

    capturing the basic data need to process a

    customer order

    Sales configuration: this system ensures that theproducts and services ordered are sufficient to

    accomplish the customers objectives

    Shipment planning system: it determines whichopen orders will be filled and from which

    location they will be shipped

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    Contd.

    Shipment execution system: this system

    coordinates the outflow of all products and goods

    from the organization with the objective of

    delivering quality products on time to the

    customers

    Inventory control system: it updates thecomputerized inventory records to reflect the

    exact quantity on hand of each stock keeping unit

    Invoicing: this application encourages follow-upon existing sales activities, increase profitability

    and improves customer service

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    Contd.

    Customer interaction: this system monitorsand tracks each customer interaction with

    the company

    Routing and scheduling: routing determinethe best way to get goods and products from

    one location to another. The scheduling

    system determines the best time to delivergoods and services

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    Purchasing Systems

    Purchasing systems include the following:

    Inventory control: this is used to keep track of the

    finished goods as well as raw materials, packing

    materials and maintenance materials

    Purchase order processing: this system helps

    purchasing departments complete their transactions

    quickly and efficiently Receiving: this helps in keeping records of the expected

    and actual receipts. Quality control by inspection is also

    one of the important functions

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    Contd.

    Accounts payable system: it is the system that

    increases an organizations control over

    purchasing, improves cash flow, increases

    profitability and provides more effectivemanagement of current liabilities

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    Accounting SystemsAccounting systems include the following:

    Budget: it is a system that automates many of

    the tasks required to amass budget data,

    distribute it to the users and consolidate the

    prepared budgets Accounts receivables: manages the cash floe\w

    of the company by keeping track of the money

    owed the company on charges for goods soldand services performed

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    Architecture of Transaction Processing System

    As and when a business transaction takes place,

    source document describing the transaction is

    created

    This source document serves as an input for the tpsfrom some external source

    These source documents can then be processed

    online or in batches

    Processing then gives the desired output

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    Contd.

    Information can be entered into a TPS one of the following

    three ways

    - Manual

    - Semi automated

    - Fully automated

    The processing that is done on the source documenthappens to be one of the following

    - Recording

    - Summarizing

    - Sorting

    - Updating

    - Merging

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    Contd.

    The output from TPS can serve one of the

    following purposes:- Counts and summary reports

    - Inputs to other information system

    - Feedback to system operator orcustomer

    The main objective of TPS is to automate

    repetitive information processing activitieswithin organizations to increase speed and

    accuracy and to lower the cost of processing

    each transaction

    Management Information Systems

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    Management Information Systems

    MIS assist managers in decision making and problem

    solving

    They draw on data stored as a result of transaction

    processing

    Decisions must be made on many issues that recur

    regularly and require a certain set of information tomake the decision

    Provides input to be used in the managerial decision

    process

    It deals with supporting well structured decision

    situations. Typical information requirements can well be

    anticipated

    Executive Information System (EIS): An

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    Executive Information System (EIS): An

    Overview Information systems designed to support the

    highest organizational managers are calledexecutive information systems

    An EIS consists of technology and the people

    needed to consolidate information andsupport users to assist executive level decision

    making

    The information is provided in a very highlyaggregated form so that they can scan

    information quickly for trends and anomalies

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    Contd.

    An EIS provides both soft as well as hard data

    Soft data include textual news stories or other non-

    analytical information whereas hard data includedata and numbers which are generally generated by

    TPS and MIS

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    General Features of EIS Tailored to individual executives Easy to use

    Have drill down abilities

    Support the need for external data

    Can help with situations that have a high

    degree of uncertainty

    Have a futures orientation

    Are linked with value-added business

    processes

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    Activities supported by EIS

    Executive level decision making

    Long-range and strategic planning Monitoring of internal and external resources

    Crisis management

    Staffing and labor relations

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    Characteristics of EIS

    Inputs: aggregate internal data from TPS, MISand other databases as well as external data

    Processing: summarizing, graphical

    interpreting

    Outputs: summary reports, trends and

    simulations

    Typical users: executive level managers

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    An overview of Decision Support System

    It is an organized collection of people, procedures,

    software, databases and devices used to used to support

    problem-specific decision making

    The focus of a DSS is on decision- making effectiveness

    when faced with unstructured or semi structured

    business problems

    DSS offer the potential to generate higher profits, lowercosts and better products and services

    Contd

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    Contd.

    DSS, although skewed somewhat towards the top

    levels of management, are used at all levels DSS are used to bring more structure to the

    problems to aid the decision making process

    DSS are often linked with managerial decisionmaking regarding value-added business

    processes

    Overall, a DSS should assist decision makers atall levels with all aspects of decision making to

    solve problems and further corporate goals

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    Characteristics of a DSS

    Handle large amount of data from different sources

    Provide report and presentation flexibility

    Offer both textual and graphical orientation Support drill down analysis

    Perform complex, sophisticated analysis and

    comparisons using advanced software packages Perform what-if, simulation and goal-seeking analysis

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    Constituents of DSS

    At the core of a DSS are a database and a

    model base

    In addition, a typical DSS contains adialogue manager

    external database access allows the DSS to

    tap into vast stores of information

    contained in a corporate database

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    The Model Base

    The purpose of a model base in a DSS is to give decisionmakers access to a variety of models and to assist them

    in the decision making process

    The model base can include Model Management

    Software (MMS) that coordinates the use of models in aDSS

    The following are the major types of DSS models:

    - Financial models- Statistical analysis models

    - Graphical models

    - Project management models

    Contd

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    Contd.

    Financial models: these provide cash flow,

    internal rate of return and other investmentanalysis. E.g. Spreadsheets

    Statistical analysis models: these can provide

    statistics, trend projections, hypothesis testing and

    more.

    Graphical models: these are software packages

    that assist decision makers in designing, developing

    and using graphic displays of data and

    information. Numerous personal computer

    programs that can perform these tasks are power

    point, freelance graphics, CAD, CAM etc

    Contd

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    Contd.

    Project management models- These are used to handle and coordinate large projects.

    - They are also used to identify critical activities and tasks

    that could delay an entire project

    - Some of these programs can also determine the best way

    to speed up a project by effectively using additional

    resources.

    - These models allow decision makers to keep tightcontrol over projects of all sizes and types

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    The Dialogue Manager

    This allows the users to interact with the DSS to obtaininformation

    It assists with all aspects of communications between

    the user and the hardware and software that constitute

    the DSS

    In practical sense, to most DSS users, the dialogue

    manager is the DSS

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    The Group Decision Support System:

    (characteristics)

    A GDSS also called computerized collaborative worksystem, consists of most of the elements of DSS

    Special design: special procedures, devices and approachesare needed that foster creative thinking, effective

    communications and good group decision-making techniques

    Ease of use: it must be easy to learn and use

    Flexibility: it must support the different approaches oftaking decisions and also integrate their different

    perspectives

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    Contd.

    Decision making support: it can support differentdecision making approaches like Delphi approach,

    brainstorming

    Anonymous input Reduction of negative group behavior

    Parallel communication

    Automated record keeping

    Cost, control and complexity factors

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    COMPARISON OF DSS AND MIS

    FACTOR DSS MIS

    PROBLEM TYPE HANDLES UNSTRUCTURED

    PROBLEMS THAT CAN'T BE

    EASILY PROGRAMMED

    NORMALLY USED WITH MORE

    STRUCTURED PROBLEMS

    USERS SUPPORTS INDIVIDUALS,

    SMALL GROUPS AND THE

    ENTIRE ORGANIZATION

    SUPPORTS PRIMARILY THE

    ORGANIZATION

    SUPPORT SUPPORTS ALL ASPECTS AND

    PHASES OF DECISION MAKING

    SUPPORTS ONLY SOME PART AS

    SOME ARE AUTOMATED

    EMPHASIS EMPHASISES ACTUAL

    DECISIONS AND DECISION-

    MAKING STYLES

    USUALLY EMPHASISES

    INFORMATION ONLY

    APPROACH IS A DIRECT SUPPORT SYSTEMTHAT PROVIDES INTERACTIVE

    REPORTS ON THE SCREEN

    IS AN INDIRECT SUPPORTSYSTEM THAT USES

    REGULARLY PRODUCED

    REPORTS

    SYSTEM USUALLY ON-LINE DO NOT PROVIDE IMMEDIATE

    RESUL\TS

    SPEED SINCE IT IS FLEXIBLE AND

    CAN BE IMPLEMENTED BYUSERS,IT TAKES LESS TIME TO

    DEVELOP

    RESPONSE TIME IS USUSLLY

    LONGER

    OUTPUT REPORTS ARE USUALLY

    SCREEN ORIENTED

    ORIENTED TOWARDS PRINTED

    REPORTS AND DOCUMENTS

    DEVELOPMENT USERS ARE MORE DIRECTLY

    INVOLVED IN DEVELOPMENT

    THE MIS IS RELATIVELY

    OLDER DO NOT RETAIN THE

    USERS FOR LONG

    Artificial Intelligence

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    Artificial Intelligence

    Artificial intelligence systems include the people,procedures, hardware, software, data, andknowledge needed to develop computer systems

    and machines that demonstrate characteristics of

    intelligence

    The objective in developing AI systems is not to

    replace human decision making completely but to

    replicate it for some well defined problems

    The overall purpose of AI systems again is to

    help the organization achieve its goals

    Major Branches of AI

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    Major Branches of AI

    Expert System: the hardware and software that

    stores knowledge and makes inferences, similarto human expert

    Robotics: mechanical or computer devices that

    perform tasks requiring a high degree ofprecision or that are tedious or hazardous for

    humans

    Vision Systems: the hardware and software thatpermit computers to capture, store and

    manipulate visual images and pictures

    Contd.

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    Natural Language Processing: processing thatallows the computer to understand and react to

    statements and commands made in natural

    language

    Learning System: a combination of software and

    hardware that allows the computer to change

    how it functions or reacts to situations based on

    feedback it receives

    Neural Network: a computer system that can act

    like or simulate the functioning of a human brain

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    Introduction to Expert Systems

    Systems that can replace human expertsunder certain conditionsin restricted areas

    Expert systems canrepresent heuristics and uncertain informationreason under uncertaintyexplain their reasoning and results

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    Alternative Definitions of Expert System

    An expert system uses human knowledge to

    solve problems that normally requires human

    intelligence. An expert system is a rule-based AI application program

    that performs a task that requires expert knowledge. The problem-solving capability of a program stems from

    its domain knowledge, not merely from the formalismsand reasoning strategies it uses.

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    Domain Categories for Expert Systems

    Interpretation (weather data) Prediction (weather forecast) Diagnosis Design Planning Debugging and repair Instruction (tutoring) Surveillance (discovery of discrepancies) Control (correction of discrepancies)

    Characteristics of Expert System

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    p y

    Can explain their reasoning or suggested decisions Can draw conclusions from complex relationships

    Can provide portable knowledge

    Can deal with uncertainty

    Not widely used or tested Difficult to use

    Limited to relatively narrow problems

    Possibility of error Difficult to maintain

    May have high developmentcost

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    Capabilities of Expert Systems

    Strategic goal setting Planning

    Design

    Decision making

    Quality control and monitoring

    Diagnosis

    omponen s o xper ys em

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    p p y

    The knowledge base:

    Stores all relevant information, data, rules, cases andrelationships used by the expert system. A knowledge

    base must be developed for each unique application

    The inference engine:

    The overall purpose of this engine is to seek

    information and relationships from the knowledge

    base and to provide answers, predictions and

    suggestions the way a human expert would. It deliversthe expert advice

    Contd.

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    The explanation facility:

    Allows a user to understand how the expert systemarrived at certain conclusions or results. Using this

    facility, can indicate all the facts and rules that were

    used in reaching the decision

    The knowledge acquisition facility:

    Through this facility, creating and updating the

    knowledge base is carried out. The overall purpose is

    to provide a convenient and efficient means forcapturing and storing all components of the

    knowledge base

    C td

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    Contd.

    The user interface: Used for designing, creating, updating and using expert

    systems. The overall purpose is to make the development and

    use of the expert system easier for the users and decision

    makers

    OFFICE AUTOMATION SYSTEMS

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    These are telecommunications-based

    information systems that collect, process,store and distribute electronic messages,documents, and other forms of

    communications among individuals, workgroups and organizations

    Such systems improve the collaboration and

    productivity of end-users and work groups bysignificantly reducing the time and effortrequired to produce, share and distributebusiness communications

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    OVERVIEW OF OFFICE AUTOMATION

    SYSTEMS

    Electronic Publishing Systems

    Electronic Communications Systems

    Electronic Collaboration Systems Image Processing Systems

    Office Management Systems

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    ELECTRONIC PUBLISHING SYSTEMS

    Word Processing

    - It is the most common office automationapplication.

    - It is the use of computer systems to create,edit, revise, and print text material.

    - It involves manipulating text data (characters,words, sentences and paragraphs) to produce

    information products in the form of documents(letters, memos, forms and reports)

    Contd.

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    Desktop publishing

    - Organizations can use desktop publishing toproduce their own printed materials

    - They can design and print their ownnewsletters, brochures, manuals and bookswith several type styles, graphics and colors oneach page

    - The minimum hardware and software requiredare: a PC with a hard disk, a printer with high-quality graphics and software that can do wordprocessing, graphics and page make-up

    ELECTRONIC COMMUNICATIONS SYSTEMS

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    These systems transmit and distribute text and

    images in electronic form overtelecommunications networks

    These enhances the communications and

    coordination among workgroups andorganizations

    Electronic communication systems also help

    reduce the flow of paper messages, letters,memos, documents and reports that flood ourpresent interoffice and postal systems

    TOOLS OF ELECTRONIC COMMUNICATIONS

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    Electronic mail:

    Telecommunications networks are used to transmit, storeand distribute electronic text messages among the computerworkstations of the end-users. This may also include audio,video and image media

    Voice mail:

    Telephone system and a voice mail computer is used totransmit, store and distribute digitized voice messages

    among end-users. The analog message is digitized andstored on the magnetic disk devices of the voice mailcomputer

    Contd.

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    Bulletin board systems

    - This is a service offered by public informationnetworks or the network of businesses and otherorganizations in which electronic messages and data,

    programs, and other types of files can be stored byend-users for other end-users to read or copy.

    - This serves as a central location to post and pick up

    messages or upload and download data files orprograms

    Contd.

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    Videotex:

    Is a computer-based interactive information service provided

    over phone lines or cable TV channels to access andselectively view text and graphics.

    Facsimile (FAX):Allows us to transmit images of important documents over

    telephone or other telecommunication links and reproducethem on paper at the receiving station

    ELECTRONIC COLLABORATION SYSTEMS

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    Electronic meeting systems

    - This involves the use of video and audiocommunications to allow conferences and meetings tobe held with participants who are separated by long

    distances

    - Major categories of electronic meeting systems are:

    - Computer conferencing- Desktop videoconferencing

    - Decision room conferencing

    Contd.

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    Teleconferencing

    - In this case sessions are held in real time, withmajor participants being televised whileparticipants at the remote sites usually takepart with voice input of questions andresponses.

    - It can also consist of using closed-circuittelevision to reach multiple small groups

    - Interactive video telecommunications are usedto hold conferences among many participantsat remote sites

    Contd.

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    Telecommuting

    - It is the use of telecommunications by workers toreplace commuting to work from their homes

    - It also describes the use of telecommunications tocarry on work activities from temporary locationsother than offices and homes

    - It is also referred to as the creation of virtual office

    IMAGE PROCESSING SYSTEMS

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    Yet another fast-growing area of office

    automation Allows end-users to electronically capture,

    store, process and retrieve images of

    documents that may include numeric data,text, handwriting, graphics and photographs

    Some of the common image processing

    systems are as under:- Electronic data management: Is based onimage processing technology.

    Contd.

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    - It is just not an electronic image of traditionaldocument but can also take the form of

    digitized voice note or electronic images for acolor graphics presentation

    Presentation graphics

    the goal of these graphics is to provide informationin a graphical form for better understandingand making better decisions

    This includes the use of line and bar graphs,pie charts and pictorial charts with various symbols

    Contd.

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    Multimedia systems

    - Multimedia methods of presentations giveend-users information in a variety of mediaincluding text and graphics displays, voice and

    other digitized audio

    - They allow the end-users to select the form

    and content of the information presented andbrowse through the information in a randomway instead of going sequentially

    OFFICE MANAGEMENT SYSTEMS

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    These are an important category of office

    automation systems. They include electronic calendars, tickler files,

    electronic mail directories, schedulers and task

    management systems They provide computer-based support services

    to the managers to help them organize their

    work activities Office management software computerizes the

    manual methods of planning