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Prototype_1 “User Experience & Interview”

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Moleskine App Research Report

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Prototype_1“User Experience & Interview”

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Get to Know Download Instruction Use Share&Storage

User Journey

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InterviewOBSERVE

With all the questions we went to train station,did some interviews with different kinds of target users which include fashion emplyee,engineer,project manager and design student.We offer them ipad with the App and asked certain questions then collected all the information as the data to find opportuity depending on them.

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Opportunity

VIDEO INSTRUCTIONS,TUTORIALS,MULTIPLE LANGUAGES

INTERFACE INFORMATION SHARING

MAGAZINES,MOLESKINE STORES EVENTS,WEBSITES,CONFERENCES,MORE ADVERTISEMENT

I-CLOUD,TUMELR,DROPBOX,CALENDAR,BLOG,GOOGLE ACCOUNT,WORDPRESS,CALENDAR,PHOTO EDITING,ADDRESS BOOK,PRE-DATES,BLACKBERRY APPS,MORE PLATFORMS

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Prototype_2“Concept Selection & Test”

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User TestOBSERVE

After deciding the ideas we started thinking how to test with people,the final farmat of our idea is a physical paper wall with all the tools, different paper stytle and character stickers.They could choose paper and pen to wirte their own information and sticked it on certain area according the context.And we offer the character stickers as a reward to encourge more participation of people.At last we could find if the idea was feasible and the most popular paper style,character sticker and tools.The result was great,they were glad to join and share information!

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Prototype_3“Basic Interface Building”

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ProcessDiscuss

How to organize the messy process of interface and combine everythng together clearly was not an easy jod,we had intense discussion.We should design every icon, the color plan,layout,fonts and the ways of changing iZ`^l'Ahp� mh� lbfieb_r� nl^k�l� ^qi^kb^g\^� Zg]� fZd^� mabg`l� lbfie^� Zg]�elegant?How to offer better user journey inside the App?Is there a way can slove the difficulty?

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Detail

Simplify the user journey by using video instruction ad the beginning of the App,we also change the positation of the tools and the changing ways of paper.

INTERFACE INFORMATION SHARING

We want to use the idea of information wall as the center area to encourage more people with similar interests download the App. User can hold their own events and meet more people.

We add more platforms for them to share their notebooks with family and friends even stranger.More open and more friendly.

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ORGANIZING SHARING ENGAGEMENT

What we want to offer

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PersonalSpiritWhat kind of function is that user really want to keep?What is the real meaning

of a notebook for user?Recording?Plan ?Sharing?A good notebook should be your personal story book which full of your personal memory and experien-ce,could not be change or replace.Th- e meaning inside the book is your life story,your style,your emotion,a good book should be you.From this start p-oint we start to design details of our App.We want our App be a good as-sistant of the user,help them organize t -imeable,help them to share informati-on and life,help them know more about the world and live a more better life.

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What is new

New way of changing paper,morefluency experience.

Directly see the book.

Add introducation video.

Homepage of showing three potenial direction of useing the App.

Private space,can review all the pages.

Public space can input tags to search certain information.

More effective ways by using the lables to organize document.

Interesting stickers for reward to encourage people.

Save the useful information from the public space by using the pocket.

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1 2A 3

A4(PRIVATE)

B4(PUBLIC)

C4(NEWPAGE)

A5 A6

B5

C5 C6 C7 C8 C9 C9+1 C10

B6

C8A C9+2 C9+5

C9+7

C9+6

C9+4

C9+3

C8C

C8E

C8B

C8D

A B C D E

C9+2

C9+3

C9+7

C9+6

C9+5

C9+4

Process of interface

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Thanks