By C.I.B

Albert Poon Charlotte Tso Suzanne Chang

Ben Wong Sarah Chuang Wilson Sung

INSIGHT

Your New Vision

Market Analysis

Millions

YEAR2010

Forecast2009 2008

Mobile Phone 1,308 1,200 1,190

Smartphone 266.6 172 131

Mkt Coverage 20% 14% 11%

Smartphone - A rapid growth market

Source: Gartner

Global Market Highlight

Market Trends of Smartphone

Faster internet connection

Multi-tasking

Higher processing power

Bigger screen

Higher resolution

Lighter and Smaller

Problems

CPU and display screen cannot be separated

The display screen is getting larger for the benefit

of showing objects

Getting inconvenience to carry

Problems in the market

Objectives &

Customer Value

ObjectivesWe aim to:

• To ignite a new way to display objects

• A display screen could be our daily wearing glasses!!

• To minimize the size of the control unit (CPU) of a device

• To combine functions of a variety of technological products into single device:

• Mobile phone • Camera• GPS• Internet connection

Customer Values

We want Innovation + Customer Intimacy

Technological Value Smaller yet richer, more compact and highly portable

Economic Value To spend $$ on SINGLE product with multiple usages

Social Value Environmental friendly approach due to less wastes created

Concepts

Our Concept

Product Design

Our product

Display information on glasses

Control unit separated from the display unit

Interact with application while viewing the real world

View the information and the real world concurrently

INSIGHT

Feature - Hardware

Display - TOLED Thin Low power consumption Transparent

Camera To capture environment information

AGPS + Compass Location based information Direction information for GPS

Connectivity Image feed to display wirelessly Internet Connection

Feature - Software

Gesture input Just like a mouse

in the air

Read environment information GPS facial detection facial recognition

Business Model

Business Model Revenue Sharing Model

Share of profits between companies in business alliance Invite software developers to design interesting apps attract

customers Choose your own preference for apps

Hardware Sales

Revenue from hardware sales Choose your own product outlook

Applications

Computer-based security systems to automatically detect and identify human faces.

First, take a photo of the person and store into the database

Next, input relative information of the person

Then, when you meet HIM/SHE again, our system will help you to recognize the person and pop up the relative information

Applicable area: watchmen of housing estates / police / custom

InputFacial Image

AlgorithmOutput

Information

Questions:

Feel difficulty in finding way while you are driving?

Driving or Watching GPS map?

Answers:

Direction overlay on your glasses Concentrate on driving Have “Minority report” any time

Technical Limitations

Weight Normal eyeglasses for the adult should weigh around 80 gr. Nose supports 90 percent of the weight of the eyeglasses Headband is required if putting everything on the “Insight”

Battery Battery Life / Power Consumption (< 20mins) Battery Weight (external battery for long time usage, wired with

controller )

Display Display resolution Water damage, image-persistence (burn-in) to OLED display 1.5 OLED display (296 x 296 pixels)

Conclusions

“Insight” is a revolutionary design, it transforms eyeglasses to a real time information display device.

Users no longer need to carry any bulky handheld devices or laptop.

Unlimited expansions because it has the capability to displays information and detects objects

The major challenges are : how to make it more compact, to have a higher resolution and a longer lasting battery.

Convenient - “Insight” can let users do multiple tasks at the same time.

We believe this product “Insight” will become popular because it changes people life.