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CTIA, 2004, "M-to-M business", Jean Barrette, Moderator
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Preparation forMachine-2-Machine Communications
Seminar
October 26th, 3:00 to 4:30, room 3003
Jean Barrette, Moderator
General Manager, VASP, Bell Mobility
Panel Agenda
Panel Presentation
What is M2M?
Speaker Presentation
Panel Discussion
Question Period
Shot Gun finish–Top Three Things to Remember about M2M
Please Visit the Machine-2-Machine Zone on the Floor
Your Panel!
David Brandos, President, Boatracs
Dean Fledderjohn, GM of M2M Business Segment, Kyocera Wireless Corp.
Dick Gossen, CEO, Aeris.net
Benson Hougland, Director of Technical Marketing, Opto 22
Charles Nelson, President, Cingular Interact. , BU Unit of Cingular
Jeff Smith, CEO, SensorLogic Inc
What is Machine-2-Machine
“M2M are communications where a remote machine is monitored or
controlled by a central server, and the link between the two machines is
provided by a network, wireless or fixed, at least in part.
Infrastructure ecosystem is complex…
Ovum, Machine-to-machine over
Cellular: New returns from Old
Investments, 2002
FocalPoint
What is Machine-2-Machine (continued)
Ovum, Machine-to-machine over Cellular:
New returns from Old Investments, 2002
…and requires many players to provide all value-chain segments.
AirIQ Marine Inc.dba
David Brandos (858) 922-9086
CTIA M2M Communications
Oct 26, 2004
AirIQ family of companies
Markets
Rental Car Fleets
Commercial Trucking/Trailers
Heavy Equipment
Consumer Vehicles
Sub-Prime Leased Vehicles
Commercial Marine
– Offshore
– Inland Waterways
– Fishing
– US Government
AirIQ / Boatracs / Aircept breadth
Applications
Asset tracking / Recovery
Logistics
Telematics
Business Process Automation
Safety / Security
Regulatory Compliance
Asset Monitoring
Communications
Technologies
MicroBurst / Amps
GSM
CDMA
Geo-synchronous Satellite
–KU Band
– Inmarsat
Low Earth Orbit Satellite
– Iridium
– Orbcomm
“More than 150,000 combined subscribers with ARPU’s from $5 to $220”
Who Is Boatracs?
Leading provider of wireless telematics solutions for the
commercial marine market segments
Regulatory approved Vessel Management Systems
Over 4 million transactions processed each year
Highly experienced team of wireless & maritime professionals
– Combining deep vertical industry knowledge with
wireless industry professionals to provide
complete solutions
It all started with:• 1993 Comdex, CDPD & Wireless Vending Machine, GPS tracked UPS trucks
Since then we have had:• The “Peak of Inflated Expectations” & the “Trough of Disillusionment” (Gartner Group)
Recently we spoke of the:• transition from “Early Adopter” to “Competitive Advantage” to “Competitive Necessity”
Now we have:• a viable, growing, & profitable industry
Vertical Markets History
• For the fiscally responsible, with deep vertical knowledge & the patients to
deal with the slow ….. BUT steady adoption curves of vertical markets
Thank You
www.boatracs.com
Your Machines would like a word with you!
Dean Fledderjohn
Kyocera Wireless Corp.
Kyocera CDMA Modules and M2M
Leveraging core competencies of CDMA expertise, design and manufacturing to address the growing need for wide area M2M solutions
– Enterprise customers needing access to dynamic
information on demand
– Carriers looking for strategic and incremental revenues
To date over 40 system integrators embedding the KWC 200 module into their applications
Key Markets for KWC
– Fleet Management
– AMR (Automatic Meter Reading)
– Landline replacement - ATM, Lottery, Homeland Security,
etc
– Asset Tracking
Example - PPL Business Case•OBJECTIVE
• Improve retrieval of data from remote meters and automate
data reporting to facilitate business processes, system reporting,
and customer response time
SOLUTION DESCRIPTION
• Wireless solution that automates electricity meter reading in the
field using machine-to-machine communications
• Migration from a legacy CDPD system to a CDMA2000 1X
wireless data system from Verizon Wireless using the Kyocera
200 Module integrated into Comverge Gateway device
RESULTS
• The PPL Electric Utilities project is one of the largest
CDMA2000 1X data deployments in North American utilities to
date and the first utility deployment using telemetry
communications over a CDMA2000 1X network.
• The new implementation has reduced data collection lag time
from 30-45 days down to a mere 30-45 minutes. This solution
allows PPL Electric Utilities to have real-time checks on its
meters every time it queries a meter. The AMR implementation
also enables the company to detect potential problems with
meter set-up and system reliability with access to real-time load
profiling, voltage and pricing data, which has
resulted in improved customer service.
Kyocera is Enabling M2M
Energy and Utilities
Fleet Management
Asset Tracking
Retail
Industrial and Manufacturing
Government
Kyocera -
Connecting M2M
applications at
home and on the
road
Thank You !
The M2M Network
Dick Gossen, CEO
M2M Applications
Content from the Device to the Internet
Low Bandwidth –High Speed -always on!
Consumer Applications
Internet content to the Device
High Bandwidth
Wireless Machine-to-Machine Communications Set to Grow to $31 Billion in 2008- Wireless Data Research Group
Mobile
Phones,
PDA’s
Web
Tablets,
Etc.
2 Billion
Smart Devices
Appliances
Machinery
Vehicles
HVAC, etc.
Tens of Billions of
ControllersProcess
Monitors
and
Industrial
Controls
1+ Trillion
MicrocontrollersHumidity
Temperature
Vibration
Liquid
Weight
Enviro-
sensors
Homeland
Security
Personal
Computers
300 Million
1 Billion
Information Devices
What is M2M?
M2M- Unique Requirements
COST
COVERAGE
CONTROL
“Location, Location, Location!”
Opto 22Benson Hougland
Opto 22 – enabler of M2M from the ground upBenson Hougland
Founded in 1974, privately held, based in Temecula, California
30 years as pioneers in computer-based data acquisition and
control
Worldwide reputation for system reliability and standards-based
device connectivity
Core competencies
– Technology – manufacturer of rugged and reliable physical device
interfaces (solid-state, processor-based input/output systems)
– Partnering – technical and marketing partnerships with respected
leaders in the telecommunications industry (AT&T Wireless, Nextel,
Cingular, Sprint, Nokia, Sony Ericsson, Kyocera, SensorLogic, nPhase, etc.)
– Experience – broad portfolio of successful M2M applications
Where we exist in the M2M mix
We’re the “fingers”
Connectivity to any physical
device
– Electronic
– Mechanical
– Electrical
– Environmental
Integrated radio interfaces
– GSM/GPRS
– AMPS
– CDMA
Standard data interfaces
– Internet Protocol (IP)
– SMS
– SNMP
Nvio – From assets to applications, it’s all you need.™
M2M applications worldwide
Tower management and leasing companies
– Remote monitoring of cell sites for regulatory compliance
Process control and manufacturing
– Supply chain and vendor-managed inventory applications
Retail and commercial building and outlets
– Energy management, facility monitoring
Transportation
– Security, communications
Telecommunications
– Equipment monitoring and control, environmental
Machine-To-Machine Communications Seminar
October 26th - 3:00 to 4:30 - Room 3003
Charles Nelson
President & CEO
Velocita Wireless
Cingular Interactive (CI) subsidiary of Cingular Wireless acquired by Cerberus Capital Management, L.P. (Oct 22nd) Mobitex Network Operator
Blackberry Email & Messaging Subs
Field Force - M2M - AVL Subs
422 of the Fortune 1000
3,068 Radio Channels at 2,247 Sites
0.5 Billion Packets Delivered a Week
Leadership CI Management Team
Strategic Reseller Partnerships Email: Cingular, RIM, SkyTel, EarthLink, Good, TCS
Verticals: First Data, Global Payment Services, Honeywell & more
Mobitex Footprint
Coverage No Coverage
Key Attributes Required of M2M Provider Extensive Coverage, To Include In Building
Proven Reliability
High Availability
Low Latency
Always-On, Always Connected
True Push
Guaranteed Delivery
Seamless Roaming
Inexpensive Solution Components
Target Markets
Segments Venue Devices Partners
Vertic
als
M2M
Buildings
Security/ Access
HVAC
Lighting
Office Equipment
Honeywell AlarmNet
Profile Systems
EnergyPower Distribution
Power Quality
Profile Systems
Nertec
IndustrialTest & Measurement
SensorLogic/ AVIDWirelessInfrastructure
Healthcare
Medical
Medical Monitoring &
Diagnostics Recruiting
Transportation
Commercial
Vehicles
Discrete Wireless
Networkcar
Vetronix
Ideal Mobile Group
Time Management
FamHost
DMD
Mobile Wireless Tech
TCS/Aether Systems
Coleman
Descartes Systems
Infrastructure Parkeon
Retail
POS
First Data Merchant Service.
Global Payment
Nova Information Systems
Paymentech
TNSI
Apriva
Vending TNSI
USA Technologies
FFAField Service
ManagementHandhelds
Wireless Matrix
Antenna Software
SensorLogic is an M2M TSP that provides Manufacturers, OEMS, and Systems Integrators private-labeled M2M solutions.
Control OptimizationMonitoring
M2M Portal™
Jeff Smith
Challenge to Market Growth
Telemetry systems are complex –developing them is difficult
Telemetry
Server Wireless
Network
Telemetry
Modem
Remote
Device
• Hardware
• Software
• Hardware
• Software
• Hardware
• Software
Vertical
Application
• Hardware
• Software
M2M Portal™ Telemetry Application Functions
Optimization
• Internet
Control
Notification
Reporting
Logging
Communication
Copyright 2004 SensorLogic, Inc. All rights reserved.
Proprietary and confidential
• ORBCOMM (LEO Satellite)
• Aeris (Cellular Control Channel)
• SkyWave Mobile (GEO Satellite)
• Sprint (CDMA)
• Telemetrix (SMS)
• T-Mobile (GSM/GPRS)
• Cingular Interactive (Packet
Data)
• Motient (Packet Data)
• WebLink Wireless (2way Paging)
• Telemetry data• Call detail records• Administrative transactions
• Wireless activity
• Tabular reports• Graphical reports• Custom perspectives
• Export to MS Excel• Export to .PDF
• XML interface to enterprise
• Cellular or land-line phone
• Web-based
• E-mail• Paging or text to cell phone• Instant messaging
and other applications
• On/Off command
• Customize alarms & notifications
• Customize system behaviors
• User control & administration
• Simulation & Testing features
M2M Portal™ Full-featured application building platform.
Factory Automation
Health
Transport
Security
User personalization & customization
– Reports
– Alarms
– Notifications
– Device groups
User self-administration
– Users
– Devices
– Wireless carriers
M2M Portal is a full-featured telemetry building service
that can be customized for any application and deployed
to users quickly and inexpensively.
M2M Portal™ : Enabling the telemetry business.
Designed to be resold by application developers
– Reseller branding
– ASP business model – pay for usage
– Automated business processes
• Account administration
• Service provisioning
• End user billing
Factory Automation
Health
Transport
Security
Your Industry
Your Application
Your Logo
Dust Networks
SmartMesh™ Evaluation Kit
Sony Ericsson M2Mstarter™ KITAVIDirector™ - M2M
Opto 22 - Nvio
Zworld – GSM/GPRS
Application KIT
Panel Discussion
Market
Customer need
Technology
Business model and financial challenges
General
Question Period
Top 3 things you should remember about Machine-2-Machine
Top 3 things you should remember about M2M
David Brandos, Boatracs
3 - Like Canada, there are no hockey stick growth curves in vertical markets!
2 - Growth is limited by the expense of your distribution channel
1 - Hybrid networks and least cost routing dominate the future
Top 3 things you should remember about M2M
Dean Fledderjohn, Kyocera Wireless
3 - 3 Cs - Coverage, Cost of Service, Cost of Device
2 - Pick your suppliers wisely
1 - ROI’s RULE!
Top 3 things you should remember about M2M
Dick Gossen, Aeris.net
3 - Cost
2 - Coverage
1 - Control
Top 3 things you should remember about M2M
Benson Hougland, Opto 22
3 – Pilot
2 – Partner
1 – Dare to Dream
Top 3 things you should remember about M2MCharles Nelson, Velocita Wireless
3 - Flexible Business Model
Pricing: Usage Based, Off-Peak, Seasonal, Bulk
Distribution & Support
2 - Proven Track Record & Commitment to M2M Segments
Fully Automated Provisioning & Activation
Back-Office Allowing Extremely Competitive Pricing Capability
1 - Mobitex Network
Extensive Flexible Network Footprint
Low Latency, High Availability
Top 3 things you should remember about M2M
Jeff Smith, Sensorlogic
5 - Embedded Everywhere - Success is when no one notices it is there.
4 - Arpu poo, simplify provisioning - Carriers must carry their weight
3 - Location is Everywhere
2 - FORTUNE 500 or the unfortunate 500,000
1 - One Killer App or 10,000 Life threatening Applications
Top 3 things you should remember about M2M
Jean Barrette, Bell Canada
3 – California has unfair advantage…
2 – In 2010, first recorded occurrence of an industrial HVAC eloping with a consumer refrigerator….
1 – 2015 killer application….software that prevents your assets from talking behind your back!
Thank you!